FTX Arena

What FTX Arena does

Kaseya Center (formerly FTX Arena and originally American Airlines Arena, opened 2008) is a multi-purpose arena located at 601 Biscayne Boulevard in downtown Miami, Florida. The venue operates as a year-round events and entertainment facility, primarily serving as the home court for the NBA's Miami HEAT franchise and hosting major touring concerts, family shows, and corporate events across Southeast USA. Customer segments are split between individual sports fans and entertainment attendees (primary) and corporate/group buyers seeking premium hospitality (secondary). The company maintains a headcount of 251-500 and operates as a private entity under a naming-rights arrangement with Kaseya following FTX's 2022 bankruptcy.

The venue's core product is event hosting, monetized through four primary revenue streams: ticket sales for NBA games and concerts (distributed via Ticketmaster and the official website, kaseyacenter.com), premium dining (Bacardi Ocho Lounge and additional Premium Lounges), guided All-Access Tours of the arena, and group/VIP sales including the EL VIP membership tier. Season ticket memberships and a group sales team provide direct-sales channels for high-value recurring customers. Distribution is multi-channel, combining Ticketmaster marketplace integration, a direct e-commerce storefront on kaseyacenter.com, direct sales for season tickets, and dedicated group sales for corporate and mid-market buyers. Marketing is driven through the official website, email newsletter sign-ups, and social media.

The business model is transactional and event-driven: revenue is generated per event through ticketing, F&B, tours, and premium experiences, with no subscription or SaaS offering. Ancillary product lines such as Summer Goals seasonal programming, accessibility services, and EL VIP membership reflect efforts to lift per-event yield and utilize off-peak capacity. The underlying technology stack is conventional for the venue industry (ticketing integration, event-listing CMS, email marketing) with no disclosed proprietary platform, AI/ML capabilities, or APIs.

Name

FTX Arena

Legal name

Kaseya Center

Website

https://ftxarena.com

Company type

Private

Founded year

2021

Operating status

Operating

Headcount range

251–500 employees

Short description

Kaseya Center (formerly FTX Arena) is a private, multi-purpose events and entertainment venue in downtown Miami. It serves as the home arena for the NBA's Miami HEAT and hosts concerts, family shows, corporate events, and venue tours for sports fans, entertainment attendees, and corporate buyers.

Ownership category

akta.pro rank

Product category

Live Entertainment Venue

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (71131), Spectator Sports (7112), Spectator Sports (71121)

SIC

Services-Amusement & Recreation Services (7900), Retail-Eating & Drinking Places (5810)

akta.pro primary industry

Professional & Major League Stadiums (MPAKAEAA)

akta.pro secondary industries

Arena & Stadium Operations (Large-Capacity Venues) (MPAGALAA), Venue Booking, Ticketing & Event-Day Services (Box Office, Guest Services) (MPAKAEAO), Concession & Stadium / Arena Catering (THAFAIAG)

Keywords

• Live event venue
• Sports arena management
• Concert ticket sales
• Premium dining experiences
• Group event bookings

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Ticket Sales: Revenue from selling tickets to Miami HEAT NBA games and various concert/performance events through Ticketmaster integration and direct website sales.
2. Premium Dining: Four premium dining options including Bacardi Ocho Lounge and Premium Lounges offering food and beverage services during events.
3. Venue Tours: All-Access Tours of the Kaseya Center generating revenue through ticket sales for guided venue experiences.
4. Group Sales & Premium Experiences: Revenue from group sales, VIP experiences, EL VIP events, and premium seating options for corporate and individual customers.

Go-to-market motion1 record

Distribution channels4 records

Marketing channels3 records

Core offering

FTX Arena (now operating as Kaseya Center) is a multi-purpose arena and live entertainment venue located at 601 Biscayne Boulevard in downtown Miami, Florida. It serves as the home court for the NBA's Miami HEAT and hosts major concert tours, family shows, and special events. The venue sells tickets through Ticketmaster and its own website, and operates ancillary paid offerings including All-Access guided tours, premium dining experiences (Bacardi Ocho Lounge and Premium Lounges), EL VIP membership tier, group ticket packages, and summer programming under the Summer Goals banner.

Product overview

Kaseya Center is a single-venue entertainment facility that operates as a multi-purpose arena. The venue's core offering is hosting NBA games (Miami HEAT home games) and live concerts/performances. The venue offers supplementary services including All-Access Tours for behind-the-scenes access, Premium Dining experiences with partner restaurants, Food & Beverage outlets throughout the venue, EL VIP membership for premium access, Group Sales for bulk ticket purchases, Summer Goals seasonal programming, and Accessibility Services. The venue does not operate a platform product or SaaS offering; it is a physical event venue.

Differentiator

Problem solved

Functional benefit

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Recent moves6 records

Expansion highlights4 records

Direct peers

• Little Caesars Arena: Detroit arena home to the Pistons (NBA) and Red Wings (NHL); comparable urban dual-tenant arena with premium hospitality and concert programming.
• TD Garden: Boston arena home to the Celtics (NBA) and Bruins (NHL); comparable dual-tenant professional sports arena with strong premium hospitality offering.
• American Airlines Center: Dallas arena home to the Mavericks (NBA) and Stars (NHL); a directly comparable multi-purpose arena with shared naming-rights branding history.
• Barclays Center: Brooklyn arena home to the Brooklyn Nets (NBA) and New York Liberty (WNBA); directly comparable urban multi-purpose arena with similar premium product strategy.
• Scotiabank Arena: Toronto arena home to the Raptors (NBA) and Maple Leafs (NHL); comparable dual-tenant arena with significant premium dining and touring event operations.
• United Center: Chicago arena home to the Bulls (NBA) and Blackhawks (NHL); comparable large-capacity multi-purpose arena with similar event-night revenue mix.
• Crypto.com Arena: Los Angeles multi-purpose arena, home to the Lakers, Clippers, Kings, and Sparks; comparable NBA anchor tenancy, premium dining venues, and touring concert programming in a top U.S. market.
• State Farm Arena: Atlanta arena home to the Hawks (NBA); comparable NBA anchor tenancy with premium hospitality and touring concert revenue.
• Chase Center: San Francisco arena home to the Golden State Warriors; comparable major-market NBA anchor, premium hospitality, and concert hosting model.

Broad incumbents

• Madison Square Garden Entertainment: Owner/operator of Madison Square Garden, the benchmark NBA/NHL arena with extensive premium hospitality, dining, and touring event programming — the most analogous large-venue arena operator in the U.S.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about FTX Arena