NetForum

What NetForum does

NetForum is a cloud-based association management software (AMS) platform that has served mid-to-large associations, non-profits, and member-based organizations for over 20-25 years. The product unifies 30 out-of-the-box modules covering membership management, events, fundraising, accounting, eCommerce, career center, sponsorship, and CRM functionality, with a 360-degree member profile view, a member engagement scoring feature branded as NetForum A-Score, and a reporting layer called Nucleus Analytics. The platform is hosted on Microsoft Azure, which NetForum cites for performance, security, and compliance advantages. Revenue is generated through quote-based annual subscriptions tailored to organization size and complexity, distributed via direct enterprise sales and supplemented by listings on the Microsoft AppSource and ASAE Marketplaces.

The company operates as a subsidiary of Momentive Software Holdco, LLC, a privately-held holding company whose broader portfolio targets associations, nonprofits, and K-12 schools. NetForum's disclosed operating entity headcount is 1-10, with day-to-day operations likely coordinated at the parent level. It serves "hundreds" of customers including American Mensa, AIAA, ASN, AAO, AFSA, CPHR, and others, reporting a 96% customer retention rate and a 33 Net Promoter Score in 2023. The company has no disclosed funding rounds, no public M&A history, and no public revenue figures; it is registered as a Florida LLC.

Name

NetForum

Legal name

Momentive Software Holdco, LLC

Website

https://netforumenterprise.com

Company type

Private

Founded year

1999

Operating status

Operating

Headcount range

1–10 employees

Short description

NetForum is a cloud-based association management software platform serving mid-to-large associations and non-profits with 30 integrated modules for membership, events, fundraising, and accounting. It operates as a subsidiary of Momentive Software Holdco, LLC.

Ownership category

akta.pro rank

Headquarters

HQ city

Mclean

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Technology or R&D, Personnel, Marketing or Sales, Operations

Revenue model

1. Subscription-based AMS Licensing: Recurring subscription revenue from association management software licensing. Pricing is quote-based and tailored to organization size and complexity. Includes free automatic updates and access to all core modules.

Pricing tiers

Distribution channels3 records

Marketing channels6 records

Core offering

NetForum provides association management software (AMS) for member-based organizations such as trade associations, professional societies, and nonprofits. The cloud-hosted platform delivers 30 out-of-the-box modules that manage membership records, event registration, fundraising, continuing education, committees, dues billing, and related back-office workflows. It is sold primarily as an annual subscription to associations and accompanying implementation services.

Product overview

NetForum is a unified association management software (AMS) platform offered as a single integrated solution with multiple built-in modules. The core NetForum AMS provides 30 out-of-the-box modules covering membership management, events, fundraising, accounting, and eCommerce functionality. Supporting products include Nucleus Analytics (reporting and business intelligence) and NetForum A-Score™ (member engagement scoring). The platform is hosted on Microsoft Azure and includes professional implementation services. The product architecture is feature-rich and modular within a single unified system rather than a platform-plus-add-ons model.

Differentiator

Problem solved

Functional benefit

Brands

• NetForum A-Score™: Engagement scoring feature for association member engagement measurement.
• Nucleus Analytics

Products and services

• NetForum Association Management Software (AMS) Cloud-hosted association management software platform that provides 30 out-of-the-box modules to manage membership records, event registration, fundraising, continuing education, committees, dues billing, and related back-office workflows for trade associations, professional societies, and nonprofit member-based organizations.
• NetForum Implementation Services Professional services offering that supports associations in configuring, launching, and adopting the NetForum AMS platform, including data migration, module setup, and workflow configuration tailored to each member-based organization.

Quantifiable outcome

• 33 NPS (Net Promoter Score) in 2023
• +1 more outcomes

Named customers11 records

Segments3 records

Ideal customer profiles1 record

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature5 records

Partnerships

Two partnerships are on record, tiered core and flagship.

• MicrosoftcoreTechnology or IntegrationNetForum is hosted on Microsoft Azure cloud platform, leveraging Azure's security, compliance, and scalability features. The partnership provides NetForum with enterprise-grade infrastructure, unique security advantages, and compliance support. NetForum is also listed on Microsoft AppSource marketplace for discoverability.
• ASAE (American Society of Association Executives)flagshipGTM or Marketing PartnerNetForum is an Alliance Partner listed in the ASAE Marketplace, providing credibility and distribution access to ASAE's extensive network of association professionals. This partnership enables referral traffic and co-marketing opportunities within the association management community.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Direct peers

• Wild Apricot: Cloud-based AMS platform serving small-to-mid-sized associations and nonprofits with membership, events, and website functionality. Direct competitor to NetForum in the association management software category, particularly for the mid-sized end of the market.
• Personify: Provider of association and constituent management software (including the Wild Apricot product) serving associations and nonprofits. Direct competitor in the AMS market with comparable membership and event functionality.
• YourMembership: Association management software serving associations and member-based organizations with membership, events, and ecommerce tools. Sister brand under the Momentive Software portfolio but competes for the same association customers as NetForum in the market.
• MemberSuite: Cloud-based association management platform built on Microsoft Azure for trade associations and professional societies. Direct competitor to NetForum, sharing both the Azure hosting approach and the mid-to-large association target market.
• GrowthZone: Association management software for chambers of commerce, associations, and member-based organizations. Provides membership, events, billing, and CRM modules comparable to NetForum's offering, targeting similar mid-market association buyers.
• MemberClicks: Association management platform for small-to-mid-sized associations and member-based organizations. Sister brand under Momentive Software but competes head-to-head with NetForum for association customers in the same market.
• Fonteva: Salesforce-native association management software for member-based organizations. Competes directly with NetForum by offering association CRM, membership, events, and ecommerce built on the Salesforce platform.
• Aptify: Enterprise association management software for large associations and member-based organizations. Sister brand under Momentive Software but a direct market alternative to NetForum, especially for large-association buyers.

Broad incumbents

• Salesforce Nonprofit Cloud: Enterprise CRM platform with a dedicated nonprofit and association-focused cloud offering. Competes broadly with NetForum for large association and nonprofit CRM and engagement use cases, with a much wider portfolio of capabilities.
• Microsoft Dynamics 365: Enterprise CRM and ERP suite from Microsoft that competes for the same member-based and nonprofit customers NetForum targets, especially given NetForum's own Azure-native positioning. Broader scope but overlapping CRM and member-data functionality.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/NetForumCB
• LinkedInlinkedin.com/company/netforum
• Xx.com/netforumcb

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about NetForum