Valley Electronics
Valley Electronics AG is a Swiss FemTech company that designs and sells patented Lady-Comp, Daysy, and Teena intelligent cycle- and fertility-tracking devices via direct e-commerce in 44 countries, serving women and people with cycles from teens to menopause.
- Company typePrivate
- Founded1989
- HeadquartersZürich, Switzerland
- Headcount11–50
- GTM typeB2C
- OfferingHardware or Manufacturing
What Valley Electronics does
Valley Electronics AG is a Swiss FemTech company that designs, manufactures, and distributes intelligent hardware devices for natural cycle and fertility tracking. Founded in 1986 by Dr. Hubertus Rechberg and headquartered in Zürich, the company sells three patented products — Lady-Comp, Daysy, and Teena — each running a proprietary algorithm refined over 35+ years and trained on more than 10 million evaluated cycles from over 500,000 users. All products are manufactured in Germany and serve women and people with menstrual cycles from teenage years through menopause seeking natural, hormone-free fertility awareness.
The company operates a direct-to-consumer hardware sales model, distributing through dedicated e-commerce sites (lady-comp.com, daysy.me, myteena.com) across 44 countries, with offices in Switzerland (HQ), Germany (manufacturing), and the United States. Revenue mechanics are unit-based device sales rather than subscriptions, with no disclosed pricing, ARR, or unit volume. The company is family-run under second-generation CEO Natalie Rechberg-Egly, employs 40+ people, has no external institutional ownership, and has only one disclosed funding round ($1.6M in 2013). Competition includes general FemTech apps and wearable cycle trackers, against which Valley positions on accuracy, longevity, and a non-hormonal, hardware-anchored approach to natural fertility tracking.
Valley Electronics firmographics
Firmographics- Name
- Valley Electronics
- Legal name
- Valley Electronics AG
- Website
- https://valley-electronics.ch
- Company type
- Private
- Founded year
- 1989
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- Valley Electronics AG is a Swiss FemTech company that designs and sells patented Lady-Comp, Daysy, and Teena intelligent cycle- and fertility-tracking devices via direct e-commerce in 44 countries, serving women and people with cycles from teens to menopause.
- Ownership category
- akta.pro rank
Valley Electronics industry classification
Industry- Product category
- Fertility Tracking Devices
- NAICS
- Navigational, Measuring, Electromedical, and Control Instruments Manufacturing (3345)
- akta.pro primary industry
- Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices) (CRACAQAJ)
- akta.pro secondary industries
- Fertility & Ovulation Products (OTC) (CRABAIAK), Consumer Health Wearables & Fitness Trackers (Wellness Monitoring) (HLAHACAJ), Contraception & Family Planning Telehealth (birth control, counseling, follow-up) (HLALAHAB)
Keywords
Where Valley Electronics is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices3 records
Markets served
Valley Electronics business model
Business model- GTM type
- B2C
- Offering type
- Hardware or Manufacturing
- Cost components
- Supply Chain, Technology or R&D, Personnel, Operations, Marketing or Sales, Infrastructure
Revenue model
- Hardware Product Sales: Sale of intelligent hardware products (Lady-Comp, Daysy, Teena) for cycle wellbeing and fertility tracking. All products are manufactured in Germany and distributed internationally in 44 countries.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels2 records
Valley Electronics product offering
Product offeringCore offering
Valley Electronics AG designs, manufactures, and sells hardware fertility- and cycle-tracking devices (Lady-Comp, Daysy, and Teena) for women seeking natural, hormone-free fertility awareness. The devices are produced in Germany, run a proprietary intelligent cycle-interpretation algorithm, and are sold in 44 countries to 500,000+ users.
Product overview
Valley Electronics is a technology company offering a portfolio of three patented intelligent fertility tracking products: Lady-Comp, Daysy, and Teena. These products form an integrated ecosystem for female health monitoring, combining proprietary algorithms with sophisticated hardware to evaluate cycles and predict fertility windows. All products are manufactured in Germany and distributed internationally across 44 countries, serving over 500,000 women through cycle wellbeing and fertility tracking technology based on scientific knowledge and data from more than 10 million evaluated cycles.
Differentiator
Problem solved
Functional benefit
Brands
- Lady-Comp: Patented fertility tracking product with intelligent algorithm for female cycle monitoring.
- Daysy
- Teena
Products and services
- Lady-Comp Lady-Comp is a hardware fertility- and cycle-tracking device that uses basal body temperature measurement combined with Valley Electronics' proprietary cycle-interpretation algorithm to identify fertile and non-fertile days. It is targeted at women who want natural, hormone-free fertility awareness and is part of the company's German-manufactured, internationally distributed product line.
- Daysy Daysy is a consumer cycle- and fertility-tracking device that uses daily basal body temperature measurement and Valley Electronics' proprietary algorithm to inform users of their fertility status. It is targeted at women who want a natural, hormone-free way to monitor their cycle, with devices manufactured in Germany and sold worldwide.
- Teena Teena is a cycle- and fertility-awareness device within the Valley Electronics product family, aimed at younger users who want to understand their cycle and fertility using the company's hormone-free, algorithm-based approach. It is part of the German-manufactured, internationally distributed product line.
Quantifiable outcome
- 500,000+ women helped achieve self-determined cycle and body awareness
- +1 more outcomes
Companies that use Valley Electronics
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles1 record
Valley Electronics technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
AI capability2 records
Feature1 record
Valley Electronics partnerships and signals
Strategic signalScale indicators5 records
Recent moves5 records
Expansion highlights5 records
Valley Electronics competitors and assessment
Company assessmentEmerging players
- Glow: App-based fertility and women's health platform with cycle tracking, ovulation prediction, and partner-focused features. Overlaps with Valley's use cases but delivers via smartphone app rather than dedicated hardware.
- Premom: Fertility tracking app paired with a smart basal thermometer, competing directly with Valley's temperature-based cycle tracking approach at a lower hardware price point.
- Elvie: Women's health hardware company known for connected breast pumps and pelvic floor trainers. Operates in the same FemTech hardware category with a similar premium, female-empowerment brand positioning.
Direct peers
- Natural Cycles: App-based, FDA-cleared fertility tracking solution that uses basal body temperature and algorithm to identify fertile windows. Direct competitor to Lady-Comp and Daysy, addressing the same natural family planning use case via a smartphone-only model at a lower price point.
- Clue: Leading period and cycle tracking app used by millions globally. Competes with Valley for the same consumer mindshare around cycle wellbeing and fertility awareness, though delivered as a software-only solution rather than hardware.
- Ava: Wearable fertility tracking bracelet that combines sensor data with an algorithm to predict fertile windows. Closest hardware-form competitor to Lady-Comp/Daysy, targeting the same premium natural family planning consumer.
- Flo Health: One of the most-downloaded women's health apps globally, offering period tracking, fertility insights, and pregnancy guidance. Directly competes with Daysy and Lady-Comp in the cycle awareness category at a free/low-price tier.
Broad incumbents
- Apple (Health): Apple Health embeds cycle tracking, fertility window prediction, and health data on hundreds of millions of iPhones/Watches. Represents the platform incumbent threat that could commoditize standalone fertility devices over time.
- Oura: Premium smart ring that tracks sleep, readiness, and increasingly women's health metrics including cycle and fertility. Competes for the same health-conscious female consumer wallet share with a broader wearable proposition.
- Fitbit (Google): Mass-market fitness wearable brand (now part of Google) that includes period and cycle tracking features. Represents the platform-level competitive threat that could absorb fertility tracking as a feature on general-purpose wearables.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights6 records
Customer concentration
Valley Electronics social profiles
Digital presenceValley Electronics financial estimates
Financial estimateRevenue estimate
Valuation estimate
Valley Electronics leadership team
Management profileNumber of profiles
Profiles1 record
Valley Electronics funding detail
Funding detailFunding overview
Funding rounds1 record
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Valley Electronics M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Valley Electronics
What does Valley Electronics do?
Valley Electronics AG designs, manufactures, and sells hardware fertility- and cycle-tracking devices (Lady-Comp, Daysy, and Teena) for women seeking natural, hormone-free fertility awareness. The devices are produced in Germany, run a proprietary intelligent cycle-interpretation algorithm, and are sold in 44 countries to 500,000+ users.
Is Valley Electronics a public or private company?
Valley Electronics is a private company. It is classified as family owned and is currently operating.
When was Valley Electronics founded?
Valley Electronics was founded in 1989. It employs 11 to 50 people.
Where is Valley Electronics based?
Valley Electronics is headquartered in Zürich, Switzerland, in the Europe region.
How does Valley Electronics make money?
One revenue line is on record: hardware Product Sales.
Who are Valley Electronics's main competitors?
Emerging players on record are Glow, Premom and Elvie. Direct peers are Natural Cycles, Clue, Ava and Flo Health. Broad incumbents are Apple (Health), Oura and Fitbit (Google).
Does Valley Electronics have an API?
No public API is recorded for Valley Electronics.
What industry is Valley Electronics in?
Valley Electronics's product category is Fertility Tracking Devices. Its primary akta.pro industry code is CRACAQAJ, Women’s Health & Fertility Tracking Devices (Ovulation/Temp Sensors, Pelvic Health Devices), with a secondary code of CRABAIAK, Fertility & Ovulation Products (OTC). Its NAICS code is 3345.