ABG

What ABG does

ABG Marketing GmbH is a Dresden-based B2B communications agency founded in 2014 that serves German Mittelstand SMEs and selected larger clients across industrial, financial, IT, and public-sector verticals. The firm delivers a full-service communications portfolio including communication strategy and concept development, content marketing (text, image, video), press and public relations, internal communication, social media consulting (LinkedIn, Instagram, Facebook, YouTube), customer and employee magazines, change communication, employer branding, and crisis communications. Service execution is carried out by a core team of strategists, editors, social media professionals, and designers, supplemented by freelance graphic designers and communications specialists.

The agency's underlying technology stack is conventional for the professional-services marketing sector: a WordPress-based website, standard social media management workflows, and a rapidmail-powered newsletter channel. There is no proprietary software, platform, or AI-driven product. Its differentiated value proposition rests on interdisciplinary access through the ABG-Partner consulting network (Beratungsverbund), which bundles communications with management consulting, tax advisory, legal, and audit expertise — particularly relevant for clients in transformation, restructuring, or crisis situations. Its go-to-market is sales-led and direct-inquiry driven (website form, phone, email), targeting German-speaking Mittelstand companies in transformation, growth, or crisis scenarios. Revenue is generated through professional services fees from retainer and project engagements, supplemented by a smaller training and events stream from workshops, Impulsseminare (e.g., the 'Teams verstärken' workshop priced at 250 EUR per participant), and PUMA networking events.

Name

ABG

Legal name

ABG Marketing GmbH

Website

https://abg-marketing.de

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

ABG Marketing GmbH is a Dresden-based B2B communications agency founded in 2014 that provides PR, content marketing, social media, change and crisis communication, and employer branding services to German Mittelstand SMEs, operating within the broader ABG-Partner consulting network.

Ownership category

akta.pro rank

Product category

Corporate Communications and Marketing Services

NAICS

Advertising Agencies (541810), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311)

akta.pro primary industry

Technology & B2B PR (MPAAADAC)

akta.pro secondary industry

Customer Engagement & Messaging (Email, SMS, Push, In-App) (BPAFAFAI)

Keywords

• B2B communications agency
• Corporate public relations
• Employer branding services
• Crisis communication consulting
• Content marketing services

Headquarters

HQ city

Dresden

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Communication Consulting Services: Professional services revenue from strategy consulting, content creation, PR, social media management, and communication implementation for B2B clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

ABG Marketing is a B2B communications agency that develops and implements strategic communications programs for mid-market companies. Its services span communication strategy and concept development, content marketing (text, image, video), public relations and press work, social media consulting, internal communication, change communication, employer branding, and crisis communication, supplemented by customer/employee magazines, workshops, and networking events. The agency targets German-speaking Mittelstand/SME clients in industrial, finance, and IT sectors.

Product overview

ABG Marketing is a Dresden-based communications agency offering a comprehensive portfolio of B2B marketing and corporate communications services. The agency provides strategy and concept development, content marketing (text, image, video), public relations/press work, internal communication, social media consulting (LinkedIn, Instagram, Facebook, YouTube), customer and employee magazines (print and digital), change communication, employer branding, and crisis communication. Additional offerings include workshops and training programs (PUMA Events) for professional development. The agency positions itself as a full-service communication partner for SMEs, serving industries including industry, finance/IT, and offering integrated solutions through the ABG-Partner consulting network.

Differentiator

Problem solved

Functional benefit

Products and services

• Strategie & Konzept (Communication Strategy & Concept) Strategic consulting for developing communication strategies with sustainable impact, aimed at mid-market companies seeking clear positioning and structured communications.
• Content Marketing (Text, Bild & Video) Creation of customized content including text, image, and video for various channels and audiences, supporting inbound marketing and thought leadership.
• Pressearbeit (Public Relations) Media presence and strong public perception through press releases, media relations, and editorial coverage for B2B clients.
• Interne Kommunikation (Internal Communication) Strengthening exchange within companies for cohesion and efficiency through targeted internal messaging and channels.
• Social-Media-Beratung (Social Media Consulting) Strategic use of social networks for increased reach and impact, including management of LinkedIn, Instagram, Facebook, and YouTube channels.
• Kunden- & Mitarbeitermagazin (Customer & Employee Magazine) Storytelling publications that inform, inspire, and connect audiences through print or digital magazine formats.
• Change Communication Communication strategies to help teams understand and support organizational changes and transformations.
• Arbeitgebermarke (Employer Branding) Positioning companies as employers of choice to attract and retain top talent through strategic employer branding, focused on SMEs.
• Krisenkommunikation (Crisis Communication) Sovereign communication during sensitive situations, including crisis PR, media appearances, emergency plans, and stakeholder monitoring.
• Workshops & Impulsseminare Practical workshops on topics including LinkedIn, employer branding, change communication, and team strengthening, capped at approximately 6 participants per session at 250 EUR per participant.
• PUMA Events Networking events featuring impulses, workshops, and exchange opportunities for industry professionals.

Named customers8 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

Three partnerships are on record, tiered core and minor.

• ABG-Partner Consulting NetworkcoreStrategic or Co-development PartnerABG Marketing is part of the ABG-Partner consulting network which includes communications consultants, management consultants, tax advisors, legal experts, and auditors. This enables comprehensive solutions for clients requiring interdisciplinary expertise beyond communications alone.
• Bloggerkartei (Influencer Agency)minorChannel Partner/ Reseller/ DistributorPartnered with influencer agency 'Bloggerkartei' for the Jobmarathon Nordthüringen regional marketing campaign to select and manage influencers for skilled worker recruitment.
• Silicon SaxonyminorStrategic or Co-development PartnerAir Liquide Electronics is a founding member of the Silicon Saxony high-tech network. ABG Marketing supports this client with regional communications.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Broad incumbents

• Jung von Matt: Major independent German creative agency group with content, social, and brand strategy capabilities. Comparable on content marketing and brand storytelling; much larger and more creative-led than ABG.
• Fischer Appelt: Leading German full-service communications agency with strong B2B, corporate communications, and content marketing practices. Comparable to ABG across PR, content, and corporate storytelling, but at much greater scale and with national reach.
• Weber Shandwick Germany: Global communications network operating in Germany with B2B, corporate, and change-management communications practices. Comparable on PR, social, and change communications, though typically serving larger enterprises.
• Ketchum Germany: Global communications consultancy with a strong German footprint across PR, content, social media, and corporate communications. Comparable service portfolio to ABG but with multinational clients and broader geographic reach.
• Serviceplan Group: Germany's largest independent, partner-managed agency group offering integrated communications, marketing, digital, and consulting services. Comparable as a full-service B2B communications provider, though significantly larger and broader in scope than ABG.
• Edelman Germany: Global PR and communications firm with a substantial German practice serving enterprise and B2B clients on corporate reputation, crisis, and change communications. Overlaps with ABG in crisis and change communications but serves larger accounts.

Direct peers

• Schwartz Public Relations: Munich-based PR agency specializing in B2B technology, IT, and industrial clients. Closely comparable to ABG in B2B communications focus, Mittelstand orientation, and PR/content/social media service mix.
• Bissinger+: German B2B communications agency focused on Mittelstand clients across content, PR, employer branding, and social media. Closely comparable to ABG in client segment (German SMEs), service mix, and agency size.
• Muehlhausmoers: German B2B marketing and communications agency serving Mittelstand and enterprise clients with PR, content, and digital marketing. Direct comparable on B2B focus, integrated service portfolio, and German client base.

Regional players

• Heinekingmedia: German content marketing and corporate communications agency with strong B2B and employer-branding offerings. Comparable service mix to ABG, with broader geographic reach across Germany.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/abg-marketing-gmbh?originalSubdomain=de
• Instagraminstagram.com/abg_marketing

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ABG