What Cave Yves Cuilleron does

Cave Yves Cuilleron is a third-generation, family-owned winery operating as EURL Yves Cuilleron, a single-member French LLC (SIRET in Saint-Etienne) with share capital of €460,000. The estate, headquartered at Verlieu in Chavanay in the Northern Rhône Valley, controls 66 hectares of vineyards across six prestigious AOP appellations — Côte-Rôtie (9 ha), Condrieu (15 ha), Saint-Joseph (28 ha), Cornas (2 ha), Saint-Péray (4 ha), and Crozes-Hermitage (8 ha) — and additionally produces IGP Collines Rhodaniennes, Vin de France, and imported California wines. Production is anchored on traditional, manual methods: 'haute-couture' non-mechanizable viticulture, manual harvesting, indigenous-yeast fermentation, open-vat pigeage/remontage, and aging in Burgundy barrels from five to six named coopers, with parcellary vinification expressing distinct terroir for each lieu-dit.

The company sells exclusively direct-to-consumer through its own e-commerce storefront (cuilleron.com), shipping within 48 hours to mainland France and Corsica only, with payment by credit card or bank transfer. Pricing spans approximately €11 (entry-level IGP) to €189 (Cuvées Bourasseau ultra-premium confidential cuvées), with a tiered portfolio covering entry-level appellation wines, premium lieu-dit single-vineyard cuvées, and ultra-premium Bourasseau confidential bottlings. Distribution is otherwise limited to an informational network of recommended restaurants and cavistes; there is no third-party distributor or international e-commerce channel. Customers are individual French wine enthusiasts and, indirectly, the HoReca sector via the curated 'Nos bonnes adresses' list.

Strategic posture is one of disciplined, family-controlled growth: the vineyard area has grown from 3.5 ha at Yves Cuilleron's 1987 takeover to 66 ha today through a sequence of appellation-by-appellation acquisitions (Saint-Péray/Cornas 2006, Crozes-Hermitage rouge 2012, Crozes-Hermitage blanc 2014), the 2015 launch of the lieu-dit parcellary program, and selective collaborative ventures including Vins de Vienne (1996, with Pierre Gaillard and François Villard) and Domaine des Chirats (2013, California, with Jeff Cohn). Revenue, headcount, and unit-volume data are not disclosed, and the company has raised no external capital.

Name

Cave Yves Cuilleron

Legal name

EURL Yves Cuilleron

Website

https://cuilleron.com

Company type

Private

Founded year

1920

Operating status

Operating

Headcount range

11–50 employees

Short description

Cave Yves Cuilleron is a third-generation, family-owned Northern Rhône Valley winery (EURL, €460k capital) operating 66 hectares across six AOP appellations and selling premium terroir-driven wines direct-to-consumer via its own e-commerce store in France.

Ownership category

akta.pro rank

Product category

Wine Production and Direct-to-Consumer Sales

NAICS

Wineries (31213), Wineries (312130), Grape Vineyards (111332)

SIC

Wholesale-Beer, Wine & Distilled Alcoholic Beverages (5180)

akta.pro primary industry

Wine & Sparkling Wine Wineries & Brands (CRADAIAB)

akta.pro secondary industries

Vineyard Establishment & Development (Site Prep, Trellising, Planting) (AFAGAJAA), Organic Vineyard & Wine Grape Farming (AFAGAKAI), Wineries & Vineyards (Tasting Rooms) (THAFALAE), Wine Retail (Bottle Shops & Wine Merchants) (CRANABAB)

Keywords

• Northern Rhône wines
• AOP appellation wines
• Parcellary vinification
• Estate winery
• Terroir-driven wines

Headquarters

HQ city

Chavanay

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Personnel, Operations, Infrastructure, Marketing or Sales

Revenue model

1. Direct Wine Sales (E-commerce): The company operates its own e-commerce platform selling wines directly to consumers in France. Wines are sold in bottles (75cl standard format with some 50cl formats) at various price points ranging from approximately €11 to €189 per bottle. The company sells AOP wines from 6 Northern Rhône appellations as well as IGP Collines Rhodaniennes, Vin de France, and imported California wines. Payment is accepted via credit card and bank transfer. Orders are shipped with 48-hour delivery.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

Cave Yves Cuilleron is a Northern Rhône Valley winery that produces and sells estate-bottled wines from 66 hectares across six AOP appellations (Côte-Rôtie, Condrieu, Saint-Joseph, Cornas, Saint-Péray, Crozes-Hermitage) plus IGP Collines Rhodaniennes, Vin de France, and California wines. The company vinifies each vineyard parcel separately (parcellary selection) to express terroir and sells directly to individual consumers via its own e-commerce website, with orders shipped in 48 hours to mainland France and Corsica. The range spans entry-level IGP wines around €11 to ultra-premium Bourasseau cuvées at €189 per bottle.

Differentiator

Problem solved

Functional benefit

Brands

• Cuvées Bourasseau: Confidential cuvées produced only during great vintages in very restricted quantities. These prestigious cuvées are the result of meticulous 'haute couture' work. The bottles are dressed with labels created by local artist Robert Bourasseau, whose name the cuvées bear.

Products and services

• Sélection Parcellaires (Lieu-Dit Cuvées) Single-vineyard (lieu-dit) wines from named parcels across the six Northern Rhône appellations, vinified separately to express the typicity of each terroir. Targeted at wine enthusiasts and collectors seeking specific terroir expressions.
• Cuvées Bourasseau Ultra-premium confidential cuvées produced only in great vintages in very limited quantities, including Côte-Rôtie Bourasseau, Condrieu Bourasseau, and Saint-Joseph Rouge Bourasseau. Bottles are adorned with labels designed by local artist Robert Bourasseau. Targeted at collectors and connoisseurs seeking exclusive, artisanal wines.
• Northern Rhône AOP Wines (Côte-Rôtie, Condrieu, Saint-Joseph, Cornas, Saint-Péray, Crozes-Hermitage) Estate-bottled appellation wines from the six Northern Rhône AOP appellations, including classic cuvées such as Saint-Joseph Blanc Lyseras, Saint-Joseph Rouge Cavanos, Saint-Péray Les Potiers, Crozes-Hermitage Blanc Les Rousses, Condrieu La Petite Côte, Condrieu Les Chaillets, Côte-Rôtie Madinière, and Crozes-Hermitage Rouge Labaya. Targeted at individual consumers seeking authentic, terroir-driven appellation wines.
• Ancient Grape Variety Wines (Ancien Cépage) Wines produced from historic Rhone grape varieties that had been abandoned, including Durif, Persan, Chatus, Dureza, Crenillat, and Petite Serine. Includes Petite Serine IGP 2021 and other single-varietal expressions. Targeted at wine enthusiasts seeking rare, revived traditional local grape varieties.
• Domaine des Chirats (California Wines) California wines produced in partnership with Jeff Cohn in the Rockpile area of Sonoma Valley at high altitude on granite, clay, loam, and quartz soils, producing fresher Syrah than elsewhere in Sonoma. Combines California terroir with Cuilleron's traditional winemaking methods. Targeted at wine enthusiasts seeking Northern Rhône-style wines from California.

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Four partnerships are on record, tiered notable and minor.

• Jeff Cohn / Domaine des ChiratsnotableStrategic or Co-development Partner · 1 January 2013Association with Jeff Cohn to produce wine in California called 'Domaine des Chirats.' This represents a close collaboration across the Atlantic where California climate and soils are combined with Cuilleron's winemaking methods. The vineyard is located in Rockpile, Sonoma Valley, at high altitude with granite, clay, loam, and quartz soils producing fresher Syrah than elsewhere in Sonoma. First vintage was 2017.
• Le Bistrot de SerinenotableStrategic or Co-development Partner · 1 January 2007Opened in 2007 by Yves Cuilleron together with fellow wine producers Jean-Michel Gerin, Pierre-Jean Villa, François Villard, and Pierre Gaillard. Located in Ampuis, this wine bar/restaurant showcases Northern Rhône wines and represents a collaborative effort among top producers from the region.
• Vitis Vienna AssociationminorStrategic or Co-development Partner · 1 January 2004Created in 2004 to promote the wines of Seyssuel and advocate for appellation status for this historic vineyard. Yves Cuilleron was a founding member of this association working to obtain official recognition for the Seyssuel wine region.
• Vins de ViennenotableStrategic or Co-development Partner · 1 January 1996Created in 1996 together with Pierre Gaillard and François Villard. This was a joint project to produce wines from the Seyssuel terroir, a historic Roman vineyard area north of Vienne that had disappeared at the end of the 19th century. The project was replanted starting in 1996 to revive this forgotten wine region.

Scale indicators4 records

Recent moves7 records

Expansion highlights5 records

Direct peers

• Pierre Gaillard: Northern Rhône producer (Cornas, Saint-Joseph, Côte-Rôtie, Condrieu) and Cuilleron's partner in Vins de Vienne (1996). Comparable scale, similar family-led premium positioning, and shared single-vineyard approach targeting the same connoisseur segment.
• Domaine Thierry Allemand: Cornas specialist with cult status among collectors, known for traditional whole-cluster fermentation and old-vine Syrah. Highly comparable to Cuilleron in terms of family domaine scale, ultra-premium positioning, and absence of large-scale marketing.
• M. Chapoutier: Major Northern Rhône négociant and domaine operator with extensive holdings across Hermitage, Côte-Rôtie, Cornas, Saint-Joseph, and beyond. Shares the same premium single-vineyard ethos and AOC portfolio breadth as Cuilleron, with comparable parcellary bottlings and a wider international distribution footprint.
• E. Guigal: Iconic Côte-Rôtie and Northern Rhône producer with deep vineyard holdings across Côte-Rôtie, Condrieu, Hermitage, and Saint-Joseph. Both producers emphasize single-vineyard (lieu-dit) bottlings from iconic sites and traditional winemaking; Guigal operates at much larger scale but competes in the same premium terroir-driven category.
• Domaine du Pegau: Châteauneuf-du-Pape family domaine renowned for traditional Rhône winemaking, old-vine Grenache blends, and prestige cuvées (Cuvée Laurence, Cuvée Réservée). Comparable in family heritage, parcellary ethos, and ultra-premium collector positioning within the broader Rhône Valley category.
• Domaine Stéphane Ogier: Côte-Rôtie and Northern Rhône producer with comparable size (smaller-scale domaine), parcellary lieu-dit bottlings (such as La Viallière, Bonnivières, and Les Côtes), and traditional viticulture. Direct competition for the same appellation terroir stories and prestige pricing tier.
• Domaine François Villard: Small-scale premium Northern Rhône producer and Cuilleron's partner in Vins de Vienne. Closely comparable size, multi-appellation coverage (Côte-Rôtie, Condrieu, Saint-Joseph), and emphasis on parcellary cuvées targeting collectors.
• Domaine Jean-Louis Chave: Hermitage specialist widely regarded as one of the Northern Rhône's top producers, with family heritage spanning multiple generations. Closely comparable in terms of premium positioning, parcellary approach, family ownership structure, and traditional winemaking philosophy.
• Château-Grillet: Boutique Condrieu and Château-Grillet appellation producer focused exclusively on Viognier. Direct overlap with Cuilleron's Condrieu holdings and similar premium terroir-driven positioning for white Rhône wines.

Emerging players

• Maison Nicolas Perrin: Joint venture between Maison Nicolas and the Perrin family (Château de Beaucastel) producing Northern Rhône wines from Côte-Rôtie, Cornas, and Hermitage. Comparable in Northern Rhône focus but operates more as a négociant model; represents the type of partnership-driven competitor that could pressure smaller family domaines.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks1 record

Key highlights7 records

Customer concentration

• Xx.com/CaveCuilleron
• Facebookfacebook.com/CaveYvesCuilleron
• LinkedInlinkedin.com/company/cave-yves-cuilleron

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Cave Yves Cuilleron