Shoreland Realty

What Shoreland Realty does

Shoreland Realty is a privately held residential real estate brokerage headquartered at 222 West Main Street in Hyannis, Massachusetts, serving the entire Cape Cod region since 2006. The firm operates with a team of 13+ licensed professionals (one Owner/Broker, one Broker Associate, eight Realtors, and three Referral Agents) covering all 14 Cape Cod towns, including Barnstable, Falmouth, Provincetown, Chatham, Dennis, and Mashpee. Its core product is a web-based property listing and search platform that aggregates Cape Cod & Islands MLS data with broker reciprocity, allowing users to filter by price (from approximately $300,000 to over $11 million), bedrooms, bathrooms, property type, and geography, with map-based search and open house scheduling functionality. The website is powered by Union Street Media and includes a mortgage calculator driven by Federal Reserve (FRED) interest rate data, user accounts for saved searches and favorites, and town-specific area guides.

Shoreland generates revenue through traditional real estate brokerage commissions on completed buy- and sell-side transactions, with an add-on referral stream from the Gold Advantage Program, which connects clients with a curated network of local lenders, home inspectors, contractors, and attorneys. Go-to-market is sales-led and agent-driven: agents provide personalized representation from listing and valuation through negotiation and closing, supported by multi-channel marketing (website, email alerts, open houses, social media, and SEO-optimized town pages). Customer segments are entirely individual consumers: home buyers (primary residence, investment, and vacation), home sellers, and renters, with no institutional or enterprise accounts. The firm holds no disclosed funding, operates from a single location, and shows no evidence of AI/ML adoption, M&A activity, or material headcount expansion.

Name

Shoreland Realty

Legal name

Shoreland Realty

Website

https://shorelandrealty.com

Company type

Private

Founded year

2006

Operating status

Operating

Headcount range

11–50 employees

Short description

Shoreland Realty is a privately held residential real estate brokerage based in Hyannis, Massachusetts, serving all 14 Cape Cod towns with 13+ licensed agents, a Union Street Media–powered MLS listing platform, and a Gold Advantage vendor referral program.

Ownership category

akta.pro rank

Product category

Residential Real Estate Brokerage

NAICS

Offices of Real Estate Agents and Brokers (53121)

SIC

Real Estate Agents & Managers (For Others) (6531)

akta.pro primary industry

Residential Real Estate Brokerage (Buy/Sell) (FSAEAJAA)

Keywords

• Cape Cod real estate
• Residential brokerage services
• Property listing search
• Home buying advisory
• Rental property listings

Headquarters

HQ city

Hyannis

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Real Estate Commission: Traditional real estate brokerage commission on property transactions. The company facilitates buying and selling of Cape Cod properties through licensed real estate agents, earning commissions on completed transactions.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Shoreland Realty is a Cape Cod residential real estate brokerage that facilitates the buying, selling, and renting of properties across all Cape Cod towns through licensed real estate agents. The firm operates from a Hyannis headquarters and earns commission-based revenue on property transactions, supported by an MLS-integrated website listing platform, advisory services, and the Gold Advantage vendor referral program.

Product overview

Shoreland Realty operates a comprehensive real estate brokerage platform serving Cape Cod, Massachusetts, offering a single unified product portfolio centered on its property listing search platform. The core platform provides real estate listing search and display functionality complemented by professional buying and selling advisory services, rental property listings, and the Gold Advantage vendor partnership program. Additional add-on modules include mortgage calculation tools powered by FRED API, market trend analysis, saved search functionality with email notifications, agent directory access, map-based search, open house scheduling, and area information guides covering Cape Cod towns. The offering functions as an integrated real estate marketplace connecting property buyers and sellers with agents, listings, and vendor services.

Differentiator

Problem solved

Functional benefit

Products and services

• Real Estate Listing Search Platform Web-based property search platform enabling users to browse residential listings across Cape Cod towns including Barnstable, Harwich, Provincetown, Centerville, Harwich Port, and Dennis with filtering by price, bedrooms, bathrooms, property type, and square footage.
• Buying Services Professional real estate advisory services including buying advice, affordability calculator, primary residence guidance, investment and vacation home purchasing, and closing process support for Cape Cod buyers.
• Selling Services Home selling services including pricing evaluation tools, staging advice, sale process guidance, and closing support for Cape Cod property owners.
• Rental Properties Residential and commercial rental listings across Cape Cod with online rental application submission functionality.
• Gold Advantage Program Vendor partnership program connecting clients with trusted local service providers including home inspectors, attorneys, mortgage lenders, contractors, and other real estate service professionals across Cape Cod.
• Market Trends Market analysis and trend data for Cape Cod real estate providing buyers and sellers with market intelligence for informed decision-making.
• Agent Directory Directory of real estate professionals affiliated with Shoreland Realty including broker profiles with contact information, specializations, and individual listing portfolios.
• Area Information Comprehensive Cape Cod area guides covering towns including Barnstable, Bourne, Brewster, Chatham, Dennis, Falmouth, Harwich, Mashpee, Orleans, Provincetown, Sandwich, Truro, Wellfleet, and Yarmouth with local insights and available listings.
• Map Search Geographic property search functionality allowing users to browse listings by visual map interface with location-based filtering.
• Open Houses Schedule of upcoming open house events with dates, times, and property details for prospective buyers to visit properties in person.

Quantifiable outcome

• Successful relocation assistance for clients moving to/from Cape Cod

Named customers1 record

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

Three partnerships are on record, tiered core and minor.

• Cape Cod & Islands Multiple Listing Service (CCIMLS)coreTechnology or IntegrationMLS data syndication partnership providing access to comprehensive Cape Cod property listings. The company displays MLS data on its website with broker reciprocity attribution for listings held by other brokerage firms.
• Union Street MediacoreTechnology or IntegrationWebsite platform provider powering the Shoreland Realty website with property search functionality, agent profiles, and digital marketing tools.
• Gold Advantage Program PartnersminorChannel Partner/ Reseller/ DistributorLocal Cape Cod service providers including lenders, home inspectors, contractors, and other vendors who participate in the Gold Advantage referral program, receiving client referrals in exchange for preferred status.

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• Compass: Tech-forward national brokerage that acquired Kinlin Grover and has expanded its Cape Cod agent roster. Competes with Shoreland on commission model and digital marketing sophistication.
• Coldwell Banker: National residential brokerage franchise with established Cape Cod offices. Competes with Shoreland across all Cape Cod towns but operates as part of a much broader national portfolio.
• Berkshire Hathaway HomeServices: National residential franchise with Cape Cod franchisee offices. Competes with Shoreland in the Cape Cod market as one of several regions in its broader franchise network.
• Sotheby's International Realty: Luxury-leaning international brokerage with Cape Cod affiliate offices. Overlaps with Shoreland on the upper end of the Cape Cod market that Shoreland's featured listings target.
• Re/Max: Global residential brokerage franchise with multiple Cape Cod affiliates. Competes with Shoreland across price points in the same geography via its franchise agent network.

Emerging players

• Redfin: Tech-enabled residential brokerage with a discount commission model. Has expanded into Massachusetts markets and pressures traditional brokerages like Shoreland on commission rates and digital UX.
• eXp Realty: Cloud-based brokerage attracting independent agents with low overhead and revenue-sharing. Recruits Cape Cod agents from traditional firms like Shoreland and competes for the same buyer/seller pool.

Regional players

• Jack Conway & Company: Massachusetts-based residential brokerage with South Shore and Cape-adjacent presence. Comparable independent-style regional brokerage competing for sellers in the broader southeastern Massachusetts market.

Direct peers

• Kinlin Grover Real Estate: Long-standing dominant Cape Cod brokerage (now part of Compass) with multiple offices across the Cape. Directly competes with Shoreland for residential listings and buyers in the same 14-town geography.
• William Raveis: Large New England-based residential brokerage with significant Cape Cod agent presence. Competes head-to-head with Shoreland on Cape Cod listings and buyer representation.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/century-21-shoreland

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Shoreland Realty