Williamson Cadillac

What Williamson Cadillac does

Williamson Cadillac is a privately held authorized Cadillac franchise dealership located at 7815 SW 104 Street, Miami, FL 33156, founded in 1967 and operating as part of the Williamson Automotive Group, which also operates affiliated Buick and GMC franchises. The dealership serves affluent individuals and families in the Miami metropolitan area and South Florida communities (Pinecrest, Palmetto Bay, Coral Gables, Kendall, Doral), providing new Cadillac vehicles across the full lineup, pre-owned and Certified Pre-Owned vehicles, manufacturer-authorized service and parts, an on-site collision center, and vehicle financing through GM Financial.

The business operates three primary revenue streams: (1) vehicle sales — new, pre-owned, and Certified Pre-Owned Cadillac vehicles with a 5-year/unlimited-mile CPO warranty and 172-point inspection; (2) service and parts — maintenance, repair, collision work, and genuine GM/ACDelco parts, augmented by the Cadillac Premium Pick Up and Delivery concierge service; and (3) finance and insurance products — GM Financial loans and leases, extended warranties, and protection plans (GAP coverage, tire and wheel protection, pre-paid maintenance, EV protection plans). Go-to-market is a traditional field-sales dealership model with a physical retail storefront, an online purchasing platform (buy.williamsoncadillac.com), and digital marketing through its website, blog content, and manufacturer co-op promotional campaigns.

The dealership is heavily dependent on its franchise relationship with General Motors, with all inventory, financing, and service operations tied to the Cadillac and GM ecosystem. Core technology integrations are limited to OEM-provided systems (OnStar, Cadillac CUE infotainment, Apple CarPlay, Android Auto) and third-party platforms (Kelley Blue Book for trade-in valuation, CarFax for vehicle history, GM Financial for credit applications). There is no proprietary technology, AI, or data platform operated by the dealership itself.

Name

Williamson Cadillac

Legal name

Williamson Cadillac

Website

https://williamsoncadillac.com

Company type

Private

Founded year

1967

Operating status

Operating

Headcount range

101–250 employees

Short description

Williamson Cadillac is an authorized Cadillac franchise dealership in Miami, FL, selling new, pre-owned, and certified pre-owned Cadillac vehicles, plus service, collision repair, and financing, to affluent individuals and South Florida residents.

Ownership category

akta.pro rank

Headquarters

HQ city

Miami

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Supply Chain, Personnel, Operations, Marketing or Sales, Infrastructure

Revenue model

1. Vehicle Sales: New, pre-owned, and certified pre-owned Cadillac vehicle sales. Revenue generated from the sale of automobiles at the dealership.
2. Service and Parts: Vehicle maintenance, repair, collision center services, and genuine Cadillac parts sales.
3. Finance and Insurance Products: Vehicle financing through GM Financial, extended warranties, protection plans (GAP coverage, tire & wheel protection, pre-paid maintenance), and EV protection plans.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels4 records

Core offering

Williamson Cadillac is an authorized Cadillac franchised dealership in Miami, Florida that sells new Cadillac vehicles (sedans, crossovers, SUVs, and EVs), pre-owned vehicles, and certified pre-owned Cadillacs. The dealership operates an on-site service and parts department, a collision center, a finance department offering financing through GM Financial, and a Cadillac Premium Pick Up and Delivery concierge service.

Product overview

Williamson Cadillac is a Cadillac franchise dealership offering a comprehensive automotive retail experience. The core offerings include new Cadillac vehicle sales across the full luxury lineup (sedans, crossovers, SUVs, and electric vehicles) and pre-owned vehicle sales including certified pre-owned programs. The dealership provides complementary service and parts operations, collision repair, and in-house financing through GM Financial. The Cadillac product portfolio spans electric vehicles (LYRIQ, OPTIQ, Escalade IQ), traditional SUVs (Escalade, XT4/XT5/XT6, VISTIQ), sedans (CT4, CT5), and high-performance V-Series variants. Certified Pre-Owned vehicles include a 5-year/unlimited-mile warranty and 172-point inspection. Service offerings cover routine maintenance (oil changes, tire service, brake service, battery service) through collision repair, with Cadillac Premium Pick Up and Delivery for customer convenience.

Differentiator

Problem solved

Functional benefit

Products and services

• New Cadillac Vehicles Sale of new Cadillac automobiles spanning the full Cadillac lineup, including sedans (CT4, CT5), crossovers and SUVs (XT4, XT5, XT6, Escalade, VISTIQ), and electric vehicles (LYRIQ, OPTIQ, Escalade IQ), as well as high-performance V-Series variants. Targeted at individual luxury vehicle buyers in the Miami/South Florida market.
• Pre-Owned Vehicles Sale of used and pre-owned vehicles, including non-Cadillac makes and models, available for purchase through the dealership's inventory. Includes vehicles under $25k and CarFax 1-Owner selections.
• Certified Pre-Owned (CPO) Cadillac Program Manufacturer-backed CPO program offering Cadillac vehicles that pass a 172-point inspection, include a 5-year/unlimited-mile limited warranty (fully transferable at no charge), 24-hour roadside assistance, and courtesy transportation.
• Service & Parts Department Full-service maintenance and repair facility performing oil changes, brake service, battery service, tire services, and other repairs using GM genuine and ACDelco parts. Includes a parts department, service specials, and an online appointment scheduling system.
• Collision Center On-site body shop providing collision repair services for vehicle damage and restoration, including collision and body shop work.
• Finance Department (Vehicle Financing & Leasing) In-house finance department that arranges vehicle loans and leases through GM Financial, processes credit applications, offers a payment calculator, and sells Cadillac Protection products including extended warranties, GAP coverage, tire & wheel protection, pre-paid maintenance, and EV protection plans.
• Cadillac Premium Pick Up and Delivery Concierge service in which Cadillac retrieves the customer's vehicle for service and returns it after completion, providing added convenience for service appointments.
• Online Vehicle Purchase Platform Buy Online option available through buy.williamsoncadillac.com, allowing customers to purchase vehicles digitally as an alternative to the in-person dealership experience.

Quantifiable outcome

• Certified Pre-Owned vehicles include 5-year/unlimited-mile limited warranty, fully transferable at no charge

Segments2 records

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration7 records

Partnerships

Two partnerships are on record, tiered core.

• General Motors (Cadillac)coreChannel Partner/ Reseller/ DistributorAuthorized Cadillac dealership operating under a franchise agreement with General Motors. Sells new Cadillac vehicles, uses manufacturer financing programs, and provides factory-authorized service using genuine GM/Cadillac parts.
• Williamson Automotive GroupcoreStrategic or Co-development PartnerParent company that operates Williamson Cadillac along with affiliated Buick and GMC dealerships, providing shared resources and brand diversification.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Broad incumbents

• AutoNation: Largest U.S. automotive retailer with over 200+ franchised stores across multiple brands. Comparable as a multi-brand franchised dealer operating new, used, F&I, and service/parts businesses, though at dramatically larger scale.
• Group 1 Automotive: Public multi-brand franchised dealer group with significant U.S. and U.K. presence, including luxury franchises. Comparable as a franchised dealer group operating in similar new/used/CPO and service channels.
• Holman Automotive: Large private, family-owned automotive group with multiple franchised dealerships and fleet services. Comparable as a multi-franchise private dealer group operating in similar luxury retail and fleet channels.
• Sonic Automotive: Public franchised dealer group with EchoPark used-car stores and luxury franchise exposure. Comparable as a multi-brand franchised dealer with overlapping new-vehicle, used, and F&I revenue streams.
• Lithia Motors (Driveway): Public, large-scale franchised dealer group with aggressive acquisition strategy and a digital online-buying platform (Driveway). Comparable as a franchised luxury/general dealer competing for the same OEM allocations and consumer demand.
• Penske Automotive Group: Public global automotive retailer with heavy concentration in luxury and premium brands (BMW, Mercedes-Benz, Audi, Porsche, Cadillac). Comparable as a franchised luxury dealer group with similar brand-mix overlap on Cadillac.

Emerging players

• Carvana: Online-only used-car retailer with home delivery and vending-machine pickup. Comparable as a digital disruptor competing for the same Miami-area used-vehicle demand with a fundamentally different cost structure.
• CarMax: Largest U.S. used-vehicle retailer with no-haggle pricing and omnichannel online buying. Comparable as a competitor for Williamson's pre-owned vehicle sales, certified pre-owned retail, and consumer trade-in flow.

Direct peers

• Warren Henry Auto Group: South Florida luxury dealer group operating franchises including Jaguar, Land Rover, Lamborghini, and other premium brands in the Miami area. Comparable as a direct regional luxury-dealer competitor with the same Miami customer base and luxury brand mix.

Regional players

• Ed Morse Automotive Group: Large private dealer group concentrated in Florida and the Midwest, with multiple franchised brands. Comparable as a regional multi-franchise private dealer group operating in overlapping Southeast Florida geographies.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/williamsoncadillacbuickgmc
• Xx.com/williamsonauto
• LinkedInlinkedin.com/company/williamson-cadillac-buick-gmc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Williamson Cadillac