LED City
LED City USA is a privately held Dallas-based LED lighting distributor and retailer selling 400+ SKUs of residential, commercial indoor, and commercial outdoor LED fixtures via e-commerce, a large Texas showroom, and a B2B dealer program targeting contractors and electricians.
- Company typePrivate
- Founded2010
- HeadquartersDallas, United States
- Headcount11–50
- GTM typeB2B and B2C
- OfferingHardware or Manufacturing
What LED City does
LED City USA is a privately held LED lighting distributor and retailer headquartered at 2415 Southwell Rd, Dallas, Texas, operating what the company describes as the largest LED lighting showroom in Texas. The company sells energy-efficient LED lighting products across residential, commercial, and government-facing applications, organized into roughly nine catalog groups: commercial indoor (ceiling, recessed, high bay, panel, emergency, track), commercial outdoor (area, bollard, canopy, wall pack, landscape, security, step, pole accessories, backlit signs), interior home, outdoor home, LED bulbs, LED strip lights (including CCT and RGB+CCT variants), electrical supplies (controllers, transformers, power supplies, switches), LED signs, and the premium LEXIN high-lumen fixture line. Core technology includes CCT (correlated color temperature) tunable systems, RGB+CCT color-changing systems, high-lumen fixtures reaching up to approximately 50,000 lumens, smart controllers using 2.4GHz RF and WiFi, and outdoor products rated IP65/IP67 with UL/cUL, ETL, and UL 924 emergency-compliance certifications. The catalog spans more than 400 SKUs with unit prices ranging from under $5 for accessories to over $1,200 for premium commercial fixtures.
The business model is one-time product sales across three channels: direct e-commerce at ledcityusa.com, in-person sales at the Dallas showroom, and a Dealer/B2B wholesale program targeting contractors, electricians, and lighting professionals. Customer segments are fragmented across residential homeowners, commercial building owners (offices, warehouses, retail, hospitals, education), and commercial outdoor operators (parking lots, building exteriors, walkways), with no disclosed anchor accounts or recurring contracts. The company is independently owned with no disclosed venture capital or private equity backing, operates with 11–50 employees, and serves primarily the Dallas/Fort Worth and Texas market.
LED City firmographics
Firmographics- Name
- LED City
- Legal name
- LED City USA
- Website
- https://ledcityusa.com
- Company type
- Private
- Founded year
- 2010
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- LED City USA is a privately held Dallas-based LED lighting distributor and retailer selling 400+ SKUs of residential, commercial indoor, and commercial outdoor LED fixtures via e-commerce, a large Texas showroom, and a B2B dealer program targeting contractors and electricians.
- Ownership category
- akta.pro rank
LED City industry classification
Industry- Product category
- LED Lighting Distribution and Retail
- NAICS
- Commercial, Industrial, and Institutional Electric Lighting Fixture Manufacturing (335132), Residential Electric Lighting Fixture Manufacturing (335131), Electric Lamp Bulb and Other Lighting Equipment Manufacturing (335139)
- SIC
- Electric Lighting & Wiring Equipment (3640), Power, Distribution & Specialty Transformers (3612)
- akta.pro primary industry
- Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck) (CRAIAHAC)
- akta.pro secondary industries
- Architectural/Recessed & Track Lighting Retail (CRAIAHAH), Outdoor Lighting & Landscape Lighting Retail (CRAIAIAJ), Outdoor & Area Lighting (Street, Roadway, Parking, Flood, Sports/Architectural exterior) (IMAGAIAB), LED Drivers, Ballasts & Power Modules for Lighting (Constant-current/voltage drivers, ballasts, control gear) (IMAGAIAJ)
Keywords
Where LED City is headquartered
LocationHeadquarters
- HQ city
- Dallas
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
LED City business model
Business model- GTM type
- B2B and B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure
Revenue model
- Product Sales (E-commerce): Direct online sales of LED lighting products including commercial fixtures, residential lighting, electrical supplies, and accessories through the company website. Products are sold individually with varying price points from accessories under $10 to high-end commercial fixtures over $1,000.
- Physical Showroom Sales: In-person sales through the company's large showroom in Dallas, Texas, providing consultation and product selection assistance to customers.
- Dealer/B2B Program: Wholesale and dealer program for business customers including contractors, electricians, and lighting professionals.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Accessories and small components |
| Unit Pricing | Pay-as-you-go | Residential LED products |
| Unit Pricing | Pay-as-you-go | Commercial LED fixtures |
| Unit Pricing | Pay-as-you-go | Premium commercial fixtures |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels5 records
LED City product offering
Product offeringCore offering
LED City is a Dallas, Texas-based lighting distributor and retailer that sells energy-efficient LED lighting products through an e-commerce website, a large physical showroom, and a Dealer/B2B wholesale program. The catalog spans commercial indoor and outdoor fixtures, residential interior and exterior lighting, LED bulbs, LED strip lights, electrical supplies, LED signs, and a premium LEXIN high-lumen line, with technical consultation provided in-person and online.
Product overview
LED City USA is a lighting distributor and retailer based in Dallas, Texas, operating the largest LED lighting showroom in Texas. The company offers a comprehensive portfolio of LED lighting solutions organized into distinct product categories: Commercial Indoor Lighting (ceiling lights, recessed lights, high bay, panel lights, emergency lighting), Commercial Outdoor Lighting (area lights, bollard lights, canopy lights, wall packs, landscape lighting), Interior Home Lighting (puck lights, recessed lights, smart lights, under-cabinet lighting), Outdoor Home Lighting (holiday lights, landscape lighting, security lights), LED Bulbs (candelabra, flood, smart bulbs, vintage bulbs), LED Strip Lights (120V strips, CCT tunable, RGB/RGBW/RGB+CCT, flex neon, seamless COB), Electrical Supplies (controllers, power supplies, transformers, connectors), LED Signs (programmable signs, neon-style displays), and the premium LEXIN High Lumen LED Fixture line. The product ecosystem includes various smart lighting controllers with RF and WiFi capabilities, emergency lighting systems, and comprehensive mounting/pole accessories. Products are available in multiple configurations with features like CCT tunable, wattage selectable, dimming options, and various voltage ratings (12V, 24V, 120V, 277V).
Differentiator
Problem solved
Functional benefit
Products and services
- Commercial Indoor LED Lighting Complete range of indoor commercial LED fixtures including ceiling lights, recessed lights, high bay lights, panel lights, track lighting, showcase lighting, suspended ceiling lights, and emergency lighting for offices, warehouses, retail spaces, and industrial environments.
- Commercial Outdoor LED Lighting
Quantifiable outcome
- Up to 140 lm/W efficacy on bollard lights
- +2 more outcomes
Companies that use LED City
Customer profileNamed customers6 records
Segments5 records
Ideal customer profiles3 records
LED City technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
LED City partnerships and signals
Strategic signalScale indicators2 records
Recent moves6 records
Expansion highlights5 records
LED City competitors and assessment
Company assessmentBroad incumbents
- Signify (Philips Lighting): Global lighting giant offering residential, commercial, and IoT-enabled smart lighting ecosystems. A broader incumbent whose product breadth and brand compete for many of the same customers, especially via online channels.
- Acuity Brands: Large commercial lighting and lighting-controls company with broad portfolio across indoor, outdoor, and controls. Competes indirectly through specification and contractor channels where LED City's dealer program also sells.
- The Home Depot (Lighting category): Big-box home improvement retailer carrying extensive LED lighting SKUs online and in-store across Texas. Sets the price-discovery benchmark for many of LED City's residential and small-commercial products.
Direct peers
- Super Bright LEDs: Direct-to-consumer and B2B online retailer of LED fixtures, strips, drivers, and controllers with a wide SKU range. Comparable in catalog depth, configurability (CCT/RGB), and online-plus-trade orientation.
- Litetronics: LED retrofit and commercial lighting specialist serving contractors and end-customers. Overlaps with LED City's emphasis on retrofit-friendly fixtures, CCT-tunable products, and commercial retrofit pain points.
- EarthLED: Online LED lighting retailer emphasizing energy-efficient residential and commercial bulbs and fixtures. Comparable catalog mix and e-commerce-first go-to-market approach.
- 1000Bulbs.com: Online LED and specialty lighting retailer with a deep commercial-and-residential catalog and in-house commercial services. Closely comparable to LED City in product breadth, e-commerce-first GTM, and commercial/contractor customer focus.
- MaxLite: LED lighting manufacturer and distributor with strong commercial/industrial and contractor channels. Comparable in commercial outdoor/indoor fixture range, B2B dealer program, and specification-grade products.
- Warehouse Lighting: Online specialist in commercial and industrial LED lighting (high bay, area, emergency). Strong overlap with LED City's commercial indoor/outdoor product line and contractor/dealer customer base.
- e-conolight: E-commerce-focused commercial LED lighting retailer serving contractors and facility managers. Mirrors LED City's commercial-outdoor and indoor fixture focus with a similar online purchasing motion.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
LED City social profiles
Digital presenceLED City compliance and trust
Trust signalCompliance4 records
LED City financial estimates
Financial estimateRevenue estimate
Valuation estimate
LED City leadership team
Management profileNumber of profiles
Profiles2 records
LED City funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
LED City M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about LED City
What does LED City do?
LED City is a Dallas, Texas-based lighting distributor and retailer that sells energy-efficient LED lighting products through an e-commerce website, a large physical showroom, and a Dealer/B2B wholesale program. The catalog spans commercial indoor and outdoor fixtures, residential interior and exterior lighting, LED bulbs, LED strip lights, electrical supplies, LED signs, and a premium LEXIN high-lumen line, with technical consultation provided in-person and online.
Is LED City a public or private company?
LED City is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was LED City founded?
LED City was founded in 2010. It employs 11 to 50 people.
Where is LED City based?
LED City is headquartered in Dallas, United States, in the North America region.
How does LED City make money?
Three revenue lines are on record. Product Sales (E-commerce) is the primary driver. The others are physical Showroom Sales and dealer/B2B Program.
Who are LED City's main competitors?
Broad incumbents on record are Signify (Philips Lighting), Acuity Brands and The Home Depot (Lighting category). Direct peers are Super Bright LEDs, Litetronics, EarthLED, 1000Bulbs.com, MaxLite, Warehouse Lighting and e-conolight.
Does LED City have an API?
No public API is recorded for LED City.
What industry is LED City in?
LED City's product category is LED Lighting Distribution and Retail. Its primary akta.pro industry code is CRAIAHAC, Outdoor & Landscape Lighting Retail (Path, Flood, Security, Deck), with a secondary code of CRAIAHAH, Architectural/Recessed & Track Lighting Retail. Its NAICS code is 335132 and its SIC code is 3640.