Country Fest
Country Fest (Hoofbeat Festival) is a private annual three-day country music festival held in Cadott, Wisconsin, serving regional upper Midwest country music fans with ticket sales, VIP packages, and on-site camping since 1987.
- Company typePrivate
- Founded1987
- HeadquartersCadott, United States
- Headcount1–10
- GTM typeB2C
- OfferingServices
What Country Fest does
Country Fest, legally operated as Hoofbeat Festival, is a private event-driven entertainment business based in Cadott, Wisconsin, that produces an annual three-day country music festival. Founded in 1987, the company is marking its 40th consecutive year of operations under the '40 Years Wild' branding for its upcoming 2027 edition on June 24-26, 2027. It operates under the parent company Chippewa Valley Music Festivals (CVMF), which also runs sister events Rock Fest, Force Fields Festival, and Fest Valley Events, creating a family-of-festivals ecosystem anchored at the Cadott venue. The event serves country music enthusiasts in the upper Midwest seeking a multi-day live concert experience combined with on-site camping.
Country Fest firmographics
Firmographics- Name
- Country Fest
- Legal name
- Hoofbeat Festival
- Website
- https://countryfest.com
- Company type
- Private
- Founded year
- 1987
- Operating status
- Operating
- Headcount range
- 1–10 employees
- Short description
- Country Fest (Hoofbeat Festival) is a private annual three-day country music festival held in Cadott, Wisconsin, serving regional upper Midwest country music fans with ticket sales, VIP packages, and on-site camping since 1987.
- Ownership category
- akta.pro rank
Country Fest industry classification
Industry- Product category
- Live Music Festival
- NAICS
- Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310), Promoters of Performing Arts, Sports, and Similar Events (7113)
- SIC
- Services-Amusement & Recreation Services (7900)
- akta.pro primary industry
- Festival & Event Producers/Organizers (MPAIAFAC)
- akta.pro secondary industries
- Concerts & Music Festivals (THAJAFAA), Music Festival Organizers & Promoters (MPAGAAAB)
Keywords
Where Country Fest is headquartered
LocationHeadquarters
- HQ city
- Cadott
- HQ country
- United States
- HQ region
- North America
Offices1 record
Markets served
Country Fest business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Operations, Personnel, Marketing or Sales, Supply Chain, Others
Revenue model
- Festival Ticket Sales: Primary revenue stream from ticket sales for the annual three-day country music festival held in Cadott, WI. Offers include general admission lawn tickets, VIP experiences, and camping passes.
- VIP Experience Packages: Premium ticket tier offering enhanced festival access and exclusive amenities for VIP attendees.
- Camping Passes: On-site camping accommodation fees for festival attendees wishing to stay at the venue.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| One time/ perpetual license | Pay-as-you-go | General Admission Lawn Tickets |
| One time/ perpetual license | Pay-as-you-go | VIP Experience |
Go-to-market motion1 record
Distribution channels1 record
Marketing channels7 records
Country Fest product offering
Product offeringCore offering
Country Fest (operating as Hoofbeat Festival) is an annual three-day country music festival held in Cadott, Wisconsin. It sells general admission lawn tickets, VIP experience packages, and on-site camping passes through the Etix ticketing platform, with ADA-accessible facilities, shuttle and hotel partnerships, and an associated email newsletter for lineup announcements.
Product overview
Country Fest (operated as Hoofbeat Festival) is a single annual music festival event, not a software product platform. The offering consists of the core festival event experience, supported by add-on modules including VIP Experience packages, on-site camping facilities, and standard/general admission ticketing through the Etix platform. The festival is promoted through multiple social media channels including Facebook, Instagram, TikTok, Snapchat, X (Twitter), YouTube, and Spotify.
Differentiator
Problem solved
Functional benefit
Products and services
- Country Fest (Hoofbeat Festival) Annual three-day country music festival held in Cadott, WI, featuring live national country music artist performances, on-site camping, ADA-accessible facilities, and shuttle/hotel transportation options for individual country music fans and festival attendees.
- VIP Experience Premium ticketing package offering enhanced festival access and exclusive amenities beyond general admission, with on-sale dates announced via email signup and tickets sold through Etix.
- Camping On-site camping accommodation passes for festival attendees wishing to stay at the Cadott, WI festival venue during the event.
Companies that use Country Fest
Customer profileSegments1 record
Ideal customer profiles1 record
Country Fest technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Country Fest partnerships and signals
Strategic signalPartnerships
Four partnerships are on record, tiered core and minor.
- Chippewa Valley Music Festivals (CVMF)coreParent organization operating Hoofbeat Festival. The festival is described as 'An experience by' CVMF, indicating it is operated by this parent company. CVMF also operates related music festivals including Force Fields Festival, Rock Fest, and Fest Valley Events.
- Force Fields FestivalminorRelated festival under the CVMF family, cross-promoted on the Hoofbeat website under 'More' links.
- Rock FestminorRelated rock music festival under CVMF family, cross-promoted as part of the festival group.
- Fest Valley EventsminorRelated event brand in the Fest Valley Events group, cross-promoted on the Hoofbeat website.
Scale indicators3 records
Recent moves4 records
Expansion highlights3 records
Country Fest competitors and assessment
Company assessmentDirect peers
- Willamette Country Music Festival: Willamette Country Music Festival is a multi-day country music and camping festival held in Brownsville, Oregon. Comparable format, audience, and seasonality to Country Fest, serving a U.S. regional country music fanbase.
- Watershed Music Festival: Watershed is an annual multi-day country music festival held in George, Washington (Pacific Northwest). Comparable three-day camping country festival format serving a regional draw with shared programming and ticketing economics.
- Country Thunder Music Festivals: Country Thunder operates multi-day country music festivals in multiple U.S. and Canadian markets (Arizona, Wisconsin, Alberta, Saskatchewan). Directly comparable multi-day camping country music festival format serving regional audiences with shared sponsor and touring artist economics.
- Faster Horses Country Music Festival: Faster Horses is a multi-day country music and camping festival held annually in Brooklyn, Michigan (Midwest). Comparable format, target audience, and seasonality to Country Fest, with similar upper-Midwest regional positioning.
- Rock Fest (Cadott, WI): Rock Fest is a sister festival under the same Chippewa Valley Music Festivals parent as Country Fest, held at the same Cadott, WI venue. Operates the same business model, production infrastructure, and venue, but with rock instead of country programming.
- Country Stampede (Tailgate N' Tallboys): Country Stampede is a multi-day country music and camping festival held in Topeka, Kansas. Closely comparable business model (country lineup, camping, VIP tiers) and Upper-Midwest-adjacent regional draw competing for the same audience segment.
- Force Fields Festival: Force Fields is a sibling music festival also operated under the Chippewa Valley Music Festivals parent at the same Cadott venue. Operates with shared infrastructure, staff, and ticketing distribution as Country Fest.
Others
- Etix: Etix is the ticketing platform that Country Fest uses for primary ticket and camping pass distribution (etix.com/ticket/v/38388/hoofbeat). Adjacent enabling ecosystem participant rather than a competitor, but a key distribution and revenue-collection partner.
Broad incumbents
- Live Nation Entertainment: Live Nation is the largest live event and festival promoter globally, operating and producing country festivals and tours as part of a broad concert and ticketing portfolio. Comparable as an industry participant but at vastly greater scale, with broader artist relationships and national reach than Country Fest.
Regional players
- Boots and Hearts Music Festival: Boots and Hearts is Canada's largest camping country music festival held in Oro-Medonte, Ontario. Operates the same multi-day country camping festival model as Country Fest but serves Canadian regional audiences rather than competing directly in the U.S. upper Midwest.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat3 records
Key risks4 records
Key highlights6 records
Customer concentration
Country Fest social profiles
Digital presenceCountry Fest financial estimates
Financial estimateRevenue estimate
Valuation estimate
Country Fest leadership team
Management profileNumber of profiles
Country Fest funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Country Fest M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Country Fest
What does Country Fest do?
Country Fest (operating as Hoofbeat Festival) is an annual three-day country music festival held in Cadott, Wisconsin. It sells general admission lawn tickets, VIP experience packages, and on-site camping passes through the Etix ticketing platform, with ADA-accessible facilities, shuttle and hotel partnerships, and an associated email newsletter for lineup announcements.
Is Country Fest a public or private company?
Country Fest is a private company. It is classified as unknown and is currently operating.
When was Country Fest founded?
Country Fest was founded in 1987. It employs 1 to 10 people.
Where is Country Fest based?
Country Fest is headquartered in Cadott, United States, in the North America region.
How does Country Fest make money?
Three revenue lines are on record. Festival Ticket Sales are the primary driver. The others are VIP Experience Packages and camping Passes.
Who are Country Fest's main competitors?
Direct peers on record are Willamette Country Music Festival, Watershed Music Festival, Country Thunder Music Festivals, Faster Horses Country Music Festival, Rock Fest (Cadott, WI), Country Stampede (Tailgate N' Tallboys) and Force Fields Festival. Etix is listed as an others. Live Nation Entertainment is listed as a broad incumbent. Boots and Hearts Music Festival is listed as a regional player.
Does Country Fest have an API?
No public API is recorded for Country Fest.
What industry is Country Fest in?
Country Fest's product category is Live Music Festival. Its primary akta.pro industry code is MPAIAFAC, Festival & Event Producers/Organizers, with a secondary code of THAJAFAA, Concerts & Music Festivals. Its NAICS code is 711310 and its SIC code is 7900.