CourtSide Consulting

What CourtSide Consulting does

CourtSide Consulting is a founder-led human resources consulting and leadership coaching practice headquartered in Broomfield, Colorado, founded in 2007 by Courtney Berg after her tenure as Vice President of Operations at an ambulance company. The firm targets two primary buyer profiles: small businesses lacking dedicated HR infrastructure and newly promoted managers (typically in their first 0-24 months of leadership) who need practical guidance on people management, difficult conversations, and HR compliance. Service offerings include one-on-one leadership coaching, customized organizational training, HR policy reviews, full-scope HR services, and two productized lines — a 6-12 month New Manager Group Coaching Program billed monthly and an HR On-Demand subscription hosted on the Trust Mineral platform.

Revenue mechanics span professional services engagements (quote-based, scoped per client), recurring cohort-based subscriptions (the Group Coaching Program), and self-serve subscriptions (HR On-Demand). The go-to-market is direct and founder-driven: a website (courtsidehr.com) and blog serve top-of-funnel, Calendly scheduling and email drive bottom-of-funnel conversion, and client referrals are the primary growth engine. Distribution is primarily regional for 1:1 work (Colorado base, 720 area code) with virtual nationwide delivery for the group coaching cohort product.

The underlying technology stack is minimal: no proprietary software, no API, no AI/ML components, no SDK or integrations disclosed. Operations rely on standard tools — a GoDaddy-built website, Calendly, email, and the third-party apps.trustmineral.com portal — augmented by the founder's certified HR expertise (SPHR, SHRM-SCP) and 30+ years of operational experience. The firm is privately held, bootstrapped, operates with 1-5 employees, and shows no evidence of external investment, partnerships, or M&A activity.

Name

CourtSide Consulting

Legal name

CourtSide Consulting

Website

https://courtsidehr.com

Company type

Private

Founded year

2007

Operating status

Operating

Short description

CourtSide Consulting is a founder-led Broomfield, Colorado-based HR consulting and leadership coaching firm serving small businesses and newly promoted managers with 1:1 coaching, group coaching programs, customized training, and a subscription HR On-Demand platform.

Ownership category

akta.pro rank

Headquarters

HQ city

Broomfield

HQ country

United States

HQ region

North America

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D

Revenue model

1. Leadership Coaching Services: One-on-one coaching engagements for new managers and growing leaders. Services include leadership development, HR guidance, and people management support delivered through personalized consulting sessions.
2. Group Coaching Program: Structured 6-12 month group coaching programs for organizations with newly promoted managers. Includes monthly group sessions (90 minutes), individual coaching (60 minutes/month), and unlimited email support. Revenue generated through program enrollment fees billed on subscription basis.
3. Customized Training: Interactive training sessions for organizations covering topics including management confidence, time management, accountability, and HR fundamentals. Delivered as custom engagements to corporate clients.
4. HR Review Services: Comprehensive review of current HR practices with actionable recommendations. Provides risk assessment, culture strengthening, and HR foundation development.
5. HR On-Demand: Subscription-based access to practical HR tools, templates, forms, checklists, and real-time HR professional support. Provides plug-and-play resources for hiring, onboarding, managing, and terminating employees.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Core offering

CourtSide Consulting is a professional services firm that delivers HR consulting and leadership coaching to small businesses and newly promoted managers. Core offerings include one-on-one coaching, structured group coaching programs, customized organizational training, HR policy reviews, and an HR On-Demand subscription providing templates, forms, and on-demand expert guidance.

Product overview

CourtSide Consulting offers a portfolio of human resources consulting and leadership development services designed for small businesses and new or growing managers. The core offerings include Leadership Coaching for New Managers, One-on-One Coaching & HR Support, Customized Training, Human Resources Services, HR Review, and HR On-Demand — all centered on practical, real-world guidance rather than theoretical frameworks. The company also provides a structured New Manager Group Coaching Program with monthly group sessions, individual coaching, and unlimited email support over a 6-12 month engagement. Together, these services address the full spectrum of management and HR needs from foundational coaching to compliance and documentation support.

Differentiator

Problem solved

Functional benefit

Products and services

• Leadership Coaching for New Managers

Quantifiable outcome

• Reduced manager ramp-up time through structured 6-12 month coaching programs
• +4 more outcomes

Named customers7 records

Segments5 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Scale indicators3 records

Expansion highlights4 records

Broad incumbents

• Insperity: Insperity is a large PEO providing bundled HR, benefits, payroll, and workforce management to small and mid-sized businesses. Its HR consulting and people management support compete for the same SMB segment CourtSide serves, though via a co-employment / PEO model rather than coaching-led consulting.
• Center for Creative Leadership (CCL): CCL is a renowned leadership development research and training institution offering programs for new and experienced leaders. Its research-backed leadership development offerings compete with CourtSide's new manager coaching and customized training services, particularly at the mid-market and enterprise level.
• FranklinCovey: FranklinCovey is a large leadership and effectiveness consulting firm offering training, coaching, and content for managers and organizations. Its broader portfolio of leadership development programs competes with CourtSide's manager coaching and customized training offerings.
• Korn Ferry: Korn Ferry is a large global organizational consulting firm with extensive leadership development, talent management, and HR consulting offerings. It competes in the broader management consulting space where CourtSide's HR advisory and leadership coaching operate, though at enterprise scale.
• Dale Carnegie Training: Dale Carnegie Training is an established global provider of leadership, management, and communication training programs for organizations and individuals. Its broad-based courses on management and human relations overlap with CourtSide's coaching and customized training for new managers.

Emerging players

• Gusto: Gusto is an HR, payroll, and benefits platform designed for small and mid-sized businesses. While technology-led rather than coaching-led, Gusto competes with CourtSide's HR support services for SMBs by offering bundled HR tools and guidance, including for hiring and managing employees.

Direct peers

• Crucial Learning: Crucial Learning (formerly VitalSmarts) provides leadership, communication, and performance training courses targeting managers and teams. Its training-focused model competes with CourtSide's customized training and coaching offerings for new managers handling difficult conversations and accountability.
• BetterUp: BetterUp is a coaching and leadership development platform that pairs employees with coaches for 1:1 and group coaching, focused on managers and emerging leaders. It directly overlaps with CourtSide's leadership coaching for new managers and SMB-targeted development, though delivered through a scaled tech-enabled model.
• DecisionWise: DecisionWise is an HR and leadership consulting firm specializing in employee engagement, leadership development, and culture surveys for organizations. It competes with CourtSide in the leadership development and HR advisory space, particularly for growing companies that need manager coaching and culture work.
• DDI (Development Dimensions International): DDI is a global leadership consulting and training firm specializing in new manager development, selection, and leadership pipelines. It directly competes with CourtSide in the new manager coaching and leadership development niche, though at significantly larger enterprise scale.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about CourtSide Consulting