NetForum
NetForum is a cloud-based association management software platform serving mid-to-large associations and non-profits with 30 integrated modules for membership, events, fundraising, and accounting. It operates as a subsidiary of Momentive Software Holdco, LLC.
- Company typePrivate
- Founded1999
- HeadquartersMclean, United States
- Headcount1–10
- GTM typeB2B
- OfferingSoftware
What NetForum does
NetForum is a cloud-based association management software (AMS) platform that has served mid-to-large associations, non-profits, and member-based organizations for over 20-25 years. The product unifies 30 out-of-the-box modules covering membership management, events, fundraising, accounting, eCommerce, career center, sponsorship, and CRM functionality, with a 360-degree member profile view, a member engagement scoring feature branded as NetForum A-Score, and a reporting layer called Nucleus Analytics. The platform is hosted on Microsoft Azure, which NetForum cites for performance, security, and compliance advantages. Revenue is generated through quote-based annual subscriptions tailored to organization size and complexity, distributed via direct enterprise sales and supplemented by listings on the Microsoft AppSource and ASAE Marketplaces.
The company operates as a subsidiary of Momentive Software Holdco, LLC, a privately-held holding company whose broader portfolio targets associations, nonprofits, and K-12 schools. NetForum's disclosed operating entity headcount is 1-10, with day-to-day operations likely coordinated at the parent level. It serves "hundreds" of customers including American Mensa, AIAA, ASN, AAO, AFSA, CPHR, and others, reporting a 96% customer retention rate and a 33 Net Promoter Score in 2023. The company has no disclosed funding rounds, no public M&A history, and no public revenue figures; it is registered as a Florida LLC.
NetForum firmographics
Firmographics- Name
- NetForum
- Legal name
- Momentive Software Holdco, LLC
- Website
- https://netforumenterprise.com
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- NetForum is a cloud-based association management software platform serving mid-to-large associations and non-profits with 30 integrated modules for membership, events, fundraising, and accounting. It operates as a subsidiary of Momentive Software Holdco, LLC.
- Ownership category
- akta.pro rank
Where NetForum is headquartered
LocationHeadquarters
- HQ city
- Mclean
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
NetForum business model
Business model- GTM type
- B2B
- Offering type
- Software
- Cost components
- Technology or R&D, Personnel, Marketing or Sales, Operations
Revenue model
- Subscription-based AMS Licensing: Recurring subscription revenue from association management software licensing. Pricing is quote-based and tailored to organization size and complexity. Includes free automatic updates and access to all core modules.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Annual | Quote-based enterprise pricing for mid-to-large associations |
Distribution channels3 records
Marketing channels6 records
NetForum product offering
Product offeringCore offering
NetForum provides association management software (AMS) for member-based organizations such as trade associations, professional societies, and nonprofits. The cloud-hosted platform delivers 30 out-of-the-box modules that manage membership records, event registration, fundraising, continuing education, committees, dues billing, and related back-office workflows. It is sold primarily as an annual subscription to associations and accompanying implementation services.
Product overview
NetForum is a unified association management software (AMS) platform offered as a single integrated solution with multiple built-in modules. The core NetForum AMS provides 30 out-of-the-box modules covering membership management, events, fundraising, accounting, and eCommerce functionality. Supporting products include Nucleus Analytics (reporting and business intelligence) and NetForum A-Score™ (member engagement scoring). The platform is hosted on Microsoft Azure and includes professional implementation services. The product architecture is feature-rich and modular within a single unified system rather than a platform-plus-add-ons model.
Differentiator
Problem solved
Functional benefit
Brands
- NetForum A-Score™: Engagement scoring feature for association member engagement measurement.
- Nucleus Analytics
Products and services
- NetForum Association Management Software (AMS) Cloud-hosted association management software platform that provides 30 out-of-the-box modules to manage membership records, event registration, fundraising, continuing education, committees, dues billing, and related back-office workflows for trade associations, professional societies, and nonprofit member-based organizations.
- NetForum Implementation Services Professional services offering that supports associations in configuring, launching, and adopting the NetForum AMS platform, including data migration, module setup, and workflow configuration tailored to each member-based organization.
Quantifiable outcome
- 33 NPS (Net Promoter Score) in 2023
- +1 more outcomes
Companies that use NetForum
Customer profileNamed customers11 records
Segments3 records
Ideal customer profiles1 record
NetForum technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature5 records
NetForum partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core and flagship.
- MicrosoftcoreNetForum is hosted on Microsoft Azure cloud platform, leveraging Azure's security, compliance, and scalability features. The partnership provides NetForum with enterprise-grade infrastructure, unique security advantages, and compliance support. NetForum is also listed on Microsoft AppSource marketplace for discoverability.
- ASAE (American Society of Association Executives)flagshipNetForum is an Alliance Partner listed in the ASAE Marketplace, providing credibility and distribution access to ASAE's extensive network of association professionals. This partnership enables referral traffic and co-marketing opportunities within the association management community.
Scale indicators5 records
Recent moves7 records
Expansion highlights4 records
NetForum competitors and assessment
Company assessmentDirect peers
- Wild Apricot: Cloud-based AMS platform serving small-to-mid-sized associations and nonprofits with membership, events, and website functionality. Direct competitor to NetForum in the association management software category, particularly for the mid-sized end of the market.
- Personify: Provider of association and constituent management software (including the Wild Apricot product) serving associations and nonprofits. Direct competitor in the AMS market with comparable membership and event functionality.
- YourMembership: Association management software serving associations and member-based organizations with membership, events, and ecommerce tools. Sister brand under the Momentive Software portfolio but competes for the same association customers as NetForum in the market.
- MemberSuite: Cloud-based association management platform built on Microsoft Azure for trade associations and professional societies. Direct competitor to NetForum, sharing both the Azure hosting approach and the mid-to-large association target market.
- GrowthZone: Association management software for chambers of commerce, associations, and member-based organizations. Provides membership, events, billing, and CRM modules comparable to NetForum's offering, targeting similar mid-market association buyers.
- MemberClicks: Association management platform for small-to-mid-sized associations and member-based organizations. Sister brand under Momentive Software but competes head-to-head with NetForum for association customers in the same market.
- Fonteva: Salesforce-native association management software for member-based organizations. Competes directly with NetForum by offering association CRM, membership, events, and ecommerce built on the Salesforce platform.
- Aptify: Enterprise association management software for large associations and member-based organizations. Sister brand under Momentive Software but a direct market alternative to NetForum, especially for large-association buyers.
Broad incumbents
- Salesforce Nonprofit Cloud: Enterprise CRM platform with a dedicated nonprofit and association-focused cloud offering. Competes broadly with NetForum for large association and nonprofit CRM and engagement use cases, with a much wider portfolio of capabilities.
- Microsoft Dynamics 365: Enterprise CRM and ERP suite from Microsoft that competes for the same member-based and nonprofit customers NetForum targets, especially given NetForum's own Azure-native positioning. Broader scope but overlapping CRM and member-data functionality.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks6 records
Key highlights7 records
Customer concentration
NetForum social profiles
Digital presenceNetForum financial estimates
Financial estimateRevenue estimate
Valuation estimate
NetForum leadership team
Management profileNumber of profiles
NetForum funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NetForum M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NetForum
What does NetForum do?
NetForum provides association management software (AMS) for member-based organizations such as trade associations, professional societies, and nonprofits. The cloud-hosted platform delivers 30 out-of-the-box modules that manage membership records, event registration, fundraising, continuing education, committees, dues billing, and related back-office workflows. It is sold primarily as an annual subscription to associations and accompanying implementation services.
Is NetForum a public or private company?
NetForum is a private company. It is classified as corporate owned and is currently operating.
When was NetForum founded?
NetForum was founded in 1999. It employs 1 to 10 people.
Where is NetForum based?
NetForum is headquartered in Mclean, United States, in the North America region.
How does NetForum make money?
One revenue line is on record: subscription-based AMS Licensing.
Who are NetForum's main competitors?
Direct peers on record are Wild Apricot, Personify, YourMembership, MemberSuite, GrowthZone, MemberClicks, Fonteva and Aptify. Broad incumbents are Salesforce Nonprofit Cloud and Microsoft Dynamics 365.
Does NetForum have an API?
No public API is recorded for NetForum.