Williamson Buick GMC

What Williamson Buick GMC does

Williamson Buick GMC is a privately held, authorized franchised automotive dealership operating as part of the Williamson Automotive Group in Miami, Florida. The company retails new Buick and GMC vehicles (SUVs, pickup trucks, and an expanding electric lineup that includes the GMC HUMMER EV, Sierra EV, and Cadillac LYRIQ), alongside certified pre-owned and used vehicles. Two physical locations support the operation: a primary dealership at 7815 SW 104 Street in the Pinecrest neighborhood and a separate Williamson Auto Collision Center at 19300 SW 108 Ave in Cutler Bay equipped with Car-O-Tronic measurement and IRT 5000 refinishing technology and on-site Enterprise Rent-a-Car.

The business operates across four revenue streams: vehicle sales (new, certified pre-owned, and used), service and parts using ACDelco and GM Genuine Parts, finance and insurance products arranged through GM Financial and other lenders (GAP coverage, extended warranties, prepaid maintenance, tire and wheel protection), and collision repair services. The go-to-market is a traditional direct-to-consumer franchised dealer model: customers browse inventory online, schedule at-home or in-store test drives, obtain trade-in appraisals, apply for credit, and complete transactions at the showroom. The dealership extends its reach through the CarBravo certified pre-owned marketplace, a home test-drive and delivery program, and SEO-targeted service-area pages covering Miami-Dade communities including Pinecrest, Palmetto Bay, Coral Gables, Kendall, Doral, and Dania Beach.

The customer base is composed of individual retail consumers in South Florida purchasing personal, family, work, or lifestyle vehicles, segmented horizontally by persona rather than by enterprise anchor accounts. Williamson Buick GMC has been recognized as a JD Power Dealer of Excellence and integrates GM's connected vehicle ecosystem (OnStar, Apple CarPlay, Android Auto, SiriusXM, 4G LTE Wi-Fi, Buick Connected Access) into its retail offering. The ownership structure appears independent or family-owned within the multi-store Williamson Automotive Group, which also operates Williamson Cadillac.

Name

Williamson Buick GMC

Legal name

Williamson Buick GMC

Website

https://williamsonautomotivegroup.com

Company type

Private

Operating status

Operating

Headcount range

51–100 employees

Short description

Williamson Buick GMC is a privately held, authorized Buick and GMC franchised dealership in Miami, Florida, serving South Florida retail consumers with new, certified pre-owned, and used vehicles, GM Financial-backed financing, full-service maintenance, and an adjacent collision center, including an expanding EV lineup.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure, Others

Revenue model

1. Vehicle Sales (New and Used): Sale of new Buick and GMC vehicles, certified pre-owned vehicles, and general used vehicles. Revenue generated from the difference between acquisition cost and sale price, plus any manufacturer incentives or holdback.
2. Service and Parts: Maintenance services including oil changes, tire rotations, brake service, battery service, and collision repairs. Parts sales including GM genuine parts, accessories, and tires.
3. Finance and Insurance Products: Financing arranged through GM Financial and other lenders. Products include GAP coverage, extended warranties, prepaid maintenance plans, tire and wheel protection, and other aftermarket products.
4. Collision Center Services: Auto body repair services including structural repair, refinishing, and claims processing assistance. On-site Enterprise Rent-a-Car provides additional revenue opportunity.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels6 records

Core offering

Williamson Buick GMC is an authorized General Motors franchised dealership that sells new Buick and GMC vehicles (including GMC EVs such as the HUMMER EV and Sierra EV), certified pre-owned and used vehicles, and provides GM Financial-backed vehicle financing and leasing. The dealership also operates a full-service maintenance and repair department using ACDelco GM genuine parts, plus a separate Williamson Auto Collision Center offering structural repair and refinishing services to South Florida consumers.

Product overview

Williamson Buick GMC operates as a full-service Buick and GMC automotive dealership offering new and certified pre-owned vehicles, financing, service, parts, and collision repair. The core product portfolio spans Buick's SUV lineup (Envista, Encore GX, Envision, Enclave) and GMC's truck/SUV range (Canyon, Sierra 1500, Sierra HD, Terrain, Acadia, Yukon, Savana), plus electric vehicles (HUMMER EV, Sierra EV). The dealership integrates GM's connected vehicle ecosystem including OnStar, Apple CarPlay/Android Auto, and Super Cruise. Ancillary services include GM Financial financing, genuine parts/accessories sales, full maintenance/repair, and an on-site collision center with Car-O-Tronic measurement and IRT 5000 refinishing technology. The dealership also stocks Cadillac vehicles including the LYRIQ electric SUV.

Differentiator

Problem solved

Functional benefit

Brands

• Williamson Auto Collision Center: Full-service auto body repair and collision center located at 19300 SW 108 Ave Miami, FL 33157, featuring Car-O-Tronic computer measuring system and IRT 5000 refinishing technology.

Products and services

• New Buick Vehicles New Buick SUV/crossover lineup including the compact Envista, subcompact Encore GX, compact Envision, and three-row Enclave for retail consumers seeking personal or family transportation. Features include 4G LTE Wi-Fi, advanced safety systems, QuietTuning noise reduction, and Buick Driver Confidence package.
• New GMC Vehicles New GMC truck and SUV lineup including Sierra 1500 light-duty and Sierra HD (2500HD/3500HD) heavy-duty pickups, Canyon mid-size truck, Acadia mid-size SUV, Terrain compact SUV, Yukon full-size SUV, and Savana cargo/passenger vans for retail consumers, families, and work-truck buyers.
• GMC Electric Vehicles New GMC battery-electric vehicles including HUMMER EV SUV (2X and 3X trims), HUMMER EV Pickup, and Sierra EV Standard Range Elevation for retail EV buyers. Features include Regen on Demand regenerative braking, Super Cruise hands-free driving, and vehicle-to-home power capability.
• Cadillac LYRIQ Electric luxury SUV with 326-mile estimated battery range, 365 hp motor, Super Cruise hands-free driving, Google Built-in infotainment, 33-inch curved LED display, fixed glass roof, and 92 MPGe combined fuel economy. Sold through Williamson's connected Cadillac inventory listing.
• Certified Pre-Owned Vehicles Buick GMC Certified Pre-Owned program offering thoroughly inspected pre-owned Buick and GMC vehicles with comprehensive warranty, vehicle history reports, and a quality assurance standard for retail buyers.
• Pre-Owned Vehicles Used vehicle inventory from various manufacturers browsable on the dealer website, including vehicles under $25k and CarFax 1-Owner listings, for budget-conscious retail buyers.
• Vehicle Financing and Leasing GM Financial-backed financing and leasing services including online credit application, pre-approval, competitive rates, flexible terms, GM Protection coverage plans, GAP coverage, extended warranties, prepaid maintenance plans, and tire and wheel protection products for retail vehicle buyers.
• Williamson Auto Collision Center Full-service auto body repair and collision center at 19300 SW 108 Ave, Miami, FL 33157, featuring Car-O-Tronic computer measuring system for structural verification and IRT 5000 paint refinishing technology. Provides insurance claim processing assistance and on-site Enterprise Rent-a-Car for customers needing collision repair work.
• Service and Maintenance Full-service maintenance including oil changes, tire rotation, brake service, battery service, tire finder, and pickup/drop-off service for retail customers. Uses ACDelco GM OE parts and GM Genuine Parts with warranty coverage, performed by factory-trained technicians.
• Genuine Parts and Accessories OEM parts and accessories for Buick and GMC vehicles via the GM Accessories portal, including floor mats, cargo liners, exterior accessories, and performance parts available for retail purchase and installation.
• Trade-In Appraisal Online value-your-trade tool allowing customers to enter vehicle information and receive competitive trade-in estimates based on condition and market value, applicable toward a new or used vehicle purchase.
• At-Home Test Drive and Delivery At-Home Test Drive and Car Delivery service allowing customers to schedule at-home vehicle presentations and have purchased vehicles delivered to their door for convenience.

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration9 records

AI capability6 records

Partnerships

Two partnerships are on record, tiered minor.

• Enterprise Rent-A-CarminorStrategic or Co-development PartnerOn-site Enterprise Rent-a-Car location at the Williamson Auto Collision Center facility. Provides convenience for collision repair customers who need a rental vehicle while their car is being repaired. This partnership enhances the customer experience during what is typically an unpleasant situation (vehicle collision repair).
• CarBravo (Chevrolet program)minorChannel Partner/ Reseller/ DistributorCarBravo is a Chevrolet program that allows certified pre-owned and used vehicle inventory to be listed on the CarBravo marketplace. Williamson Buick GMC participates in the CarBravo program, gaining additional exposure for their used vehicle inventory to reach buyers shopping on the Chevrolet network.

Scale indicators1 record

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Holman Automotive: Privately-held large dealer group headquartered in the U.S. Northeast with South Florida presence. Comparable as a multi-franchise family-affiliated dealer competing in the same regional market.
• AutoNation: One of the largest U.S. auto dealer groups with extensive South Florida presence. Comparable as a multi-rooftop dealer consolidator competing for the same retail customers and OEM allocations, but at vastly greater scale.
• Penske Automotive Group: Publicly-traded global franchised dealer group with U.S. premium-brand exposure. Comparable franchise dealer business model with greater scale and premium-brand mix.
• Sonic Automotive: Public franchised dealer group with EchoPark used-car stores. Comparable new-vehicle franchise and used-car business model; relevant for digital retail benchmarks.
• Lithia Motors: Large publicly-traded auto retailer with a national footprint of franchised stores. Comparable franchise auto-dealer business model with similar revenue streams (new, used, F&I, service, parts).
• CarMax: Largest U.S. used-car retailer with superstores in South Florida. Comparable as a competitor for used-vehicle gross and trade-in sourcing, though it operates a no-haggle fixed-price model.
• Group 1 Automotive: Major U.S. and U.K. franchised auto dealer group. Comparable in franchised new-vehicle retail, F&I, and service operations, with revenue scale many times larger than Williamson.
• Asbury Automotive Group: Publicly-traded franchised dealer group with significant Sunbelt presence. Comparable franchised-dealer model with similar product/service mix and used-vehicle Clicklane digital channel.

Direct peers

• Williamson Cadillac: Sister dealership under the Williamson Automotive Group in Miami, selling new Cadillac vehicles including the LYRIQ EV. Directly comparable as a co-located GM franchised dealer sharing group-level service, parts, and marketing infrastructure.

Emerging players

• Carvana: Online-only used-vehicle retailer with vending-machine pickup and home delivery. Comparable as a competitor for used-car and increasingly new-car customers, representing a structural threat to traditional dealership economics.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/williamsoncadillacbuickgmc
• Xx.com/miamicadillac

Revenue estimate

Valuation estimate

Number of profiles

Subsidiaries1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamson Buick GMC