The Retention People
The Retention People (TRP) is a vertical SaaS customer-engagement platform, marketed by Fitronics to health clubs, leisure centres, gyms and golf clubs to retain members, capture feedback, automate email/SMS marketing, and manage in-club engagement through integrated modules.
- Company typePrivate
- Founded2002
- HeadquartersWoodbury, United States
- Headcount101–250
- GTM typeB2B
- OfferingSoftware
What The Retention People does
The Retention People (TRP) is a vertical customer engagement software product marketed to health clubs, leisure centres, gyms and, more recently, golf clubs. It operates as a brand under the UK-registered parent Fitronics Limited (England and Wales, company number 04530620, registered office in Wallingford, Oxfordshire) alongside sister products CoursePro, FitronicsPay, CommsPortal, Consult and Strive. TRP's stated mission is to help sport and leisure operators retain members, build satisfaction, and convert members into loyal advocates through structured customer engagement.
The technical product is organised as a core engagement platform with three integrated add-on modules: Insight (customer feedback and survey tooling), Digital (automated email and SMS marketing journeys), and Interact (in-club, face-to-face member engagement tracking). The platform connects to all major membership management systems and ingests existing member data to trigger timely, segmented engagement workflows. The intellectual property is vertical configuration and integration depth rather than novel algorithms; no AI/ML, API surface, SDK, or patent disclosures are present in the source material.
Commercially, TRP runs a SaaS subscription revenue model with a quote-based, demo-driven enterprise sales motion ("Request a Demo" CTA). Pricing is not publicly disclosed. Fitronics' parent marketing claims a base of "thousands of successful sport and leisure operators" globally with millions of end-user members, and TRP supports this footprint alongside product marketing through industry events (ConnectCX Summit, Sports Course Summit), webinars, and a consecutive four-year run of Fitronics Marketing Excellence Awards (2021-2024).
The Retention People firmographics
Firmographics- Name
- The Retention People
- Legal name
- Fitronics Limited
- Website
- https://trpcem.com
- Company type
- Private
- Founded year
- 2002
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- The Retention People (TRP) is a vertical SaaS customer-engagement platform, marketed by Fitronics to health clubs, leisure centres, gyms and golf clubs to retain members, capture feedback, automate email/SMS marketing, and manage in-club engagement through integrated modules.
- Ownership category
- akta.pro rank
The Retention People industry classification
Industry- Product category
- Fitness Club Customer Engagement Software
- NAICS
- Custom Computer Programming Services (541511)
- SIC
- Services-Membership Sports & Recreation Clubs (7997)
- akta.pro primary industry
- Guest Experience & Engagement (CRM, Messaging, Loyalty) (THALACAF)
- akta.pro secondary industry
- Customer Retention, Win-Back & Churn Reduction Programs (MPAAAIAH)
Keywords
Where The Retention People is headquartered
LocationHeadquarters
- HQ city
- Woodbury
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
The Retention People business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Personnel, Technology or R&D, Marketing or Sales, Operations, Infrastructure
Revenue model
- Software Subscription: SaaS-based customer engagement software for health clubs, leisure centres and gyms. The software solutions are delivered through three core modules (Insight, Digital, Interact) with seamless integration to membership management systems.
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
The Retention People product offering
Product offeringCore offering
The Retention People (TRP) provides SaaS customer engagement software designed specifically for health clubs, leisure centres, and gyms. The platform integrates with existing membership management systems to trigger timely, relevant engagement through three core modules: Insight (customer feedback solutions), Digital (automated email and SMS marketing), and Interact (targeted face-to-face member engagement management). A specialized variant is offered for golf clubs.
Product overview
TRP (The Retention People) offers a unified customer engagement platform designed specifically for health clubs, leisure centres, gyms, and golf clubs. The product architecture consists of a core engagement platform with three integrated modules: Insight (customer feedback solutions), Digital (automated email and SMS marketing), and Interact (face-to-face member engagement management). The system integrates with membership management systems to utilize member data for triggering timely, relevant engagement. TRP also offers specialized solutions for specific facility types, including golf clubs.
Differentiator
Problem solved
Functional benefit
Brands
- Insight: Customer Feedback Solutions for Gyms and Leisure Centres - helps clubs understand what members think and drive improvements.
- Digital
- Interact
Products and services
- TRP (The Retention People) Customer Engagement Platform Customer engagement software designed specifically for health clubs, leisure centres, and gyms. Provides tools to retain members, enhance customer satisfaction, and build lasting loyalty through data-driven engagement integrated with the customer's existing membership management system.
- TRP for Golf Clubs Specialized customer retention software tailored for golf clubs, part of the broader TRP product suite, addressing member retention and engagement specific to golf clubs.
Companies that use The Retention People
Customer profileNamed customers1 record
Segments2 records
Ideal customer profiles2 records
The Retention People technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature3 records
The Retention People partnerships and signals
Strategic signalScale indicators2 records
Recent moves5 records
Expansion highlights4 records
The Retention People competitors and assessment
Company assessmentDirect peers
- Mindbody: Mindbody is a leading SaaS platform for fitness studios, gyms, salons, and wellness businesses, offering member management, booking, payments, and marketing tools. It is the most direct vertical competitor to TRP in the health and fitness operator segment, with overlapping CRM, marketing automation, and engagement features.
- Zen Planner: Zen Planner offers fitness business management software for martial arts schools, gyms, and fitness studios, including member management, billing, and engagement tools. It overlaps with TRP in serving membership-based fitness facilities.
- Active Network: Active Network provides activity and recreation management software for camps, classes, leagues, and membership organizations. Its member engagement and communication capabilities overlap with TRP's Digital and Interact modules for leisure and sports operators.
- ClubReady: ClubReady offers club management software for fitness franchises and multi-location gyms, including member management, billing, and engagement features. It competes directly with TRP for fitness club customers seeking integrated CRM and member communication.
- WellnessLiving: WellnessLiving provides business management software for fitness studios, gyms, and wellness centers with built-in CRM, automated marketing, and member engagement. It targets similar fitness operator customers to TRP with comparable engagement and retention features.
- Club Automation: Club Automation delivers full-service club management software for health and athletic clubs, including member engagement, billing, and communication tools. It is a direct competitor for mid-to-large health clubs and athletic facilities.
- Glofox: Glofox provides fitness studio and gym management software including membership management, billing, and member engagement tools. It directly competes with TRP for boutique fitness studios and small-to-mid-sized gym operators seeking integrated engagement and retention capabilities.
- Daxko: Daxko serves YMCAs, JCCs, and health clubs with membership management, programming, and member engagement software. Its deep focus on community recreation and fitness operators makes it a direct comparable to TRP's health club and leisure centre customer base.
Broad incumbents
- HubSpot: HubSpot is a broad CRM, marketing automation, and customer engagement platform used across industries. While not fitness-specific, its email/SMS marketing, customer feedback (NPS), and CRM capabilities compete for budget against TRP's Digital and Insight modules.
Emerging players
- PushPress: PushPress provides modern gym management software with member management, billing, and engagement tools built for the boutique and functional fitness market. It represents an emerging, more modern alternative for the same TRP customer segment.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights7 records
Customer concentration
The Retention People social profiles
Digital presenceThe Retention People financial estimates
Financial estimateRevenue estimate
Valuation estimate
The Retention People leadership team
Management profileNumber of profiles
The Retention People funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
The Retention People M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about The Retention People
What does The Retention People do?
The Retention People (TRP) provides SaaS customer engagement software designed specifically for health clubs, leisure centres, and gyms. The platform integrates with existing membership management systems to trigger timely, relevant engagement through three core modules: Insight (customer feedback solutions), Digital (automated email and SMS marketing), and Interact (targeted face-to-face member engagement management). A specialized variant is offered for golf clubs.
Is The Retention People a public or private company?
The Retention People is a private company. It is classified as corporate owned and is currently operating.
When was The Retention People founded?
The Retention People was founded in 2002. It employs 101 to 250 people.
Where is The Retention People based?
The Retention People is headquartered in Woodbury, United States, in the North America region.
How does The Retention People make money?
One revenue line is on record: software Subscription.
Who are The Retention People's main competitors?
Direct peers on record are Mindbody, Zen Planner, Active Network, ClubReady, WellnessLiving, Club Automation, Glofox and Daxko. HubSpot is listed as a broad incumbent. PushPress is listed as an emerging player.
Does The Retention People have an API?
No public API is recorded for The Retention People.
What industry is The Retention People in?
The Retention People's product category is Fitness Club Customer Engagement Software. Its primary akta.pro industry code is THALACAF, Guest Experience & Engagement (CRM, Messaging, Loyalty), with a secondary code of MPAAAIAH, Customer Retention, Win-Back & Churn Reduction Programs. Its NAICS code is 541511 and its SIC code is 7997.