Polar Kraft

What Polar Kraft does

Polar Kraft AS is a regional electricity supplier headquartered in Narvik, Norway, serving approximately 90,000 residential and business customers across Nord-Norge (Northern Norway). Founded in 2018 and operating through ten local offices from Mo i Rana in the south to Harstad in the north, the company provides electricity supply contracts — spot price, the Idrettsstrøm sports-donation product, and the government-administered Norgespris scheme — alongside a portfolio of complementary energy products including heat pumps (Cooper&Hunter, Daytona), EV chargers (Zaptec), solar cell installations, and smart-home energy management via the Eva Smarthub. Its mobile application integrates real-time consumption monitoring (LIVE), bill estimation (Fakturaestimat), Norgespris tracking, and shared electricity billing (D-EL). Customer service is delivered through a 14-advisor center plus local offices, and was awarded the Kundeserviceprisen 2024 by Seeyou for the energy sector.

The company operates within the Yve-konsernet, a consortium of locally owned electricity suppliers (Kraftriket, Smart Energi, Ustekveikja Energi, and Polar Kraft) that share IT, billing, marketing, and HR services under Yve AS — a structure effective from 2021. Polar Kraft is Miljøfyrtårn-certified and a UN Global Compact member, and partners with grid operators (Arva, Area Nett, Elvia, BKK) to offer consolidated grid-and-supply billing on a single invoice.

The revenue model combines usage-based electricity supply (spot price plus a markup of around 3.9 øre/kWh and a fixed monthly fee) with hardware sales and managed services; notably, customers can purchase heat pumps and EV chargers on interest-free installment plans billed through their electricity statement, with installation delivered via a subcontractor network. Distribution is hybrid: direct sales through ten physical offices and a business sales team, complemented by digital self-service via the app and website. Community engagement is a strategic lever — the Idrettsstrøm product has donated over 23 million NOK to 400+ sports clubs since 2013 (3.3 million NOK in 2025 alone), and the Polar Kraft-fondet distributes grants of up to 10,000 NOK twice yearly to local organizations, with the company also sponsoring events such as Vinterfestuka in Narvik.

Name

Polar Kraft

Legal name

Polar Kraft AS

Website

https://polarkraft.no

Company type

Private

Founded year

2018

Operating status

Operating

Headcount range

11–50 employees

Short description

Polar Kraft AS is a regional electricity supplier serving approximately 90,000 residential and business customers across Northern Norway through ten local offices, offering electricity contracts, heat pumps, EV chargers, solar installations, and smart-home energy management.

Ownership category

akta.pro rank

Product category

Retail Electricity Supply

NAICS

Electric Power Generation, Transmission and Distribution (2211)

SIC

Electric Services (4911)

akta.pro primary industry

Structured Renewable Products (Blocks, Shaped, Baseload, Peak, Firming) (EUAGADAE)

Keywords

• Retail electricity supply
• Smart energy management
• Heat pump installation
• EV charging solutions
• Solar cell installations

Headquarters

HQ city

Narvik

HQ country

Norway

HQ region

Europe

Offices8 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Electricity supply contracts: Core revenue from electricity supply contracts to residential and business customers. Pricing includes spot price plus markup, with monthly fixed fees. Revenue is generated through recurring usage-based consumption charges.
2. Heat pumps: Sale and installation of heat pumps (Cooper&Hunter Supreme, Daytona) with option for interest-free payment over electricity bill. Summer campaign offering 1,800 NOK discount.
3. EV chargers: Sale and installation of home EV chargers (Zaptec and others) with payment options over electricity bill. Available for both private and business customers.
4. Norgespris government support scheme: Government electricity support scheme (not a direct revenue stream) that provides fixed 40 øre/kWh pricing for households, administered through the company's billing system.
5. Solar cell installations: Solar panel installations for residential and business customers, delivered through subcontractors. Includes 'solkonto' virtual battery solution for storing excess production value.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels8 records

Core offering

Polar Kraft supplies electricity to approximately 90,000 residential and business customers across Northern Norway through spot-price and fixed-price contracts, complemented by sale and installation of heat pumps, EV chargers, and solar cells. The offering is extended by the Polar Kraft mobile app, which integrates real-time consumption monitoring (LIVE), smart home energy management (Eva Smarthub), shared billing (D-EL), and bill estimation, alongside business-side services including origin guarantees, energy optimization, and the Min Bedrift analytics portal.

Product overview

Polar Kraft is a regional electricity supplier in Nord-Norge (Northern Norway) offering a portfolio of interconnected energy products and services. The core product is electricity supply contracts (Strømavtaler) for private and business customers, available as spot price, fixed-price (Norgespris), or Idrettsstrøm plans. This core is extended through several add-on modules and products: the Polar Kraft App (digital platform) which integrates LIVE real-time consumption monitoring, D-EL shared billing, and smart home management; Smart Strømstyring (Eva Smarthub) for automated load optimization; Varmepumper (heat pumps); Elbilladere (EV chargers via Zaptec); Solceller (solar cells); and Opprinnelsesgaranti (origin guarantees). For business customers, Min Bedrift provides an analytics portal and Green Norway delivers energy optimization. Community initiatives include Polar Kraft-fondet (community grants) and Idrettsstrøm (sports donations via electricity contracts). The company also participated in the iParken smart housing project in Bodø, serving as a reference case for integrated energy solutions.

Differentiator

Problem solved

Functional benefit

Products and services

• Strømavtaler (Electricity Contracts) Electricity supply agreements for residential (Privat) and business (Bedrift) customers in Nord-Norge, including spot price, Idrettsstrøm (sports-donation) variants, and Norgespris fixed-price government support scheme. Pricing is usage-based (spot price + markup) plus a monthly fixed fee.
• Idrettsstrøm (Sports Electricity) Cause-linked electricity contract where 1 øre per kWh consumed is donated to a customer-chosen sports club. Private variant (Idrettsstrøm Spot): spot price + 3.9 øre/kWh markup + 55.2 NOK/month fixed fee. Business variant (Idrettsstrøm Bedrift): 79 NOK/month fixed fee, binding over 250,000 kWh/year. Since 2013, over 23 million NOK distributed to 400+ clubs; 3.3 million NOK in 2025 alone.
• Varmepumpe (Heat Pump) Sale and installation of air-to-air and air-to-water heat pumps (Cooper&Hunter Supreme, Daytona models) for residential customers. Provides up to 5x more heat per krone compared to standard electric heating, plus summer cooling. Interest-free installment payment available over the electricity bill.
• Elbillader (EV Charger) Fully installed home and business EV chargers (including Zaptec) with payment solutions and badge/tag access control. Multiple charger types offered. Installment payment can be spread over the customer's electricity bill.
• LIVE Real-Time Meter (Sanntidsmåling) Subscription real-time electricity consumption monitoring service integrated in the Polar Kraft app, providing live consumption display and alerts when consumption exceeds self-set maximum limits. Requires real-time meter and HAN-port activation by the grid company. 39 NOK/month after 3 free months.
• Smart Strømstyring (Smart Power Management with Eva Smarthub) Smart home and power management solution including the Eva Smarthub that automatically controls temperature and hot water heating when electricity prices are lowest, reduces peak load risk, and helps keep grid costs down. Designed so customers do not need to be experts on spot prices, grid tariffs, or load balancing.
• Polar Kraft Mobile App Mobile application (iOS and Android) providing real-time price display, consumption tracking, invoice overview, electricity support display, Norgespris tracking, grid fee monitoring, invoice estimates (Fakturaestimat), D-EL shared billing feature, and LIVE real-time monitoring integration.
• Solceller (Solar Cells) Solar cell installations for residential and business customers delivered through Polar Kraft's subcontractor partner network. Includes a 'solkonto' virtual battery solution that stores the value of excess solar production. Energy advisors help customers select appropriate solutions.
• Opprinnelsesgaranti (Origin Guarantee) Origin-certificate add-on for business electricity contracts. By purchasing origin-certified electricity, businesses support climate-friendly energy production; Polar Kraft purchases guarantees from several Norwegian hydropower plants.
• Energioptimalisering (Energy Optimization) Energy optimization service for business customers delivered through the Green Norway partnership, providing holistic, profitable, and measurable energy optimization.
• Min Bedrift (My Business) Portal Free business customer portal providing insight into consumption patterns, cost reduction opportunities, and data-driven decision-making based on historical and forward-looking energy data.

Quantifiable outcome

• 3.3 million NOK distributed to sports clubs in 2025 through Idrettsstrøm
• +3 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

AI capability2 records

Feature4 records

Partnerships

Eleven partnerships are on record, tiered core, minor and flagship.

• Yve AScoreStrategic or Co-development PartnerParent company of Yve-konsernet comprising multiple local electricity suppliers (Kraftriket AS, Polar Kraft AS, Smart Energi AS, Ustekveikja Energi AS). Companies share joint responsibility for customer management, billing, IT systems, and HR under GDPR Article 26. Yve AS provides shared services including system operations, billing, analytics, marketing, and HR support.
• Kraftriket AScoreStrategic or Co-development PartnerSibling company within Yve-konsernet, sharing joint data processing responsibility and customer management systems with Polar Kraft.
• Smart Energi AScoreStrategic or Co-development PartnerSibling company within Yve-konsernet, sharing joint data processing responsibility and customer management systems with Polar Kraft.
• Ustekveikja Energi AScoreStrategic or Co-development PartnerSibling company within Yve-konsernet, sharing joint data processing responsibility and customer management systems with Polar Kraft.
• NorasondegruppenminorStrategic or Co-development PartnerCollaboration partner in the 'Yve Tilbake' sustainability project. Company with over 60 years of experience in work inclusion and training, collaborating with NAV, businesses, and municipalities. Provides secure data deletion, evaluation for reuse, and preparation of IT equipment for new users including school students and organizations.
• Corponor ASflagshipStrategic or Co-development PartnerDeveloper of the iParken residential project in Bodø - the first of its kind in Bodø with green building standards. Polar Kraft delivered comprehensive energy solutions including solar cells (105,000 kWh/year), heat pumps, EV chargers, smart home solutions, and LIVE monitoring for 114 apartments.
• Area Nett AScoreChannel Partner/ Reseller/ DistributorGrid company (previously Luostejok Nett AS and Nettinord AS) offering joint billing (gjennomfakturering) where electricity and grid charges appear on a single Polar Kraft invoice.
• Arva AScoreChannel Partner/ Reseller/ DistributorGrid company (previously Troms Kraft Nett and Nordlandsnett) offering joint billing (gjennomfakturering) where electricity and grid charges appear on a single Polar Kraft invoice.
• BKKminorChannel Partner/ Reseller/ DistributorGrid company offering joint billing (gjennomfakturering) where electricity and grid charges appear on a single Polar Kraft invoice.
• Elvia ASminorChannel Partner/ Reseller/ DistributorGrid company offering joint billing (gjennomfakturering) where electricity and grid charges appear on a single Polar Kraft invoice.
• Heli TeamminorGTM or Marketing PartnerHelicopter company operating in Northern Norway that uses Idrettsstrøm Bedrift to support Harstad Håndballklubb, demonstrating cross-industry partnership for community support.

Scale indicators5 records

Recent moves7 records

Expansion highlights5 records

Broad incumbents

• Fjordkraft: One of Norway's largest retail electricity suppliers (now part of Eviny). Directly comparable as a deregulated Norwegian electricity retailer serving residential and business customers with similar commodity-plus-services positioning.
• Lyse Energi: Regional Norwegian energy group in Southwest Norway offering electricity, broadband, and adjacent services. Comparable as a multi-product regional utility combining commodity supply with energy services; broader scope but similar regional positioning.
• Statkraft: State-owned Norwegian renewable energy producer and Europe's largest generator of renewable energy. Comparable as a major player in the Norwegian electricity value chain with retail supply activities; far larger scale and vertically integrated versus Polar Kraft.
• Eviny: Large Norwegian energy group (formerly BKK) operating generation, distribution, and retail electricity across multiple regions. Comparable in offering residential and business electricity supply; broader portfolio and national reach than Polar Kraft.
• Hafslund: Norway's largest distribution system operator with retail electricity activities. Comparable as a major Norwegian electricity player serving residential and business customers through both regulated grid and competitive supply.

Direct peers

• Tibber: Digital-first Norwegian electricity retailer with strong app experience and smart home integration. Closely comparable to Polar Kraft's mobile app, LIVE monitoring, and Eva Smarthub strategy; both target tech-savvy residential customers seeking smart energy management.

Others

• Kraftriket: Sibling electricity retailer within the Yve-konsernet, sharing back-office services and customer data under GDPR Article 26. Operates in overlapping Norwegian regions; a directly comparable retail electricity peer but tied via shared ownership structure.

Regional players

• Eidsiva Energi: Regional energy company serving Innlandet county with electricity, fiber, and energy services. Comparable as a regionally focused multi-product electricity retailer serving a different Norwegian geography but with similar customer profiles.
• Istad: Regional energy company in Møre og Romsdal offering electricity supply and grid services. Comparable as a regional retail electricity supplier with similar multi-product strategy and customer focus; serves a different Norwegian geography.
• TrønderEnergi: Regional energy group in Trøndelag offering electricity supply and energy services. Comparable in regional retail electricity positioning with multi-product strategy; geographically separate but serves similar SMB and residential customers.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Facebookfacebook.com/stromfrapolarkraft
• LinkedInlinkedin.com/company/polar-kraft-as
• Instagraminstagram.com/polarkraft.no

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles8 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Polar Kraft