What 3DaVinci does

3DaVinci (ООО «ТриДаВинчи», founded 2008, headquartered in Voronezh, Russia) is a private Russian software company that builds and operates B2B wholesale e-commerce systems for manufacturers and distributors. Its flagship product is the B2B Движение (B2B Motion) platform — a subscription SaaS offering priced at 150,000 RUB/month including unlimited products, branded deployment under the client's own domain, a free iOS/Android mobile app, 1C ERP integration, and ~4-month implementation support. The technology stack centers on PHP (Yii/Yii2/Symfony) with a Node.js/React/Remix frontend, MySQL 8, and Elasticsearch for sub-0.1-second product search across catalogs ranging up to 350,000 SKUs. The platform supports online catalogs, order/document automation, multi-warehouse inventory, individual pricing, analog matching, and bid

Name

3DaVinci

Legal name

Общество с ограниченной ответственностью «ТриДаВинчи»

Website

https://3davinci.ru

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

3DaVinci is a Russian private software company that builds B2B wholesale e-commerce platforms (B2B Motion) and MDM systems for manufacturers and distributors, with ETIM/SIM classification standards expertise, serving primarily Russian electrical, FMCG, and construction industry clients since 2008.

Ownership category

akta.pro rank

Product category

B2B E-Commerce Software

NAICS

Software Publishers (5132)

akta.pro primary industry

B2B Marketplaces & Wholesale Platforms (BPAMAGAD)

akta.pro secondary industry

Wholesale/B2B Generalist Marketplaces (CRAFAAAF)

Keywords

• B2B e-commerce platforms
• Master data management
• ERP integration services
• Wholesale trade automation
• Product classification standards

Headquarters

HQ city

Voronezh

HQ country

Russia

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. B2B Platform Subscription: Monthly subscription for ready-made B2B platform at 150,000 rubles/month. Includes unlimited products, adaptive design, personalized B2B platform, own domain and branding, support team (backend and frontend developers, devops, designer, 1C specialist, project manager), ERP integration, mobile app, 20 hours extended tech support, 4-month implementation period.
2. Data Science / Business Analytics Consulting: Project-based consulting services for data science and business intelligence: competitor price parsing, internal business data analysis, warehouse logistics optimization, product recommendation calculation, text data analysis, search algorithm tuning, statistical hypothesis testing, big data warehouse design. Pricing at 3,500 rubles/hour for specialist time in 2025.
3. B2B System Implementation and Customization: Implementation services including consulting and audit in B2B e-commerce, business process analytics, competitor price parsing, B2B catalog development, 1C integration, B2B logistics optimization, and client engagement/enrollment services. Includes MDM system implementation.

Pricing tiers

Go-to-market motion3 records

Distribution channels4 records

Marketing channels6 records

Core offering

3DaVinci builds, sells and implements a proprietary wholesale B2B e-commerce platform (B2B Motion / B2B Движение) along with a Master Data Management system, industry product classification standards (ETIM, SIM), and the RAEC electrical product database, targeting Russian manufacturers and distributors. Offerings are delivered as a recurring subscription plus paid implementation, consulting and Data Science services, with native 1C ERP integration and a companion iOS/Android mobile application.

Product overview

3DaVinci is a Russian B2B e-commerce solutions company operating since 2008. Their core product portfolio consists of three main components: (1) B2B Движение — a ready-made wholesale B2B e-commerce platform for digitalizing B2B sales with ERP integration and mobile app; (2) MDM System — Master Data Management system for centralized product data storage with multi-standard support (ETIM, SIM); and (3) API for Data Transmission — API services enabling real-time data exchange with partners. These are complemented by industry-specific modules including ETIM standard implementation for electrotechnical products, SIM standard for sanitary-hygienic products, and the 1C Integration Module for accounting system connectivity. Additional services encompass Data Science/Big Data analytics, B2B catalog optimization, consulting/audit, client attraction, and logistics optimization. The company also developed and maintains the RAEC API database used by over 10 Russian distributors.

Differentiator

Problem solved

Functional benefit

Brands

• B2B Движение (B2B Motion): Готовая B2B-платформа для оптовой торговли через интернет с мобильным приложением, интеграцией с 1С и MDM-системой.

Products and services

• B2B Motion Platform (B2B Движение) Ready-made wholesale B2B e-commerce platform for digitizing B2B sales, featuring online catalog, order automation, document management, ERP integration, multi-warehouse inventory, individual pricing and a sales analytics module. Deployed under the client's own brand and domain with mobile apps on iOS and Android.
• MDM System (Master Data Management) Centralized master data management system for product, customer, supplier and partner reference data with data cleaning, deduplication and multi-standard product descriptions in ETIM, SIM and other classifiers. Provides API for data exchange with e-commerce platforms, marketplaces, ERP and 1C systems.
• B2B Mobile Application Free mobile B2B application for iOS and Android providing pocket-sized B2B system access, including voice search and full synchronization with the desktop B2B Motion platform. Included with the platform subscription.
• Data Science and Big Data Analytics Services Analytics and machine-learning consulting including competitor price parsing, internal business data analysis, warehouse logistics optimization, product recommendation calculation, text data analysis, search algorithm configuration and statistical hypothesis testing, delivered via R Shiny dashboards.
• B2B E-commerce Consulting and Audit Consulting and audit services in B2B e-commerce, covering system selection, commercial strategy and ROI planning, business process analytics, competitor price parsing and 1C/B2B system implementation expertise, starting from a free 12-question personalized audit.
• B2B Client Attraction Services Client engagement services for B2B platforms including SEO-optimized landing page creation, Yandex Direct context advertising, trigger-based email and SMS sequences, call scripts, objection handling and client training on platform usage.
• B2B Logistics Optimization Services Supply chain and logistics optimization services for wholesale companies, including supply chain calculation, warehouse logistics, procurement management, inventory and demand forecasting systems and transport optimization, delivered through partner 'Logistika ot Mikhalycha'.
• ETIM Standard Implementation Implementation of the international ETIM (Elektro-Technisches Informationsmodell) classification standard for electrotechnical products. Delivered through 3DaVinci's role as official ETIM International representative in Russia; includes 2,240 product classes, 6,500 properties and 7,500 values for standardized product descriptions.
• SIM Standard (San International Model) Industry classification standard for sanitary-hygienic products co-developed by 3DaVinci with SAN Consulting, including 153 product classes, 430 properties, 627 values and three-language (Russian, English, Chinese) product descriptions. Powers the Sanergy B2B trading system.

Quantifiable outcome

• 80% reduction in order and document errors
• +10 more outcomes

Named customers15 records

Segments8 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

Yes

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability7 records

Feature8 records

Partnerships

Six partnerships are on record, tiered minor, core and flagship.

• Логистика от МихалычаminorImplementation/ SI/ Consulting PartnerLogistics consulting partner for B2B companies. Provides inventory management, demand forecasting systems, warehouse and transport logistics services. Conducts audit, diagnostics, expert opinions, coaching, and full project preparation. 3DaVinci refers clients requiring logistics optimization to this partner.
• SAN ConsultingcoreStrategic or Co-development PartnerCo-developed the SIM (San International Model) industry classification standard for sanitary-hygienic products with SAN Consulting. SIM is the first and only global classification standard for the sanitary-hygiene industry (toilet paper, paper towels, wipes, air fresheners, dispensers, cleaning agents), containing 153 classes, 430 properties, and 627 values.
• Азбука чистотыcoreStrategic or Co-development PartnerPartner company that owns the Sanergy federal sanitary-hygienic products brand. Jointly developed the SIM classification standard and the Sanergy B2B trading system (sanergy.ru). 3DaVinci developed and supports both the platform and the SIM standard for this partner.
• ETIM InternationalcoreStrategic or Co-development PartnerETIM (Elektro-Technisches Informationsmodell) is the international standard for classification and description of electrotechnical products. 3DaVinci is the official implementation partner in Russia, having developed the RAEC database of 1M+ products in ETIM format and B2B platforms for major Russian electrical distributors (АВС-электро, Элком-Электро, etc.).
• РАЭК (Russian Association of Electrical Companies)flagshipStrategic or Co-development PartnerFirst Russian Union of independent electrical distribution companies. 3DaVinci is the author and ongoing developer of the RAEC unified product database (1M+ products in ETIM standard) and its API, which is used by 10+ RAEC member distributors. The database was registered in the state register. Turnover of RAEC members in 2013 was 26 billion rubles.
• API Integration Partners (10+ distributors)coreTechnology or IntegrationMore than 10 RAEC member distributors are connected to the RAEC API developed by 3DaVinci. This enables data exchange between the RAEC product database and distributors' internal systems.

Scale indicators7 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• RetailCRM: Russian CRM and order-management platform purpose-built for retail and wholesale/B2B operations. Comparable customer overlap (Russian distributors and wholesalers) and similar positioning as a vertical-specialized B2B operations platform.
• CS-Cart: Russian-origin shopping cart and e-commerce platform with multi-vendor marketplace and B2B capabilities. Closely comparable as a Russia-headquartered e-commerce platform vendor offering wholesale/B2B functionality, integrations, and customization services.
• InSales: Russian SaaS e-commerce platform provider serving SMB and mid-market merchants with online store creation, CRM, and integrations. Most directly comparable to 3DaVinci as a domestic Russian e-commerce platform vendor targeting business customers, although with a broader SMB rather than enterprise-wholesale focus.
• OroCommerce: B2B-focused e-commerce platform built on Oro's open-source stack, offering quote-to-cash, multi-warehouse inventory, and ERP integration. Closely comparable to 3DaVinci's B2B Motion as a purpose-built wholesale B2B platform competing in the same product category.

Emerging players

• Handshake: B2B wholesale platform purpose-built for manufacturers, distributors, and reps. Comparable as a specialized B2B wholesale ordering platform; smaller and Western-focused relative to 3DaVinci's Russia-anchored footprint.

Broad incumbents

• Magento / Adobe Commerce: Open-source-derived enterprise e-commerce platform widely deployed for B2B wholesale scenarios. Comparable on B2B commerce functionality and extensibility, but as a much larger global incumbent competing in the same enterprise B2B segment.
• BigCommerce: Global B2B and B2C e-commerce SaaS with native B2B features (price lists, quote management, ERP integration). Comparable as an enterprise B2B commerce platform vendor, operating at broader horizontal scale than 3DaVinci.
• 1С-Битрикс (1C-Bitrix): Dominant Russian CMS and e-commerce platform tightly integrated with 1C ERP. Comparable because both 3DaVinci and 1C-Bitrix build B2B/e-commerce solutions for the 1C ecosystem; 1C-Bitrix is a much broader incumbent with horizontal reach versus 3DaVinci's vertical-specialized B2B wholesale focus.
• Salesforce Commerce Cloud (B2B): Enterprise commerce suite with B2B capabilities including CPQ, account hierarchies, and ERP connectors. Comparable as a broad incumbent offering B2B e-commerce, though positioned at much larger enterprise scale than 3DaVinci.
• Shopify (B2B / Shopify Plus): Global e-commerce SaaS with expanding B2B/wholesale functionality on Shopify Plus. Comparable as a B2B e-commerce platform vendor, though Shopify is a horizontal global incumbent whereas 3DaVinci is a niche vertical-specialized Russian provider.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat6 records

Key risks6 records

Key highlights7 records

Customer concentration

• Xx.com/3davinciB
• LinkedInlinkedin.com/company/3davinci

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about 3DaVinci