Pacific Agriculture Show

Name

Pacific Agriculture Show

Legal name

JGS Events Inc.

Website

https://agricultureshow.net

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Pacific Agriculture Show is an annual Western Canadian agricultural trade show operated by JGS Events Inc. in Abbotsford, BC, serving farmers, growers, and agribusinesses with 300+ exhibitors, 9,500+ attendees, and co-located industry conferences.

Ownership category

akta.pro rank

Product category

Agricultural Trade Shows

NAICS

Convention and Trade Show Organizers (56192)

akta.pro primary industry

Agriculture, Farming & AgriTech Shows Organizers (THAHABAM)

akta.pro secondary industries

Trade Shows & Exhibitions (Booths, Show Management) (BPAFAGAD), Exhibitions, Trade Shows & Booth Management (HSACADAH), Trade Show & Exhibition Marketing (Booth Design/Build) (MPAAAGAC)

Keywords

• Agricultural trade show
• Farm equipment exhibition
• Agri-food event
• Agriculture conferences
• Exhibitor booth rental

Headquarters

HQ city

Abbotsford

HQ country

Canada

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Exhibitor Booth Rental: Revenue generated from selling exhibition space to agricultural equipment dealers, manufacturers, and service providers. Booth sizes include 10'x10' and 10'x20' spaces at CAD rates plus GST.
2. Visitor Admission Fees: Ticket sales to attendees including adults ($20), seniors/4H ($15), and children under 14 (free). All taxes included in ticket prices.
3. Sponsorship Packages: Multi-tiered sponsorship offerings ranging from Bronze ($1,600 CAD) to Platinum ($6,390 CAD), each with escalating benefits including guest passes, logo placement, banner opportunities, and marketing mentions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

The Pacific Agriculture Show operates an annual three-day agricultural trade show at the Tradex Exhibition Centre in Abbotsford, BC, selling exhibition booth space to over 300 agricultural equipment dealers, manufacturers, and service providers, and selling admission tickets to thousands of attending farmers and agri-food producers. The show is supplemented by co-located paid conference programs including the Lower Mainland Horticulture Conference, the BC Dairy Lunch & Learn, and the Canada's Outstanding Young Farmers Program. Revenue is generated primarily through exhibitor booth rentals, multi-tiered sponsorship packages, and visitor admission fees.

Product overview

The Pacific Agriculture Show is a unified portfolio of agricultural event offerings centered around its core annual trade show product — Western Canada's largest agricultural exhibition held at Tradex Centre in Abbotsford, BC. The core trade show is supplemented by three integrated conference programs: the Lower Mainland Horticulture Conference (providing educational sessions on production, pest management, and market insights for horticulture sectors), the BC Dairy Lunch & Learn (offering dairy-focused sessions on safety, genetics, and environmental practices), and Canada's Outstanding Young Farmers Program (recognizing and celebrating emerging farming talent). Together, these products serve the full spectrum of BC's diverse agricultural industry from livestock to horticulture.

Differentiator

Problem solved

Functional benefit

Products and services

• Pacific Agriculture Show (Trade Show) Western Canada's largest annual agricultural exhibition held at Tradex Centre in Abbotsford, BC. Features over 300 exhibitors showcasing the latest and most innovative equipment and technology for the agriculture industry, and attracts thousands of farmers and agri-food producers from livestock and horticulture sectors.
• Lower Mainland Horticulture Conference A three-day horticulture conference held in conjunction with the Pacific Agriculture Show, featuring educational sessions on production practices, pest management, water management, innovation, farm business management, and market insights. Targets Lower Mainland horticulture growers in blueberry, raspberry, strawberry, potato, field vegetable, greenhouse vegetable, floriculture, ornamental, and organic sectors.
• BC Dairy Lunch & Learn A dairy producer lunch event sponsored by Farm Credit Canada, featuring sessions on on-farm safety, compliance, genetic research, greenhouse gas mitigation, and soil carbon sequestration through best management practices adoption. Targets BC dairy producers.
• Canada's Outstanding Young Farmers Program A program celebrating outstanding young farmers, featuring inspiring farming journeys from alumni and farm stories from nominees, culminating in the naming of BC's Outstanding Young Farmer for the year. Presented by RBC.

Quantifiable outcome

• Over 9,500 qualified farmers and producers attended the 2024 show
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Partnerships

17 partnerships are on record, tiered core, major and minor.

• Farm Credit CanadacoreGTM or Marketing PartnerFarm Credit Canada (FCC) serves as the presenting sponsor for the Pacific Agriculture Show. FCC sponsors the BC Dairy Lunch & Learn event, provides guest passes as part of sponsorship packages, and hosts events in the FCC Lounge at Tradex.
• MNP LLPmajorGTM or Marketing PartnerMNP is a Platinum sponsor of the Pacific Agriculture Show, hosting the MNP Pavilion which houses the petting zoo, Rabbitat, and Antique Farm Equipment Museum.
• Power TractormajorGTM or Marketing PartnerPower Tractor is a Platinum sponsor, with premium tier placement on exhibitor/sponsor listings.
• Kioti TractormajorGTM or Marketing PartnerKioti is a Platinum sponsor, with premium tier placement on exhibitor/sponsor listings.
• BC Ministry of Agriculture and FoodcoreStrategic or Co-development PartnerThe BC Ministry of Agriculture and Food partners with the Lower Mainland Horticultural Improvement Association and Pacific Agriculture Show to deliver the Lower Mainland Horticultural Conference. Funding is provided through the Sustainable Canadian Agricultural Partnership.
• Lower Mainland Horticultural Improvement Association (LMHIA)coreStrategic or Co-development PartnerLMHIA funds agriculture research projects and partners with the BC Ministry of Agriculture and Food and Pacific Agriculture Show to deliver the annual Lower Mainland Horticultural Conference.
• Belchim Crop Protection CanadaminorGTM or Marketing PartnerSilver sponsor of the Pacific Agriculture Show.
• Fall Creek Farm & Nursery, Inc.minorGTM or Marketing PartnerSilver sponsor of the Pacific Agriculture Show.
• Nutrien Ag SolutionsminorGTM or Marketing PartnerSilver sponsor of the Pacific Agriculture Show with specialty agriculture focus.
• BC FreshminorGTM or Marketing PartnerSilver sponsor of the Pacific Agriculture Show.
• AgSafeBCminorGTM or Marketing PartnerSilver sponsor providing on-farm safety and compliance information at BC Dairy Lunch & Learn.
• GrippleminorGTM or Marketing PartnerSilver sponsor of the Pacific Agriculture Show.
• Horizon SeedsminorGTM or Marketing PartnerSilver sponsor of the Pacific Agriculture Show.
• BC Institute of Technology (BCIT)minorGTM or Marketing PartnerBronze sponsor with agriculture technology programs for workforce development.
• BC Dairy Living LabminorStrategic or Co-development PartnerBC Dairy Living Lab team presents on greenhouse gas mitigation and soil carbon sequestration BMPs at BC Dairy Lunch & Learn.
• Pacific ForageminorGTM or Marketing PartnerSponsor of giveaway prize draw at BC Dairy Lunch & Learn.
• FortisBCminorGTM or Marketing PartnerLanyard sponsor for the Pacific Agriculture Show.

Scale indicators4 records

Recent moves5 records

Expansion highlights3 records

Regional players

• AgQuip: Australia's largest agricultural field day, held annually in Gunnedah, NSW. Comparable as a major outdoor agricultural trade show with equipment exhibitors and farmer-attendee base, but operates in Australia rather than competing directly in Western Canada.
• Husker Harvest Days: Long-running US agricultural trade show held in Grand Island, Nebraska. Comparable as a regional farm equipment and technology trade show targeting crop and livestock producers, but operating in a different North American geography than Pacific Agriculture Show.

Direct peers

• Agri-Trade Equipment Expo: Annual agricultural equipment trade show held in Red Deer, Alberta. Direct Western Canadian competitor to the Pacific Agriculture Show, targeting similar farmer and equipment-dealer audiences across the prairie provinces with comparable exhibitor and sponsorship business models.
• Canadian Western Agribition: Major annual livestock and agriculture exhibition held in Regina, Saskatchewan. Comparable trade show operator focused on Canadian agriculture with booth rentals, sponsorships, and co-located conference programming — overlapping exhibitor base with the Pacific Agriculture Show.
• Royal Agricultural Winter Fair: Large-scale Canadian agricultural exhibition held annually in Toronto. Comparable as a multi-day trade show combining livestock, equestrian, and food/agriculture exhibits with ticketed admission and tiered sponsorship offerings.
• Canada's Farm Progress Show: Annual dryland farming equipment and technology trade show in Regina, Saskatchewan. Directly comparable as a Canadian ag trade show with multi-day format, exhibitor booths, and farmer-attendee base.

Broad incumbents

• Informa Markets (Agri Exhibitions Division): Global B2B events company that organizes numerous large-scale agriculture trade shows worldwide (including farm shows in multiple countries). Comparable as a professional trade show organizer serving the agriculture sector, but at much larger scale and broader geographic reach than the Pacific Agriculture Show.
• Commodity Classic: Large US agriculture trade show and conference for corn, soybean, wheat, and sorghum producers. Comparable as a major ag trade show combining exhibitor booths, educational conferences, and sponsorship tiers, but oriented toward US commodity crop farmers.
• National Farm Machinery Show: Major US agricultural equipment trade show held annually in Louisville, Kentucky. Comparable as a large-scale ag trade show with exhibitor booth rentals and farmer-attendee focus, operating at much larger scale than Pacific Agriculture Show.
• World Ag Expo: Largest annual agricultural trade show in the world, held in Tulare, California. Comparable business model and exhibitor/attendee dynamics to Pacific Agriculture Show, but operates at significantly larger scale and serves the broader US market.

Market position

Strengths5 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/pacagshow
• Facebookfacebook.com/pacificagricultureshow
• LinkedInlinkedin.com/company/pacific-agriculture-show

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Pacific Agriculture Show