What GESCODE does

GESCODE (legal entity: Gestión Códigos Deportivos, S.L., NIF B60593290) is a privately held Spanish software company founded in 1994 and headquartered at Calle Badajoz 127, 08018 Barcelona. The company specializes in retail management software for the sports retail sector, sold under the QuickSports PRO brand, with a stated capability to adapt to general retail as well. Its product architecture is modular: the QuickSports PRO Base module provides back-office functionality (supplier and brand management, order creation, inventory, transfers, statistics), while QuickSports PRO Mostrador provides the point-of-sale terminal. An add-on layer includes Loyalty, Workshop (repair order management), QS Mobile (real-time dashboards), Inventory (with RFID support), e-Commerce, and Corporate Web modules.

GESCODE's strategic differentiator is the Sportmas cloud platform, which connects retailers to brand-side suppliers (including Nike, Adidas, Reebok, and VR46) for automated product data downloads, order integration, and RFID tag handling. The company also sells RFID-based inventory, payment, and anti-theft capabilities, and the GMI (Gescode Marketing Interactivo) platform layers WiFi analytics, digital signage, and Bluetooth beacons into a unified dashboard. E-commerce is delivered through a partnership with Trilogi's LogiCommerce platform. The go-to-market is sales-led and direct, primarily via phone and email, with distribution augmented by Spain's Kit Digital government program. The company does not publish pricing, and customer logos include small sports retailers and specialty stores (Marc Márquez Official Fan Club, Deportes Pardo, Evasion Running, Grupo Coas Sport Trade S.A., Sportnova), implying an SMB-focused, long-tail installed base.

Name

GESCODE

Legal name

GESTIÓN CÓDIGOS DEPORTIVOS, SL

Website

https://gescode.es

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

1–10 employees

Short description

GESCODE is a Barcelona-based software company that develops QuickSports PRO, a modular retail management platform specialized for sports retailers, offering POS, inventory, supplier integration, e-commerce, loyalty, and RFID-enabled workflows.

Ownership category

akta.pro rank

Product category

Retail Management Software

akta.pro primary industry

Sporting Goods & Outdoor Omnichannel (CRAFAEAG)

Keywords

• Retail management software
• Point of sale software
• Sports retail systems
• Inventory management software
• RFID retail solutions

Headquarters

HQ city

Barcelona

HQ country

Spain

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Personnel, Technology or R&D, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Software Licenses (QuickSports PRO Base and Mostrador): QuickSports PRO is offered as professional software with base management functions and POS point-of-sale solutions. Customers can configure solutions with additional modules based on their needs.
2. Module Add-ons: Additional modules for Loyalty, Inventory, Online Backups available for purchase to customize the solution to specific business needs.
3. Sportmas Platform Access: Cloud platform for supplier information, product data, and order integration. Licensed to retailers for connecting with suppliers and managing product information.
4. GMI (Marketing Solutions): Interactive marketing technologies including RFID, WiFi analytics, Digital Signage, and Beacons offered as part of the technology ecosystem.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels4 records

Core offering

GESCODE develops and sells QuickSports PRO, a modular retail management software platform specialized for the sports retail sector. The platform consists of QuickSports PRO Base (back-office functions such as supplier/brand management, inventory control and statistics) and QuickSports PRO Mostrador (POS solution for store transactions), and is augmented by optional add-on modules for loyalty, workshop/repair, mobile dashboards, RFID-enabled inventory, e-commerce and corporate web. The offering is complemented by the Sportmas cloud platform for retailer-supplier integration and the GMI interactive marketing platform combining RFID, WiFi analytics, digital signage and BLE beacons.

Product overview

GESCODE (Gestión Códigos Deportivos, S.L.) offers QuickSports PRO as a unified professional retail management platform specialized for the sports sector, built on a modular architecture. The core platform consists of two primary components: QuickSports PRO Base for back-office operations (inventory, orders, suppliers, statistics) and QuickSports PRO Mostrador for point-of-sale transactions. These are augmented by optional add-on modules including Fidelización (loyalty), Taller (workshop/repairs), QS Mobile (real-time dashboards), Inventario (wireless/RFID stock management), e-Commerce, Web Corporativa, and the Sportmas cloud platform for supplier collaboration. GMI (Gescode Marketing Interactivo) adds retail technology layers including RFID, WiFi analytics, digital signage, and BLE beacons, all consolidated into a single dashboard. The product is complemented by a Sportmas platform that integrates with the POS for seamless product data and order synchronization.

Differentiator

Problem solved

Functional benefit

Brands

• QuickSports PRO: Professional retail management software specialized for the sports sector, including POS, inventory management, e-commerce, and loyalty modules.
• Sportmas
• GMI (Gescode Marketing Interactivo)

Products and services

• QuickSports PRO Professional retail management software specialized for the sports retail sector but adaptable to any business type. Serves as the unified platform encompassing Base (back-office management), Mostrador (POS), and optional add-on modules for loyalty, workshop, mobile, inventory, e-commerce and corporate web.
• QuickSports PRO Base Back-office management module providing complete control over business operations including supplier and brand management, order creation and distribution, inventory control across stores, transfers, and comprehensive statistics on sales, purchases, and seller performance.
• QuickSports PRO Mostrador Full point-of-sale (POS) solution for registering all store activity, managing multiple simultaneous sales, customer records, product reservations, delivery notes, budgets, and real-time stock tracking with RFID support.
• QuickSports PRO Loyalty (Fidelización) Loyalty module enabling personalized customer relationships through loyalty cards, points accumulation, personalized discounts and promotions, QR code distribution, and customer activity tracking to tailor marketing campaigns based on consumption habits.
• QuickSports PRO Workshop (Taller) Workshop management module designed for sectors like bike retail, supporting workshop order creation, mechanic workload scheduling, repair calendar management, post-sales warranty and complaint handling, and workshop activity statistics.
• QuickSports PRO Mobile (QsMobile) Real-time business monitoring module accessible from any device via web, displaying live indicators on sales pace, margins, returns, and stock levels on a consolidated basis or broken down by individual point of sale.
• QuickSports PRO Inventory (Inventario) Inventory management module enabling complete or partial stock counts without interrupting sales, using wireless or RFID scanners for order reception, transfers between stores, stock incident management, and bulk promotion item inclusion.
• QuickSports PRO e-Commerce E-commerce module enabling online store management synchronized with product and customer databases, integrated with the LogiCommerce platform by Trilogi for omnichannel retail capability.
• QuickSports PRO Corporate Web (Web Corporativa) Corporate website development service helping businesses establish an internet presence with well-designed websites, truthful structured content, and complementary digital communication through social media and blogs to attract potential customers.
• Sportmas Cloud platform enabling retailer-supplier collaboration through article downloads and supplier order imports, saving time by avoiding retagging, minimizing coding errors, and supporting RFID technology. Integrated with QuickSports PRO for instant product information retrieval via barcode scanning and seamless registration of received goods.
• GMI (Gescode Marketing Interactivo) Interactive marketing platform combining multimedia business information with retail technology solutions including RFID (99.9% inventory precision), WiFi/person counting analytics, digital signage, and Bluetooth 4.0 (BLE) mobile engagement beacons, all integrated into Sportmas for unified analytics dashboard.
• QuickSports PRO RFID RFID technology module enabling merchandise reception, inventory control with up to 99.9% accuracy, in-store interactivity through intelligent displays and fitting rooms, faster payment processing, and integrated anti-theft systems without altering store aesthetics.

Quantifiable outcome

• 99.9% inventory accuracy with RFID technology

Named customers5 records

Segments2 records

Ideal customer profiles2 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration1 record

Feature11 records

Partnerships

One partnership is on record.

• TrilogicoreTechnology or IntegrationTrilogi is the developer of LogiCommerce, a leading e-commerce platform. QuickSports PRO is completely integrated with LogiCommerce to offer advanced e-commerce capabilities to sports retail customers. This integration allows complete synchronization of products, customers, and promotions between QuickSports PRO and the online store.

Scale indicators1 record

Recent moves6 records

Expansion highlights5 records

Direct peers

• Cegid: Cegid is a French retail management software provider offering POS, omnichannel, and inventory solutions to specialty and fashion retailers across Europe. Comparable to GESCODE as a European-headquartered vertical retail software competitor targeting similar mid-market specialty retailers.
• NewStore: NewStore provides an omnichannel retail platform combining POS, inventory, order management, and clienteling for specialty brands including apparel and footwear. Comparable to GESCODE as a vertical-focused retail SaaS targeting similar sports-adjacent specialty retailers.
• LS Retail: LS Retail provides vertical retail management software (POS, inventory, e-commerce) for specialty retailers including apparel, footwear, and sports. It is a direct peer because, like QuickSports PRO, it sells modular SaaS purpose-built for vertical retail with strong supplier integration capabilities.

Emerging players

• Centric Software: Centric Software provides retail PLM, PIM, and planning software for fashion, footwear, and sports brands. It is an emerging player with partial overlap to GESCODE's product information and supplier-integration capabilities, though focused on brand-side rather than retailer-side operations.

Broad incumbents

• Shopify POS: Shopify POS is the point-of-sale extension of Shopify's commerce platform, serving SMB retailers across verticals including sports. It is a broad incumbent offering POS, inventory, and omnichannel as part of a larger commerce ecosystem that competes with GESCODE's full QuickSports PRO stack.
• Lightspeed Retail: Lightspeed offers cloud-based POS and retail management software serving specialty retailers including sporting goods stores. It is a broad incumbent that competes with QuickSports PRO in the same end-customer segment but with a much larger, multi-vertical footprint.
• Vend (Lightspeed): Vend is a cloud POS platform (now part of Lightspeed) serving SMB specialty retailers including sports and apparel. It competes with QuickSports PRO in the same end-customer profile but as a broad, multi-vertical incumbent rather than a sports-vertical specialist.
• Square (Block): Square offers POS, inventory, and e-commerce tools widely used by small and mid-sized retailers including sporting goods shops. It is a broad incumbent with a much larger ecosystem than GESCODE, competing on the lower end of the sports retail segment.

Others

• Trilogi (LogiCommerce): Trilogi develops LogiCommerce, the e-commerce platform that is integrated with QuickSports PRO. It is an ecosystem partner and adjacent technology provider rather than a direct POS competitor, but serves the same Spanish sports retail customer base.

Regional players

• Storm Commerce: Storm Commerce is a Spanish/South European headless e-commerce and omnichannel platform serving retail brands. Comparable to GESCODE as a regional retail-software peer in the same geography addressing similar sports and specialty retailer customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• YouTubeyoutube.com/user/GescodeSoporte

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about GESCODE