Offbeet Media Group

What Offbeet Media Group does

Offbeet Media Group (legal entity: Offbeet Media And Communications Private Limited) is an India-based, independently funded media and entertainment company operating a multi-brand portfolio while delivering marketing communications (Marcom) solutions to 100+ blue-chip corporate and government clients. The owned-brand portfolio comprises 101India (youth-focused digital content platform), the United States Premier League (USPL, a six-team T20 professional cricket league based in the US), Offbeet Studios (film and series production arm), Zelador (talent and influencer management), Offbeet Music (music label), Ambisonix VR (360-degree virtual and augmented reality content production), and Anteater (branded content solutions). The Marcom services span content/communication/marketing strategy, digital and social media management, celebrity and influencer campaigns, AR/VR production, media planning and buying, and BTL/experiential activations.

The underlying technology and capability stack centers on multi-platform content production and distribution: Ambisonix creates stereoscopic 3D 360 VR narrative films (demonstrated through a 2019 partnership with ALT Balaji for Ragini MMS: Returns Season 2), Offbeet Studios produces films and series for OTT and theatrical release (with Vadakkan debuting at the Cannes Marche du Film Fantastic Pavilion in 2024 and winning Best Supernatural Thriller at the Fright Night Film Festival), and content flows through broadcast partners (Voot, Colors Rishtey, JioStar), digital/owned platforms (101India), and live events (USPL). Distribution is hybrid, mixing self-serve digital consumption, marketplace/OTT delivery, direct B2B sales, and live experiential sport. Supporting functions include dedicated PR, social, design and procurement teams, with two National Film Awards at the 70th National Film Awards (for the short film Madhyantara) and an IFFI Indian Panorama selection as third-party creative validation.

The business model blends several revenue streams typical of an integrated media shop: project-based professional services fees from corporate and government Marcom contracts (PepsiCo/Tropicana, Jio Fiber, MG Motor, Tanishq, Apollo 24|7, Nippon Paint, plus ministries such as Housing and Urban Affairs, Jal Shakti, Ayush, Earth Sciences, MHRD, STPI/MeitY, and state governments); advertising and licensing from 101India, Offbeet Studios, and USPL broadcasting rights on Voot/Colors Rishtey; talent commissions through Zelador for celebrity endorsements and influencer marketing; and government campaign work. Pricing is quote-driven and project-based with no public tiers. The company is founder-led (Jaideep Singh, Founder & CEO, ex-Viacom18; Bhavya Nidhi Sharma, Co-Founder & CCO, ex-BBC/Zee/MTV), is privately held with no disclosed external funding, and operates from Gurugram (HQ), Mumbai, Bangalore, Dubai and New York.

Name

Offbeet Media Group

Legal name

Offbeet Media And Communications Private Limited

Website

https://offbeet.in

Company type

Private

Founded year

2016

Operating status

Operating

Headcount range

11–50 employees

Short description

Offbeet Media Group is an India-based, independently funded media and entertainment company operating a portfolio of owned brands (101India, USPL, Offbeet Studios, Zelador, Offbeet Music, Ambisonix VR, Anteater) and delivering Marcom solutions to 100+ blue-chip corporate and government clients across India, the US and the Middle East.

Ownership category

akta.pro rank

Product category

Media & Entertainment Services

NAICS

Advertising, Public Relations, and Related Services (5418), Media Streaming Distribution Services, Social Networks, and Other Media Networks and Content Providers (51621), Broadcasting and Content Providers (516)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311), Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Experiential Content Capture & Event Media Production (Photo/Video/Social) (BPAFAGAM)

akta.pro secondary industries

Product & Brand PR (Consumer & B2B) (BPAFADAH), OTT Platform CMS & Content Operations (Catalog, Scheduling, Workflows) (MPAHAJAA)

Keywords

• Branded content production
• Marketing communications services
• Digital content platform
• Talent management services
• Immersive VR content

Headquarters

HQ city

Gurugram

HQ country

India

HQ region

Asia

Offices5 records

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Branded Content and Marcom Solutions: Full-service content, creative strategy, and marketing agency services for brands, musicians, influencers, and entertainment studios. Services include TVCs, digital films, short-form content, branded content, production/post-production, content strategy, and PR. Serves 100+ blue-chip corporate and government clients.
2. Media Brand Licensing and Advertising: Revenue from 101India digital content platform, Offbeet Studios productions, and owned media brands including advertising sales, content licensing to OTT/broadcast platforms, and branded partnerships.
3. Talent and Influencer Management: Zelador talent management generates revenue through celebrity brand endorsements, influencer marketing campaigns, talent IP creation, casting services, and managing digital influencers/creators.
4. Sports League Operations (USPL): United States Premier League cricket tournament generates revenue through broadcasting rights (Voot, Colors Rishtey), sponsorships, team franchises, and associated media rights.
5. Government Campaign Services: Content marketing campaigns for Government of India and state governments including TVCs, short films, documentaries, music videos, and animated clips for ministries.
6. Music Label: Offbeet Music Label focuses on serving entertaining Indian and Western music to urban Indian audiences.

Go-to-market motion2 records

Distribution channels5 records

Marketing channels6 records

Core offering

Offbeet Media Group creates content and delivers marketing communications (Marcom) solutions for corporate brands and government clients, producing TVCs, digital films, branded content, social media campaigns, VR/AR experiences, and government public awareness campaigns. The company also owns and operates media brands including 101India (youth digital content), USPL (T20 cricket league in the United States), Zelador (talent management), Offbeet Studios (film/series production), Offbeet Music (music label), Ambisonix VR (immersive content), and Anteater (branded content), serving 100+ blue-chip clients across corporate, government, broadcast, and OTT sectors.

Product overview

Offbeet Media Group is a next-generation media and entertainment company operating as a multi-brand portfolio with specialized divisions. The core offerings include 101India (youth-focused digital content platform), USPL (cricket sports property), Zelador (talent management), Offbeet Studios (film/series production), and Offbeet Music (music label), along with specialized brands Ambisonix VR (immersive content) and Anteater (branded content). The company also provides comprehensive services including content creation, digital/social media strategy, celebrity management, AR/VR production, media planning/buying, and experiential marketing. The portfolio serves audiences across India and globally, with a focus on authentic storytelling and branded entertainment for 100+ blue-chip corporate and government clients.

Differentiator

Problem solved

Functional benefit

Brands

• Zelador: Talent management and content wing of Offbeet Media Group, managing celebrity and influencer relationships with brands
• 101India
• USPL
• Offbeet Studios
• Offbeet Music
• Anteater
• Ambisonix VR

Quantifiable outcome

• 100+ blue-chip clients served across sectors
• +2 more outcomes

Named customers26 records

Segments6 records

Ideal customer profiles3 records

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Voot and Colors RishteycoreChannel Partner/ Reseller/ Distributor · 1 January 2022Offbeet Media collaborated with Voot and Colors Rishtey US to showcase USPL (United States Premier League) cricket match highlights on their platforms for American viewers.
• MG Motor IndiacoreGTM or Marketing Partner · 1 January 2022MG Motor India partnered with 101 India to co-partner Changemakers Season 4, a branded content initiative showcasing change-makers in India.
• JioStarcoreChannel Partner/ Reseller/ Distributor · 1 January 2021Offbeet Studios' Think About It show is available on JioStar platform, expanding reach to Jio's massive subscriber base.
• BBC MediacoreImplementation/ SI/ Consulting Partner · 1 January 2021BBC Media commissioned the Swachh Bharat Anthem 'Har Dhadhkan Swachh Bharat Ki' for the Ministry of Housing and Urban Affairs, funded by the Bill and Melinda Gates Foundation. Offbeet handled creative conceptualization to production.
• ALT BalajicoreStrategic or Co-development Partner · 1 January 2019Ambisonix (Offbeet VR division) partnered with ALT Balaji to create an industry-first stereoscopic 3D 360 virtual reality narrative film for the launch of Ragini MMS: Returns Season 2.
• MakeMyTripminorStrategic or Co-development Partner · 1 January 2017MakeMyTrip partnered with Arunachal Pradesh Tourism department (via Offbeet) as corporate sponsor for the first tourism conclave, signing an MoU to facilitate business and encourage tourism in Arunachal Pradesh.
• Oxigen WalletminorStrategic or Co-development Partner · 1 January 2017Oxigen Wallet partnered with Arunachal Pradesh Tourism department (via Offbeet) for the first tourism conclave, signing an MoU to facilitate digital payments and business operations.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Direct peers

• Pocket Aces: Indian digital content company operating FilterCopy, Dice Media, and Gobble — producing short-form branded content for brands and operating owned media channels. Directly comparable to Offbeet/101India on branded content + owned digital brand model.
• The Viral Fever (TVF): India's leading independent digital content network producing original web series, branded content, and youth-focused programming. Closely comparable to Offbeet/101India in digital video content and branded entertainment for corporates.
• Schbang: Indian integrated creative and digital solutions agency offering content production, media planning, and Marcom services to enterprise brands. Directly comparable to Offbeet's Anteater and full-service Marcom practice.
• Balaji Telefilms: Listed Indian content production house producing TV serials, OTT originals, and films — including Alt Balaji. Closely comparable to Offbeet Studios on the film/series production side and shares a content relationship with ALT Balaji.
• Tips Industries: Listed Indian music label and film production company. Comparable to Offbeet Music and Offbeet Studios as an Indian music + film IP owner, though at meaningfully larger scale.

Broad incumbents

• Endemol Shine India: Indian arm of the global Endemol Shine Group producing TV shows, digital content, and branded entertainment. Leadership at Offbeet has ties to Endemol India via Senior Partner Shruti Takulia, and the operating model is highly comparable.
• Fremantle India: Global content production and distribution company with a sizeable India operation producing scripted, unscripted, and branded content. Comparable to Offbeet Studios and the full-service Marcom offering as a larger, multinational peer.
• WATConsult (Dentsu): Indian digital and social media agency under Dentsu offering branded content, influencer marketing, and media buying. Comparable to Offbeet's Anteater and Zelador influencer practices within a larger network.

Emerging players

• Qyou Media: Global digital content network aggregating and producing youth-focused video for OTT and social. Comparable to 101India's youth cultural content positioning, though more internationally focused.
• Monk Entertainment: Indian influencer marketing and talent management company. Closely comparable to Zelador's talent management and creator partnership practice, and a competitor for the same set of brand endorsements.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/channel
• LinkedInlinkedin.com/company/offbeet

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries7 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A1 record

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Offbeet Media Group