Lucid Helsinki

What Lucid Helsinki does

Lucid Helsinki is a Helsinki-based creative marketing agency, founded in 2017 and operating with 1-10 employees, that positions itself as an 'attention agency' built around a proprietary methodology called Explorative Marketing. The methodology is structured as a four-phase process — Explore, Authenticate, Create, and Distribute — and is delivered through three packaged service tiers: the Explorative Marketing Act (single focused campaigns), the Explorative Marketing Quest (longer-term monthly retainer engagements), and the Explorative Marketing Workshop (one- or two-day educational packages). Underlying production capabilities span high-end film, graphic design, experiential installations, websites, and growth-marketing-ready content, with custom teams of specialists assembled per project from a curated partner network (Trash Design, Front Desk, Post Control, Sun Effects, I Fucking Love Science).

The agency serves enterprise corporates and government/public-sector clients in Finland and internationally. Named clients include Wärtsilä (multiple campaigns: HERMIT, LEAP, Lifeboat for Buildings), Nokia HMD (Dubai and South Africa #UniteFor campaigns), Fazer (Sininen hetki TVC and music video), City of Helsinki (City Hall Future Corridor digital media wall, Worklife Worth Living campaign), Ministry for Foreign Affairs of Finland (#braveenoughtoride, run across 12 countries), and Futurice (FutuCafe at Slush 2019). Its distribution relies on direct client engagement, a strong recurring presence at Slush Helsinki, and international production partnerships.

Commercially, Lucid Helsinki operates a project-based professional services revenue model with no publicly disclosed pricing. Engagement structures range from one-off marketing acts to multi-year quests on monthly retainers, and workshop packages. The company is privately held, founder/management-led by Roope Nevander (Creative Strategist & CEO) and Saara Salama (Director & Writer), with no disclosed external funding, parent company, or M&A activity in the available data.

Name

Lucid Helsinki

Legal name

Lucid Helsinki

Website

https://lucidhelsinki.com

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Lucid Helsinki is a Helsinki-based creative marketing agency (founded 2017, 1-10 employees) that delivers Explorative Marketing campaigns, films, and experiential projects for enterprise and government clients across Finland and internationally, including Wärtsilä, Nokia HMD, Fazer, City of Helsinki, and the Finnish Ministry for Foreign Affairs.

Ownership category

akta.pro rank

Product category

Creative Marketing Services

NAICS

Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Public Relations Agencies (54182)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310)

akta.pro primary industry

Integrated Full-Service Creative Agencies (MPAAAAAA)

akta.pro secondary industries

Brand Activations & Experiential Campaign Design (MPAAAGAA), Activation/Experiential Creative Agencies (MPAAAAAO), Creative Concepting & Campaign Development (BPAFAEAD), Event & Experiential PR (Launches, Stunts, Press Events) (MPAAADAM)

Keywords

• Creative marketing services
• Brand campaign development
• Experiential marketing agency
• Marketing strategy consulting
• Creative content production

Headquarters

HQ city

Helsinki

HQ country

Finland

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Project-based Creative Services: Lucid Helsinki generates revenue through project-based engagements including marketing campaigns, films, experiences, events, and branded content. They offer three service tiers: one-off marketing acts, longer-term marketing quests with monthly retainer structure, and workshop packages.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Lucid Helsinki is an attention agency that designs and executes creative marketing campaigns, brand-building initiatives, and experiential activations for enterprise and government clients. Its core offering is delivered through a proprietary Explorative Marketing process (Explore, Authenticate, Create, Distribute) and packaged as three service tiers: single Acts, ongoing Quests, and one-to-two-day Workshops. The agency produces films, graphic design, websites, branded content, and events for clients such as Wärtsilä, Nokia HMD, Fazer, City of Helsinki, and Futurice.

Product overview

Lucid Helsinki is a creative marketing agency offering Explorative Marketing as a unified service philosophy. The core offering comprises three service tiers: the Explorative Marketing Act (single focused campaigns), Explorative Marketing Quest (ongoing strategic partnership), and Explorative Marketing Workshop (educational packages). These are delivered through a four-phase process—Explore, Authenticate, Create, and Distribute—that combines brand building, creative production, and growth marketing tools. The agency produces films, graphic design, experiential installations, websites, and full-scale campaigns for clients including Nokia HMD, Wärtsilä, Fazer, City of Helsinki, and Futurice.

Differentiator

Problem solved

Functional benefit

Products and services

• Explorative Marketing Act A one-off project engagement for clients who need a single marketing act—experience, event, film, article, festival, product, movement, or campaign—to capture their target group's attention. Lucid Helsinki handles distribution, optimization, and analysis of the act.
• Explorative Marketing Quest A longer-term marketing partnership combining the Explore, Authenticate, Create, and Optimize phases for systematic growth and brand building on a monthly retainer basis. Designed for clients seeking an ongoing marketing comrade focused on long-term goals.
• Explorative Marketing Workshop A one- or two-day workshop package covering the philosophy and process of Explorative Marketing. Day one covers philosophy and process; day two uses 1–2 client cases as test cases to produce actionable insight and a clear go-forward plan.
• Creative Production Services High-end film production, graphic design, experiential installations, websites, and growth marketing-ready content creation delivered as part of the Create phase of the Explorative Marketing process. Includes TVCs, music videos, and campaign films.

Quantifiable outcome

• Nokia HMD Dubai #UniteFor campaign achieved 250k+ group members and 170 fridges set up

Named customers6 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Three partnerships are on record, tiered core and minor.

• Trash DesigncoreStrategic or Co-development PartnerCreative collaboration for FutuCafe Slush 2019 project. Trash Design worked with Lucid Helsinki to build event booth from recycled materials and create immersive experiences.
• Front DeskcoreStrategic or Co-development PartnerProduction company partner for multiple campaigns including Fazer Sininen hetki TVC and music video production.
• Lucid EventsminorStrategic or Co-development PartnerEvent production partner for Wärtsilä Lifeboat for Buildings activation at Slush 2018.

Recent moves6 records

Expansion highlights4 records

Direct peers

• Hasan & Partners: Finnish creative agency headquartered in Helsinki offering brand strategy, campaign development, and digital creative for major Finnish and Nordic clients. Most direct geographic peer to Lucid Helsinki.
• 72andSunny: Independent global creative agency known for culture-first, integrated campaigns with strong experiential and brand activation work — closely parallels Lucid's creative + analytics positioning.
• Anomaly: Independent creative agency with a model of building bespoke specialist teams per client engagement — nearly identical structural approach to Lucid's 'custom team per project' offering.
• North Kingdom: Swedish digital-first creative agency recognised for immersive, experiential brand work at events and conferences — strong Nordic peer for Lucid's Slush-centric experiential capabilities.
• Mother: Independent, founder-led creative network producing culturally resonant campaigns and branded content; comparable size and independent positioning to Lucid Helsinki.
• INGO: Independent Stockholm-based creative agency producing integrated campaigns and brand activations for Nordic and international brands — directly comparable regional creative peer.

Broad incumbents

• Wieden+Kennedy: Large independent global creative network renowned for integrated brand, film, and experiential campaigns — broader-incumbent comparison for Lucid's full-service creative ambition.
• Forsman & Bodenfors: Long-established Nordic creative agency and Dentsu-owned network office producing high-profile brand campaigns across the Nordics — analogous scale and category scope, but operationally larger and network-affiliated.
• Droga5: Accenture-owned creative agency known for culturally led, award-winning integrated campaigns — larger incumbent with overlapping creative and experiential remit.

Regional players

• TBWA\Helsinki: The Helsinki office of global creative network TBWA, serving Finnish and international brands with integrated advertising services — geographic incumbent competitor for the same Nordic enterprise and government accounts.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/lucidhelsinki
• LinkedInlinkedin.com/company/lucid-helsinki

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Lucid Helsinki