Developer docs
API playgroundTry for free, no card

Search company profiles

Down Payment Assistance Arizona

Full company profile

uuid002h2qk

Namestring
Down Payment Assistance Arizona
Legal namestring
Cornerstone First Mortgage, LLC
Company typeenum
Private
Founded yearint
1980
Descriptiontext

Down Payment Assistance Arizona is the retail brand of Cornerstone First Mortgage, LLC (NMLS #173855), a privately held, single-branch Arizona mortgage lender operated by Branch Manager Mike Certo (NMLS #260555). The business originates first mortgages — FHA, VA, USDA, and Conventional — and pairs them with down payment assistance (DPA) programs for which it holds approved participating-lender status. As of June 2026, the operation offers access to seven Arizona-specific DPA programs (Home Plus statewide, Home in Five in Maricopa County, Arizona Is Home, Pima Tucson Homebuyer's Solution, Flagstaff CHAP, Cottonwood CHP & EAH, Sedona SWHAP & EAH) plus three national programs (Chenoa Fund, Arrive Home, Essex/NHF). Geographic scope is Arizona-only, distributed exclusively through direct lender-buyer relationships with no branches, retail storefronts, or marketplace distribution.

Short descriptiontext

Down Payment Assistance Arizona is the retail brand of Cornerstone First Mortgage, LLC, a single-branch Arizona lender pairing FHA, VA, USDA, and Conventional loans with 7 state and county down payment assistance programs plus 3 national programs for credit-ready buyers.

Operating statusenum
Operating
Ownership categoryenum
akta.pro rankint
HeadquartersChandler, United States
HQ citystring
Chandler
HQ countrystring
United States
HQ regionstring
North America
Markets served

Serves global market

Offices1 record

Each record includes

City, Country, Type, Description, Source

Keyword5 values
down payment assistance, mortgage origination, FHA home loans, first-time homebuyer programs, Arizona mortgage lending
Industry3 codes
1Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination
CodeFSALAAAMPrimaryYes
2Down Payment Assistance (DPA) & Homebuyer Subsidy Programs
CodeFSALAKAEPrimaryNo
3First-Time Homebuyer (FTHB) Mortgage Origination
CodeFSALAAAGPrimaryNo
NAICS code1 code
  • Mortgage and Nonmortgage Loan Brokers52231
Product category
Residential Mortgage Lending
No data
GTM motion2 records

Each record includes

Type, Description, Source

Revenue model1 record
1Mortgage Origination Revenue
TypeProfessional Services
Description

Cornerstone First Mortgage originates first mortgages (FHA, VA, USDA, Conventional) as a participating lender for Arizona DPA programs. Revenue is generated through origination fees, loan servicing, and rate-based pricing embedded in the first mortgage (the DPA assistance is funded by a slight rate premium on the first mortgage). The company is transparent that DPA programs carry slightly elevated first-mortgage pricing compared to non-DPA loans.

downpaymentassistancearizona.com
Marketing channels5 records

Each record includes

Title, Type, Stage, Description, Source

Distribution channels3 records

Each record includes

Title, Type, Scope, Target buyer, Description, Source

Cost components5 values
Personnel, Marketing or Sales, Technology or R&D, Operations, Others
Pricing details10 tiers
1Home Plus — statewide AZ, up to 5% DPA (4% base + 1% for Active Duty/Veterans), 620 FICO minimum, borrower income cap $155,386 ($146,503 with FHA/VA/USDA/conventional HFA)
ModelOtherBilling cadencePay-as-you-go
Notes

DPA delivered as a percentage of first-mortgage loan amount. No monthly payment on the DPA itself; first-mortgage rate carries a pricing premium that funds the assistance. Borrower income cap $155,386 ($146,503 with FHA/VA/USDA/conventional HFA). Credit score floor 620.

downpaymentassistancearizona.com
2Home in Five Advantage — Maricopa County only, up to 6.5% DPA (5% base + 1% qualified bonus + 0.5% BOOST), 640 FICO minimum, household income cap $157,360
ModelOtherBilling cadencePay-as-you-go
Notes

Forgivable second (7-year) or repayable second (10-year) options. Household income cap $157,360 as of June 10, 2026. Credit score floor 640.

downpaymentassistancearizona.com
3Arizona Is Home — statewide (excl. Maricopa/Pima/Chino Valley), 4% DPA non-forgivable, 620 FICO, income at 100% county AMI
ModelOtherBilling cadencePay-as-you-go
Notes

Non-forgivable — repaid on sale or refinance. Income limits vary by county (100% AMI, raised July 1, 2026). Credit score floor 620. Max purchase price $481,176.

downpaymentassistancearizona.com
4Pima Tucson Homebuyer's Solution — Pima County/Tucson, up to 5% or $15,000 flat (Arizona Is Home variant), 640 FICO, income varies by variant
ModelOtherBilling cadencePay-as-you-go
Notes

Four variants: PTHS Advantage (forgivable second, no FTHB required), PTHS Edge (lower first-mortgage rate with seller-paid discount point), PTHS Unassisted (first mortgage only), PTHS Advantage – Arizona Is Home ($15,000 flat, FTHB required). Credit score 640 (660 for manufactured homes).

downpaymentassistancearizona.com
5Chenoa Fund — national program, up to 5% DPA (repayable) or 3.5% (forgivable), 600 FICO, no income limit
ModelOtherBilling cadencePay-as-you-go
Notes

FHA-focused. Forgivable option: 30-year deferred lien at 0%, forgiven at maturity. Repayable option: 10-year amortized second at ~1% above first-mortgage rate. No income limit. Credit score floor 600.

downpaymentassistancearizona.com
6Arrive Home — national program, 3.5% forgivable or 5% repayable, 600 FICO, no income limit (LLPA above 160% AMI)
ModelOtherBilling cadencePay-as-you-go
Notes

Forgivable: 30-year 0% lien, forgiven after 36 on-time payments. Repayable: 10-year amortized second. 5% assistance level only on Repayable option. No income cap; small LLPA above 160% AMI. Credit score floor 600.

downpaymentassistancearizona.com
7Essex/NHF — national program, 100%–101.5% CLTV, 600 FICO, no income limit, FHA only
ModelOtherBilling cadencePay-as-you-go
Notes

Two structures: Amortized 2 Plus (10-year repayable second) and 3-Year Forgivable (100% forgiven after 3 years with continued occupancy). No income limit. Allows manufactured homes (double/triple wide). Credit score floor 600.

downpaymentassistancearizona.com
8Flagstaff CHAP — City of Flagstaff only, up to $50,000 (10:1 buyer match), 150% Flagstaff AMI income cap, FTHB required
ModelOtherBilling cadencePay-as-you-go
Notes

Buyer contributes up to $5,000; city matches 10:1 = up to $50,000. Deferred repayable second — never forgiven, repaid on sale/cash-out refinance/end of occupancy. Shared-appreciation formula may increase repayment above original amount. Credit score ~640.

downpaymentassistancearizona.com
9Cottonwood CHP & EAH — Verde Valley, up to $40,000, 4:1 match, FTHB required
ModelOtherBilling cadencePay-as-you-go
Notes

CHP: any Verde Valley employer ≥29 hrs/week. EAH: City of Cottonwood employees only. Up to $40,000 at 4:1 match (buyer contributes up to $10,000). Income cap 150% AMI (Yavapai County) for CHP; no cap for EAH. Never forgiven — deferred repayment on sale/refinance/occupancy change/employment separation. Credit score ~640.

downpaymentassistancearizona.com
10Sedona SWHAP & EAH — Verde Valley, up to $40,000, 4:1 match, FTHB required
ModelOtherBilling cadencePay-as-you-go
Notes

SWHAP: any Sedona employer ≥30 hrs/week. EAH: City of Sedona municipal employees only. Up to $40,000 at 4:1 match. Income cap 150% AMI (Coconino County) for SWHAP; no cap for EAH. Never forgiven — deferred repayment with shared-appreciation clause. Right of First Refusal recorded by City of Sedona.

downpaymentassistancearizona.com
GTM typeB2C
B2C
Offering typeServices
Services
Brand1 record
1AZ Loan Experts
Description

Family of Arizona mortgage specialty websites operated by Mike Certo, including Down Payment Assistance Arizona, NV Loan Experts, Buy Before You Sell AZ, and state-specific loan expert sites.

downpaymentassistancearizona.com
Core offering1 text field

Down Payment Assistance Arizona operates as a licensed participating lender (Cornerstone First Mortgage, LLC / NMLS 1840242) that originates first mortgages (FHA, VA, USDA, Conventional) for Arizona homebuyers and stacks them with qualifying state, county, and national down payment assistance programs. The core deliverable is file-specific eligibility consultation plus funded first-mortgage loans paired with grants, forgivable second liens, deferred-payment second liens, or low-interest rate buydowns sourced from programs such as Home Plus, Home in Five, Arizona Is Home, Pima Tucson Homebuyer's Solution, Flagstaff CHAP, Cottonwood CHP/EAH, Sedona SWHAP/EAH, Chenoa Fund, Arrive Home, and Essex/NHF.

Differentiator
Functional benefit
Problem solved
Quantifiable outcome1 of 4 values shown
  • Buyers can receive up to 6.5% of loan amount in DPA (Home in Five, Maricopa County)
+3 more records
Product overview1 text field

Cornerstone First Mortgage operates downpaymentassistancearizona.com as a licensed mortgage lender and participating lender network offering down payment assistance (DPA) programs throughout Arizona. The core offering is a portfolio of seven DPA programs spanning statewide, county-specific, and national options: Home Plus (statewide, up to 5%), Home in Five (Maricopa County, up to 6.5%), Arizona Is Home (three regional variants by county), Pima Tucson Homebuyer's Solution (Pima County, four variants), Flagstaff CHAP (up to $50K), Cottonwood CHP & EAH (up to $40K), and Sedona SWHAP & EAH (up to $40K). National programs include Chenoa Fund, Arrive Home, and Essex/NHF. The company also provides a free online DPA Program Matcher tool and a MyHomeTrac application portal. All programs layer as second mortgages or grants alongside primary FHA, VA, USDA, or conventional first mortgages originated by Cornerstone.

Product and service13 records
1Home Plus Down Payment Assistance
CategoryDown Payment Assistance (statewide)
Description

A statewide Arizona down payment assistance program offering up to 5% assistance (4% for Government-Home Plus, 5% for Home Plus withMortgage Credit Certificate) usable with FHA, VA, USDA, or Conventional conforming mortgages; designed for income-qualified Arizona homebuyers purchasing within program-defined area median income limits.

2Home in Five DPA Program
CategoryDown Payment Assistance (county)
Description

A Maricopa County down payment assistance program offering up to 6.5% assistance (5% grant plus up to 1.5% additional assistance through Home Plus + MCC, or 6% grant via professional/educator/first responder designation) for eligible Maricopa County homebuyers using FHA, VA, USDA, or Conventional financing.

3Arizona Is Home DPA Program
CategoryDown Payment Assistance (statewide/regional)
Description

Regional/state Arizona DPA program providing down payment and closing-cost assistance to income-qualified Arizona homebuyers; offered as a participating-lender product stacked with FHA, VA, USDA, or Conventional first mortgages.

4Pima Tucson Homebuyer's Solution DPA Program
CategoryDown Payment Assistance (county)
Description

A Pima County down payment assistance program for eligible Pima County homebuyers purchasing within the county, providing assistance that can be stacked with a conforming first mortgage; offered to income-qualified borrowers by a participating lender.

5Flagstaff CHAP DPA Program
CategoryDown Payment Assistance (county/municipal)
Description

A Flagstaff / Coconino County down payment assistance program for income-qualified buyers purchasing within the Flagstaff city limits; offered as a participating-lender product and eligible to be stacked with the Arizona Home Plus statewide program.

6Cottonwood CHP & EAH Assistance Programs
CategoryDown Payment Assistance (county/municipal)
Description

Yavapai County / City of Cottonwood down payment and closing-cost assistance programs (Community Housing Program and Employer-Assisted Housing programs) for income-qualified Cottonwood-area buyers; offered as participating-lender products, stackable with other qualifying state or national assistance.

7Sedona SWHAP & EAH Assistance Programs
CategoryDown Payment Assistance (municipal)
Description

City of Sedona / Coconino County down payment and closing-cost assistance programs (Sedona Workforce Housing Assistance Program and Employer-Assisted Housing) for income-qualified Sedona-area workforce buyers; offered as participating-lender products stackable with state Home Plus and other qualifying assistance.

8Chenoa Fund Down Payment Assistance
CategoryDown Payment Assistance (national)
Description

A national down payment assistance program offering second-lien assistance (forgivable, deferred, or amortized) layered onto FHA, VA, or USDA first mortgages; offered through approved participating lenders across Arizona and nationwide.

9Arrive Home Down Payment Assistance
CategoryDown Payment Assistance (national)
Description

A national down payment assistance program offering second-lien assistance designed for FHA, VA, and USDA borrowers; offered through approved participating lenders.

10Essex / NHF Down Payment Assistance
CategoryDown Payment Assistance (national)
Description

A national down payment assistance program offered through Essex / Neighborhood Housing Foundation mechanisms for income-qualified buyers, stackable with FHA, VA, USDA, or Conventional conforming first mortgages.

11First Mortgage Origination (FHA / VA / USDA / Conventional)
CategoryResidential Mortgage Origination
Description

Origination of fixed-rate and other conforming first mortgages under FHA, VA, USDA Rural Development, and Conventional loan programs for Arizona homebuyers, with underwriting, processing, and closing handled in-house by Cornerstone First Mortgage, LLC (NMLS 1840242).

12DPA Program Matcher (Eligibility Matching Tool)
CategoryDigital Tool / Pre-qualification Service
Description

A database-driven eligibility-matching tool hosted on the company website that pre-screens a borrower's location, income, credit, and loan-purpose inputs against every Arizona and national DPA program the lender participates in, surfacing the assistance options the borrower likely qualifies for.

13MyHomeTrac Online Application Portal
CategoryDigital Tool / Loan Origination System Access
Description

A secure online application and document-upload portal used by applicants to start a mortgage file, complete the loan application, and submit income, asset, and identity documentation directly to the lender's operations team.

Scale indicator4 records

Each record includes

Type, Value, Description, Source

Partnership12 partners
1Industrial Development Authority of Pima County and City of Tucson
Strategic tierCoreTypeOthers
Description

Cornerstone First Mortgage is a participating lender for the Pima Tucson Homebuyer's Solution, administered by the Industrial Development Authorities of Pima County and the City of Tucson. Loans are serviced by U.S. Bank. The program offers four variants (Advantage, Edge, Unassisted, and Arizona Is Home variant) serving Pima County and Tucson buyers with up to 5% DPA or $15,000 flat assistance.

downpaymentassistancearizona.com
2Industrial Development Authorities of the City of Phoenix and Maricopa County
Strategic tierCoreTypeOthers
Description

Cornerstone First Mortgage is a participating lender for Home in Five (Maricopa County's DPA program), administered by the Phoenix and Maricopa County Industrial Development Authorities. Offers up to 6.5% DPA through Advantage and Platinum variants.

downpaymentassistancearizona.com
Strategic tierCoreTypeOthers
Description

Cornerstone First Mortgage is a participating lender for Home Plus (statewide Arizona DPA program) and Arizona Is Home, both administered by the Arizona Industrial Development Authority / Arizona Dept. of Housing. Home Plus offers up to 5% DPA statewide; Arizona Is Home offers 4% non-forgivable DPA in counties outside Maricopa and Pima.

Strategic tierCoreTypeImplementation/ SI/ Consulting Partner
Description

HSNA administers the Cottonwood CHP & EAH and Sedona SWHAP & EAH programs, plus Flagstaff CHAP. HSNA handles the homebuyer counseling intake, verifies employment and income eligibility, reviews loans via its HAP Committee, and coordinates with Cornerstone at closing. Devonna McLaughlin is CEO; Angela Koder is Housing Programs Manager.

Strategic tierSupportingTypeOthers
Description

U.S. Bank is the loan servicer for the Pima Tucson Homebuyer's Solution program. Cornerstone originates the first mortgage and DPA as a participating lender; U.S. Bank handles ongoing loan servicing for the Pima County program.

Strategic tierSupportingTypeOthers
Description

CIC is a HUD-approved housing counseling agency serving Pima County. It provides the required 4–6 hour homebuyer education course and pre-purchase counseling. Cornerstone coordinates with CIC for Pima County buyers but notes CIC is independent and not affiliated.

Strategic tierCoreTypeOthers
Description

The City of Cottonwood funds the Cottonwood CHP and EAH programs (up to $40,000, 4:1 match). Administered by HSNA. The city also records a Right of First Refusal on properties. Contact: Jeanne Frieder, Cities of Sedona & Cottonwood Housing Manager.

Strategic tierCoreTypeOthers
Description

The City of Sedona funds the Sedona SWHAP and EAH programs (up to $40,000, 4:1 match). Administered by HSNA. The city records a Right of First Refusal on properties. Contact: Karen Osburn, City of Sedona.

Strategic tierCoreTypeOthers
Description

The City of Flagstaff funds the Flagstaff CHAP program — up to $50,000 via a 10:1 buyer match (buyer contributes up to $5,000). Administered by HSNA. Strictly limited to homes inside City of Flagstaff limits. Income cap: 150% of Flagstaff AMI.

Strategic tierSupportingTypeOthers
Description

National non-profit DPA program available statewide in Arizona. Cornerstone is a participating lender for Chenoa Fund (up to 5% DPA, FHA-focused, no income limit, 600 FICO floor). Forgivable and repayable structures available.

Strategic tierSupportingTypeOthers
Description

National DPA program available statewide in Arizona. Cornerstone offers Arrive Home (3.5% forgivable or 5% repayable, 600 FICO, no income limit, FHA-focused). 5% level only on Repayable option.

Strategic tierSupportingTypeOthers
Description

National DPA program available statewide in Arizona. Cornerstone offers Essex/NHF (Amortized 2 Plus and 3-Year Forgivable structures, 100%–101.5% CLTV, 600 FICO, no income limit, FHA only). Notable for permitting manufactured homes.

Recent move5 records

Each record includes

Date, Type, Title, Description, Source

Expansion highlight5 records

Each record includes

Type, Description

Peers10 records
TypeBroad incumbent
Description

One of the largest U.S. non-bank retail lenders, offering government-insured and conventional loans with HFA DPA products. Comparable to Cornerstone as a high-volume originator that competes for the same DPA-eligible first-time buyer segment in Arizona metros.

TypeBroad incumbent
Description

Large national retail mortgage lender with one of the highest HFA and DPA participation rates in the U.S. Guild originates FHA, VA, USDA, and conventional loans alongside state and local DPA second mortgages — directly comparable to Cornerstone's product stack, with broader geographic reach.

TypeBroad incumbent
Description

Largest U.S. retail mortgage lender, offering FHA, VA, USDA, and conventional products with HFA DPA offerings. Comparable to Cornerstone as a competing originator of government-backed first mortgages, though with significantly different scale and digital-first acquisition model.

4Network Financial Mortgage
TypeDirect peer
Description

Arizona-based retail mortgage lender offering FHA, VA, USDA, and conventional loans with stated emphasis on first-time homebuyer and down payment assistance programs. Directly comparable as a regional Arizona originator competing for the same DPA-eligible borrower pool.

TypeBroad incumbent
Description

Top-five U.S. non-bank mortgage originator with substantial retail and correspondent channels, offering FHA, VA, and conventional loans paired with HFA DPA products. Comparable to Cornerstone as an established multi-program lender serving the first-time buyer segment.

TypeBroad incumbent
Description

Large independent retail mortgage lender with active DPA and HFA program participation across many states, including Arizona. Comparable as a higher-volume originator of FHA/VA/USDA loans layered with DPA seconds.

TypeDirect peer
Description

National retail mortgage lender headquartered in Texas with active participation in numerous state HFA and municipal DPA programs; similar brand affinity to Cornerstone First Mortgage. Comparable model of statewide lender-driven program participation and in-house underwriting.

TypeBroad incumbent
Description

Large retail mortgage lender founded on the "Movement Mortgage 1.0%" initiative, with broad HFA/DPA participation and a branch model. Comparable to Cornerstone in originating FHA and conventional loans with second-mortgage DPA assistance.

TypeDirect peer
Description

Mid-size retail mortgage lender with broad HFA and DPA program participation across multiple states. Comparable to Cornerstone as a community-rooted retail originator emphasizing first-time buyer programs and personalized loan officer relationships.

TypeDirect peer
Description

Regional retail mortgage lender with strong participation in state HFA down payment assistance programs across the western U.S., including Arizona. Compares to Cornerstone as a similarly-positioned regional lender specializing in HFA programs and first-time buyer financing.

Market position
Strengths5 records

Each record includes

Headline, Details, Source

Weaknesses5 records

Each record includes

Headline, Details, Source

Competitive moat4 records

Each record includes

Type, Details

Key risks7 records

Each record includes

Headline, Details, Source

Key highlights7 records

Each record includes

Headline, Details, Source

Customer concentration

Classification, Details

Named customers1 record

Each record includes

Name, Industry, Type, Use case, Source, UUID

Segment7 records

Each record includes

Title, Type, Primary, Description, Pain point addressed, Use case, Source

Ideal customer profile3 records

Each record includes

Profile, Firmographic size, Sales motion, Sales cycle length, Buying structure, Purchase trigger, Buyer persona, Geography, Industry vertical, Primary use case, Description, Pain points, Evidence proof points, Target buyer

Technology focused
No
API detail
Has APIbool
No

Docs URL, Description

AI maturity
App detail

Has app

Core technology
Revenue estimate
Valuation estimate
Number of profiles
Profiles1 record

Each record includes

Name, Designation, Designation category, Overview, Profile commentary, Source

No data
No data
Funding overview

Funding stage, Last funding date, Total funding USD

Funding rounds

Each record includes

Round, Amount USD, Date, Pre money valuation, Total investors, Investors, News

Investors

Each record includes

Name, Type, Date of entry, Rounds participated, Website

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Each record includes

Name, Acquisition type, Announced date, Completed date, Status, Website, News

Investment

Each record includes

Name, Round, Announced date, Lead investor, Website, News

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Down Payment Assistance Arizona

Residential Mortgage Lendingdownpaymentassistancearizona.com

Down Payment Assistance Arizona is the retail brand of Cornerstone First Mortgage, LLC, a single-branch Arizona lender pairing FHA, VA, USDA, and Conventional loans with 7 state and county down payment assistance programs plus 3 national programs for credit-ready buyers.

What Down Payment Assistance Arizona does

Down Payment Assistance Arizona is the retail brand of Cornerstone First Mortgage, LLC (NMLS #173855), a privately held, single-branch Arizona mortgage lender operated by Branch Manager Mike Certo (NMLS #260555). The business originates first mortgages — FHA, VA, USDA, and Conventional — and pairs them with down payment assistance (DPA) programs for which it holds approved participating-lender status. As of June 2026, the operation offers access to seven Arizona-specific DPA programs (Home Plus statewide, Home in Five in Maricopa County, Arizona Is Home, Pima Tucson Homebuyer's Solution, Flagstaff CHAP, Cottonwood CHP & EAH, Sedona SWHAP & EAH) plus three national programs (Chenoa Fund, Arrive Home, Essex/NHF). Geographic scope is Arizona-only, distributed exclusively through direct lender-buyer relationships with no branches, retail storefronts, or marketplace distribution.

Down Payment Assistance Arizona firmographics

Firmographics
Name
Down Payment Assistance Arizona
Legal name
Cornerstone First Mortgage, LLC
Website
https://downpaymentassistancearizona.com
Company type
Private
Founded year
1980
Operating status
Operating
Short description
Down Payment Assistance Arizona is the retail brand of Cornerstone First Mortgage, LLC, a single-branch Arizona lender pairing FHA, VA, USDA, and Conventional loans with 7 state and county down payment assistance programs plus 3 national programs for credit-ready buyers.
Ownership category
akta.pro rank

Down Payment Assistance Arizona industry classification

Industry
Product category
Residential Mortgage Lending
NAICS
Mortgage and Nonmortgage Loan Brokers (52231)
akta.pro primary industry
Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination (FSALAAAM)
akta.pro secondary industries
Down Payment Assistance (DPA) & Homebuyer Subsidy Programs (FSALAKAE), First-Time Homebuyer (FTHB) Mortgage Origination (FSALAAAG)

Keywords

  • Down payment assistance
  • Mortgage origination
  • FHA home loans
  • First-time homebuyer programs
  • Arizona mortgage lending

Where Down Payment Assistance Arizona is headquartered

Location

Headquarters

HQ city
Chandler
HQ country
United States
HQ region
North America

Offices1 record

Markets served

Down Payment Assistance Arizona business model

Business model
GTM type
B2C
Offering type
Services
Cost components
Personnel, Marketing or Sales, Technology or R&D, Operations, Others

Revenue model

  1. Mortgage Origination Revenue: Cornerstone First Mortgage originates first mortgages (FHA, VA, USDA, Conventional) as a participating lender for Arizona DPA programs. Revenue is generated through origination fees, loan servicing, and rate-based pricing embedded in the first mortgage (the DPA assistance is funded by a slight rate premium on the first mortgage). The company is transparent that DPA programs carry slightly elevated first-mortgage pricing compared to non-DPA loans.

Pricing tiers

ModelBillingPrice
OtherPay-as-you-goHome Plus — statewide AZ, up to 5% DPA (4% base + 1% for Active Duty/Veterans), 620 FICO minimum, borrower income cap $155,386 ($146,503 with FHA/VA/USDA/conventional HFA)
OtherPay-as-you-goHome in Five Advantage — Maricopa County only, up to 6.5% DPA (5% base + 1% qualified bonus + 0.5% BOOST), 640 FICO minimum, household income cap $157,360
OtherPay-as-you-goArizona Is Home — statewide (excl. Maricopa/Pima/Chino Valley), 4% DPA non-forgivable, 620 FICO, income at 100% county AMI
OtherPay-as-you-goPima Tucson Homebuyer's Solution — Pima County/Tucson, up to 5% or $15,000 flat (Arizona Is Home variant), 640 FICO, income varies by variant
OtherPay-as-you-goChenoa Fund — national program, up to 5% DPA (repayable) or 3.5% (forgivable), 600 FICO, no income limit
OtherPay-as-you-goArrive Home — national program, 3.5% forgivable or 5% repayable, 600 FICO, no income limit (LLPA above 160% AMI)
OtherPay-as-you-goEssex/NHF — national program, 100%–101.5% CLTV, 600 FICO, no income limit, FHA only
OtherPay-as-you-goFlagstaff CHAP — City of Flagstaff only, up to $50,000 (10:1 buyer match), 150% Flagstaff AMI income cap, FTHB required
OtherPay-as-you-goCottonwood CHP & EAH — Verde Valley, up to $40,000, 4:1 match, FTHB required
OtherPay-as-you-goSedona SWHAP & EAH — Verde Valley, up to $40,000, 4:1 match, FTHB required

Go-to-market motion2 records

Distribution channels3 records

Marketing channels5 records

Down Payment Assistance Arizona product offering

Product offering

Core offering

Down Payment Assistance Arizona operates as a licensed participating lender (Cornerstone First Mortgage, LLC / NMLS 1840242) that originates first mortgages (FHA, VA, USDA, Conventional) for Arizona homebuyers and stacks them with qualifying state, county, and national down payment assistance programs. The core deliverable is file-specific eligibility consultation plus funded first-mortgage loans paired with grants, forgivable second liens, deferred-payment second liens, or low-interest rate buydowns sourced from programs such as Home Plus, Home in Five, Arizona Is Home, Pima Tucson Homebuyer's Solution, Flagstaff CHAP, Cottonwood CHP/EAH, Sedona SWHAP/EAH, Chenoa Fund, Arrive Home, and Essex/NHF.

Product overview

Cornerstone First Mortgage operates downpaymentassistancearizona.com as a licensed mortgage lender and participating lender network offering down payment assistance (DPA) programs throughout Arizona. The core offering is a portfolio of seven DPA programs spanning statewide, county-specific, and national options: Home Plus (statewide, up to 5%), Home in Five (Maricopa County, up to 6.5%), Arizona Is Home (three regional variants by county), Pima Tucson Homebuyer's Solution (Pima County, four variants), Flagstaff CHAP (up to $50K), Cottonwood CHP & EAH (up to $40K), and Sedona SWHAP & EAH (up to $40K). National programs include Chenoa Fund, Arrive Home, and Essex/NHF. The company also provides a free online DPA Program Matcher tool and a MyHomeTrac application portal. All programs layer as second mortgages or grants alongside primary FHA, VA, USDA, or conventional first mortgages originated by Cornerstone.

Differentiator

Problem solved

Functional benefit

Brands

  • AZ Loan Experts: Family of Arizona mortgage specialty websites operated by Mike Certo, including Down Payment Assistance Arizona, NV Loan Experts, Buy Before You Sell AZ, and state-specific loan expert sites.

Products and services

  • Home Plus Down Payment Assistance A statewide Arizona down payment assistance program offering up to 5% assistance (4% for Government-Home Plus, 5% for Home Plus withMortgage Credit Certificate) usable with FHA, VA, USDA, or Conventional conforming mortgages; designed for income-qualified Arizona homebuyers purchasing within program-defined area median income limits.
  • Home in Five DPA Program A Maricopa County down payment assistance program offering up to 6.5% assistance (5% grant plus up to 1.5% additional assistance through Home Plus + MCC, or 6% grant via professional/educator/first responder designation) for eligible Maricopa County homebuyers using FHA, VA, USDA, or Conventional financing.
  • Arizona Is Home DPA Program Regional/state Arizona DPA program providing down payment and closing-cost assistance to income-qualified Arizona homebuyers; offered as a participating-lender product stacked with FHA, VA, USDA, or Conventional first mortgages.
  • Pima Tucson Homebuyer's Solution DPA Program A Pima County down payment assistance program for eligible Pima County homebuyers purchasing within the county, providing assistance that can be stacked with a conforming first mortgage; offered to income-qualified borrowers by a participating lender.
  • Flagstaff CHAP DPA Program A Flagstaff / Coconino County down payment assistance program for income-qualified buyers purchasing within the Flagstaff city limits; offered as a participating-lender product and eligible to be stacked with the Arizona Home Plus statewide program.
  • Cottonwood CHP & EAH Assistance Programs Yavapai County / City of Cottonwood down payment and closing-cost assistance programs (Community Housing Program and Employer-Assisted Housing programs) for income-qualified Cottonwood-area buyers; offered as participating-lender products, stackable with other qualifying state or national assistance.
  • Sedona SWHAP & EAH Assistance Programs City of Sedona / Coconino County down payment and closing-cost assistance programs (Sedona Workforce Housing Assistance Program and Employer-Assisted Housing) for income-qualified Sedona-area workforce buyers; offered as participating-lender products stackable with state Home Plus and other qualifying assistance.
  • Chenoa Fund Down Payment Assistance A national down payment assistance program offering second-lien assistance (forgivable, deferred, or amortized) layered onto FHA, VA, or USDA first mortgages; offered through approved participating lenders across Arizona and nationwide.
  • Arrive Home Down Payment Assistance A national down payment assistance program offering second-lien assistance designed for FHA, VA, and USDA borrowers; offered through approved participating lenders.
  • Essex / NHF Down Payment Assistance A national down payment assistance program offered through Essex / Neighborhood Housing Foundation mechanisms for income-qualified buyers, stackable with FHA, VA, USDA, or Conventional conforming first mortgages.
  • First Mortgage Origination (FHA / VA / USDA / Conventional) Origination of fixed-rate and other conforming first mortgages under FHA, VA, USDA Rural Development, and Conventional loan programs for Arizona homebuyers, with underwriting, processing, and closing handled in-house by Cornerstone First Mortgage, LLC (NMLS 1840242).
  • DPA Program Matcher (Eligibility Matching Tool) A database-driven eligibility-matching tool hosted on the company website that pre-screens a borrower's location, income, credit, and loan-purpose inputs against every Arizona and national DPA program the lender participates in, surfacing the assistance options the borrower likely qualifies for.
  • MyHomeTrac Online Application Portal A secure online application and document-upload portal used by applicants to start a mortgage file, complete the loan application, and submit income, asset, and identity documentation directly to the lender's operations team.

Quantifiable outcome

  • Buyers can receive up to 6.5% of loan amount in DPA (Home in Five, Maricopa County)
  • +3 more outcomes

Companies that use Down Payment Assistance Arizona

Customer profile

Named customers1 record

Segments7 records

Ideal customer profiles3 records

Down Payment Assistance Arizona technology and API

Technology

Technology focussed No

API detail

Has API
No
API docs
API detail

Core technology

AI maturity

App detail

Down Payment Assistance Arizona partnerships and signals

Strategic signal

Partnerships

Twelve partnerships are on record, tiered core and supporting.

  • Industrial Development Authority of Pima County and City of TucsoncoreOthersCornerstone First Mortgage is a participating lender for the Pima Tucson Homebuyer's Solution, administered by the Industrial Development Authorities of Pima County and the City of Tucson. Loans are serviced by U.S. Bank. The program offers four variants (Advantage, Edge, Unassisted, and Arizona Is Home variant) serving Pima County and Tucson buyers with up to 5% DPA or $15,000 flat assistance.
  • Industrial Development Authorities of the City of Phoenix and Maricopa CountycoreOthersCornerstone First Mortgage is a participating lender for Home in Five (Maricopa County's DPA program), administered by the Phoenix and Maricopa County Industrial Development Authorities. Offers up to 6.5% DPA through Advantage and Platinum variants.
  • Arizona Industrial Development Authority (Arizona IDA)coreOthersCornerstone First Mortgage is a participating lender for Home Plus (statewide Arizona DPA program) and Arizona Is Home, both administered by the Arizona Industrial Development Authority / Arizona Dept. of Housing. Home Plus offers up to 5% DPA statewide; Arizona Is Home offers 4% non-forgivable DPA in counties outside Maricopa and Pima.
  • Housing Solutions of N. Arizona (HSNA)coreImplementation/ SI/ Consulting PartnerHSNA administers the Cottonwood CHP & EAH and Sedona SWHAP & EAH programs, plus Flagstaff CHAP. HSNA handles the homebuyer counseling intake, verifies employment and income eligibility, reviews loans via its HAP Committee, and coordinates with Cornerstone at closing. Devonna McLaughlin is CEO; Angela Koder is Housing Programs Manager.
  • U.S. BanksupportingOthersU.S. Bank is the loan servicer for the Pima Tucson Homebuyer's Solution program. Cornerstone originates the first mortgage and DPA as a participating lender; U.S. Bank handles ongoing loan servicing for the Pima County program.
  • Community Investment Corporation of Tucson (CIC)supportingOthersCIC is a HUD-approved housing counseling agency serving Pima County. It provides the required 4–6 hour homebuyer education course and pre-purchase counseling. Cornerstone coordinates with CIC for Pima County buyers but notes CIC is independent and not affiliated.
  • City of CottonwoodcoreOthersThe City of Cottonwood funds the Cottonwood CHP and EAH programs (up to $40,000, 4:1 match). Administered by HSNA. The city also records a Right of First Refusal on properties. Contact: Jeanne Frieder, Cities of Sedona & Cottonwood Housing Manager.
  • City of SedonacoreOthersThe City of Sedona funds the Sedona SWHAP and EAH programs (up to $40,000, 4:1 match). Administered by HSNA. The city records a Right of First Refusal on properties. Contact: Karen Osburn, City of Sedona.
  • City of FlagstaffcoreOthersThe City of Flagstaff funds the Flagstaff CHAP program — up to $50,000 via a 10:1 buyer match (buyer contributes up to $5,000). Administered by HSNA. Strictly limited to homes inside City of Flagstaff limits. Income cap: 150% of Flagstaff AMI.
  • Chenoa FundsupportingOthersNational non-profit DPA program available statewide in Arizona. Cornerstone is a participating lender for Chenoa Fund (up to 5% DPA, FHA-focused, no income limit, 600 FICO floor). Forgivable and repayable structures available.
  • Arrive HomesupportingOthersNational DPA program available statewide in Arizona. Cornerstone offers Arrive Home (3.5% forgivable or 5% repayable, 600 FICO, no income limit, FHA-focused). 5% level only on Repayable option.
  • Essex Mortgage / National Homebuyers Fund (NHF)supportingOthersNational DPA program available statewide in Arizona. Cornerstone offers Essex/NHF (Amortized 2 Plus and 3-Year Forgivable structures, 100%–101.5% CLTV, 600 FICO, no income limit, FHA only). Notable for permitting manufactured homes.

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Down Payment Assistance Arizona competitors and assessment

Company assessment

Broad incumbents

  • loanDepot: One of the largest U.S. non-bank retail lenders, offering government-insured and conventional loans with HFA DPA products. Comparable to Cornerstone as a high-volume originator that competes for the same DPA-eligible first-time buyer segment in Arizona metros.
  • Guild Mortgage: Large national retail mortgage lender with one of the highest HFA and DPA participation rates in the U.S. Guild originates FHA, VA, USDA, and conventional loans alongside state and local DPA second mortgages — directly comparable to Cornerstone's product stack, with broader geographic reach.
  • Rocket Mortgage: Largest U.S. retail mortgage lender, offering FHA, VA, USDA, and conventional products with HFA DPA offerings. Comparable to Cornerstone as a competing originator of government-backed first mortgages, though with significantly different scale and digital-first acquisition model.
  • NewRez (formerly Caliber Home Loans): Top-five U.S. non-bank mortgage originator with substantial retail and correspondent channels, offering FHA, VA, and conventional loans paired with HFA DPA products. Comparable to Cornerstone as an established multi-program lender serving the first-time buyer segment.
  • PRMG (Paramount Residential Mortgage Group): Large independent retail mortgage lender with active DPA and HFA program participation across many states, including Arizona. Comparable as a higher-volume originator of FHA/VA/USDA loans layered with DPA seconds.
  • Movement Mortgage: Large retail mortgage lender founded on the "Movement Mortgage 1.0%" initiative, with broad HFA/DPA participation and a branch model. Comparable to Cornerstone in originating FHA and conventional loans with second-mortgage DPA assistance.

Direct peers

  • Network Financial Mortgage: Arizona-based retail mortgage lender offering FHA, VA, USDA, and conventional loans with stated emphasis on first-time homebuyer and down payment assistance programs. Directly comparable as a regional Arizona originator competing for the same DPA-eligible borrower pool.
  • Cornerstone Home Lending: National retail mortgage lender headquartered in Texas with active participation in numerous state HFA and municipal DPA programs; similar brand affinity to Cornerstone First Mortgage. Comparable model of statewide lender-driven program participation and in-house underwriting.
  • Waterstone Mortgage: Mid-size retail mortgage lender with broad HFA and DPA program participation across multiple states. Comparable to Cornerstone as a community-rooted retail originator emphasizing first-time buyer programs and personalized loan officer relationships.
  • Citywide Home Loans: Regional retail mortgage lender with strong participation in state HFA down payment assistance programs across the western U.S., including Arizona. Compares to Cornerstone as a similarly-positioned regional lender specializing in HFA programs and first-time buyer financing.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks7 records

Key highlights7 records

Customer concentration

Down Payment Assistance Arizona financial estimates

Financial estimate

Revenue estimate

Valuation estimate

Down Payment Assistance Arizona leadership team

Management profile

Number of profiles

Profiles1 record

Down Payment Assistance Arizona funding detail

Funding detail

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

Down Payment Assistance Arizona M&A and investment

M&A and investment

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Down Payment Assistance Arizona

What does Down Payment Assistance Arizona do?

Down Payment Assistance Arizona operates as a licensed participating lender (Cornerstone First Mortgage, LLC / NMLS 1840242) that originates first mortgages (FHA, VA, USDA, Conventional) for Arizona homebuyers and stacks them with qualifying state, county, and national down payment assistance programs. The core deliverable is file-specific eligibility consultation plus funded first-mortgage loans paired with grants, forgivable second liens, deferred-payment second liens, or low-interest rate buydowns sourced from programs such as Home Plus, Home in Five, Arizona Is Home, Pima Tucson Homebuyer's Solution, Flagstaff CHAP, Cottonwood CHP/EAH, Sedona SWHAP/EAH, Chenoa Fund, Arrive Home, and Essex/NHF.

Is Down Payment Assistance Arizona a public or private company?

Down Payment Assistance Arizona is a private company. It is classified as founder individual operated bootstrapped and is currently operating.

When was Down Payment Assistance Arizona founded?

Down Payment Assistance Arizona was founded in 1980.

Where is Down Payment Assistance Arizona based?

Down Payment Assistance Arizona is headquartered in Chandler, United States, in the North America region.

How does Down Payment Assistance Arizona make money?

One revenue line is on record: mortgage Origination Revenue.

Who are Down Payment Assistance Arizona's main competitors?

Broad incumbents on record are loanDepot, Guild Mortgage, Rocket Mortgage, NewRez (formerly Caliber Home Loans), PRMG (Paramount Residential Mortgage Group) and Movement Mortgage. Direct peers are Network Financial Mortgage, Cornerstone Home Lending, Waterstone Mortgage and Citywide Home Loans.

Does Down Payment Assistance Arizona have an API?

No public API is recorded for Down Payment Assistance Arizona.

What industry is Down Payment Assistance Arizona in?

Down Payment Assistance Arizona's product category is Residential Mortgage Lending. Its primary akta.pro industry code is FSALAAAM, Affordable Housing / Down Payment Assistance (DPA) Mortgage Origination, with a secondary code of FSALAKAE, Down Payment Assistance (DPA) & Homebuyer Subsidy Programs. Its NAICS code is 52231.

Unlock the full company data

50 free credits on sign-up, no credit card required.

Contact sales