Boots & Hearts Music Festival

What Boots & Hearts Music Festival does

Boots and Hearts Music Festival is Canada's largest camping and country music festival, operated by Republic Live through the legal entity Boots and Hearts Festival LP, an Ontario limited partnership. The festival's primary event is held annually at Burl's Creek Event Grounds in Oro-Medonte, Ontario (2026 dates: August 7-9), with a secondary expansion event — Boots and Hearts West — launched at Fan Park @ Ice District in Edmonton, Alberta (August 28-29, 2026). Geographic operations are restricted to Canada, excluding Quebec. The company serves Canadian country music enthusiasts through a multi-day, multi-stage festival offering General Admission and VIP tiers, on-site camping (tent, RV, and accessible), parking, shuttle transportation, hotel packages, and ancillary services including meet-and-greets, an Emerging Artist Showcase competition, and a volunteer program. Serviceable geography is restricted to Canada outside Quebec.

The core product stack centers on ticketed event access sold exclusively through Ticketmaster as the official authorized platform, with festival operations supported by an RFID-enabled wristband system administered by Front Gate Tickets for secure entry and cashless transactions. A proprietary mobile application on iOS and Android provides wristband registration, schedule updates, and push notifications. Payment plan options are available at checkout via Klarna and PayPal. Additional revenue streams include camping pass sales (per-site pricing for tent and RV), parking passes, sponsorship from major beverage, energy, media, and tourism brands (SiriusXM, Coors Original, Monster Energy, Circle K, Days Inn, Ontario Tourism, CIBC), vendor fees, and a volunteer program with a $207 deposit structure.

The business model is event-driven and direct-to-consumer, monetizing through one-time ticket purchases, sponsorship advertising, and ancillary transaction fees. Customer acquisition relies on a multi-channel marketing strategy centered on owned social media (Instagram, Facebook, TikTok, Twitter/X), email marketing via Laylo, partner co-marketing with sponsors, and earned media through PR agency Red Umbrella P.R. Primary customer segments are country music enthusiasts and VIP experience seekers, with secondary segments including volunteer staff and Western Canadian residents served by the Edmonton expansion. Hotel + ticket bundles are distributed through Jampack, and shuttle passes through bus.com.

Name

Boots & Hearts Music Festival

Legal name

Boots and Hearts Festival LP

Website

https://bootsandhearts.com

Company type

Private

Founded year

2012

Operating status

Operating

Headcount range

11–50 employees

Short description

Boots and Hearts is Canada's largest camping and country music festival, operated by Republic Live. It runs an annual multi-day event at Burl's Creek in Ontario and a Western expansion in Edmonton, selling tickets, camping, parking, VIP experiences, and sponsorships to country music fans across Canada (excluding Quebec).

Ownership category

akta.pro rank

Product category

Live Music Festival and Outdoor Entertainment

NAICS

Promoters of Performing Arts, Sports, and Similar Events with Facilities (711310)

SIC

Services-Amusement & Recreation Services (7900)

akta.pro primary industry

Music Festival Organizers & Promoters (MPAGAAAB)

akta.pro secondary industry

Event Operations & Venue Services (Box Office, FOH/BOH, Concessions) (MPAIAFAL)

Keywords

• Country music festival
• Live music events
• Music festival camping
• Festival ticketing
• Outdoor entertainment events

Headquarters

HQ city

Barrie

HQ country

Canada

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Operations, Personnel, Marketing or Sales, Others, Technology or R&D, Infrastructure

Revenue model

1. Ticket Sales: Primary revenue stream from admission tickets sold through Ticketmaster. Multiple tiers including General Admission and VIP with pricing starting at $53 down with payment plan options.
2. Camping Passes: Revenue from tent camping, RV camping with hydro hookups, and reserved camping options. Sold per site, not per person, with vehicle parking included.
3. Parking Passes: Weekend and single-day parking passes with in-and-out privileges for festival attendees. Accessible parking available for patrons with valid accessibility documentation.
4. Sponsorship Revenue: Partnerships with beverage brands (Coors Original, Monster Energy, Aperol, Happy Dad), Circle K, SiriusXM, Jack Links, Ontario tourism, and Days Inn generate sponsorship and marketing revenue.
5. Vendor Fees: Food and merchandise vendors pay fees to operate on festival grounds. Festival is cashless requiring vendors to provide their own POS systems.
6. Volunteer Deposit Processing: Volunteers pay a $207 refundable deposit ($200 + $7 processing fee) to secure commitment. Non-refundable $7 administrative fee retained upon successful completion.

Pricing tiers

Go-to-market motion2 records

Distribution channels6 records

Marketing channels12 records

Core offering

Boots and Hearts Music Festival produces and operates an annual multi-day country music and camping festival at Burl's Creek Event Grounds in Oro-Medonte, Ontario, with a Western Canada expansion in Edmonton, Alberta. The core offering consists of ticketed General Admission and VIP entry to live music performances across multiple stages, complemented by on-site tent and RV camping, parking, shuttle transportation, and hotel packages.

Product overview

Boots and Hearts Music Festival is Canada's largest camping and music festival held annually at Burl's Creek Event Grounds in Oro-Medonte, Ontario. The offering consists of a unified festival experience built around General Admission and VIP admission tiers providing access to multiple stages and artist performances. The product portfolio spans ticketed entry (single-day and weekend passes), on-site camping accommodations (tent, RV, and accessible options), parking solutions, shuttle transportation, and hotel partnerships through Days Inn. The festival also operates a dedicated mobile app with RFID wristband technology for seamless entry management. Additional offerings include the Emerging Artist Showcase competition, Meet & Greets with performing artists, a volunteer program, and on-site rental services. Boots and Hearts West extends the brand to Edmonton, Alberta as a separate regional event.

Differentiator

Problem solved

Functional benefit

Brands

• Daisy Duke's Deck: VIP+ table experience offering VIP admission for 4, private table + bar access at the main festival.
• Emerging Artist Showcase

Products and services

• General Admission (GA) Pass Standard festival entry pass permitting access to the main entertainment area for the duration of the ticket purchased (single day or weekend), including entry to all stages and general viewing areas.
• VIP Pass Premium festival experience with expedited entrance, exclusive viewing decks and suites, private washrooms, curated food options, shaded exclusive bars, Daisy Duke's Deck private table and bar access for 4, and dedicated VIP viewing at Front Porch Stage.
• Tent Camping Pass On-site tent camping at Burl's Creek Event Grounds. Standard sites approximately 20'x20', XL sites approximately 25'x25'. Includes space for one vehicle and a maximum of 6 people per site.
• RV Camping Pass RV campsite at Burl's Creek approximately 20'x50' with a maximum of 8 people. Hydro sites available with 50AMP and 30AMP service options. Includes space for one steering wheel.
• Reserved Camping Pre-selected campsite options allowing customers to guarantee a spot next to friends, available for both tent and RV camping with advance purchase.
• Weekend Parking Pass On-site weekend parking with in-and-out privileges for the full festival duration, with one vehicle included with campsite purchase.
• Shuttle Service Festival shuttle service looping from GTA, Barrie, and Orillia to festival grounds and back daily, with shuttle stops at Barrie South GO Station and Allandale Waterfront GO Station.
• Days Inn Hotel Packages Hotel and ticket package bundles through Jampack combining 2-4 night local hotel stays with VIP or GA single-day and weekend tickets, with flexible payment plans available.
• Boots and Hearts West 2-day country music festival held at Fan Park @ Ice District in Edmonton, Alberta on August 28-29, 2026, featuring artists including Russell Dickerson, Shaboozey, Max McNown, and Midland, with hotel and ticket packages available through Jampack.
• Boots and Hearts Mobile App Official mobile application available on Apple App Store and Google Play providing year-round festival updates, schedule information, wristband registration, and push notifications from festival staff.
• Emerging Artist Showcase Annual competition presented by CIBC offering emerging country music artists the chance to win a $10,000 cash prize, single release with Universal Music Canada, performance at the following year's Boots and Hearts festival, artist strategy sessions with RLive Management, and a Gibson J-45 Special Guitar with VIP Gibson Garage tour.
• Meet & Greet Experiences VIP experiences allowing festival attendees to meet select performing artists including Andrew Hyatt, Daughtry, High Valley, Koe Wetzel, Meghan Patrick, Noeline Hofmann, Owen Riegling, Sam Hunt, and The Band Perry.
• Volunteer Program Festival volunteer program requiring minimum 15 hours of commitment over the festival weekend in roles such as info tent, lost and found, water stations, accessibility assistance, gate scanning, and carnival support. Volunteers receive wristband, campsite, parking, and shower access; 20+ hours adds meet and greet draws and a Boots and Hearts gift bag.
• On-Site Rentals On-site rental services including phone chargers, lockers, and camping gear through partner Camp Rentique, and RV rentals through partner RVezy.

Quantifiable outcome

• Kids 12 and under attend free with purchased adult pass
• +4 more outcomes

Named customers1 record

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Feature2 records

Partnerships

27 partnerships are on record, tiered major and minor.

• SiriusXMmajorGTM or Marketing PartnerAudio entertainment partner providing satellite radio coverage and marketing support for Boots and Hearts festival. Cross-promotional opportunities through SiriusXM country music channels and programming.
• Coors OriginalmajorGTM or Marketing PartnerBeverage alcohol sponsor providing beer products and marketing support for the festival. Brand presence at festival grounds with promotional activities.
• Monster EnergymajorGTM or Marketing PartnerEnergy drink sponsor providing beverage products and marketing support. Cross-promotional activities and brand activation at festival grounds.
• Happy DadminorGTM or Marketing PartnerHard seltzer brand sponsor providing beverage options for festival attendees with marketing presence at event.
• Circle KmajorGTM or Marketing PartnerConvenience store chain sponsor with cross-promotional marketing, ticket sales support, and brand presence. Provides convenient pre-festival touchpoints for ticket purchases and merchandise.
• ShoutminorGTM or Marketing PartnerMarketing partner providing promotional support and brand activation services for festival communications and attendee engagement.
• Days InnmajorGTM or Marketing PartnerOfficial hotel partner for both main Boots and Hearts festival and Boots and Hearts West expansion. Provides exclusive hotel partnerships with booking links and coordinated marketing. Offers accommodation packages for festival attendees.
• Jack LinksminorGTM or Marketing PartnerSnack food sponsor providing jerky and meat snack products for sale at festival grounds with promotional presence.
• AperolminorGTM or Marketing PartnerAperitif liqueur brand sponsor providing spritz beverages and marketing support. Brand activation at festival bars with promotional activities.
• Ontario TourismmajorGTM or Marketing PartnerProvincial tourism partner promoting the festival as a destination event for Ontario tourism. Marketing support through Ontario tourism channels and regional promotion.
• Fan Park @ Ice DistrictmajorStrategic or Co-development PartnerVenue partner for Boots and Hearts West expansion in Edmonton, Alberta. Indoor/outdoor festival space with multiple stages at the Ice District entertainment complex. Co-branded event promotion and operational coordination.
• OEGminorStrategic or Co-development PartnerPartner organization for Boots and Hearts West event operations in Edmonton. Contributing to event logistics and venue coordination.
• Front Gate TicketsmajorTechnology or IntegrationThird-party ticketing technology provider administering festival tickets, wristband registration, and order fulfillment. Provides RFID wristband technology integration for festival entry systems.
• TicketmastermajorChannel Partner/ Reseller/ DistributorOfficial and exclusive authorized ticketing platform for all Boots and Hearts festival tickets. Manages ticket sales, wristband delivery, will-call services, and order management. Only valid tickets purchased through Ticketmaster are honored.
• GO TransitminorChannel Partner/ Reseller/ DistributorPublic transit partner providing GO Transit service to Allandale Waterfront and Barrie South GO Stations with connecting shuttle service to festival grounds.
• bus.commajorChannel Partner/ Reseller/ DistributorOfficial shuttle partner providing daily shuttle service from GTA, Barrie, and Orillia to festival grounds and back. Manages shuttle pass sales and scheduling.
• Burl's Creek Event GroundsmajorStrategic or Co-development PartnerHost venue for the main Boots and Hearts Music Festival located in Oro-Medonte, Ontario. Long-term festival venue partnership with capacity for camping, parking, and multi-stage entertainment.
• CIBCmajorGTM or Marketing PartnerPresenting sponsor of the Emerging Artist Showcase competition. Provides prize funding and brand association with emerging artist development program.
• Universal Music CanadamajorStrategic or Co-development PartnerMajor music label partner providing winning artist with single release opportunity through Emerging Artist Showcase. Industry partnership for artist development and career advancement.
• RLive ManagementmajorStrategic or Co-development PartnerRepublic Live's artist management division providing winning emerging artist with strategy sessions and industry mentorship through the Emerging Artist Showcase.
• GibsonminorGTM or Marketing PartnerGuitar manufacturer providing J-45 Special Guitar prize and VIP garage tour for Emerging Artist Showcase winner. Brand partnership for musician-focused festival.
• STRUT VIPminorGTM or Marketing PartnerArtist development platform providing complimentary one-year membership to all seven Emerging Artist Showcase runner-up artists for industry resources and career support.
• Camp RentiqueminorGTM or Marketing PartnerCamping gear rental partner offering pre-order camping packages for festival attendees with delivery to festival grounds. 30% discount offered until April 30.
• RVezyminorGTM or Marketing PartnerOfficial RV rental partner for festival camping. Provides RV rental options with delivery and setup at festival campsite for attendees without owned RVs.
• SWFT ChargeminorGTM or Marketing PartnerOn-site phone charger rental partner pre-ordering portable chargers for festival attendees who need device charging during the event.
• Access ForwardminorOthersAccessibility training provider delivering AODA customer service standard training to all Boots and Hearts staff and volunteers through their accessforward.ca platform.
• Red Umbrella P.R.majorImplementation/ SI/ Consulting PartnerOfficial PR agency of record handling media accreditation, press inquiries, and earned media strategy for the festival. Reviews all media accreditation applications.

Scale indicators3 records

Recent moves6 records

Expansion highlights6 records

Broad incumbents

• Live Nation Entertainment: Largest global live entertainment company and owner of Ticketmaster. Relevant as the parent of Ticketmaster (Boots and Hearts' exclusive ticketing platform) and operator of dozens of competing festivals worldwide; comparable in festival operations and sponsorship sales, though vastly larger scale.
• Bonnaroo Music & Arts Festival: Major US multi-day camping music festival with broad genre programming. Comparable in operational scale, multi-stage outdoor camping format, and tiered ticket/VIP offerings, though broader genre mix and longer operational history.

Direct peers

• Country Stampede: Multi-day country music and camping festival in Topeka, Kansas. Directly comparable in country-only positioning, on-site camping, headline-driven lineup, and large outdoor venue operations.
• Cavendish Beach Music Festival: Canadian country and contemporary music festival held annually in PEI. Comparable as a multi-day Canadian camping/music festival with similar tiered ticketing, VIP offerings, and demographic targeting.
• Country Thunder Music Festivals: Multi-day country music camping festival operating in both Canada and the US. Directly comparable in genre focus, camping-centric format, sponsor portfolio structure, and multi-stage production to Boots and Hearts.
• Stagecoach Festival: Largest country music festival in the United States, held annually in Indio, California. Directly comparable in pure country music identity, multi-day camping format, premium VIP tiers, and large-scale sponsor portfolio.
• Watershed Festival: Annual country music camping festival in George, Washington. Comparable multi-day camping format, country genre focus, and tiered ticket/VIP model to Boots and Hearts.

Regional players

• Festival d'été de Québec: One of Canada's largest music festivals, held in Quebec City. Comparable as a major Canadian multi-day music festival with broad genre programming and significant sponsor relationships, though multi-genre and Quebec-based (geography Boots and Hearts explicitly excludes).
• Osheaga Music and Arts Festival: Major Canadian multi-genre festival held annually in Montreal. Comparable as a large-scale Canadian destination music festival, though multi-genre rather than country-specific; relevant benchmark for Canadian festival scale and sponsorship economics.

Others

• Republic Live (parent): Parent operator of Boots and Hearts Festival LP and other live entertainment properties in Canada. Comparable as the corporate parent entity producing the festival; provides context on parent-level strategy and portfolio of Canadian live events.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat5 records

Key risks5 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/bootsandheartswest
• Xx.com/bootsandhearts
• Facebookfacebook.com/BootsandHearts
• LinkedInlinkedin.com/company/boots-and-hearts-festival

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Boots & Hearts Music Festival