Ehop Covoiturage

What Ehop Covoiturage does

Éhop Covoiturage is a French non-profit association (loi 1901) founded around 2002-2005 and headquartered in Rennes, operating exclusively in the Brittany region. Its mission is to make carpooling an everyday, obvious choice by addressing three interconnected problems: high solo-car commuting rates (74% of Breton workers drive alone), psychological and structural barriers to carpooling adoption, and mobility exclusion preventing job access in rural and peri-urban areas. Éhop operates as a behavioral-change service provider rather than a technology company, employing 11-50 staff including two codirectors with expertise in social psychology and territorial partnerships.

The association's core service is éhop solidaires, a human-mediated, telephone-based carpooling matching service for employment access, designed for people with irregular work schedules, digital exclusion, or psychosocial barriers. Éhop does not operate a proprietary matching platform; instead it directs users to the public OuestGo carpooling platform and complements it with manual phone-based matching, on-the-ground community engagement (games, quizzes, stencils, comics), and institutional partnerships. Supporting offerings include éhop près de chez moi (proximity carpooling for daily errands), Défis covoiturage (organized challenge events), En voiture Simone! (expert webinar series), and educational tools (psychoquiz, Mémoribine card game, Tüüüt comic series).

Éhop's business model is B2B-to-institution rather than consumer-facing: all services are free to end users, while revenue is generated through multi-year convention agreements with 32 local authorities, employer membership fees (15 employers across ~30 sites), and institutional grants from Région Bretagne, the European Social Fund (FSE), ADEME, departmental councils, and the CEE/Tims programme. Distribution is direct and field-based, leveraging codirectors who travel throughout Brittany to develop conventions with municipal governments and design tailored carpooling action plans for employers across defense, agri-food, and healthcare verticals.

Name

Ehop Covoiturage

Legal name

Association éhop

Website

https://ehop.bzh

Company type

Private

Founded year

2005

Operating status

Operating

Headcount range

11–50 employees

Short description

Éhop Covoiturage is a Rennes-based French non-profit association that promotes carpooling in Brittany through behavioral-change campaigns, employer and local authority partnerships, and a human-mediated telephone matching service for employment access.

Ownership category

akta.pro rank

Product category

Carpooling Promotion and Solidarity Mobility Services

NAICS

Vocational Rehabilitation Services (62431), Services for the Elderly and Persons with Disabilities (62412)

SIC

Services-Social Services (8300), Transportation Services (4700)

akta.pro primary industry

Paratransit / Accessible Ride-Hailing (WAV & Special Assistance) (THADADAH)

Keywords

• Carpooling promotion services
• Solidarity mobility programs
• Behavioral change campaigns
• Employer mobility plans
• Territory mobility consulting

Headquarters

HQ city

Rennes

HQ country

France

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Convention fees from local governments: Local authorities (collectivités) enter multi-year convention agreements with éhop to develop carpooling on their territories, paying fees that fund éhop's operational activities. 32 collectivités were under convention as of the most recent reporting.
2. Employer membership fees: Employers (15+ employers across ~30 sites in Brittany) pay membership fees to éhop to access carpooling support services, including action plans, communication campaigns, on-site animations, and the éhop solidaires matching service.
3. Public funding and institutional grants: éhop receives funding from regional councils (Région Bretagne), the European Social Fund (Fonds Social Européen), ADEME, departmental councils, and the CEE/Tims programme. éhop is a non-profit association (association loi 1901).
4. éhop solidaires employer service fees: Employers directly fund the operational costs of the éhop solidaires service (telephone matching), which helped two partner companies recruit over 1,000 employees. The service is described as economically viable for employers.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels9 records

Core offering

Ehop Covoiturage is a non-profit association (Association loi 1901) that promotes carpooling adoption across Brittany through behavioral-change programs, partnerships with local authorities and employers, and a human-centered telephone matching service (éhop solidaires) for people facing mobility barriers to employment. Its core offer is not a software platform but a coordinated service portfolio — conventions with collectivités, employer action plans, public animations, organized challenges, webinars, and a unique phone-based matching line — supported by the public OuestGo platform for digital matching.

Product overview

éhop is a non-profit association (association loi 1901) operating across Brittany that provides carpooling promotion services rather than a single product. The portfolio centers on éhop solidaires, a human-mediated carpooling service for employment access featuring a dedicated phone line, paired with éhop près de chez moi for proximity trips in rural areas. Supporting offerings include Défis covoiturage (organized challenge events), En voiture Simone! (expert webinar series), psychoquiz tools, ludo-pedagogical games (Mémoribine, co-oï-turage), and the BD Tûûût comic series. éhop does not operate an app—its key differentiator is human-driven matching that accommodates people without digital access.

Differentiator

Problem solved

Functional benefit

Brands

• éhop solidaires: Carpooling service for job access and training, targeting people with mobility barriers including irregular work schedules, digital exclusion, and those facing psychological barriers to carpooling.
• En voiture Simone!
• OuestGo
• Covoit'Go
• MorlaixCovoit

Products and services

• éhop solidaires Human-mediated carpooling matching service for employment access, matching drivers and passengers via a dedicated phone line. Designed for people with irregular work schedules, digital exclusion, or psychosocial barriers to mobility. Used by employment professionals and employers across Brittany to enable job access for vulnerable populations.
• éhop près de chez moi Proximity carpooling service for short daily trips (shopping, medical appointments, bus/train connections) in rural and peri-urban areas. Includes a dedicated phone line for non-digital users.
• Défis covoiturage

Quantifiable outcome

• 142 carpoolers drove 32,292 km and avoided 8 tonnes of CO2 over 4 weeks at Base Navale de Brest (Jan–Feb 2024)
• +4 more outcomes

Named customers13 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature7 records

Partnerships

29 partnerships are on record, tiered core, supporting and minor.

• CRESS Bretagne (Chambre Régionale de l'Économie Sociale et Solidaire)coreStrategic or Co-development Partner · 17 June 2025CRESS Bretagne validated éhop's membership on June 17, 2025. éhop joined the regional ESS chamber to contribute to sustainable and inclusive mobility within collective ESS priorities in Brittany, and to participate in the Mobility Partners Committee at regional level, where Mob'In Bretagne (on whose bureau éhop sits) represents CRESS and its members.
• Base de Défense de Brest (Ministry of Defence)coreStrategic or Co-development Partner · 1 January 2020Formal partnership established in 2020 between the Brest Defence Base and éhop to reduce solo commuting to the military site (10,000 cars/day). Includes reserved parking for carpoolers, a private carpooling community on OuestGo, carpooling challenges, and ongoing awareness campaigns. éhop manages macaron (carpooler badge) issuance and community facilitation.
• Naval GroupcoreStrategic or Co-development Partner · 1 January 2019Naval Group (defense contractor) partnered with éhop in 2019 to develop carpooling among its 10,000 workers at the Base Navale de Brest site. Initiatives include reserved parking, private carpooling community, communication campaigns, on-site animations, and carpooling challenges. Nadine Pasquette (Head of Energy & Sustainable Development) serves as internal champion.
• Mob'In BretagnecoreStrategic or Co-development Partneréhop is a founding member of the bureau of Mob'In Bretagne, a regional mobility network. Mob'In Bretagne was mandated by CRESS Bretagne to represent the solidarity and inclusive mobility component on the regional Mobility Partners Committee.
• OuestGocoreTechnology or IntegrationOuestGo is the public commission-free carpooling platform for Brittany and Pays de la Loire. éhop directs its users and partner employees/citizens to register on OuestGo for carpooling matching. éhop also developed a proprietary tool interoperable with OuestGo since 2022 for atypical-hours workers. Private éhop partner communities (e.g., Base Navale de Brest) are hosted on the platform.
• ADEME FrancesupportingOthersADEME France is a public agency for ecological transition. éhop's initiatives are supported by ADEME, which co-finances the association's innovation and behavioral-change activities, including the En voiture Simone! assises and proximity carpooling experiments.
• Région BretagnesupportingOthersThe Brittany regional council is a key institutional supporter of éhop, co-funding initiatives including the En voiture Simone! webinair series, proximity carpooling experiments, and atypical-hours carpooling tool development.
• Paul-Victor Le FriecminorOthersIllustrator and service civique volunteer who created the Tûûût comic series for éhop solidaires awareness. The comic was born from his service civique placement at éhop and the shared passion for comics within the team.
• Brest MétropolecoreStrategic or Co-development PartnerLong-standing partnership with Brest Métropole (since 2020) for carpooling promotion across the metropolitan area. Joint initiatives include stencil campaigns in parking lots, community carpooling outreach, and three carpooling challenges (2022, 2023, 2024).
• Montfort CommunautécoreStrategic or Co-development PartnerPartnership with Montfort Communauté to develop carpooling under a simplified mobility plan. Includes 3 carpooling parking areas, 4 Covoit'Go lines inaugurated June 2025, Arthurian-legend-themed communication campaigns, and éhop as behavioral-change operator to increase acceptation of new carpooling infrastructure.
• Saint-Méen Montauban CommunautécoreStrategic or Co-development PartnerPartnership to create a dedicated carpooling community for train station users to reduce parking saturation at Montauban de Bretagne station. Joint campaign with éhop included parking stencils, banners, postcards, and on-site animations at peak hours.
• SNCFminorStrategic or Co-development PartnerSNCF partnered with Saint-Méen Montauban Communauté and éhop to promote carpooling to/from Montauban de Bretagne train station as a way to reduce parking congestion and support train access.
• Fougères AgglomérationcoreStrategic or Co-development PartnerThree-year carpooling action plan partnership signed in 2025 to reduce solo driving behaviors across the Fougères agglomeration territory.
• SIOCA (Ouest Cornouaille)coreStrategic or Co-development PartnerSIOCA (covering 4 communities of communes in western Brittany) signed a 3-year carpooling action plan with éhop in September 2025, covering Cap Sizun-Pointe du Raz, Douarnenez, Haut Pays Bigouden, and Pays Bigouden Sud.
• Morlaix CommunautécoreStrategic or Co-development PartnerMorlaix Communauté launched MorlaixCovoit in June 2025 as a complementary service to its Linéotim public transport network, with éhop providing expertise for carpooling acceptance and community engagement.
• Groupe Hospitalier Rance ÉmeraudecoreStrategic or Co-development PartnerOne-year convention signed in 2025 between the hospital group and éhop to develop carpooling across sites in Dinan, Cancale, and St-Malo, supporting sustainable mobility for healthcare workers.
• Blavet Bellevue Océan Communauté de communescoreStrategic or Co-development PartnerConvention signed to deploy a carpooling awareness and employer mobilization strategy across the Porzo industrial zone by August 2026, building on prior work with Cité Marine.
• Cité MarinecoreStrategic or Co-development PartnerSeafood processing company in Morbihan that uses éhop solidaires for recruitment, enabling workers without personal vehicles to commute to its facilities. Cited as a success case with over 1,000 hires attributed to the carpooling service.
• Mix BuffetcoreStrategic or Co-development PartnerFood processing company in Morbihan (with Cité Marine) that recruited over 1,000 employees using éhop solidaires, overcoming transport barriers in rural areas.
• M-ExtendminorStrategic or Co-development PartnerIndustrial company at Acigné (Ille-et-Vilaine) acting as pilot employer for éhop's atypical-hours carpooling tool. 640 employees' trips were used to test and validate the matching algorithm, in partnership with Région Bretagne and Aioa.
• LaïtaminorStrategic or Co-development PartnerFood processing company testing éhop's atypical-hours carpooling matching tool alongside M-Extend.
• We Ker / ALEC du pays de RennesminorStrategic or Co-development PartnerPartners in the Rennes Métropole Tims project building a mobility hub (guichet de la mobilité) that integrates éhop's proximity carpooling service alongside Citiz car-sharing.
• CitizminorStrategic or Co-development PartnerCar-sharing operator partnering with éhop within the Rennes Métropole Tims project mobility hub.
• Don Bosco, BAPAV, Mon P'tit Camion, TimobzhminorStrategic or Co-development PartnerAssociations active in sustainable and inclusive mobility on the Pays de Brest territory, collaborating with éhop solidaires within the Tims project to support people facing transport barriers to employment.
• TiMouv (Lorient Agglomération Tims project)minorStrategic or Co-development PartnerTiMouv is the Lorient-based Tims project consortium that hired a pedagogical engineer; éhop contributes its expertise to develop carpooling-related educational content for the project.
• Eurêka Emplois Services (Plateforme de Mobilité du Pays de Brocéliande)minorStrategic or Co-development PartnerEurêka Emplois Services tested éhop's gamified card game (co-oie-turage) with young job seekers in various workshops throughout 2023, providing feedback that validated the tool's suitability for youth employment support.
• ézéominorOthersWebsite development and technical maintenance partner for éhop's digital platforms (ehop.bzh and partage.ehop.bzh).
• GraphicDesign CarbonnierminorOthersWeb design and graphic illustration partner responsible for éhop's visual identity and campaign artwork.
• OVHminorOthersWeb hosting provider for éhop's websites (ehop.bzh and partage.ehop.bzh).

Scale indicators13 records

Recent moves3 records

Expansion highlights6 records

Regional players

• Covoituralys: Public carpooling platform operated by the Syndicat Mixte des Transports en Commun d'Agen region. Comparable in mission (territorial carpooling promotion) but serves a different French region and does not overlap geographically with éhop's Brittany footprint.

Others

• ADEME: French public agency for ecological transition that co-finances éhop's activities. Not a peer commercially but the dominant funder and policy-shaper for carpooling and mobility-behavior projects in France.
• Citiz: Cooperative car-sharing operator partnering with éhop within the Rennes Métropole Tims mobility hub. Adjacent mobility-service peer sharing the same local-authority customer base and ESS positioning.
• Mob'In Bretagne: Regional mobility network of which éhop is a founding bureau member. Not a competitor but an ecosystem partner that channels public-policy mandates and represents ESS mobility actors regionally.
• SNCF: National rail operator partnered with éhop on station-access carpooling at Montauban de Bretagne. Comparable only as a multimodal mobility stakeholder, not a commercial peer.

Direct peers

• Ecov: Operator of dynamic carpooling lines (lignes de covoiturage) across France, including the Covoit'Go lines in Montfort Communauté where éhop acts as behavioral-change operator. Directly comparable in carpooling-line deployment and territorial partnership model.
• Wimoov: Federation of mobility-inclusion platforms across France helping people with mobility barriers access employment and training. Highly comparable to éhop solidaires in target population and inclusive-mobility value proposition.
• Karos: French carpooling platform specialized in daily home-to-work commuting with employer-sponsored B2B programs. Closest direct competitor to éhop's employer-facing carpooling service and éhop solidaires, though Karos is app-based and operates at national scale.

Broad incumbents

• BlaBlaCar: France's largest carpooling platform, operating nationwide and across Europe. Comparable to éhop in mission (promoting shared car travel) but at vastly greater scale, technology-first (app-based), and without éhop's specialization in inclusion or behavioral-change fieldwork.

Emerging players

• La Roue Verte: Solidarity-focused carpooling association operating in other French regions with a similar non-profit, community-driven model. Closely comparable to éhop solidaires in mission and structure, and a potential national-network peer rather than geographic competitor.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/@ehopcovoiturage
• Instagraminstagram.com/ehop_covoiturage
• Facebookfacebook.com/Ehop.covoiturage

Revenue estimate

Valuation estimate

Number of profiles

Profiles17 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Ehop Covoiturage