Gebakkerij

What Gebakkerij does

Gebakkerij is a Dutch boutique bakery studio founded in 2011 in Amersfoort by Anna Windorpska (former McKinsey consultant, INSEAD MBA), operating with a 3-person all-female team. The company designs and produces custom luxury wedding cakes (1-4 layers, serving 12-110 guests) and fully styled sweet tables, using premium ingredients (Callebaut chocolate, real fruit purees, Madagascar vanilla) and a signature specialty in handmade sugar flowers. The core technology is artisanal handcraft — every petal is individually colored, cut, and shaped; flavors and decorations are bespoke per commission; and the founder personally finishes and delivers each cake.

Revenue is generated through two streams: (1) a high-touch B2C direct-sales process for wedding couples — inquiry, video call, in-studio design session, tasting box, reservation fee (€100), design deposit (€200-300), with starting prices ranging from €350 for a 12-guest single-layer cake to €1,300 for a 110-guest 4-layer cake and €840-€1,650 for sweet tables, plus per-km delivery from Amersfoort; and (2) a B2B corporate gifting line ('Zakelijk') of custom-branded pastries (macarons, cupcakes, cake pops, cookies, tartelettes, brownies, mini magnums, sweet boxes, QR-code cookies) sold via the company's own e-commerce webshop and direct B2B outreach, with enterprise accounts including Rituals, Nike, Rabobank, Kruidvat, Plus Supermarkt, and Gemeente Amersfoort. All production and fulfillment is in-house from the Amersfoort studio; the company is privately held, bootstrapped, and founder-owned with no external funding.

Name

Gebakkerij

Legal name

Gebakkerij

Website

https://gebakkerij.nl

Company type

Private

Founded year

2011

Operating status

Operating

Headcount range

1–10 employees

Short description

Gebakkerij is a Dutch boutique bakery studio in Amersfoort, founded in 2011, that designs custom luxury wedding cakes, sweet tables, and corporate branded sweets for wedding couples and Dutch enterprise clients using artisanal handcraft methods.

Ownership category

akta.pro rank

Product category

Artisan Bakery

NAICS

Retail Bakeries (311811), Bakeries and Tortilla Manufacturing (3118)

SIC

Bakery Products (2050), Miscellaneous Food Preparations & Kindred Products (2090)

akta.pro industry

PRIMARYTHAFAFAC

Cake Shops & Custom Celebration Cakes

Travel & Hospitality/Foodservice & Beverage (Restaurants, Cafes, Bars)/Bakeries & Patisseries

SECONDARYCRAHAGAA

Artisanal & Craft Bakeries

Consumer Products & Retail/Grocery & Food Retail/Specialty Food Stores (Deli, Cheese, Gourmet, Bakery)

SECONDARYHSACAGAI

Dessert & Bakery Catering (Cakes, Pastries, Candy)

Home & Personal Services/Event & Personal Concierge Services/Catering Coordination & Food Service (Non-restaurant)

SECONDARYCRAHAIAK

Online Bakery & Desserts Delivery

Consumer Products & Retail/Grocery & Food Retail/Online Grocery & Delivery-Only Retail

Keywords

• Custom wedding cakes
• Artisan bakery
• Sweet tables
• Corporate branded sweets
• Bespoke confections

Headquarters

HQ city

Amersfoort

HQ country

Netherlands

HQ region

Europe

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Custom Wedding Cakes & Sweet Tables: Bespoke, made-to-order wedding cakes and sweet tables sold as one-time custom commissions. Price is determined per project based on number of guests, number of layers, design complexity, sugar flowers, and delivery distance. The primary revenue stream. Involves a multi-step sales process with consultation, tasting, design session, and deposit payments.
2. Custom Corporate Branded Sweets: Branded pastries (macarons, cupcakes, cake pops, brownies, cookies, tartelettes, mini magnums) sold to businesses for trade show giveaways, client gifts, and corporate events. Sold via webshop with custom branding options, or via direct B2B contact for larger orders. Volume discounts available (e.g., macarons from €2.50/unit; branded cookies from €2.75/unit; sweet boxes from €12.25).
3. Standard Consumer Webshop Products: Off-the-shelf products available for direct purchase via the webshop: signature cake pops (€3.75–€4.25), themed treats, holiday products (Sinterklaas chocolate letters, Christmas boxes), and wedding favor items. Also includes cake tasting/taster boxes for couples choosing their wedding cake flavor.
4. Wedding Cake & Sweet Table Delivery & Setup Services: Delivery, on-site setup, and styling of wedding cakes and sweet tables at the venue. Delivery fee is €0.75/km from Amersfoort round trip. Rental pickup of display materials is charged at the same rate. Includes personal delivery and finishing touches at the venue.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels7 records

Core offering

Gebakkerij is a boutique bakery studio in Amersfoort, Netherlands, that designs and produces custom luxury wedding cakes (Bruidstaarten), fully styled sweet tables, and an extensive line of corporate branded sweets (macarons, cupcakes, cookies, brownies, cake pops, tartelettes, mini magnums, sweet boxes) with hand-color-matched branding and edible logo printing. Production is fully made-to-order, combining handcrafted sugar flowers, premium ingredients (Callebaut chocolate, real fruit purees, Madagascar vanilla), and end-to-end services including consultation, tasting, in-studio design sessions, delivery, and on-site setup. The studio also offers standard consumer products (cake pops, holiday items) and tasting packages via its own e-commerce webshop.

Product overview

Gebakkerij is a boutique wedding cake design studio and artisan bakery specializing in luxury custom cakes and pastry displays. The core offerings include custom-designed wedding cakes (Bruidstaarten) in various styles (fondant, crème, semi-naked) with handcrafted sugar flowers, and fully styled sweet tables featuring bite-sized pastries. The product portfolio also encompasses an extensive corporate gifting line (Zakelijk) featuring custom-branded sweets including macarons, cupcakes, cake pops, cookies, tartelettes, brownies, mini magnums, and QR code cookies—available with company logos and branding colors for events, trade shows, and corporate gifts. Seasonal offerings include Sinterklaas chocolate letters and themed sweet boxes. All products are crafted to order with artisan methods using premium ingredients, with a focus on personalization and visual presentation.

Differentiator

Problem solved

Functional benefit

Products and services

• Custom Wedding Cakes (Bruidstaarten) Custom-designed luxury wedding cakes in various styles (fondant, crème, semi-naked), decorated with handcrafted sugar flowers, available in 1-4 layers serving 12-110 guests, sold as bespoke made-to-order commissions to wedding couples.
• Sweet Tables Fully styled dessert displays featuring multiple bite-sized pastries (macarons, cupcakes, cookies, brownies, tartelettes), customized to match wedding themes and colors, with all-inclusive setup and styling at the venue. Available in four sizes (S–XL) serving 25–100 guests.
• Corporate Branded Sweets (Zakelijk) A full product line of branded mini pastries for businesses — including branded macarons, cupcakes, cake pops, cookies, brownies, tartelettes, mini magnums, QR code cookies, and luxury sweet boxes — customizable in company colors with edible logo printing for trade shows, client gifts, employee rewards, and corporate events. Volume discounts available for orders of 200+ units; minimum order quantities apply per SKU.
• Custom Occasion Cakes (Taarten) Custom cakes for non-wedding occasions including birthday cakes, themed cakes, and gender reveal cakes, available via the webshop and direct order.
• Wedding Favors (Bedankjes / Giftboxes) Curated thank-you gifts for wedding guests — individually wrapped macarons, decorated cookies, cupcakes, and geo hearts — available in custom colors with luxury individual packaging, satin ribbon, and thank-you card or sticker.
• Tasting Packages (Proeverijen)
• Signature Cake Pops Hand-rolled cake balls coated in Callebaut white chocolate, available in themed designs (signature, gold leaf, rose, bride-and-groom, gold stripes) for celebrations and weddings, sold individually via the webshop.
• Sinterklaas Chocoladeletters Luxury chocolate letters (with butter) in white, milk, or dark Callebaut chocolate, hand-decorated with company logo, available in small (~130g) and large (~200g) sizes, packed in a luxury gold box. Available for both consumer and corporate gifting.
• Sinterklaas Sweet Gift Boxes Seasonal Sinterklaas gift boxes — Sinterklaas Koekjes Box (3 cookies, €7.50), Sinterklaas Macaron Box (8 macarons, €18.50), and Sinterklaas Sweet Box (4 pastries, €12.50).
• Corporate Sweet Tables, Sweet Towers & Sweet Walls Fully styled corporate sweet tables, multi-tier sweet towers, and hanging sweet walls featuring handcrafted pastries customized to company themes or branding, for corporate events and activations.
• Wedding Cake & Sweet Table Delivery and On-Site Setup Service Personal delivery, on-site setup, and finishing/styling of wedding cakes and sweet tables at the venue, charged at €0.75/km from Amersfoort round trip. Includes rental pickup of display materials at the same rate.

Quantifiable outcome

• 9.9 out of 10 average rating from 342+ verified wedding couple reviews on ThePerfectWedding
• +2 more outcomes

Named customers12 records

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

22 partnerships are on record, tiered minor.

• Landgoed de SalenteinminorOthersFeatured as a recommended wedding venue with whom Gebakkerij frequently collaborates on wedding cake and sweet table installations. Gebakkerij lists it among its 'Favorite Suppliers' (favoriete leveranciers) on its website.
• Parc BroekhuizenminorOthersFeatured as a recommended wedding venue and listed among Gebakkerij's 'Favorite Suppliers'. Gebakkerij provides cakes and sweet tables for events held at this venue.
• Buitenplaats AmerongenminorOthersFeatured as a recommended wedding venue among Gebakkerij's 'Favorite Suppliers'.
• Buitenplaats SparrendaalminorOthersFeatured as a recommended wedding venue and listed among 'Favorite Suppliers'. Multiple customer testimonials reference this venue. Gebakkerij is familiar with the venue's layout and logistics.
• Roanna FotografieminorOthersFeatured as a recommended wedding photographer among Gebakkerij's 'Favorite Suppliers'. Frequently collaborates on styled wedding shoots.
• By José ChanminorOthersFeatured as a recommended wedding photographer among 'Favorite Suppliers'. Many portfolio photos on the Gebakkerij website are credited to José Chan.
• Michelle Wever PhotographyminorOthersFeatured as a recommended wedding photographer among 'Favorite Suppliers'.
• Inge KooimanminorOthersFeatured as a recommended wedding photographer among 'Favorite Suppliers'.
• Mariëtte de RidderminorOthersFeatured as a recommended wedding florist among 'Favorite Suppliers'.
• Blooming by DianaminorOthersFeatured as a recommended wedding florist among 'Favorite Suppliers'.
• FlowerMomentminorOthersFeatured as a recommended wedding florist among 'Favorite Suppliers'.
• Bloom your LifeminorOthersFeatured as a recommended wedding florist among 'Favorite Suppliers'.
• De Stijl Floral DesignminorOthersFeatured as a recommended wedding florist among 'Favorite Suppliers'.
• Le FleurieusminorOthersFeatured as a recommended wedding florist among 'Favorite Suppliers'.
• Let Love BlossomminorOthersFeatured as a recommended wedding florist among 'Favorite Suppliers'.
• Best Day Ever EventsminorOthersFeatured as a recommended wedding styling and rental company among 'Favorite Suppliers'.
• BriskedminorOthersFeatured as a recommended wedding styling and rental company among 'Favorite Suppliers'.
• Te leuk trouwenminorOthersFeatured as a recommended wedding styling company among 'Favorite Suppliers'.
• Love is MagicminorOthersFeatured as a recommended wedding styling company among 'Favorite Suppliers'.
• Studio MoesminorOthersFeatured as a recommended cake topper supplier among 'Favorite Suppliers'.
• The Perfect WeddingminorOthersA leading Dutch wedding planning platform where Gebakkerij is listed as a vendor with 342+ five-star reviews. Gebakkerij actively encourages satisfied clients to share their experience on this platform.
• Girls of HonourminorOthersFeatured as a recommended Dutch wedding blog among 'Favorite Suppliers', serving as a content and inspiration platform for the wedding couple audience.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Broad incumbents

• Dalloyau: Historic French luxury patisserie producing bespoke wedding cakes, macarons, and corporate gifting. Comparable premium positioning and B2B/corporate angle; much larger established house operating across Europe.
• La Maison du Chocolat: French luxury chocolate house with bespoke cakes and corporate gifting programs (custom-branded chocolates). Comparable to Gebakkerij's corporate B2B gifting motion and premium chocolate work, but specialized in chocolate rather than broader patisserie.
• Pierre Hermé Paris: Renowned French patisserie with macarons, celebration cakes, and luxury pastry assortments. Overlap with Gebakkerij's premium macaron line and unique flavor combinations (e.g., champagne-strawberry). Operates at significantly broader scale with global brand recognition.
• Maison Ladurée: Iconic French luxury patisserie and macaron house with global boutiques offering celebration cakes, macarons, and gift boxes. Overlaps with Gebakkerij's premium positioning and macaron / celebration gifting line, but operates across many categories at far greater scale.

Others

• Hotel Chocolat: Premium British chocolate and gift brand offering customizable chocolate gifts and corporate hampers at scale. Adjacent rather than direct — operates in the same premium gifting and corporate channel as Gebakkerij's branded sweets, but chocolate-focused and mass distributed.

Direct peers

• Vivien Darcy Cakes: Luxury wedding cake designer serving UK and destination weddings with a focus on elegant, design-led sugar flowers and bespoke flavors. Highly comparable product/craft to Gebakkerij's handmade sugar flowers and limited-order boutique model.
• Choccywoccydoodah: UK boutique cake and chocolate studio famous for dramatic, custom-designed celebration cakes and wedding commissions. Comparable in custom cake focus, chocolate-based craft, and premium gift packaging; broader geographic footprint.
• Rosalind Miller Cakes: London-based luxury wedding cake designer specializing in bespoke couture cakes for high-end weddings and celebrity clients. Comparable to Gebakkerij in custom design focus, premium pricing, and multi-step consultation process; differs in geographic market (UK vs Netherlands) and celebrity-grade positioning.
• Eden being (Edenbeing) Wedding Cakes: High-end bespoke wedding cake designer in the UK offering custom designs and tasting experiences. Closely comparable in multi-step bespoke process, premium pricing, and couture design focus to Gebakkerij's core wedding cake service.

Regional players

• La Miam Miam Boutique Pâtisserie: Dutch artisanal patisserie specializing in celebration cakes, cookies, and signature pastries across the Netherlands. Comparable in custom artisan cakes and Dutch regional market; offers a more productized catalog versus Gebakkerij's bespoke wedding focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/Gebakkerij
• LinkedInlinkedin.com/company/gebakkerij
• Instagraminstagram.com/gebakkerij_nl
• Pinterestnl.pinterest.com/gebakkerij
• Xx.com/GebakkerijNL

Revenue estimate

Valuation estimate

Number of profiles

Profiles3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Gebakkerij