Image Dental

Name

Image Dental

Legal name

Image Dental

Website

https://imagedental.com.au

Company type

Private

Operating status

Operating

Headcount range

11–50 employees

Ownership category

akta.pro rank

Product category

Holistic Dental Services

NAICS

Offices of Dentists (621210), Offices of Dentists (62121)

akta.pro industry

PRIMARYHLABAAAE

Comprehensive Family Dentistry (Multi-Disciplinary In-Office General Care)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAC

Cosmetic & Esthetic Dentistry (Veneers/Whitening/Bonding)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAB

Restorative General Dentistry (Fillings/Crowns/Bridges)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

SECONDARYHLABAAAA

Preventive & Routine General Dentistry (Exams/Cleanings/Sealants/Fluoride)

Healthcare & Life Sciences/Dental Care Services/General & Family Dentistry

Keywords

• Holistic dental services
• Cosmetic dentistry
• Non-extraction orthodontics
• Mercury safe removal
• TMJ sleep therapy

Headquarters

HQ city

Mount Pleasant

HQ country

Australia

HQ region

Oceania

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure, Supply Chain

Revenue model

1. Dental Professional Services: Revenue is generated through professional dental services including preventive care, restorative treatments, cosmetic dentistry, and specialized holistic treatments. Services are provided during scheduled appointments at the practice location.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Image Dental provides holistic, minimally invasive dental care at its Mount Pleasant practice in Perth, Western Australia. Services span preventive dentistry, mercury-safe amalgam removal, root canal treatment, non-extraction orthodontics, TMJ and sleep therapy, cosmetic dentistry, dental implants, crowns, veneers, composite fillings, clear aligners (ClearCorrect and Invisalign), and gum disease treatment, all delivered using metal-free biocompatible materials and a whole-body health philosophy.

Product overview

Image Dental is a holistic dental practice in Perth, Australia, offering a comprehensive suite of minimally invasive dental services centered around whole-body health principles. The practice operates as a unified service portfolio rather than a platform-plus-modules architecture. Core services include Holistic Dentistry (the foundational approach), supported by specialized treatments such as Mercury Safe Removal, Root Canal Treatment, Non-extraction Orthodontics, TMJ & Sleep Therapy, and Cosmetic Dentistry. The practice provides orthodontic solutions through ClearCorrect and Invisalign clear aligners. Restorative services include Dental Crowns, Veneers, Composite Fillings and Bondings, Ceramic Restorations, and Dental Implants. Smile Makeover treatments combine multiple cosmetic procedures for comprehensive smile transformation. Preventative Care and Gum Disease Treatment support long-term oral health. All treatments emphasize metal-free, biocompatible materials and conservative approaches that preserve natural tooth structure.

Differentiator

Problem solved

Functional benefit

Products and services

• Holistic Dentistry A whole-body approach to dental care that considers how dental issues affect overall health, using biocompatible materials and non-invasive treatments that work with the body's natural healing. Targeted at patients seeking natural, minimally invasive dental care.
• Mercury Safe Removal Safe removal of mercury-containing amalgam fillings using specialized protocols designed to protect patient health during the extraction process. For patients concerned about mercury and immune system impacts.
• Root Canal Treatment Treatment to save infected or damaged teeth by removing infected pulp, cleaning the canal, and sealing it to prevent further infection. For patients with infected or damaged teeth requiring endodontic care.
• Non-extraction Orthodontics Orthodontic treatment that aims to straighten teeth and align jaws without removing permanent teeth, using natural methods. For patients seeking orthodontic alignment while preserving natural teeth.
• TMJ & Sleep Therapy Treatment for temporomandibular joint disorders and sleep-related conditions including snoring and sleep apnea, often using custom oral appliances. For patients suffering from TMJ disorders, sleep apnea, bruxism, headaches, and migraines.
• Cosmetic Dentistry Various aesthetic dental treatments including all-ceramic restorations, white fillings, and tooth whitening to improve the appearance of teeth and smiles. For patients seeking to enhance smile aesthetics.
• Dental Crowns Custom-made dental caps that cover damaged or weakened teeth to restore their shape, size, strength, and appearance. For patients requiring restoration of damaged or weakened teeth.
• Veneers Thin ceramic or porcelain shells bonded to the front surface of teeth to improve their appearance by changing color, shape, or size. For patients seeking cosmetic enhancement of visible teeth.
• Composite Fillings and Bondings Tooth-colored restorative materials used to repair cavities and chipped or cracked teeth, using biocompatible composite resins instead of mercury-containing amalgam. For patients seeking mercury-free cavity repairs and tooth bonding.
• ClearCorrect Clear aligner orthodontic system for straightening teeth discreetly without traditional metal braces. For patients seeking discreet orthodontic alignment.
• Invisalign Another clear aligner brand for orthodontic treatment to straighten teeth using a series of custom-made, removable aligners. For patients seeking removable, discreet orthodontic treatment.
• Dental Implants Titanium screw-based tooth replacement that is surgically inserted into the jawbone to provide a permanent foundation for dental crowns, mimicking natural tooth roots. Planned using 3D imaging for accuracy. For patients requiring permanent tooth replacement.
• Smile Makeover Comprehensive cosmetic treatment combining multiple procedures such as all-ceramic restorations, white fillings, and tooth whitening to achieve a complete smile transformation. For patients seeking a full cosmetic smile transformation.
• Ceramic Restorations Metal-free ceramic dental restorations bonded to teeth for strength, durability, and natural appearance while preserving tooth structure. For patients seeking metal-free restorative options.
• Preventative Care Regular check-ups, professional cleanings, and early intervention to maintain oral health and prevent dental problems before they develop. For patients of all ages seeking ongoing oral health maintenance.
• Gum Disease Treatment Non-invasive treatments including laser therapy and deep cleanings to address gum disease while supporting natural healing. For patients suffering from gum disease.

Quantifiable outcome

• Goal: 99% of patients should have at least 22 natural teeth by age 77

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature4 records

Scale indicators2 records

Recent moves4 records

Expansion highlights2 records

Others

• ClearCorrect (Straumann): Clear-aligner orthodontic product owned by Straumann, supplied to dental practices including Image Dental. Included as an ecosystem peer because Image Dental actively offers ClearCorrect as a core orthodontic service, making it a key technology/vendor relationship rather than a direct competitor.

Broad incumbents

• Smile Solutions: Large multi-specialty dental practice in Melbourne offering general, cosmetic, orthodontic, and specialist services under one roof. Comparable service breadth and multi-disciplinary positioning to Image Dental, though at significantly larger scale and conventional positioning.
• 1300SMILES: ASX-listed dental group operating clinics across regional and metropolitan Australia. Comparable in offering general, cosmetic, and orthodontic services, but competes at corporate scale with conventional rather than holistic positioning.
• Pacific Smiles Group: ASX-listed dental chain operating Pacific Smiles Dental and NIB Dental Care Centres across Australia. Comparable to Image Dental across general, preventive, and cosmetic service lines, but at significantly larger scale with conventional positioning.
• Maven Dental: One of Australia's largest dental networks with dozens of clinics across multiple states. Comparable as a multi-specialty general and cosmetic dental provider, but operates as a broad incumbent with general (non-holistic) positioning and corporate-scale operations.
• Bupa Dental: Bupa-branded dental centres across Australia providing general and preventive dental services. Comparable as a multi-clinic dental provider serving similar patient demographics, though Bupa Dental is positioned within a health-insurance ecosystem rather than holistic philosophy.
• National Dental Care: Australia-wide network of dental clinics offering general, cosmetic, orthodontic, and specialty services. Comparable breadth of service portfolio to Image Dental, but operates as a corporate dental group rather than a single practitioner-led holistic clinic.
• Primary Dental: Australian dental network operating co-located medical and dental centres, part of Healius (formerly Primary Health Care). Comparable as a multi-site dental provider offering general and cosmetic services, but operates at scale with conventional rather than holistic branding.

Direct peers

• Dental Boutique: Multi-location Australian cosmetic and smile-makeover dental chain. Comparable to Image Dental on cosmetic services (veneers, crowns, whitening, smile makeovers) and clear aligner offerings, though it operates at greater scale and is not positioned as holistic.
• Sydney Holistic Dental: Australian holistic dental practice offering mercury-safe removal, biocompatible materials, and whole-body health philosophy. Directly comparable to Image Dental in positioning, service mix, and patient segment, with the main difference being Sydney metro geography.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/imagedentalperth

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Image Dental