Yoojis
Yooji's AG is a Swiss sushi restaurant chain operating 12 kaiten (conveyor belt) locations across Switzerland, serving commuters, travelers, and consumers with fresh sushi, poke, plant-based options, digital ordering, and a coin-based loyalty program.
- Company typePrivate
- Founded-
- HeadquartersZürich, Switzerland
- Headcount—
- GTM typeB2C
- OfferingServices
What Yoojis does
Yooji's AG is a Swiss sushi restaurant chain operating 12 physical locations concentrated in Switzerland, with seven sites in Zurich (including Zurich Airport Gates A and B, Bahnhofstrasse, Bellevue, Glattzentrum shopping center, Zurich main station, and Seefeld) and additional units in Bern, Luzern, St. Gallen, Winterthur, and Zug. The chain operates under the parent group Two Spice AG and serves Swiss consumers, travelers, eco-conscious diners, and plant-based customers with a menu of sushi, poke, soups, salads, and desserts spanning 147+ items, of which 37% is vegetarian or vegan including 37 dedicated vegan recipes.
The core operating model is the kaiten (sushi conveyor belt) system, in which each seat is equipped with a tablet and an info point enabling guests to view ingredient and allergen details for plates passing by, place orders, and pay cashlessly. Select locations (Bellevue and Kesselhaus Winterthur) extend this with a Create Your Own feature that lets customers configure personalized rolls via order screens. Digital infrastructure extends to an owned e-commerce ordering flow for click-and-collect, a TWINT-based gift voucher and prepaid credit system (minimum CHF 50), Uber Eats for delivery, Aleno for reservations, and the My Yooji's loyalty program (10 coins per CHF 1, redeemable for CHF 5 vouchers at 2,000 coins) launched in February 2026 alongside the Yootea organic tea line and the Donburi Collection.
Revenue is generated through dine-in transactions across all 12 restaurants, takeaway via owned online ordering, third-party delivery via Uber Eats, and gift voucher and prepaid credit sales. The company carries ASC, MSC, and FSC sourcing certifications and operates a long-standing partnership with Too Good To Go (256,479 surprise bags saved, 692.49 tonnes CO2e avoided) and ZH2O Drink & Donate (CHF 32,500 donated since 2010), which it formalized in January 2026 under the Yooji's Responsibility initiative alongside a stated 0% food waste target. No revenue, headcount, or external funding is disclosed in the available data.
Yoojis firmographics
Firmographics- Name
- Yoojis
- Legal name
- Yooji's AG
- Website
- https://yoojis.com
- Company type
- Private
- Operating status
- Operating
- Short description
- Yooji's AG is a Swiss sushi restaurant chain operating 12 kaiten (conveyor belt) locations across Switzerland, serving commuters, travelers, and consumers with fresh sushi, poke, plant-based options, digital ordering, and a coin-based loyalty program.
- Ownership category
- akta.pro rank
Yoojis industry classification
Industry- Product category
- Japanese Restaurant / Sushi Quick-Service
- NAICS
- Limited-Service Restaurants (722513)
- SIC
- Retail-Eating & Drinking Places (5810), Retail-Eating Places (5812)
- akta.pro primary industry
- In-Store Sushi & Asian Prepared Foods (CRAHAKAD)
Keywords
Where Yoojis is headquartered
LocationHeadquarters
- HQ city
- Zürich
- HQ country
- Switzerland
- HQ region
- Europe
Offices13 records
Markets served
Yoojis business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure, Technology or R&D
Revenue model
- Dine-in Sales: Revenue from customers dining at kaiten seating areas in 12 restaurant locations across Switzerland. Each location features conveyor belt service with tablet-based ordering.
- Takeaway and Delivery: Online ordering for takeaway and home delivery through Uber Eats platform. Also offers pre-order with click-and-collect at restaurant locations.
- Gift Cards and Prepaid Credit: Gift vouchers sold as prepaid credit via credit card or TWINT, redeemable at all Swiss Yooji's locations and for online orders. Minimum purchase of CHF 50.
- Loyalty Program Coins: My Yooji's coins earned at 10 per CHF 1 spent, redeemable for CHF 5 vouchers at 2,000 coins. Drives repeat customer engagement.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | Gift cards/vouchers with minimum purchase requirement |
Go-to-market motion3 records
Distribution channels4 records
Marketing channels6 records
Yoojis product offering
Product offeringCore offering
Yoojis operates a chain of 12 sushi restaurants across Switzerland featuring a kaiten (sushi conveyor belt) service model with tablet-based ordering at each seat. It sells freshly prepared sushi, poké, sashimi, soups, salads, and desserts for dine-in, takeaway, and home delivery, complemented by branded offerings such as Chef's Choice rotating specials, Yootea organic tea, the Donburi rice bowl collection, and a coin-based loyalty program.
Product overview
Yoojis is a Swiss sushi restaurant chain operating 12+ locations across Switzerland, characterized by a Kaiten (sushi conveyor belt) service model where each seat is equipped with tablets and info points for ordering and accessing ingredient/allergy information. The core offering centers on freshly prepared sushi, poke, soups, salads, and desserts, complemented by branded products including Yootea organic tea, the Donburi Collection, and a loyalty program called My Yooji's. The Create Your Own feature enables personalized sushi customization, while Chef's Choice offers rotating chef-created specialties. Gift vouchers provide a gifting option, and the Yooji's Responsibility initiative underscores sustainability commitments around sourcing, packaging, and waste reduction.
Differentiator
Problem solved
Functional benefit
Brands
- Chef's Choice: Creative sushi selections crafted by sushi chefs, available at specific locations for limited time periods.
- My Yooji's
- Yootea
- Donburi Collection
Products and services
- Yoojis Restaurant (Kaiten Sushi Dining) Japanese sushi restaurant chain featuring kaiten (sushi conveyor belt) service with tablet-based ordering at each seat; serves freshly prepared sushi, poké, sashimi, soups, salads, and desserts for dine-in at 12 locations across Switzerland.
- Chef's Choice Rotating selection of unique sushi creations crafted by Yoojis's master chefs, available only at specific locations and for limited times.
- My Yooji's Loyalty Program Coin-based loyalty program where customers collect 10 Yoojis Coins per CHF 1 spent and redeem 2,000 coins for a CHF 5 voucher; includes exclusive specials, insider offers, and cashless ordering.
- Yootea Organic Tea Organic tea beverage line featuring hibiscus, lemongrass, and jasmine, served at Yoojis locations.
- Donburi Collection Limited-time Japanese rice bowl collection featuring California-style, Beef Bulgogi, and vegetarian options, freshly prepared at Yoojis locations.
- Yoojis Gift Vouchers (Prepaid Credit) Prepaid gift credit redeemable at all Swiss Yoojis restaurants and stores, for online orders, and for Sushi Workshops; purchased via credit card or TWINT with a minimum CHF 50 purchase.
Quantifiable outcome
- 37% of menu is vegetarian or vegan with 37 rotating vegan recipes
- +3 more outcomes
Companies that use Yoojis
Customer profileSegments4 records
Ideal customer profiles3 records
Yoojis technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration4 records
Feature3 records
Yoojis partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- Too Good To GocoreLong-standing partnership with Too Good To Go to combat food waste. Yooji's offers surprise bags of leftover food at discounted prices through the app. Over 256,479 bags saved from waste, avoiding 692.49 tonnes of CO2e. Daily food waste target is 0%.
- ZH2O Drink & DonatecoreFirst partner to support the ZH2O Drink & Donate association since 2010. Yooji's offers tap water to guests and donates CHF 2 per liter sold to ZH2O Zuriwasser. Total donations of CHF 32,500 have impacted 542 people since 2010, providing permanent access to clean drinking water.
- Uber EatsminorDelivery partnership for home and office delivery. Yooji's products available for ordering through the Uber Eats platform, extending reach to customers who prefer delivery over dine-in or takeaway.
Scale indicators6 records
Recent moves6 records
Expansion highlights5 records
Yoojis competitors and assessment
Company assessmentDirect peers
- Itsu: UK-based Asian-inspired QSR focused on sushi, hot bowls, and healthy eating with strong sustainability messaging and urban/transit locations. Comparable in menu architecture, takeaway focus, and brand positioning to Yooji's plant-forward, sustainability-led identity.
- Bento Sushi: Switzerland-based sushi and poke takeaway/delivery concept with strong presence in urban centers and food retail. Closely mirrors Yooji's takeaway, delivery, and prepared-sushi positioning for the same Swiss urban customer.
- YO! Sushi: UK-based Japanese restaurant chain that pioneered the conveyor-belt (kaiten) sushi format in Europe and operates globally with dine-in, takeaway, and delivery. Closest direct comparable to Yooji's given shared kaiten heritage, sushi-led menu, and focus on busy urban locations.
- Sushi Shop: Leading European sushi restaurant and takeaway chain headquartered in France with significant presence across France, Switzerland, and other markets. Overlaps directly with Yooji's on sushi/poke menu, takeaway, and urban Swiss locations.
- Moshi Moshi: European Japanese restaurant group operating multiple formats including sushi-led casual concepts. Comparable to Yooji's on Japanese cuisine specialization, urban location strategy, and dine-in plus takeaway mix.
- Eat Sushi Switzerland: Switzerland-based sushi restaurant and takeaway operator with a comparable menu, delivery offering, and Swiss footprint. Direct head-to-head competitor for commuter and lunch traffic in the same cities Yooji's serves.
- Wasabi: UK-based sushi and hot Asian food chain operating in transit-oriented locations (train stations, malls) with counter-service and grab-and-go. Directly comparable in format and customer use case to Yooji's kaiten and takeaway business.
Broad incumbents
- Dean & David: Switzerland-headquartered casual fast-casual chain serving bowls, salads, and Asian-inspired dishes across DACH. Competes for the same urban lunch, takeaway, and health-conscious customer pool as Yooji's with a broader menu.
- Hiltl: Long-established Zurich-based vegetarian restaurant and food brand. While not sushi-focused, Hiltl competes for the same eco-conscious, plant-forward diner in Swiss cities and shares sustainability positioning relevant to Yooji's vegetarian/vegan menu lead.
- Vapiano: European casual dining chain with dine-in and takeaway presence across multiple countries. A broader incumbent that competes for the same urban lunch and casual dinner occasions as Yooji's, though focused on Italian rather than Asian cuisine.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
Yoojis social profiles
Digital presenceYoojis compliance and trust
Trust signalCompliance3 records
Yoojis financial estimates
Financial estimateRevenue estimate
Valuation estimate
Yoojis leadership team
Management profileNumber of profiles
Yoojis funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Yoojis M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Yoojis
What does Yoojis do?
Yoojis operates a chain of 12 sushi restaurants across Switzerland featuring a kaiten (sushi conveyor belt) service model with tablet-based ordering at each seat. It sells freshly prepared sushi, poké, sashimi, soups, salads, and desserts for dine-in, takeaway, and home delivery, complemented by branded offerings such as Chef's Choice rotating specials, Yootea organic tea, the Donburi rice bowl collection, and a coin-based loyalty program.
Is Yoojis a public or private company?
Yoojis is a private company. It is classified as corporate owned and is currently operating.
When was Yoojis founded?
Yoojis was founded in -1.
Where is Yoojis based?
Yoojis is headquartered in Zürich, Switzerland, in the Europe region.
How does Yoojis make money?
Four revenue lines are on record. Dine-in Sales are the primary driver. The others are takeaway and Delivery, gift Cards and Prepaid Credit and loyalty Program Coins.
Who are Yoojis's main competitors?
Direct peers on record are Itsu, Bento Sushi, YO! Sushi, Sushi Shop, Moshi Moshi, Eat Sushi Switzerland and Wasabi. Broad incumbents are Dean & David, Hiltl and Vapiano.
Does Yoojis have an API?
No public API is recorded for Yoojis.
What industry is Yoojis in?
Yoojis's product category is Japanese Restaurant / Sushi Quick-Service. Its primary akta.pro industry code is CRAHAKAD, In-Store Sushi & Asian Prepared Foods. Its NAICS code is 722513 and its SIC code is 5810.