Foundry Co

What Foundry Co does

Foundry Co (legal name "Foundry") is a privately held, direct-to-consumer e-commerce retailer headquartered in Texas, USA, that sells luxury fine art prints and framed archival artwork through its Shopify-powered website at foundry.co. Founded in 2017 with a 1–10 employee footprint, the company curates five core product collections — Cartography, Astronomy, Architecture, Typographic, and Fine Art — featuring museum-grade reproductions on 100% cotton rag paper with real hardwood frames. The catalog spans 119+ cartography products, 74+ city maps, and 83+ typographic products, with prices ranging from $64.99 to $4,209.99 and weekly inventory additions.

The company operates an asset-light, founder-led e-commerce model with no disclosed institutional funding, no parent company, and no third-party marketplace or wholesale presence. It sells exclusively through its own Shopify storefront, accepting payments via Shop Pay, PayPal, Apple Pay, and Google Pay, and ships internationally to consumers in the US, UK, France, Germany, Canada, and India with free shipping on orders over $150. Marketing is conducted through organic social (Instagram, Pinterest, Twitter, Facebook), SEO-driven blog content, and email newsletters; no paid acquisition channels, B2B partnerships, or institutional customers are disclosed in the source material. A custom framing add-on service and an annual "Turducken" promotional sale (GOBBLE code, 10% off) round out the commercial model.

Name

Foundry Co

Legal name

Foundry

Website

https://foundry.co

Company type

Private

Founded year

2017

Operating status

Operating

Headcount range

1–10 employees

Short description

Foundry Co is a Texas-based direct-to-consumer e-commerce retailer selling museum-grade fine art prints, framed archival maps, and decorative artwork to individual consumers worldwide via its Shopify storefront.

Ownership category

akta.pro rank

Product category

Art Prints and Wall Decor

NAICS

Art Dealers (45992), Art Dealers (459920)

akta.pro primary industry

Vintage & Antique Collectibles Retail (CRALAGAE)

Keywords

• Luxury fine art prints
• Archival map reproductions
• Framed wall decor
• Vintage cartography art
• Historical art prints

Headquarters

HQ city

Houston

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Marketing or Sales, Personnel, Technology or R&D

Revenue model

1. Art Print Sales: Direct sales of luxury fine art prints, maps, typographic art, and architectural blueprints. Products are sold as both framed and unframed prints at varying price points from approximately $64.99 to $4,209.99. One-time purchase model with no subscription components.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Foundry Co is a direct-to-consumer e-commerce retailer that sells luxury archival fine art prints across five collections — Cartography, Astronomy, Architecture, Typographic, and Fine Art — printed on museum-grade 100% cotton rag paper and offered framed (real hardwood) or unframed, with optional custom framing. Products are sold individually at one-time-purchase price points ranging from $64.99 to $4,209.99, shipped worldwide from Texas with 3–5 business day dispatch and free shipping on orders over $150, exclusively through the company's own Shopify storefront.

Product overview

Foundry Co is a luxury fine art e-commerce platform selling framed and unframed archival artwork through its Shopify-powered storefront. The product portfolio centers on five core collections: (1) Cartography Collection featuring world, country, state, city, nautical, transit, and specialty maps; (2) Astronomy Collection with star charts, moon phases, and celestial prints; (3) Architecture Collection offering blueprints and elevation plans; (4) Typographic Collection with vintage bus scrolls and word-based prints; and (5) Fine Art Collection including botanical, zoological, scientific, and historical illustrations. The company emphasizes museum-grade quality with 100% cotton rag paper and real hardwood frames. Notable individual products include the Periodic Table of Elements, John Muir Tribute Tree, landmark blueprints (Golden Gate Bridge, Brooklyn Bridge), and city skyline illustrations. Weekly new artwork uploads are announced via newsletter.

Differentiator

Problem solved

Functional benefit

Products and services

• Cartography Collection Archival map reproductions including world maps, country/regional maps, state maps, city maps, nautical charts, transit maps, and specialty bird's-eye view maps, sold framed and unframed for individual consumers seeking historical wall decor.
• Astronomy Collection Celestial and astronomical artwork including star charts, moon phases, astronomy photography, and novelty astronomy prints, sold framed and unframed for home and office decor.
• Architecture Collection Architectural prints featuring building blueprints, elevation plans, and hand-drawn architectural illustrations, sold framed and unframed for decor enthusiasts.
• Typographic Collection Typographic wall art including vintage bus scroll reproductions from USA, Canada, and Europe, plus word-based typographic prints, sold framed and unframed.
• Fine Art Collection Premium fine art prints including botanical illustrations, zoological art, technical and scientific illustrations, historical documents, vintage photographs, and color theory art, sold framed and unframed.
• Custom Framing Service Custom framing options available as an add-on service for artwork purchases on foundry.co.

Named customers4 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature1 record

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Emerging players

• Framebridge: Custom framing DTC brand with proprietary artwork collections and a framing-as-a-service model. Comparable to Foundry Co's custom framing add-on and premium positioning, but with stronger focus on the framing experience than on the underlying art reproduction catalog.
• Old Maps by Wine & History (and similar vintage map specialists): Independent vintage map reproduction retailers (e.g., Old World Prints, Vintage Printable) sell framed antique-style cartography direct to consumers. Comparable on the focused cartography niche with framing options, though typically smaller in catalog breadth and brand investment than Foundry Co.

Direct peers

• Art.com: Major online art retailer selling wall art, prints, and framed artwork across decorative categories including maps, blueprints, typographic, and vintage-style works. Directly comparable on product offering, e-commerce model, framed/unframed options, and price laddering for the mass premium segment.
• Juniper Print Shop: Curated online retailer of vintage-style and historical reproduction prints including antique maps, botanical illustrations, and architectural renderings. Directly comparable to Foundry Co on the museum-grade vintage reproduction positioning, multi-category catalog, and DTC framing-up-sell approach.
• King & McGaw: UK-based art print retailer specializing in museum-quality reproductions of historical, vintage, and fine art works across categories including maps, botanical, and architectural prints. Comparable on premium positioning, museum-grade materials, archival focus, and DTC e-commerce model with custom framing.
• iCanvas: DTC art print retailer selling framed and unframed reproductions across many style categories including vintage, typographic, and architectural themes. Directly comparable on Shopify-style storefront, framing customization, multi-category catalog, and price points targeting the premium DTC home decor segment.
• Fine Art America: One of the largest online art print marketplaces, offering framed and unframed prints across dozens of categories including vintage maps and historical reproductions. Comparable to Foundry Co because both operate DTC e-commerce focused on reproduction prints at multiple price points with framing options.
• Great Big Canvas: Online large-format art print retailer offering wall décor including vintage maps, blueprints, and panoramic prints. Comparable on multi-category print catalog with framing options and the focus on large-format presentation for residential and commercial interiors.
• Society6: Marketplace-plus-DTC platform selling art prints, framed prints, and home decor from independent artists. Comparable to Foundry Co in art print e-commerce with framing options, wide style range including vintage and typographic art, and global shipping.
• Pictorem: Online art print marketplace with framed and canvas options across vintage, modern, and typographic categories. Comparable on multi-category catalog, framing up-sells, and DTC ordering fulfillment for the home decor consumer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat2 records

Key risks5 records

Key highlights7 records

Customer concentration

• Xx.com/foundryco
• Facebookfb.me/foundryco
• Instagraminstagram.com/foundryco
• Pinterestpinterest.com/wearefoundry/pins

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Foundry Co