Best.Day.Ever.

What Best.Day.Ever. does

Best.Day.Ever. (legal entity: Big Picture Sports & Entertainment LLC) is a New York-based, privately held corporate hospitality and B2B customer engagement company that builds and executes premium experiential programs for enterprise clients. The firm serves corporate partners, sports teams, and relationship-driven organizations across verticals including energy (NRG), supply chain (Blue Yonder), subscription software (Zuora), technology/hospitality (Zebra), insurance (Zurich), food delivery (MightyMeals), and others — with a portfolio of 40-plus named brands. Service offerings are organized into six modules: Corporate Hospitality & Events, Gamification & Engagement, Strategic Talent & Ambassador Procurement, KPI Tracking & Reporting, Ticket & Sponsorship Management, and Sales Consulting & Lead Generation. Engagement models include turnkey event delivery, outsourced ticket and sponsorship asset management, lead generation and sales consulting, and celebrity/athlete talent procurement via long-standing relationships with figures such as Eli Manning, Greg Olsen, Marc Murphy, Sean Payton, and Jerome Bettis. The company also operates a proprietary gamification and engagement platform with CRM sync, real-time sports API integrations (e.g., PGA Tour), a no-download-required web interface, and a hospitality ROI algorithm for measuring ticket and touchpoint utilization. Documented customer outcomes include ~$60M in net new returns for Zebra Technologies from Super Bowl LVIII activations (9th consecutive year), 3,860% ROI from a MightyMeals tennis Pick'em campaign, 1,500+ unique profiles from a Zurich Classic gamification activation, and 99% ticket utilization across ticket management engagements. The company employs 11–50 staff (approximately 9 named publicly, including President & Co-founder Patrick Luckett and Chairman & Co-founder John Maguire) and runs exclusively on direct enterprise field sales with bespoke, quote-based contracts and multi-year terms rather than self-serve or tiered pricing.

Name

Best.Day.Ever.

Legal name

Big Picture Sports & Entertainment LLC

Website

https://bestdayever.io

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Short description

Best.Day.Ever. is a New York-based corporate hospitality and B2B engagement firm that delivers premium experiential events, gamification platform activations, ticket and sponsorship management, and celebrity talent procurement for enterprise clients, sports teams, and relationship-driven organizations across energy, software, insurance, and other verticals.

Ownership category

akta.pro rank

Product category

Corporate Hospitality Services

NAICS

Promoters of Performing Arts, Sports, and Similar Events (7113), Advertising Agencies (54181), Convention and Trade Show Organizers (56192)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Management Consulting Services (8742)

akta.pro industry

PRIMARYBPAFAGAA

Event Strategy & Experience Design

Business & Public Services/Marketing, Advertising & PR Services/Experiential & Event Marketing

SECONDARYHSACAAAA

Full-Service Event Planning & Production

Home & Personal Services/Event & Personal Concierge Services/Event Planning & Coordination

SECONDARYMPAGAHAM

Corporate Catering, Staffing & Guest Services (F&B, Security, Ushers)

Media, Entertainment & Sports/Live Entertainment & Events (Concerts, Theater, Festivals)/Corporate & Private Events (Galas, Product Launches)

SECONDARYTHACAFAB

Meeting & Event Program Technology (Registration, Apps, Badging)

Travel & Hospitality/Business Travel & Corporate Travel Management/Meetings & Group Travel Management (Corporate)

Keywords

• Corporate hospitality services
• Experiential event marketing
• Gamification engagement platform
• Ticket sponsorship management
• B2B sales consulting

Headquarters

HQ city

New York

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Supply Chain, Infrastructure

Revenue model

1. Corporate Hospitality & Events: Full-service event planning and execution including venue procurement, talent booking, invitation design, RSVP capture, run-of-show production, gifting fulfillment, F&B execution, content creation, and trained event hosts. Revenue generated through professional service fees for bespoke event delivery.
2. Ticket & Sponsorship Management: Outsourced ticket management solution for organizations with sports and entertainment sponsorship portfolios. Includes ticket utilization tracking, delivery & fulfillment, event concierge, account management, T&E booking, tax & compliance, and contract negotiations. Revenue likely through ongoing managed service retainer.
3. Sales Consulting & Lead Generation: Outsourced lead generation services including prospecting, market & feasibility research, executive introductions, internal sales training, product strategy, and sponsorship activations. Revenue through consulting fees and project-based engagements.
4. Strategic Talent & Ambassador Procurement: Celebrity and expert talent booking, ambassador strategy & coordination, social community management, and affiliate marketing programs. Revenue through talent procurement fees and ongoing ambassador program management.
5. Gamification & Engagement Platform: Proprietary engagement platform enabling brands to drive customer participation through games, contests, and sweepstakes. Platform captures targeted data synced with CRM/Martech platforms. Revenue through platform licensing or per-event usage fees.

Pricing tiers

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Best.Day.Ever. is a full-service corporate hospitality and customer engagement agency that designs, produces, and measures bespoke experiential programs for enterprise clients, sports teams, and relationship-driven organizations. Its core offering combines turn-key event execution (venue procurement, talent booking, F&B, run-of-show, content) with a proprietary gamification platform, ticket and sponsorship asset management, KPI/ROI tracking, talent procurement, and B2B sales consulting, all delivered through dedicated account teams on multi-year enterprise engagements.

Product overview

Best.Day.Ever. operates as a corporate hospitality and B2B customer engagement company offering a platform-plus-services model. The core offering consists of a proprietary Gamification & Engagement Platform that provides customizable games and contests for corporate events, integrated with CRM platforms and real-time sports data APIs. This platform serves as the central technology product, while the remaining services—Corporate Hospitality & Events, Strategic Talent & Ambassador Procurement, KPI Tracking & Reporting, Ticket & Sponsorship Management, and Sales Consulting & Lead Generation—function as complementary service modules. All services are delivered as turn-key solutions by the BDE team, with dedicated account managers and event planners.

Differentiator

Problem solved

Functional benefit

Products and services

• Corporate Hospitality & Events Turn-key corporate hospitality and event service for enterprise clients, covering venue procurement, invitation design, RSVP capture, run-of-show production, gifting fulfillment, virtual solutions, F&B execution, content creation, and trained event hosts, designed to engage customers, prospects, employees, and stakeholders.
• Gamification & Engagement Platform Proprietary, web-based gamification platform offering fully customizable games and contests with CRM sync, dynamic data capture, no-download access, and integration with live sports data APIs to drive attendee engagement and targeted data capture for brand activations.
• Strategic Talent & Ambassador Procurement Service that books celebrity talent, sports stars, and expert speakers through long-standing relationships with talent agencies and speakers bureaus, and provides ambassador strategy and coordination, social community management, and affiliate marketing program management.
• Ticket & Sponsorship Management Fully-outsourced ticket and sponsorship asset management solution for organizations with sports and entertainment portfolios, providing a ticket management platform, 99% utilization tracking, physical and e-ticket delivery and fulfillment, event concierge, F&B coordination, trained event hosts, account management, T&E booking, and tax and industry compliance.
• Sales Consulting & Lead Generation B2B sales consulting and lead generation service combining industry connections with scalable outsourced prospecting, including market and feasibility research, executive introductions, internal sales training and enablement, product strategy and positioning, and corporate partner and sponsorship activations.
• KPI Tracking & Reporting Analytics and reporting solution featuring an industry-leading hospitality ROI algorithm that tracks ticket and touchpoint utilization, sales enablement workflows, post-event attendee survey automation, and proprietary image and sales reporting with organic data capture synchronization for BDE's hospitality engagements.

Quantifiable outcome

• 3,860% ROI for MightyMeals tennis activation with 27% increase in organic reach and order frequency improvement from 1.37 to 2.39 times per month
• +4 more outcomes

Named customers13 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature5 records

Partnerships

18 partnerships are on record, tiered core and supporting.

• New York YankeescoreStrategic or Co-development PartnerBDE collaborates with New York Yankees to secure premium suite experiences for clients. For NRG Energy event, BDE secured three contractual suites for the 2025 season. Partnership enables exclusive hospitality access and behind-the-scenes experiences.
• Legends HospitalitysupportingStrategic or Co-development PartnerPreferred F&B provider for Yankees suite events. Coordinated premium food and beverage orders through Legends Hospitality for client hospitality experiences.
• TicketmastersupportingTechnology or IntegrationMobile ticket distribution platform used for client events. Mobile tickets distributed via Ticketmaster with direct communication to help guests download tickets properly.
• Houston TexanssupportingStrategic or Co-development PartnerNRG's marquee NFL partner. BDE collaborated with Houston Texans to deliver invitational tournament that replaced lost customer touchpoints during COVID-19.
• Dallas CowboyscoreStrategic or Co-development PartnerNRG leveraged Dallas Cowboys partnership for high-impact client event at Cowboys Golf Club. BDE activated partnership to create premium relationship cultivation experience.
• NFLcoreStrategic or Co-development PartnerZebra Technologies' 9-year partnership with NFL enabled BDE to orchestrate Super Bowl LVIII activations including press conferences, Merlin Olsen Luncheon, NFL Honors, and on-site tailgate experiences.
• PGA ToursupportingTechnology or IntegrationAPI integration for real-time data synchronization. Used for gamification at Zurich Classic and Syracuse Athletics suite experiences.
• Marc MurphysupportingStrategic or Co-development PartnerCelebrity chef who hosted four-course culinary experience for Zuora's Subscribe Live event in his exclusive tasting kitchen in Tribeca, Manhattan.
• Eli ManningsupportingStrategic or Co-development PartnerSuper Bowl Champion and Hall of Fame quarterback who appeared at Blue Yonder's NFL Watch Party, providing celebrity engagement for client experience.
• Jerome BettissupportingStrategic or Co-development PartnerSuper Bowl Champion and Hall of Fame running back who appeared at Blue Yonder's 2024 NRF Conference NFL Watch Party event.
• Eli Manning & Greg OlsensupportingStrategic or Co-development PartnerNFL superstars who have participated in BDE-organized executive retreats and corporate experiences.
• NRG EnergycoreGTM or Marketing PartnerLong-standing client partnership. NRG serves as BDE's marquee case study demonstrating capabilities across Yankees suites, golf invitationals, and Dallas Cowboys activations.
• Blue YondercoreGTM or Marketing PartnerBlue Yonder is a flagship client with multiple recurring activations including Masters Watch Party, NFL Watch Parties at NRF, and ICON Executive Exchange programs.
• Zebra TechnologiescoreGTM or Marketing Partner9-year consecutive partnership for Super Bowl activations including press conferences, VIP experiences, and NFL Honors. Generated ~$60M net new returns.
• ZuoracoreGTM or Marketing PartnerRecurring client for Subscribed Live event experiences including culinary executive dinners with celebrity chefs.
• Zurich InsurancesupportingGTM or Marketing PartnerTitle sponsor of Zurich Classic PGA tournament. BDE developed gamification activations for guests and employees.
• Washington CommanderssupportingGTM or Marketing PartnerNFL franchise partnered with BDE for gamification platform integration into Game Day Live second-screen experience.
• Ryan Sports VenturessupportingGTM or Marketing PartnerBDE served as event activation agency for inaugural RSV Summit 2024 at Northwestern University.

Scale indicators5 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• MKTG (Dentsu): Dentsu-owned experiential marketing agency that designs and executes sports-driven brand activations, hospitality programs, and gamified consumer engagement for global enterprise clients — directly comparable to BDE's corporate hospitality and gamification offering.
• GMR Marketing: Sports and experiential marketing agency that creates brand activations, hospitality experiences, and sponsorship amplification for major sports leagues and corporate sponsors — overlapping with BDE's sports-IP-anchored event work.
• rEvolution: Independent sports marketing agency focused on sponsorship consulting, branded content, and experiential activations for brands and rights holders — closely comparable to BDE in targeting corporate sponsorship and hospitality ROI.
• Sparks: Experiential marketing agency (part of Cheil) that produces brand experiences, pop-ups, and live events for enterprise marketers — comparable in turnkey event production for corporate clients.

Broad incumbents

• Octagon: Global sports marketing agency under IPG that manages sponsorship consulting, athlete representation, and experiential activations for brands and rights holders — broader scope than BDE but directly competes for the same sports hospitality and activation budgets.
• George P. Johnson Experience Marketing: Large-scale experiential marketing agency producing brand experiences, conferences, and hospitality programs for enterprise clients — comparable end-to-end event execution capabilities, though less sports-IP-specialized than BDE.
• Jack Morton Worldwide: Global brand experience agency (part of Havas) that designs live, digital, and hybrid experiential campaigns for enterprise marketers — directly comparable in the experiential/event strategy and design layer.
• CSM Sport & Entertainment: International sports marketing and entertainment agency offering sponsorship strategy, hospitality, and activation services to global brands — overlapping with BDE's corporate hospitality and KPI tracking work.
• 160over90: Creative agency under Endeavor producing brand experiences, sponsorships, and content for sports and entertainment clients — directly comparable to BDE's experiential and sponsorship activation model.
• GES (Global Experience Specialists): Large event and exhibition services provider producing trade shows, conferences, and corporate experiences — comparable in full-service event execution and measurement for enterprise clients.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• LinkedInlinkedin.com/posts/bestdayeverhosp_opening-weekend-first-suite-of-the-season-activity-7315392546199785491-cTmM?utm_source=share&utm_medium=member_desktop&rcm=ACoAADWLd7kBLqypR26gkDLRcZeaE7borpCFAQw

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Best.Day.Ever.