Kirwan GP Clinic

What Kirwan GP Clinic does

Kirwan GP Clinic Pty Ltd is a privately held, bulk-billing general practice located at 7-9 Thuringowa Drive in Kirwan, a suburb of Townsville in North Queensland, Australia. Founded in 2014 by Dr. Amrit Singh as a single-doctor practice, the clinic has grown to a team of 18+ doctors with diverse specialisations including general family medicine, paediatrics, women's health, chronic disease management, cardiology, dermatology, mental health, and minor surgery. It operates extended hours (8am-9pm on weekdays, 8am-5pm on weekends and most public holidays) and offers home visits, both of which are uncommon among competing GP clinics in the region. The clinic maintains a sister-clinic relationship with Fulham GP Clinic, enabling cross-referral of patients across the Townsville area under shared ownership.

The clinic delivers a comprehensive primary-care service line that includes bulk-billed general consultations, childhood immunisations, healthy kids checks, travel medicine, men's and women's health (including antenatal shared care, Mirena/Kyleena/Implanon insertions and removals, and cervical screening), mental health care planning with bulk-billed counselling via an accredited mental health social worker, chronic disease management, skin checks and minor surgery, vasectomy, carpal tunnel surgery, indigenous health and Closing the Gap services, workers compensation and DVA work, and shared care with residential aged care facilities. Technology is standard: mainstream medical practice management systems handle patient records, scheduling, and billing, with no proprietary platform identified and no AI/ML capabilities disclosed. Online appointment booking is available through the clinic website.

The revenue model is fee-for-service and hybrid. The primary stream is bulk-billed consultations for Medicare-eligible patients, paid through the Medicare Benefits Schedule with no out-of-pocket cost to the patient. Secondary streams include private consultation fees (A$77 for up to 15 minutes, A$132 for over 20 minutes, from A$210 for long consultations), procedural fees for non-Medicare-covered services (minor surgeries, skin cancer treatments, vasectomy, carpal tunnel, women's health procedures), and fixed fees for commercial driver's medicals (A$160), workers compensation assessments (from A$110), medical reports (from A$110 plus GST), and a A$55 record transfer administration fee. All accounts are settled on the day of service; the clinic does not issue accounts. The go-to-market is direct-to-consumer via the website, online booking, phone, walk-in, and community reputation, with no paid acquisition or intermediary channels.

Name

Kirwan GP Clinic

Legal name

Kirwan GP Clinic Pty Ltd

Website

https://kirwangpclinic.com.au

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Kirwan GP Clinic Pty Ltd is a privately owned, bulk-billing general practice in Kirwan, Townsville, North Queensland, delivering comprehensive primary healthcare for all ages via a team of 18+ doctors operating extended weekday and weekend hours.

Ownership category

akta.pro rank

Product category

General Practice Healthcare

NAICS

Other Ambulatory Health Care Services (6219)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011)

akta.pro primary industry

Retail & Walk-In Primary Care Clinics (HLAFAGAC)

Keywords

• General practice medicine
• Primary healthcare services
• Bulk billing consultations
• Chronic disease management
• Minor surgical procedures

Headquarters

HQ city

Kirwan

HQ country

Australia

HQ region

Oceania

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Technology or R&D, Marketing or Sales

Revenue model

1. Bulk Billing Consultations (Medicare): Primary revenue stream from bulk-billed consultations for patients with valid Medicare cards. Consultations are fully covered by Medicare with no out-of-pocket cost to the patient.
2. Private Consultation Fees: Private billing for non-Medicare patients and certain consultations exceeding standard time allocations. Fee-for-service model with payments collected on the day of service.
3. Procedural Services: Private fees for specialised procedures not covered by Medicare, including minor surgeries, skin cancer treatments, vasectomy, carpal tunnel surgery, and various women's health procedures (Implanon, Mirena, Kyleena insertions/removals).
4. Medical Examinations and Reports: Private fees for commercial driver's medicals, workers compensation assessments, and various medical reports.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels3 records

Core offering

Kirwan GP Clinic is a bulk-billing general practice delivering comprehensive primary healthcare to patients of all ages in the Kirwan and Townsville region of North Queensland. Its core offering covers family medicine, childhood immunisations, women's and men's health, antenatal care, mental health care planning, chronic disease management, skin checks, and minor surgeries including vasectomy and carpal tunnel procedures, delivered by 18+ doctors with diverse specialisations and supported by extended after-hours availability.

Product overview

Kirwan GP Clinic is a bulk billing medical practice offering a comprehensive range of primary healthcare services. The clinic operates as a single unified practice providing general medical consultations, preventive care, chronic disease management, women's health services, mental health care planning, minor surgeries, and immunisations. The clinic emphasises affordable, accessible healthcare with extended operating hours (8am-9pm weekdays, 8am-5pm weekends) and home visit capabilities. Most consultations are bulk billed for Medicare-eligible patients, with some specialised procedures attracting private fees.

Differentiator

Problem solved

Functional benefit

Products and services

• General Medical Consultations
• Family Medicine
• Childhood Immunisations

Named customers3 records

Segments5 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Fulham GP ClinicminorStrategic or Co-development PartnerSister clinic operating under the same ownership/management. Provides the same standard of care and friendly service at a different location. The clinic advises patients seeking care in another location that they can visit Fulham GP Clinic for equivalent services.

Scale indicators4 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• IPN Medical Centres (Sonic Healthcare): IPN Medical Centres is part of Sonic Healthcare and runs a large Australian GP clinic network providing bulk-billed family medicine, chronic disease management, and allied health. It competes with Kirwan at the multi-site primary care level but with significantly greater geographic reach.
• Bupa Medical (Bupa Australia): Bupa operates medical and dental clinics across Australia as part of its broader health insurance business, offering bulk-billed general practice and allied health. It is a larger incumbent with deeper marketing reach and insurance cross-sell compared to Kirwan GP Clinic.
• Healius Limited (Primary Care division): Healius operates a large network of medical centres and pathology services across Australia, including bulk-billed general practice under brands such as Healius Medical Centres. It is a much larger incumbent offering overlapping primary care services at scale.

Emerging players

• InstantScripts: InstantScripts is an Australian telehealth platform providing online prescriptions, consultations, and referrals. It overlaps with Kirwan's lower-acuity and repeat-prescription volumes and represents a digital-first substitute for some of the clinic's general consultation demand.
• DoctorDoctor: DoctorDoctor is a Sydney-based after-hours home visit service providing bulk-billed GP consultations to patients in their homes. It overlaps with Kirwan's after-hours and home visit offering in regional catchments and competes for the same convenience-seeking patient segments.
• 13SICK National Home Doctor Service: 13SICK provides after-hours bulk-billed home doctor visits across Australia, directly competing with Kirwan's home visit and after-hours service offering. While focused on deputised after-hours care rather than full-service general practice, it overlaps significantly on the access and convenience dimensions.

Direct peers

• MyClinic Australia: MyClinic is an Australian chain of bulk-billed GP clinics offering family medicine, women's health, immunisations, and chronic disease management. It is comparable to Kirwan in billing model, service breadth, and patient targeting, with multi-site coverage across southeast Queensland.
• SmartClinics: SmartClinics is an Australian multi-site GP clinic chain offering bulk-billed general practice, family medicine, women's health, and minor procedures across regional and suburban locations. It is a direct comparable to Kirwan GP Clinic in service mix, billing model, and target patient base.
• Fulham GP Clinic: Fulham GP Clinic is the sister clinic operating under the same ownership as Kirwan GP Clinic, offering the same bulk-billed general practice and after-hours model in a different Townsville-area location. It is a directly comparable peer by ownership, service mix, and patient value proposition.

Others

• HealthEngine: HealthEngine is Australia's largest online healthcare booking platform connecting patients with GPs, dentists, and allied health. It does not operate clinics directly but competes for patient acquisition and scheduling, and could shift primary care volumes toward digital-first alternatives over time.

Market position

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/kirwangp
• LinkedInlinkedin.com/company/kirwan-gp-clinic

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Kirwan GP Clinic