NIHT
NIHT Infosolution Pvt. Ltd. is a Kolkata-based digital marketing consultancy offering strategy, execution, analytics, and optimization services across six verticals — lead generation, e-commerce, education, real estate, healthcare, and startups — to 100+ brands.
- Company typePrivate
- Founded2005
- HeadquartersKolkata, India
- Headcount11–50
- GTM typeB2B
- OfferingServices
What NIHT does
NIHT Infosolution Pvt. Ltd., operating as NIHT-INDIA, is a Kolkata-based privately held digital marketing consultancy founded in 2005. The company delivers end-to-end digital transformation services across six industry verticals — Lead Generation, E-Commerce, Education, Real Estate, Healthcare, and Startups — using a consistent four-stage methodology of Strategy, Execution, Performance Analysis, and Optimization. Each vertical solution layers sector-specific tactics (e.g., 3D walkthroughs for real estate, Moodle integration for education, CRM/CRO for startups) on top of the same underlying service backbone.
The company's core technology stack consists of conventional digital marketing tooling: web development platforms, marketing automation, SEM/PPC advertising tools, social media marketing platforms, and analytics tools for performance tracking, conversion measurement, A/B/n testing, and consumer behavior analysis. NIHT does not appear to have proprietary technology IP; its differentiation rests on Google Partner status (achieved 2019), a strategic partnership with Japanese advertising agency Hakuhodo (2016), and a 15+ year track record working with 100+ brands. The technology is positioned as "data-driven" but no AI/ML, machine learning models, or proprietary automation IP is disclosed.
NIHT operates a sales-led, professional services model with consultation-based pricing that is not publicly disclosed. The company engages clients directly through its website, phone outreach, and in-person meetings ("Let's Talk Over Coffee"), delivering customized digital marketing solutions to a mix of SMB and enterprise clients. Revenue is derived entirely from professional services fees across its six verticals. The firm has grown organically with no disclosed funding rounds, no M&A activity, and operates from a single headquarters in Kolkata, India.
NIHT firmographics
Firmographics- Name
- NIHT
- Legal name
- NIHT Infosolution Pvt. Ltd.
- Website
- https://niht-india.com
- Company type
- Private
- Founded year
- 2005
- Operating status
- Operating
- Headcount range
- 11–50 employees
- Short description
- NIHT Infosolution Pvt. Ltd. is a Kolkata-based digital marketing consultancy offering strategy, execution, analytics, and optimization services across six verticals — lead generation, e-commerce, education, real estate, healthcare, and startups — to 100+ brands.
- Ownership category
- akta.pro rank
NIHT industry classification
Industry- Product category
- Digital Marketing Services
- NAICS
- Advertising Agencies (541810), Advertising, Public Relations, and Related Services (5418), Custom Computer Programming Services (541511)
- SIC
- Services-Management Consulting Services (8742), Services-Computer Programming Services (7371)
- akta.pro primary industry
- Digital Strategy & Transformation (BPAHAEAA)
- akta.pro secondary industry
- DevOps Consulting & Transformation (BPAEAKAA)
Keywords
Where NIHT is headquartered
LocationHeadquarters
- HQ city
- Kolkata
- HQ country
- India
- HQ region
- Asia
Offices1 record
Markets served
NIHT business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D
Revenue model
- Digital Marketing Consultancy: Professional consulting services for digital transformation across strategy, execution, performance analysis, and optimization phases. Services include lead generation, e-commerce solutions, education, healthcare, real estate, and startup consulting.
Go-to-market motion1 record
Distribution channels3 records
Marketing channels6 records
NIHT product offering
Product offeringCore offering
NIHT Infosolution Pvt. Ltd. is a digital marketing and digital transformation consultancy that delivers customized solutions across six industry verticals: Lead Generation, E-Commerce, Education, Real Estate, Health Care, and Startups. Its offering is organized around a four-stage methodology—Strategy, Execution, Performance Analysis, and Optimization—covering services such as digital asset audits, brand story development, UI/UX design, website development, SEM, social media marketing, content marketing, marketing automation, retargeting, analytics, A/B testing, and continuous optimization.
Product overview
NIHT Infosolution Pvt. Ltd. is a digital marketing and transformation consultancy offering services across six industry verticals: Lead Generation, E-Commerce, Education, Real Estate, Health Care, and Startups. Their service delivery model follows a four-stage methodology: Strategy (planning and roadmapping), Execution (implementation of changes), Performance Analysis (data navigation and interpretation), and Optimization (stabilizing changes and corrective actions). Each industry solution incorporates these four modules with sector-specific tactics such as Moodle integration for Education, 3D walkthroughs for Real Estate, and CRM/CRO tools for Startups. The company serves over 100+ brands and operates as a Google Partner.
Differentiator
Problem solved
Functional benefit
Quantifiable outcome
- Higher ROI for clients
- +1 more outcomes
Companies that use NIHT
Customer profileNamed customers11 records
Segments6 records
Ideal customer profiles1 record
NIHT technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature4 records
NIHT partnerships and signals
Strategic signalPartnerships
Three partnerships are on record, tiered core and minor.
- GooglecoreNIHT is a Google Partner bringing best practices in digital marketing to clients. The partnership enables access to Google's advertising platforms, tools, and methodologies including viral video marketing and social media advertising strategies.
- HakuhodocoreStrategic partnership with Hakuhodo (Japanese advertising agency) that drives value and directly impacts client business growth. The partnership brings together synergies between the two organizations to deliver comprehensive digital transformation services.
- LG & EpsonminorLG and Epson authorized service partners since 2005, representing early business partnerships in technology services.
Scale indicators3 records
Recent moves6 records
Expansion highlights4 records
NIHT competitors and assessment
Company assessmentBroad incumbents
- Mirum India (WPP): India-based digital agency within WPP network providing digital transformation, web, e-commerce, and social services. Comparable in service breadth but with multinational parent and broader geographic reach.
- Webchutney (VMLY&R India): Mumbai-headquartered digital creative agency, now part of WPP/VMLY&R network, serving enterprise clients with digital strategy, creative, and media. Overlaps with NIHT's offering but at significantly larger scale and with global network backing.
- iProspect India: India arm of Dentsu's global performance marketing agency, offering SEO, paid media, and content. Comparable offering but with multinational network scale, resources, and enterprise client base that NIHT does not have.
Direct peers
- Social Beat: Chennai-based digital marketing agency offering SEO, social media, performance, and video services. Comparable in scale, multi-vertical approach, and Indian SMB/mid-market focus.
- WATConsult: Mumbai-headquartered Indian digital marketing agency offering integrated digital services (social, content, performance, web) across multiple verticals. Highly comparable in size, service mix, and India-mid-market positioning to NIHT.
- NetElixir: India-based digital marketing agency focused on e-commerce performance marketing, SEO, and analytics. Strongly comparable in performance marketing and data-driven methodology approach.
- Schbang: Mumbai-based integrated digital solutions agency providing strategy, creative, media, and technology services. Closely comparable in offering scope and Indian mid-to-large market focus.
- Pinstorm Technologies: Mumbai-headquartered Indian digital marketing and brand solutions agency. Comparable size, service portfolio, and India-mid-market focus.
Regional players
- Disruptive Advertising: US-based digital marketing agency specializing in PPC, SEO, and conversion rate optimization. Comparable in performance-driven digital marketing methodology but serving North American clients, not directly competing in India.
- Wpromote: US-based digital marketing agency offering integrated performance marketing, SEO, and content services. Comparable in digital marketing focus and methodology but primarily serves the US market.
Market position
Strengths4 records
Weaknesses4 records
Competitive moat3 records
Key risks5 records
Key highlights5 records
Customer concentration
NIHT social profiles
Digital presenceNIHT financial estimates
Financial estimateRevenue estimate
Valuation estimate
NIHT leadership team
Management profileNumber of profiles
Profiles1 record
NIHT funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
NIHT M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about NIHT
What does NIHT do?
NIHT Infosolution Pvt. Ltd. is a digital marketing and digital transformation consultancy that delivers customized solutions across six industry verticals: Lead Generation, E-Commerce, Education, Real Estate, Health Care, and Startups. Its offering is organized around a four-stage methodology—Strategy, Execution, Performance Analysis, and Optimization—covering services such as digital asset audits, brand story development, UI/UX design, website development, SEM, social media marketing, content marketing, marketing automation, retargeting, analytics, A/B testing, and continuous optimization.
Is NIHT a public or private company?
NIHT is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was NIHT founded?
NIHT was founded in 2005. It employs 11 to 50 people.
Where is NIHT based?
NIHT is headquartered in Kolkata, India, in the Asia region.
How does NIHT make money?
One revenue line is on record: digital Marketing Consultancy.
Who are NIHT's main competitors?
Broad incumbents on record are Mirum India (WPP), Webchutney (VMLY&R India) and iProspect India. Direct peers are Social Beat, WATConsult, NetElixir, Schbang and Pinstorm Technologies. Regional players are Disruptive Advertising and Wpromote.
Does NIHT have an API?
No public API is recorded for NIHT.
What industry is NIHT in?
NIHT's product category is Digital Marketing Services. Its primary akta.pro industry code is BPAHAEAA, Digital Strategy & Transformation, with a secondary code of BPAEAKAA, DevOps Consulting & Transformation. Its NAICS code is 541810 and its SIC code is 8742.