Performance Partners

What Performance Partners does

Performance Partners LLC is a privately held, founder-led business coaching and strategic planning firm based in Minneapolis, Minnesota, operating with 1-10 employees under founder Barbara Zuleger. The firm provides coaching, mastermind groups, and business advisory services primarily to women business owners, family-owned businesses, individual entrepreneurs, and non-profit organizations across the United States. Service delivery is primarily virtual with limited in-person engagement in the Minneapolis market.

The company's core offerings are organized around the proprietary Unlock the Power of Daily Success (UPDS) system, a registered trademark and branded methodology that structures daily execution against long-term strategic goals. The product portfolio includes 1:1 coaching engagements, the Business Breakthrough Teams 6-month cohort mastermind (priced at $300/month or $1,800 prepaid), the 30-Days to Clarity & Focus Boot Camp ($297 or 3x$99 installments), the 60-Day Strategy Reset sprint, and a Business Advisor Program. The firm also leverages the third-party Value Builder System for profitability and valuation advisory work, and Barbara Zuleger holds a Certified Exit Planning Advisor (CEPA) credential supporting exit planning engagements.

Performance Partners generates revenue through a mix of recurring subscriptions (1:1 coaching, mastermind cohorts) and one-time program fees (boot camps, strategy sprints), with payment plans offered on select programs. Go-to-market is sales-led, relying on website CTAs ("Book a Call," "Apply Today"), content marketing across blog and social channels (LinkedIn, Facebook, YouTube, Instagram), email newsletters, virtual events/webinars, and client referrals/testimonials. Distribution is direct-to-customer only, with no intermediaries, resellers, or partner channels identified.

Name

Performance Partners

Legal name

Performance Partners LLC

Website

https://performancepartnerscoaching.com

Company type

Private

Founded year

2010

Operating status

Operating

Headcount range

1–10 employees

Short description

Performance Partners LLC is a Minneapolis-based boutique business coaching firm offering 1:1 coaching, mastermind cohorts, and boot camps for women business owners, family enterprises, and non-profits across the U.S.

Ownership category

akta.pro rank

Product category

Business Coaching and Strategic Advisory

NAICS

Professional and Management Development Training (611430), Management Consulting Services (54161)

SIC

Services-Management Consulting Services (8742)

akta.pro primary industry

Strategy, Decision-Making & Business Acumen Coaching (EDABANAH)

akta.pro secondary industry

Performance & Accountability Coaching (EDABANAD)

Keywords

• Business coaching services
• Strategic planning advisory
• Leadership development
• Business mastermind groups
• Exit planning advisory

Headquarters

HQ city

Anoka

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Marketing or Sales, Operations, Technology or R&D, Others

Revenue model

1. 1:1 Coaching Engagements: Personalized one-on-one business coaching programs including strategic planning sessions, leadership development coaching, and exit planning advisory services.
2. Mastermind Programs: Business Breakthrough Teams - 6-month cohort-based mastermind programs for women business owners with monthly meetings, expert facilitation, hot-seat strategy sessions, and accountability check-ins. Structured as recurring subscription at $300/month or $1,800 upfront.
3. 30-Days to Clarity Boot Camp: Intensive 30-day program with over 10 hours of virtual workshop content, digital workbook, small group coaching, and private community access. One-time purchase at $297 or 3 installment payments of $99.
4. 60-Day Strategy Reset: Focused 3-session strategy sprint including intro strategy session, deep dive review, and action planning session. Offered at promotional pricing of $750 (regularly $1,500).
5. Business Growth Programs: Structured programs including Business Advisor Program, Leadership & Team Training, and personalized coaching options addressing strategic planning, team building, and profitability.

Pricing tiers

Go-to-market motion1 record

Distribution channels2 records

Marketing channels8 records

Core offering

Performance Partners provides one-on-one business coaching, mastermind cohorts, and structured growth programs for entrepreneurs, women business owners, and family-owned businesses. Offerings span strategic planning, leadership and team development, profitability and valuation work (using the Value Builder System), and exit planning advisory, all anchored by the firm's proprietary Unlock the Power of Daily Success (UPDS) daily execution methodology. Programs are sold as both recurring mastermind/coaching subscriptions and one-time workshops such as the 30-Days to Clarity boot camp and 60-Day Strategy Reset sprint.

Product overview

Performance Partners is a business coaching and growth strategy firm led by Barbara Zuleger, offering a portfolio of coaching programs and services for entrepreneurs, women business owners, and family businesses. The core offerings include Business Growth Coaching Programs, Leadership and Team Development, and Profitability & Business Valuation services. Their proprietary methodology, the Unlock the Power of Daily Success (UPDS) System, serves as a foundational daily planning framework across all programs. The company also delivers structured group programs including the Business Breakthrough Teams mastermind (6-month cohorts for women), the 30-Days to Clarity boot camp, and the 60-Day Strategy Reset sprint, along with one-on-one Business Advisor Program services. The portfolio is designed to address the full business growth lifecycle from strategic planning through exit readiness.

Differentiator

Problem solved

Functional benefit

Brands

• Business Breakthrough Teams: Elite mastermind program bringing together women business owners and leaders in a confidential, expert-guided environment for growth and leadership development.
• 30-Days to Clarity & Focus
• Mid-Year Strategy Reset

Products and services

• Business Growth Coaching Programs
• Leadership and Team Development
• Profitability & Business Valuation
• Business Advisor Program
• Business Breakthrough Teams (Mastermind Program)
• 30-Days to Clarity & Focus
• 60-Day Strategy Reset

Quantifiable outcome

• Participants report mindset shifts from reactive to proactive business thinking
• +1 more outcomes

Named customers2 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature1 record

Scale indicators4 records

Recent moves5 records

Expansion highlights5 records

Others

• Value Builder System: Value Builder System is the SaaS/assessment platform Performance Partners already uses for profitability and exit readiness work. Comparable as the enabling infrastructure provider that supports similar advisory practices and is embedded in Performance Partners' own service delivery.

Direct peers

• FocalPoint Coaching: FocalPoint Coaching is a coaching franchise using proprietary Brian Tracy methodologies to serve business owners. Comparable as a methodology-based coaching practice targeting growth-focused entrepreneurs with structured programs.
• Strategic Coach: Strategic Coach is a leading entrepreneur coaching firm offering structured programs and mastermind-style cohorts to business owners. Closely comparable to Performance Partners in its use of proprietary methodology, cohort-based delivery, and entrepreneur target market.
• EOS Worldwide (Entrepreneurial Operating System): EOS Worldwide delivers a proprietary operating system and certified implementer coaching to small and mid-market business owners. Directly comparable as a methodology-driven coaching franchise competing for the same entrepreneur customer with similar pricing tier structures.
• ActionCOACH: ActionCOACH is one of the largest business coaching franchises globally, serving SMB owners across multiple verticals. Comparable as a coaching franchise model targeting similar customer segments with structured 1:1 and group coaching offerings.
• The Alternative Board (TAB): TAB provides peer advisory boards for business owners combined with 1:1 coaching and strategic planning. Directly comparable to Performance Partners' mastermind-based delivery model and SMB owner target customer.

Broad incumbents

• SCORE: SCORE is a U.S. nonprofit providing free business mentoring and coaching to entrepreneurs. Overlaps as a competitor for early-stage and growth-stage business owners seeking advisory services, though delivered via volunteer mentors rather than paid coaches.
• Gazelles / Growth Institute: Gazelles (now Growth Institute) delivers Rockefeller Habits-based coaching and executive education for scaling companies. Comparable methodology-driven coaching focus on entrepreneurial growth, though typically serves slightly larger clients.
• Vistage Worldwide: Vistage is the largest peer advisory and executive coaching organization for CEOs and business owners. Comparable in serving entrepreneurs with peer-group masterminds and 1:1 coaching, but operates at substantially greater scale and broader geographic reach.

Emerging players

• Courtney Burton Coaching: A smaller business coaching practice referenced by Performance Partners' site as a peer review partner. Comparable as a local Minneapolis-area business coach serving similar entrepreneur and small business owner segments.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat2 records

Key risks5 records

Key highlights5 records

Customer concentration

• YouTubeyoutube.com/channel/UCwM0_MpUF4QdMoT31ggCtrQ
• Facebookfacebook.com/PerformancePartnersCoaching
• LinkedInlinkedin.com/company/performance-partners-coaching
• Instagraminstagram.com/barbarazuleger
• Xx.com/BizGeniusBarb

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Performance Partners