Hotel Tech

What Hotel Tech does

HotelTech Hospitality is a Brazilian hospitality technology company headquartered in Cascavel, Paraná, that delivers integrated in-room technology platforms for hotels and resorts across Latin America. The company operates in five countries — Brazil, Chile, Argentina, Colombia, and Paraguay — with 25,000+ rooms installed and serves enterprise and mid-market hospitality groups including Louvre Hotels Group Brazil, Bourbon Hotéis, Mabu Hotéis & Resorts, Blue Tree Hotels, Intercity Hotels, GAV Resorts, Hot Beach Parques & Resorts, Nacional Inn, Fazzenda Park Hotel, Zagaia Eco-Resort, Desbravador, Trilan, and Jurema Águas Quentes. The firm reports zero churn to competitors and zero contractual demands for non-compliance.

The core platform is built around LG ProCentric interactive TV systems, distributed through HotelTech's status as LG's preferred product partner and as the only Brazilian company with an automation module co-developed with LG Korea. The product portfolio comprises four complementary solutions — LG ProCentric (interactive TV with full PMS integration), Smart Guest HT (multi-TV entertainment with PMS integration and a hotel-managed autonomous dashboard), Advanced HD (ISDB-T coaxial/hybrid network infrastructure), and MidiaTech (digital signage) — plus the world's first room automation module for LG ProCentric launched in 2024, which enables control of lighting, climate, curtains, and integrated audio/video through the TV interface without additional apps or remotes. The stack integrates with HDL automation equipment, Fibranetcom CDN, and TOTVS PMS, runs on Eletronet's nationwide data center infrastructure, and has maintained Anatel homologation for over 10 years. The company lists generative and predictive AI applied to guest personalization as a differentiator.

HotelTech generates revenue through a mix of one-time license deployments (ProCentric systems, Advanced HD, automation modules) and recurring subscription streams (Smart Guest HT, MidiaTech digital signage, and active 14-hour-per-day monitoring with a 5-minute average SLA support response). The go-to-market is consultative enterprise field sales with specialist consultation delivered via WhatsApp and email, supplemented by LG's hospitality channel as a reseller-driven acquisition path. Pricing is not publicly disclosed. HotelTech is privately held with no disclosed institutional investors, parent company, or venture capital backing, and reports a headcount of 1–10, indicating a lean partner-leveraged operating structure.

Name

Hotel Tech

Legal name

HotelTech Hospitality

Website

https://hoteltechbr.com

Company type

Private

Operating status

Operating

Headcount range

1–10 employees

Short description

HotelTech Hospitality is a Brazilian hospitality technology company delivering integrated LG ProCentric-based interactive TV, room automation, digital signage, and CDN services to hotels and resorts across five Latin American countries, serving enterprise and mid-market hotel groups with 25,000+ rooms installed.

Ownership category

akta.pro rank

Product category

Hospitality Technology

SIC

Services-Computer Integrated Systems Design (7373), Auto Controls For Regulating Residential & Comml Environments (3822)

akta.pro primary industry

Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)

akta.pro secondary industry

Smart Building Software Platforms (IWMS/CAFM Integration, Digital Twin, Command Center) (BPABAGAG)

Keywords

• Hospitality technology solutions
• Interactive TV systems
• Hotel room automation
• Digital signage for hotels
• CDN content delivery

Headquarters

HQ city

Cascavel

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Interactive TV Systems (LG ProCentric): Sale and deployment of LG ProCentric interactive TV systems with full PMS integration, TV personalization, and direct services through the screen.
2. Smart Guest HT Entertainment Platform: Multi-TV entertainment platform with welcome messages and exclusive content, featuring autonomous dashboard for hotels.
3. Advanced HD Infrastructure: ISDB-T technology infrastructure solutions for hotel coaxial or hybrid networks.
4. MidiaTech Digital Signage: Dynamic digital signage system for visual communication across hotel spaces.
5. Room Automation Module: World-first ProCentric automation module enabling room control (lighting, climate, curtains, A/V) through TV interface.
6. CDN Content Delivery Services: Content delivery infrastructure services via CDN partnership with Fibranetcom.
7. Support and Monitoring Services: Active monitoring 14 hours/day (8h to 22h), 5-minute average SLA support response.

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

HotelTech sells integrated hospitality technology solutions to hotels and resorts, anchored by the LG ProCentric interactive TV platform with full PMS integration and TV personalization. Its offering includes the Smart Guest HT multi-TV entertainment system, Advanced HD network infrastructure for coaxial/hybrid environments, MidiaTech digital signage, and the world's first LG ProCentric room automation module for lighting, climate, curtains, and audio/video control via the TV interface.

Product overview

HotelTech offers an integrated hospitality technology platform centered on the LG ProCentric interactive TV system as its preferred core product, complemented by four complementary solutions covering the full technological journey for hotels and resorts. The ecosystem includes Smart Guest HT for multi-TV entertainment with PMS integration, Advanced HD for coaxial/hybrid network infrastructure, MidiaTech for digital signage, and the world's first room automation module for LG ProCentric enabling guests to control lighting, climate, curtains, and audio/video through the TV interface. All solutions integrate with PMS systems and operate within a single unified platform with 24/7 monitoring.

Differentiator

Problem solved

Functional benefit

Products and services

• LG ProCentric Interactive TV System Interactive TV system offering total PMS integration, complete TV personalization with direct messages, services, and room automation on a single screen for hotels and resorts, without external boxes or appliances.
• Smart Guest HT Entertainment Platform Multi-TV entertainment solution with welcome messages and exclusive content, integrating with Property Management Systems and providing an autonomous dashboard for hotels to manage their own configurations.
• Advanced HD Network Infrastructure Infrastructure solution for coaxial or hybrid networks supporting multiple TVs using ISDB-T technology, providing easy installation and improved internal hotel communication.
• MidiaTech Digital Signage Digital signage system that dynamically displays information such as flight times, promotions, and announcements across all hotel spaces in real time.
• LG ProCentric Room Automation Module World's first automation module for LG ProCentric, enabling guests to control room lighting, climate, automated curtains, and integrated audio/video through the in-room TV interface without additional apps or remote controls. Integrates with HDL automation equipment.

Quantifiable outcome

• 0% churn rate to competitors
• +3 more outcomes

Named customers13 records

Segments1 record

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration3 records

AI capability7 records

Feature6 records

Partnerships

Six partnerships are on record, tiered flagship and core.

• LG Business Solutions (LG Korea)flagshipStrategic or Co-development PartnerGlobal LG partner and ProCentric Developer. HotelTech is the only Brazilian company with an automation module developed in partnership with LG Korea. LG ProCentric is the preferred product. Joint development of the world's first ProCentric automation module.
• HDLcoreTechnology or IntegrationHDL is referenced as a worldwide reference in room automation. HotelTech's ProCentric automation module integrates with HDL equipment for room control capabilities.
• FibranetcomcoreTechnology or IntegrationCDN partner with HotelTech as pioneers in providing hospitality content via CDN in the hospitality sector.
• EletronetcoreTechnology or IntegrationData center infrastructure partner with nationwide coverage through Eletronet data centers.
• TOTVScoreTechnology or IntegrationPMS (Property Management System) integration partner. TOTVS is a major hospitality management software provider.
• AnatelcoreOthersBrazilian telecommunications regulatory agency. HotelTech is Anatel homologated for over 10 years.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• GuestTek Interactive Entertainment: Canada-based hospitality technology company delivering interactive TV, broadband, and guest-facing solutions. Direct peer given similar product portfolio targeting hotel guest experience and operational integrations.
• Otrum: Nordic-headquartered provider of interactive TV, digital signage, and guest connectivity for hotels. Comparable in delivering integrated entertainment and communication platforms to mid-market and chain hotels.
• SONIFI Solutions: US-based provider of interactive TV, guest Wi-Fi, and content solutions for hotels globally. Direct competitor to HotelTech's Smart Guest HT and ProCentric offerings, with comparable PMS-integrated guest experience technology.
• Enseo: Hotel technology provider offering interactive TV, entertainment, and room automation. Comparable to HotelTech in combining in-room entertainment with automation controls, though primarily serving North American properties.
• Quadriga (Cisco Connected Guest): Hospitality connectivity and entertainment arm now within Cisco, offering interactive TV, networks, and guest experience platforms. Comparable to HotelTech's integrated connectivity and entertainment stack for hotels.

Broad incumbents

• Shiji Group: Global hospitality technology platform providing PMS, POS, guest experience, and operational software. Broader incumbent that overlaps with HotelTech on PMS-integrated guest engagement and in-room technology.
• Cloudbeds: Hospitality management suite (PMS, booking engine, channel manager) serving hotels globally. Comparable in addressing hotel operational and guest experience needs, though broader in scope than HotelTech's in-room focus.
• ASSA ABLOY Hospitality: Global leader in hotel door locking, mobile key, and room access technology. Comparable in addressing smart-room enablement for hotels, though focused on access rather than entertainment and TV.
• Samsung (Lyncs / MagicInfo Hospitality): Global OEM offering hotel TV (Lyncs) and digital signage (MagicInfo) platforms with built-in content management. Direct alternative to HotelTech's LG-centric stack at the OEM layer.

Emerging players

• Mews: Cloud-native PMS and hospitality operations platform gaining traction with modern and boutique hotels. Adjacent competitor in PMS-integrated guest experience workflows that complement or compete with HotelTech's offering.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/profile.php
• LinkedInlinkedin.com/company/hotel-tech

Compliance2 records

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Hotel Tech