blogworks
Blogworks (Scenario Consulting Private Limited) is a Mumbai-based digital agency offering web design, development, mobile solutions, content marketing, and social media strategy for enterprise brands across automotive, fashion, retail, and consumer sectors.
- Company typePrivate
- Founded2006
- HeadquartersNew Delhi, India
- Headcount1–10
- GTM typeB2B
- OfferingServices
What blogworks does
Blogworks (legally Scenario Consulting Private Limited) is a Mumbai-based digital agency founded in 2006 that provides web design, web development, mobile solutions, content marketing, and social media marketing services to enterprise and mid-market brands. The firm operates with a small team of 1-10 employees and has built a portfolio spanning automotive (Datsun, Mahindra, Harley-Davidson), fashion/retail (Marks & Spencer, Allen Solly), consumer electronics (Sennheiser), and education (RICS India) clients. It self-positions as a "conversation specialist" focused on authentic brand storytelling and digital campaign execution, with case studies demonstrating movement marketing and consumer engagement outcomes (e.g., Sennheiser brand awareness lifted from 4% to 12%).
The revenue model is straightforward professional services: fees charged for project-based digital agency engagements delivered through direct client outreach (phone: +91 9910034330; email: [email protected]). Distribution is entirely direct sales-led with no disclosed channel partners, resellers, or self-serve productized offerings. The firm markets itself via a long-running blog (archives from 2005), organic social presence (Facebook, Twitter, YouTube), industry events (including its own IndiaSocial Summit), and thought-leadership research such as India Social Media Reports. There is no proprietary technology platform, no app, no API, no disclosed AI/ML capabilities, and no external institutional funding — operations appear founder-led under CEO Rajesh Lalwani.
From a technology and operating standpoint, Blogworks is a services business, not a software company. Its "technology stack" consists of standard digital tools for web development, mobile delivery, content creation, and social media management rather than proprietary infrastructure. Legal ownership is straightforward: a privately held Indian private limited company with no parent, no subsidiaries, and no disclosed M&A, funding, or restructuring activity across its 19-year operating history. The blog's most recent indexed content appears to be from the 2017–2018 window, which raises a question about the cadence of current operations not directly answered in the available data.
blogworks firmographics
Firmographics- Name
- blogworks
- Legal name
- Scenario Consulting Private Limited
- Website
- https://blogworks.in
- Company type
- Private
- Founded year
- 2006
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Blogworks (Scenario Consulting Private Limited) is a Mumbai-based digital agency offering web design, development, mobile solutions, content marketing, and social media strategy for enterprise brands across automotive, fashion, retail, and consumer sectors.
- Ownership category
- akta.pro rank
blogworks industry classification
Industry- Product category
- Digital Marketing Agency Services
- NAICS
- Advertising, Public Relations, and Related Services (5418)
- SIC
- Services-Advertising Agencies (7311), Services-Advertising (7310)
- akta.pro primary industry
- Blogging & Website Publishing Platforms (MPACAIAB)
Keywords
Where blogworks is headquartered
LocationHeadquarters
- HQ city
- New Delhi
- HQ country
- India
- HQ region
- Asia
Offices2 records
Markets served
blogworks business model
Business model- GTM type
- B2B
- Offering type
- Services
- Cost components
- Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure
Revenue model
- Digital Agency Services: Fees for web design, web development, mobile solutions, and content marketing services rendered to brands
Go-to-market motion1 record
Distribution channels1 record
Marketing channels4 records
blogworks product offering
Product offeringCore offering
Blogworks is a digital agency that sells integrated digital marketing services to enterprise brands, including web design and development, mobile solutions, social media marketing, content marketing (including video storytelling), and digital strategy/consulting. Services are delivered as customized project engagements focused on authentic brand storytelling and measurable campaign outcomes for global clients.
Product overview
Blogworks is an award-winning digital agency offering a unified suite of digital marketing and creative services. The company operates as a single integrated offering centered on digital innovation, brand storytelling, and consumer engagement through digital technologies. Their core services include web design and development, mobile solutions, social media marketing, content marketing, and strategic digital consulting. Working with global clients, Blogworks focuses on creating campaigns that drive measurable business outcomes through creative storytelling and digital campaign execution.
Differentiator
Problem solved
Functional benefit
Products and services
- Digital Agency Services Integrated, award-winning digital agency offering covering web design, web development, mobile solutions, and content marketing, focused on digital innovation and brand storytelling for enterprise clients globally.
- Social Media Marketing Social media strategy and engagement service covering content creation, community management, influencer programs, and digital campaign execution across platforms including Facebook, Twitter, YouTube, and Instagram.
- Digital Strategy and Consulting Strategic consulting focused on digital transformation, brand positioning, and helping global clients keep digital campaigns sharply focused on business outcomes.
- Content Marketing Content creation and marketing services including video production, storytelling campaigns, and engagement-focused content strategies for brands.
Companies that use blogworks
Customer profileNamed customers7 records
Segments3 records
Ideal customer profiles1 record
blogworks technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Feature1 record
blogworks partnerships and signals
Strategic signalPartnerships
Two partnerships are on record, tiered core.
- Rolling Stone IndiacorePartnership for Sennheiser Top 50 Season 2, creating a platform for Indian independent bands to showcase their talent with Rolling Stone India's backing and credibility in the music space.
- Johnnie Walker The JourneycorePartnership for Sennheiser Top 50 Season 2, collaborating on the campaign to discover India's #1 music band with Johnnie Walker The Journey's brand association.
Scale indicators2 records
Recent moves4 records
Expansion highlights3 records
blogworks competitors and assessment
Company assessmentDirect peers
- BC Web Wise: BC Web Wise is a Mumbai-based digital advertising and content agency serving enterprise clients across verticals with creative, social, and digital media services. Closely comparable to Blogworks in scale, geography, and integrated digital agency positioning.
- Social Beat: Social Beat is a Chennai-headquartered digital marketing agency providing content, social media, SEO, and performance marketing to enterprise and growth-stage brands. Comparable to Blogworks in offering mix and India-focused enterprise client base.
- WATConsult: WATConsult is one of India's largest independent digital and social media agencies offering content, social, and influencer marketing to enterprise brands. Direct comparable to Blogworks in service mix, target clients (automotive, fashion, FMCG), and storytelling-led campaign approach.
- Gozoop: Gozoop is a Mumbai-based integrated digital agency specializing in social media marketing, content, and digital PR for enterprise brands. Comparable to Blogworks in storytelling, social-first, and content-led campaign execution for enterprise clients.
- Resultrix: Resultrix is a digital marketing agency operating in India and globally, offering SEO, paid media, content, and social marketing to enterprise clients. Comparable to Blogworks in full-service digital agency model and India enterprise customer base.
Emerging players
- Schbang: Schbang is a Mumbai-based creative, content, and technology agency serving enterprise and direct-to-consumer brands across India. Comparable to Blogworks as a Mumbai-anchored, content-creative agency with similar storytelling and integrated campaign orientation.
- DViO Digital: DViO Digital is an India-focused integrated digital marketing agency providing content, media, and programmatic services to enterprise brands. Comparable to Blogworks in offering mix and Indian enterprise focus, with broader media execution capabilities.
Broad incumbents
- iProspect India: iProspect is Dentsu's global digital performance and media agency with a substantial India presence serving large enterprise advertisers. Operates in an adjacent digital marketing category with overlapping enterprise client targets versus Blogworks.
- Interactive Avenues: Interactive Avenues is IPG Mediabrands' Indian digital arm offering full-service digital media, creative, and content solutions to large enterprise advertisers. Larger incumbent with overlapping digital marketing capabilities competing for the same enterprise budgets as Blogworks.
- Mindshare India: Mindshare is WPP's global media planning and buying network with a significant India operation serving marquee advertisers. A large incumbent competing for the same enterprise media and content budgets that Blogworks targets.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks6 records
Key highlights6 records
Customer concentration
blogworks social profiles
Digital presenceblogworks financial estimates
Financial estimateRevenue estimate
Valuation estimate
blogworks leadership team
Management profileNumber of profiles
Profiles1 record
blogworks funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
blogworks M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about blogworks
What does blogworks do?
Blogworks is a digital agency that sells integrated digital marketing services to enterprise brands, including web design and development, mobile solutions, social media marketing, content marketing (including video storytelling), and digital strategy/consulting. Services are delivered as customized project engagements focused on authentic brand storytelling and measurable campaign outcomes for global clients.
Is blogworks a public or private company?
blogworks is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was blogworks founded?
blogworks was founded in 2006. It employs 1 to 10 people.
Where is blogworks based?
blogworks is headquartered in New Delhi, India, in the Asia region.
How does blogworks make money?
One revenue line is on record: digital Agency Services.
Who are blogworks's main competitors?
Direct peers on record are BC Web Wise, Social Beat, WATConsult, Gozoop and Resultrix. Emerging players are Schbang and DViO Digital. Broad incumbents are iProspect India, Interactive Avenues and Mindshare India.
Does blogworks have an API?
No public API is recorded for blogworks.
What industry is blogworks in?
blogworks's product category is Digital Marketing Agency Services. Its primary akta.pro industry code is MPACAIAB, Blogging & Website Publishing Platforms. Its NAICS code is 5418 and its SIC code is 7311.