Dermabella

What Dermabella does

DermaBella Skin Studio is a single-location, owner-operated skincare and body treatment studio located at 2115 Broadway Street, Studio 19, Redwood City, California. Founded in 2002 by professional esthetician Nicole Ortega, the business provides personalized spa services including facials (customized, oxygen, purifying, vitamin C, organic, gentlemen's, teen, and back), waxing, and corrective treatments using advanced technologies such as Intraceuticals Hyperbaric Oxygen infusions, Luminox and Radiancy LED Light Therapy, Diamond Tome Micro-Dermabrasion, and glycolic, lactic, and salicylic acid peels. The studio operates by appointment only Tuesday through Saturday, with no walk-ins, and requires a credit card or gift certificate to guarantee bookings.

The studio's technology stack consists of branded third-party treatment devices (Intraceuticals, Luminox, Radiancy, Diamond Tome) deployed as in-person service tools rather than as proprietary or differentiated technology developed by Dermabella itself. There is no digital product surface, no app, and no online booking platform disclosed; all scheduling is handled by phone or email.

The business model is direct-to-consumer retail services, with revenue generated from one-off service charges and gift certificate sales. Pricing is not publicly disclosed and customers must contact the studio for quotes. Marketing is limited to organic Instagram and Facebook presence, with customer acquisition relying primarily on the studio's 20+ year local reputation. The studio is self-funded and bootstrapped, with no external investment, parent company, or documented funding events.

Name

Dermabella

Legal name

DermaBella Skin Studio

Website

https://dermabella.com

Company type

Private

Founded year

2002

Operating status

Operating

Headcount range

11–50 employees

Short description

DermaBella Skin Studio is an owner-operated, single-location skincare spa in Redwood City, California, founded in 2002, offering facials, waxing, and corrective treatments to individual consumers by appointment only.

Ownership category

akta.pro rank

Product category

Skincare and Spa Services

NAICS

Beauty Salons (812112), Hair, Nail, and Skin Care Services (81211)

SIC

Services-Health Services (8000)

akta.pro primary industry

Professional Skincare & Facial Treatments (CRABALAF)

akta.pro secondary industries

Skincare Devices (Cleansing Brushes, Microcurrent, LED, Dermaplaning) (CRABAKAI), Body Scrubs & Exfoliation Treatments (HSALAFAE)

Keywords

• Skincare services
• Facial treatments
• Corrective skincare
• Hair removal services
• Spa treatments

Headquarters

HQ city

Redwood City

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Technology or R&D, Others

Revenue model

1. Skincare and Spa Services: Dermabella generates revenue through providing personalized skincare and body treatments including facials, corrective treatments, and waxing services. Services are priced individually and appointments are confirmed with credit card or gift certificate at booking.
2. Gift Certificates: The studio sells spa gift certificates available for any service or dollar amount, providing an additional revenue stream and gifting option for clients.

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels2 records

Core offering

DermaBella Skin Studio is a single-location, appointment-only spa in Redwood City, California, offering personalized skincare and body treatments to individual consumers. Its menu spans customized facials, waxing services, and corrective skin treatments (including Intraceuticals oxygen infusions, LED light therapy, micro-dermabrasion, and chemical peels) performed in person by a professional esthetician using advanced third-party devices and product lines.

Product overview

DermaBella Skin Studio is a single-location spa offering a unified menu of skin care services. The core offerings span three service categories: Facials (customized and specialized treatments for various skin types and demographics), Waxing (hair removal services), and Corrective Treatments (advanced skin correction using Intraceuticals infusion, LED light therapy, micro-dermabrasion, and chemical peels). The corrective treatments include multiple specialized sub-treatments such as Luminox LED Light Therapy and Radiancy MicroPhototherapy that can be added to enhance facial services. The studio operates as a service-based business without a digital platform or modular product architecture.

Differentiator

Problem solved

Functional benefit

Products and services

• Facials Customized facial treatments covering variants such as oxygen, purifying, vitamin C, organic, gentlemen's, teen, and back facials, designed to address different skin types and demographic-specific concerns for individual clients.
• Waxing Comprehensive hair removal services including eyebrow design and maintenance, facial hair, underarms, arms, bikini area, legs, back, and chest waxing for individual consumers.
• Corrective Treatments Advanced skin correction services including Intraceuticals infusion treatments, micro-dermabrasion, exfoliation peels, and LED light therapies aimed at anti-aging, brightening, and skin rejuvenation for individual clients.

Quantifiable outcome

• Six weekly treatments followed by monthly maintenance recommended for optimal skin results
• +1 more outcomes

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators1 record

Recent moves3 records

Expansion highlights4 records

Broad incumbents

• Woodhouse Spa: Woodhouse operates upscale day spas combining skincare, body treatments, and wellness services. It competes with Dermabella for the same affluent local skincare consumer and offers a comparable corrective facial menu in a multi-treatment setting.
• Hand & Stone Massage and Facial Spa: Hand & Stone is a national massage-and-facial spa franchise offering facials, peels, and corrective skincare. It is a broader incumbent competing with Dermabella for the same local skincare-services consumer with a multi-location, membership-supported model.
• European Wax Center: European Wax Center is a national franchise specializing in waxing services with a far larger footprint. It overlaps with Dermabella's waxing menu and competes for the same body-hair-removal consumer, though its scale and franchise model differ.
• Massage Heights: Massage Heights is a multi-location wellness franchise offering facials, skin treatments, and massage services with a membership model. It overlaps with Dermabella in service categories and targets a comparable local-services consumer.

Direct peers

• Silver Mirror Facial Bar: Silver Mirror runs facial-bar studios offering signature facials, peels, and corrective treatments with transparent pricing and online booking. It overlaps directly with Dermabella in service mix (facials, peels, LED-style enhancements) and target consumer.
• Glowbar: Glowbar is a membership-style facial studio offering 30-minute express facials with online booking and standardized pricing. It competes for the same 'professional facial on a routine basis' consumer that Dermabella's six-week treatment series targets.
• Skin Laundry: Skin Laundry delivers express, technology-forward facial treatments (including infusion/LED-style modalities) in a studio setting. The technology stack, treatment cadence, and consumer-facing skincare services are closely comparable to Dermabella's corrective offering.
• Heyday: Heyday operates appointment-based facial studios with a similar service-led, DTC model and a comparable menu of customized facials, peels, and add-on technologies. It is the most direct scaled analog to Dermabella's studio concept, though operating across multiple US markets.
• Rescue Spa: Rescue Spa operates high-end skincare and body treatment studios with advanced technologies and curated product lines, mirroring Dermabella's positioning as an award-winning, technology-led skin studio serving a premium local clientele.

Emerging players

• Face Foundrie: Face Foundrie is an emerging facial-only studio concept offering express facials and skincare add-ons. It targets the same 'efficient, professional facial' consumer that Dermabella's corrective treatment series serves, though at a younger, digitally native positioning.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/DermaBellaDaySpa
• Instagraminstagram.com/dermabella_skinstudio
• Xx.com/dermabella

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Dermabella