Opnieuw & Co

What Opnieuw & Co does

Opnieuw & Co VZW is a Belgian non-profit thrift retailer operating since 1995 across the Antwerp region of Flanders. The organization runs seven retail locations — five main kringloopwinkels (Duffel, Kontich, Lier Antwerpsesteenweg, Mortsel Borsbeeksebinnenweg, Mortsel Vredebaan), the outletshop De Kilomeet, and the permanent Kringloopboetiek Lier boutique opened August 19, 2025 — supplemented by 45 textile containers available 24/7, four give points, free home pickup service, and recycling park partnerships spanning 10 municipalities (Boechout, Duffel, Edegem, Hove, Kontich, Lier, Lint, Mortsel, Nijlen, and Ranst).\n\nThe core operating model is the collection, sorting, pricing, and resale of donated second-hand goods — clothing, furniture, household items, electronics, books, and toys. Goods volume grew from 191 tons in the founding year to 7,920 tons by 2019. The infrastructure includes a central circular hub (Loods Nummer 409) featuring solar panels, 111 kWh of battery storage built from refurbished electric vehicle batteries, two electric trucks, a heat network connected to the Agfa-Gevaert factory's industrial waste heat, and an experimental hydrogen energy storage collaboration with SOLENCO POWER NV and Université libre de Bruxelles. Adjacent service lines include a paid household clearing service (Inboedelservice) and a party materials rental business (Verhuurdienst) covering tables, chairs, glasses, and cutlery.\n\nRevenue is generated primarily through second-hand goods sales at unit prices kept as low as possible under the VZW structure, supplemented by fee-based furniture removal, party rental fees, and delivery charges. Pricing supports payment via Bancontact, ecocheques, gift vouchers, and a loyalty card offering a 5% discount after five purchases. The organization reinvests all revenue into operations. Approximately 500 employees are on staff, of whom more than 400 have a (large) distance to the regular labor market, with over 100 additional people employed temporarily each year for work experience. The customer base is overwhelmingly individual consumers, with secondary relationships including 10 municipal partnerships and event organizers using the rental service.

Name

Opnieuw & Co

Legal name

Opnieuw & Co VZW

Website

https://opnieuwenco.be

Company type

Private

Founded year

1995

Operating status

Operating

Headcount range

101–250 employees

Short description

Opnieuw & Co VZW is a Belgian non-profit thrift retailer operating seven stores and 45 textile containers across 10 municipalities in the Antwerp region, employing approximately 500 people with a social mission focused on providing employment to individuals with distance to the regular labor market.

Ownership category

akta.pro rank

Product category

Thrift Store / Secondhand Retail

NAICS

Used Merchandise Retailers (459510), Clothing and Clothing Accessories Retailers (458110)

SIC

Retail-Home Furniture, Furnishings & Equipment Stores (5700), Retail-Family Clothing Stores (5651)

akta.pro primary industry

Donation, Resale & Disposal Coordination (HSAFAAAK)

akta.pro secondary industries

Donation, Consignment & Resale Coordination (HSAFAFAG), Donation, Resale & Textile Recycling Coordination (HSAFABAI), Donation, Recycling & Junk Sorting for Garages/Basements/Attics (HSAFADAI)

Keywords

• Thrift store retail
• Secondhand goods sales
• Circular economy services
• Party rental services
• Household clearing service

Headquarters

HQ city

Mortsel

HQ country

Belgium

HQ region

Europe

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Infrastructure, Marketing or Sales, Technology or R&D

Revenue model

1. Second-hand goods sales: Sale of carefully selected second-hand products including clothing, furniture, household items, electronics, books, toys, and more. Products are collected, sorted, priced, and sold in retail stores at affordable prices.
2. Furniture removal service (Inboedelservice): Paid service for complete home or space emptying when goods don't fit through door or are on upper floors. May include ladder lift rental. Free quotes provided.
3. Rental service (Verhuurdienst): Rental of party materials including tables, chairs, (beer) glasses, cutlery, and more at affordable prices for events
4. Delivery service: Optional delivery service for purchased goods with delivery rates available at checkout

Pricing tiers

Go-to-market motion2 records

Distribution channels7 records

Marketing channels7 records

Core offering

Opnieuw & Co collects, sorts, prices, and sells donated second-hand goods (clothing, furniture, household items, electronics, books, toys) through seven thrift stores and a permanent clothing boutique in the Antwerp region of Belgium. It complements retail with a paid inboedelservice (complete home/space emptying), a verhuurdienst (rental of party materials such as tables, chairs, glasses, and cutlery), free home pickup, a delivery service, and a donation network of 45 textile containers and recycling-park partnerships across ten municipalities.

Product overview

Opnieuw & Co operates a multi-channel second-hand retail ecosystem consisting of five main kringloopwinkels (thrift stores) in Duffel, Kontich, Lier, and two locations in Mortsel, plus a permanent Kringloopboetiek boutique in Lier city center. The company offers complementary services including Geefpunten (donation points), Textielcontainers (45 textile containers), Gratis Ophaling (free pickup service), Inboedelservice (household clearing), Verhuurdienst (party rental), and Leveringsservice (delivery). Their Klantenkaart (loyalty card) provides a 5% discount after five purchases. They also partner with 10 recycling parks for expanded drop-off options. The organization focuses on social employment, giving work to people with a distance from the regular labor market, while promoting sustainability through reuse.

Differentiator

Problem solved

Functional benefit

Brands

• De Kilomeet: Outlet shop selling second-hand goods at Opnieuw & Co Vredebaan 90b, 2640 Mortsel.
• Kringloopboetiek Lier

Products and services

• Kringloopwinkels (Thrift Stores)
• Geefpunten (Donation Points)
• Textielcontainers (Textile Containers)
• Inboedelservice (Household Clearing Service)
• Verhuurdienst (Party Material Rental Service)
• Kringloopboetiek Lier Centrum (Permanent Second-hand Clothing Boutique)
• Gratis Ophaling (Free Home Pickup Service)
• Leveringsservice (Delivery Service)

Quantifiable outcome

• 1,000 trees planted in 2025 for 30th anniversary
• +4 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Eight partnerships are on record, tiered minor and core.

• Tree partnersminorOthers · 20 November 2025For 30th anniversary, Opnieuw & Co planted 1,000 trees with 50 employees participating in tree planting activity.
• ZuidtrAntcoreStrategic or Co-development Partner · 3 April 2025Energy community partnership where solar energy produced at Opnieuw & Co's circular hub (Loods 409) is shared with stores in Duffel, Kontich, Lier, and Mortsel Vredebaan. ZuidtrAnt operates solar roofs throughout the region and enables energy sharing within the community.
• CurvecatchminorStrategic or Co-development Partner · 10 April 2024Lingerie reuse partnership where Curvecatch and Opnieuw & Co collaborate to give lingerie a second life through sustainable reuse.
• CoopStroom cvba sominorGTM or Marketing PartnerProvides electric shared cars and bikes with charging points at Opnieuw & Co's circular hub, featuring renewable energy production and battery storage.
• DressrcoreStrategic or Co-development PartnerOnline clothing rental platform partnership. Opnieuw & Co employees (under Article 60 employment status) work part-time packing and shipping rented clothing for Dressr, providing diverse work experience and language training.
• GEREDminorStrategic or Co-development PartnerVZW that refurbishes sneakers donated to Opnieuw & Co. Works with NEETs (Not in Employment, Education or Training) to restore and resell sneakers in Opnieuw & Co stores.
• Municipalities (10 total)coreOthersPartnership with 10 municipalities (Boechout, Duffel, Edegem, Hove, Kontich, Lier, Lint, Mortsel, Nijlen, Ranst) for recycling parks, collection services, and community sustainability programs.
• Stad Mortsel (City of Mortsel)minorOthersPartnership for collecting and managing abandoned bicycles. Bicycles are held for 3 months for owners to claim with proof, then sold or donated to social projects.

Scale indicators18 records

Recent moves16 records

Expansion highlights5 records

Others

• Recupel: Belgian extended-producer-responsibility organization managing collection and recycling of electronics and household appliances; comparable Belgian circular-economy infrastructure partner rather than a direct retail competitor.

Emerging players

• Dressr: Belgian online clothing-rental platform for which Opnieuw & Co employees already provide fulfillment; adjacent circular-fashion peer illustrating how the second-hand value chain is being unbundled.
• Vinted: Online peer-to-peer second-hand fashion marketplace that competes for both donation supply (donors monetizing instead of donating) and resale demand (buyers shopping online instead of in-store).

Regional players

• Kringloopbedrijf De Beurs: Large Dutch thrift-store chain operating a similar physical thrift-retail model with a social-employment workforce; comparable concept across the Belgian-Dutch border.
• Kringloopwinkel Het Goed: Dutch thrift-store chain with social-employment employees, operating collection and retail operations similar in structure to Opnieuw & Co, though based in the Netherlands rather than Belgium.

Direct peers

• Emmaüs Belgique: Belgian arm of the Emmaüs second-hand/anti-waste network, with collection, sorting, and resale of donated goods; similar social-employment model and donation-driven supply chain.
• Humana Belgium: Belgian arm of the Humana second-hand textile network operating collection containers and retail stores; closest direct competitor on textile collection infrastructure (analogous to Opnieuw & Co's 45 containers).
• Oxfam-Magasins du Monde: Belgian fair-trade and second-hand retail chain selling donated clothing and goods in physical stores; comparable second-hand consumer-retail model with a social mission, though more oriented to fair-trade than thrift.
• De Kringwinkel: Federation of more than 100 local thrift/reuse shops across Flanders and Brussels, operating under the same social-employment and circular-economy model as Opnieuw & Co. Most direct comparable in Belgium.
• Leger des Heils / Salvation Army Belgium: Operates second-hand thrift boutiques in Belgium with a social-employment mission analogous to Opnieuw & Co; competes for the same donor and bargain-shopper audiences.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks7 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/kringloopwinkel.opnieuwenco
• Facebookfacebook.com/opnieuwenco

Revenue estimate

Valuation estimate

Number of profiles

Profiles7 records

Subsidiaries3 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Opnieuw & Co