NETS

What NETS does

NETS (Network of Employers for Traffic Safety) is a 501(c)(3) non-profit organization founded in 1991 and headquartered in Vienna, Virginia. It operates as a public-private partnership governed by a Board of Directors composed of major corporations, with federal liaisons from the National Highway Traffic Safety Administration (NHTSA) and the National Institute for Occupational Safety and Health (NIOSH). NETS' mission is to advance road safety for employees, their families, and the communities in which they live and work, with member companies collectively operating drivers in more than 130 countries, nearly 500,000 vehicles, and over seven billion miles annually.

The organization's core products and services include the STRENGTH IN NUMBERS Fleet Safety Benchmark Report (an annual benchmarking program covering crash frequencies, policies, and training practices), the Post-Incident Coaching Toolkit (a behavior-based framework for root-cause collision analysis, refreshed in a 2025 Edition), the Drive Safely Work Week campaign (held annually since 1996), and member-only assets such as the NETS Road Safety Leaders Forum, NETSWork newsletter, NETSTalk Now podcast, and an annual Fleet Safety Benchmark Conference. NETS distributes free toolkits (Drug-Impaired Driving, Driven to Wellness) co-developed with NHTSA to build awareness and a membership pipeline. The technology foundation is web-based content and community delivery rather than a unified software platform; no API, SDK, or AI/ML capabilities are documented.

NETS generates revenue through corporate membership fees (organizational subscriptions with unlimited employee seats, billed annually), conference registrations, and sponsorships. Specific pricing tiers are not publicly disclosed. The go-to-market motion is community-led and event-driven: peer referrals, the annual Strength IN Numbers conference, the free Drive Safely Work Week campaign reaching 2,500+ organizations and 13 million employees, and board-level relationships with Fortune 500 enterprises across insurance, pharmaceutical, utilities, automotive, oil & gas, and workwear sectors. Headcount is reported at 1-10 employees, indicating a lean operating model that relies heavily on member-company volunteers and board participation.

Name

NETS

Legal name

Network of Employers for Traffic Safety

Website

https://trafficsafety.org

Company type

Private

Founded year

1991

Operating status

Operating

Headcount range

1–10 employees

Short description

NETS is a 501(c)(3) non-profit membership organization that helps employers benchmark and improve road safety across nearly 500,000 vehicles and 7+ billion miles driven annually in 130+ countries, serving Fortune 500 fleet operators through toolkits, benchmarking, and peer networks.

Ownership category

akta.pro rank

Headquarters

HQ city

Vienna

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Corporate Membership Fees: NETS operates as a 501(c)(3) non-profit organization with corporate membership fees as the primary revenue source. Membership is organizational/corporate rather than individual, with all employees of member companies receiving access to resources.

Pricing tiers

Go-to-market motion2 records

Distribution channels4 records

Marketing channels8 records

Core offering

NETS is a 501(c)(3) non-profit organization that provides road safety education, benchmarking data, and toolkits to employers with vehicle fleets. Its core offerings include the annual STRENGTH IN NUMBERS Fleet Safety Benchmark Report, the Post-Incident Coaching Toolkit, and the Drive Safely Work Week campaign, delivered through corporate membership.

Product overview

NETS (Network of Employers for Traffic Safety) is a 501(c)(3) non-profit organization offering a portfolio of road safety resources, programs, and services rather than a unified software platform. The core offerings include the STRENGTH IN NUMBERS® Fleet Safety Benchmark Report (annual benchmarking program), the Post-Incident Coaching Toolkit (behavior-based collision analysis), Drive Safely Work Week™ (annual campaign with downloadable toolkits), Drug-Impaired Driving Campaign, and Driven to Wellness Campaign. Additional offerings include the NETS Road Safety Leaders Forum (online peer community), NETSWork Newsletter (monthly publication), NETSTalk Now podcast, Cost of Motor Vehicle Crashes to Employers Report, Annual Conference, Road Safety Achievement Awards, and the Novice Driver's Road Map guide. These resources are primarily provided as downloadable materials and member-only access to reports and forums, with membership offering corporate access for all employees of member companies.

Differentiator

Problem solved

Functional benefit

Brands

• STRENGTH IN NUMBERS: Annual fleet safety benchmark conference and program where member companies share road safety metrics and best practices.
• Drive Safely Work Week
• NETSWork Newsletter
• NETSTalk Now
• NETS Road Safety Achievement Awards
• Susan Hipp Road Safety Collaborative Leadership Award

Products and services

• STRENGTH IN NUMBERS Fleet Safety Benchmark Report Annual benchmarking program that collects standardized fleet safety data from member companies over a 12-month period, providing comparison reports on crash frequencies, road safety policies, driver training programs, crash review practices, and fleet metrics. The program enables members to benchmark their performance against industry peers and identify best practices.
• Drive Safely Work Week Campaign Annual workplace safety campaign providing free downloadable toolkits for employers to promote safe-driving education and awareness to all employees and their families. Materials address drowsy driving, distracted driving, seat belt use, and other road safety topics.
• Post-Incident Coaching Toolkit Toolkit providing behavior-based coaching framework to help managers identify root causes of vehicle collisions and drive lasting change. Updated in 2025 to emphasize meaningful coaching conversations alongside traditional investigations, exploring behavioral, environmental, and organizational factors.
• NETSWork Newsletter Free monthly eNewsletter providing summaries of timely road safety news, events, and alerts to keep subscribers informed on the latest road safety trends and topics.
• NETSTalk Now Podcast NETS road safety podcast featuring discussions on emerging issues, case studies, and insights from traffic safety professionals.
• Drug-Impaired Driving Campaign Toolkit developed by NETS in partnership with NHTSA to help educate employees and prevent drug-impaired driving in the workplace.
• Driven to Wellness Campaign Toolkit developed by NETS in partnership with NHTSA to help employers encourage their employees to adopt safe driving behaviors through wellness initiatives.
• Cost of Motor Vehicle Crashes to Employers Report Report and cost calculator to help employers understand the financial impact of crashes on their occupational fleets, including on- and off-the-job costs for employees and dependents.
• Annual Strength IN Numbers Fleet Safety Benchmark Conference Annual conference providing opportunity to explore emerging road safety issues, share case studies, and review new research with employer road safety peers. Features presentation of benchmark report results.

Quantifiable outcome

• Member companies have achieved up to 37% reduction in crashes per million miles (Johnson & Johnson since 1994)
• +3 more outcomes

Named customers10 records

Segments3 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Six partnerships are on record, tiered core and supporting.

• National Highway Traffic Safety Administration (NHTSA)coreStrategic or Co-development PartnerNHTSA serves as a federal liaison to the NETS Board of Directors. The agencies collaborate on campaigns including Drug-Impaired Driving Campaign and Drive Safely Work Week. NETS is a member of the United Nations Road Safety Collaboration providing guidance to the Decade of Action for Road Safety 2021-2030.
• National Institute for Occupational Safety and Health (NIOSH)coreStrategic or Co-development PartnerNIOSH serves as a federal liaison to the NETS Board of Directors, providing occupational safety expertise and research collaboration.
• United Nations Road Safety CollaborationcoreStrategic or Co-development PartnerNETS is a member of the United Nations Road Safety Collaboration, one of 50 core members representing governments, non-profit organizations and private sector companies. Provides guidance to the Decade of Action for Road Safety 2021-2030 global initiative.
• ABA TechnologiessupportingTechnology or IntegrationBehavioral-science expertise provider for NETS Post-Incident Coaching Toolkit development.
• Global NCAPsupportingStrategic or Co-development PartnerNETS partnered with Global NCAP to host Fleet Safety Open Day at IIHS Vehicle Research Center, promoting adoption of NCAP 4 and 5-star rated vehicles in employer fleets.
• Insurance Institute for Highway Safety (IIHS)supportingStrategic or Co-development PartnerIIHS hosted Global NCAP Fleet Safety Open Day organized by NETS at Vehicle Research Center near Charlottesville, Virginia.

Scale indicators6 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Global Road Safety Partnership: International non-profit hosted by the International Federation of Red Cross and Red Crescent Societies convening governments, businesses, and NGOs on road safety; very close peer to NETS in mission, member model, and Decade of Action alignment.
• Together for Safer Roads: Coalition of private-sector fleets dedicated to reducing road-traffic injuries; member-driven model with Fortune 500 companies, public-private partnerships, and data-sharing initiatives that directly mirror NETS' employer road-safety network.
• AAA Foundation for Traffic Safety: Non-profit research and education organization focused on traffic safety, producing publicly available safety research, driver education programs, and benchmarking-style analyses that overlap closely with NETS' mission to reduce crashes through employer and public education.

Broad incumbents

• NAFA Fleet Management Association: US-based membership association for fleet professionals offering safety education, benchmarking, and the NAFA Safety Leadership Award that NETS-affiliated leaders have received; overlaps in employer fleet safety community.
• National Safety Council: Large US non-profit safety organization with a similarly broad mission across workplace, roadway, and home safety; overlaps with NETS on employer-facing fleet and roadway safety resources and competes for corporate safety-program attention.
• Insurance Institute for Highway Safety: Non-profit scientific and educational organization funded by auto insurers; produces vehicle safety ratings and research and collaborates with NETS on fleet safety adoption, making it an adjacent incumbent in employer-driven road safety.

Emerging players

• Global NCAP: Non-profit coalition that promotes safer vehicles and rates auto safety globally; partners with NETS on Fleet Safety Open Day and competes for limited employer-side road-safety partnership mindshare.

Regional players

• European Transport Safety Council (ETSC): Brussels-based non-profit that provides independent analysis and policy advice on transport safety in Europe; competes for employer and policy-maker attention in a comparable mission space but is geographically separate from NETS' core US footprint.
• Brake (UK road safety charity): UK road safety charity providing employer-focused resources, fleet safety programs, and Road Safety Week; a clear peer to NETS' Drive Safely Work Week campaign but focused on the UK rather than global/US employer markets.
• Traffic Injury Research Foundation (TIRF): Canadian road safety research organization producing employer- and fleet-relevant data, training, and benchmarking products; similar mission to NETS with comparable benchmarking and education offerings but a Canadian geographic focus.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NETSRoadSafety
• LinkedInlinkedin.com/company/network-of-employers-for-traffic-safety-nets-/about
• Xx.com/nets_roadsafety

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NETS