Sí Señor
Sí Señor is a privately held Brazilian Tex-Mex restaurant chain operating 11 self-managed dine-in units across São Paulo state and Belo Horizonte, offering rodízio, lunch buffet, and à la carte formats with iFood delivery and gift vouchers.
- Company typePrivate
- Founded2007
- HeadquartersPinheiros, Brazil
- Headcount501–1,000
- GTM typeB2C
- OfferingServices
What Sí Señor does
Sí Señor (legal name: Sí Señor; trade names "Sí Señor!" and "Sí Señor Tex-Mex") is a privately held Brazilian Tex-Mex restaurant chain founded in 2007 and headquartered in Pinheiros, São Paulo. The company operates an 11-unit self-managed footprint spanning the state of São Paulo — including Moema, Morumbi, Jardins, Shopping Eldorado, Tatuapé, Santana, ParkShopping São Caetano, Shopping Tamboré, Jardim Paulista/Alameda Santos, and Campinas — plus one unit in Belo Horizonte (Boulevard Shopping BH). It employs between 501 and 1,000 people and self-positions as the largest own-managed Tex-Mex chain in Brazil and one of the largest players in the Brazilian casual-dining segment.
The revenue stack is anchored on dine-in restaurant sales across multiple day-parts and formats: à la carte signature dishes (Fajitas at R$168–R$188; TEX Menu American-inspired items), the Rodízio 2.0 all-you-can-eat experience, a 40-plus-item Buffet de Almoço at Shopping Eldorado (R$96 weekday / R$116 weekend/holiday), an executivo three-course weekday lunch, and unlimited Open Bar/Drinks packages with a 2h30 cap. Secondary streams include gift vouchers and the Double Deal buy-one-get-one promotion, plus off-premise delivery through iFood with an exclusive delivery-only menu. Customer acquisition is primarily direct-to-consumer via walk-ins, the TagMe online reservation widget, and word-of-mouth, with iFood as the only third-party demand channel. The technology stack is fully composed of third-party integrations — Orbitaa for the online digital menu (app.orbitaa.com.br/menu/sisenor), TagMe for reservations, Tendency Brasil for the website, Gupy for recruiting, and WhatsApp for delivery support — with no proprietary mobile app or disclosed data/AI capabilities. Payments span major credit cards, multiple Brazilian meal-voucher schemes (Vale Refeição, Alelo, Sodexo, Ticket), and PIX.
Sí Señor firmographics
Firmographics- Name
- Sí Señor
- Legal name
- Sí Señor
- Website
- https://sisenor.com.br
- Company type
- Private
- Founded year
- 2007
- Operating status
- Operating
- Headcount range
- 501–1,000 employees
- Short description
- Sí Señor is a privately held Brazilian Tex-Mex restaurant chain operating 11 self-managed dine-in units across São Paulo state and Belo Horizonte, offering rodízio, lunch buffet, and à la carte formats with iFood delivery and gift vouchers.
- Ownership category
- akta.pro rank
Sí Señor industry classification
Industry- Product category
- Casual Dining Restaurants
- NAICS
- Limited-Service Restaurants (722513), Full-Service Restaurants (722511), Cafeterias, Grill Buffets, and Buffets (722514)
- SIC
- Retail-Eating Places (5812), Retail-Eating & Drinking Places (5810)
- akta.pro primary industry
- Mexican & Tex-Mex Fast Casual (THAFABAC)
- akta.pro secondary industries
- Mexican/Latin QSR (Tacos, Burritos, Bowls) (THAFAAAE), All-Day Dining Restaurants (THAFACAJ)
Keywords
Where Sí Señor is headquartered
LocationHeadquarters
- HQ city
- Pinheiros
- HQ country
- Brazil
- HQ region
- Latin America
Offices11 records
Markets served
Sí Señor business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Personnel, Supply Chain, Operations, Marketing or Sales, Infrastructure
Revenue model
- Dine-in Restaurant Sales: Revenue from on-premises dining including à la carte orders, buffet lunch, rodízio (all-you-can-eat), and open bar packages
- Delivery Orders: Revenue from food delivery orders placed through iFood platform and direct delivery service
- Gift Cards and Vouchers: Sale of vouchers and gift cards (Double Deal promotion) where customers purchase a voucher that can be redeemed for a free dish on future visits
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Unit Pricing | Pay-as-you-go | Buffet de Almoço (Lunch Buffet) - Shopping Eldorado |
| Unit Pricing | Pay-as-you-go | Rodízio 2.0 (All-you-can-eat) |
| Unit Pricing | Pay-as-you-go | Buffet de Almoço - Units with buffet service |
| Unit Pricing | Pay-as-you-go | Kids Menu Items |
| Unit Pricing | Pay-as-you-go | Almoço de La Semana (Weekly Lunch Deal) |
| Transaction based/ take rate | Pay-as-you-go | Double Deal Promotion |
| Unit Pricing | Pay-as-you-go | Open Drinks (Open Bar) |
| Unit Pricing | Pay-as-you-go | Executive 3-Tiempos Lunch |
| Unit Pricing | Pay-as-you-go | Fajitas |
| Unit Pricing | Pay-as-you-go | TEX Menu Items |
Go-to-market motion1 record
Distribution channels3 records
Marketing channels4 records
Sí Señor product offering
Product offeringCore offering
Sí Señor operates a chain of physical Tex-Mex restaurants serving à la carte, rodízio (all-you-can-eat), and lunch buffet menus across 11 locations in Brazil. The chain delivers its dining experience on-premises at its restaurants, supplemented by delivery through iFood and gift voucher sales, with menu offerings spanning signature dishes such as Fajitas, Open Bar packages, and the TEX specialty menu.
Product overview
Sí Señor is a Brazilian Tex-Mex restaurant chain operating 14 units across São Paulo and Minas Gerais states. The company offers multiple dining formats: à la carte dining featuring signature dishes (Fajitas, TEX Menu specialties), all-you-can-eat options (Rodízio 2.0 and Buffet de Almoço), and promotional meal packages (Specials with Open Bar, Double Deal buy-one-get-one). Additional offerings include delivery via iFood, digital menu through Orbitaa, Open Bar/Drinks packages, Kids Menu, birthday promotions, and gift vouchers. Sí Señor positions itself as the largest Tex-Mex chain in Brazil with 18 years of operation.
Differentiator
Problem solved
Functional benefit
Products and services
- Rodízio 2.0 All-you-can-eat Tex-Mex dining experience featuring unlimited servings of signature dishes including chili con carne, nachos gratinados, fajitas, mini burgers, and churros with dulce de leche for individual diners.
- Buffet de Almoço Unlimited lunch buffet featuring over 40 Tex-Mex items including burritos, quesadillas, enchiladas, wraps, grilled meats, salads, chili, guacamole, appetizers, and desserts at select shopping units.
- Specials Menu House favorites including Nachos Supreme, Chili Con Carne, Street Tacos, Quesadilla Suprema, and Burger Bits, served with unlimited open bar.
- Fajitas Banquet served on a hot griddle over grilled tomatoes with 500g of chosen protein to assemble custom tacos. Includes rustic potatoes, tortillas, nachos, guacamole, frijoles, sour cream, and pico gallo.
- TEX Menu Specialty menu featuring American-style Tex-Mex dishes including Ranch Caesar Salad, Outlaw Texas Burger with BBQ sauce, Wild West Boneless wings, and Wildfire Apple Pie dessert.
- Executivo em 3 Tiempos Executive lunch menu served in three courses, valid Monday to Friday at select units including Campinas, Tamboré, São Bernardo, and Boulevard Shopping BH.
- Almoço de La Semana Weekly lunch promotion where any dish from R$49 includes one beverage and one dessert (churros with dulce de leche), with progressive rewards for dishes above R$98 and R$147.
- Menu Kids Children's menu for ages up to 12 featuring Mini Burgers, Chicken Rolls, and Kids Quesadilla, each served with rustic potatoes, creamy queso, and onion crisps. Includes pink lemonade and churros with dulce de leche.
- Open Bar / Open Drinks Unlimited drinks package including draft beer, caipirinhas, wines, classic cocktails, mojitos, and margaritas. Limited to 2h30 of consumption with prior reservation required.
- Delivery Food delivery service available through the iFood platform with exclusive dishes and promotions for customers ordering Sí Señor meals to consume off-premises.
- Double Deal Buy-one-get-one-free promotion where customers receive a voucher after purchasing a dish, redeemable for a complimentary equal or lesser-value dish on their next visit.
- Vouchers Gift vouchers available for purchase, including Double Deal vouchers redeemable for complimentary dishes, targeted at customers purchasing gifts for friends and family.
- Cardápio Digital Online digital menu accessible through the Orbitaa platform for browsing dishes and placing online orders at select units.
- Birthday Promotions (Aniversário) Monthly birthday promotions offering three options: complimentary OREO MADNESS dessert, two complimentary drinks with two purchased dishes, or kids meal package for birthday celebrant and guests up to 12 years.
- Kids Eat Free Children up to 12 years eat free from the Kids Menu during lunch hours (12h-15h) when each adult orders a main dish.
Quantifiable outcome
- Over 40 menu items available in buffet format
- +1 more outcomes
Companies that use Sí Señor
Customer profileSegments4 records
Ideal customer profiles3 records
Sí Señor technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration6 records
Feature2 records
Sí Señor partnerships and signals
Strategic signalPartnerships
Five partnerships are on record, tiered core and minor.
- iFoodcoreiFood is the primary delivery marketplace partner for Sí Señor. The restaurant repackaged its delivery offering with exclusive dishes and promotions through the iFood platform, accessible via the link ifoodbr.onelink.me/F4X4/SiSenor
- OrbitaacoreOrbitaa provides the digital menu platform (app.orbitaa.com.br/menu/sisenor) for Sí Señor's online ordering and menu browsing capabilities
- TagMecoreTagMe provides the online reservation system widget used across Sí Señor's website for table reservations, accessible via reservation-widget.tagme.com.br
- GupyminorSí Señor uses Gupy (sisenor.gupy.io/) as its careers and job application platform for recruiting staff
- Payment ProviderscoreSí Señor accepts multiple payment methods including Visa, Mastercard, Amex, Dinners, Elo, Good Card (credit only), and Vale Refeição, Visa Ben Refeições, Alelo, Sodexo, Ticket Refeição meal vouchers, plus PIX. Note: Amex not accepted at Alameda Santos, Shopping Eldorado, Moema, Park Shopping São Caetano units.
Scale indicators5 records
Recent moves6 records
Expansion highlights5 records
Sí Señor competitors and assessment
Company assessmentBroad incumbents
- Habib's: Largest Brazilian fast-food/QSR chain (~500+ units) with strong value positioning, mall presence, and delivery integration. Comparable in customer demographic and mall-based real estate, though QSR rather than casual dining.
- Taco Bell: Global Tex-Mex QSR leader offering category benchmarks for menu engineering, brand marketing, and value promotion design. Indirect peer for category best-practice comparison.
Direct peers
- Madero: Brazilian-born casual dining chain specializing in premium burgers and craft beer, with ~250+ locations. Comparable in multi-format model (sit-down + delivery), focus on experiential dining, and concentration in São Paulo state.
- Fogo de Chão: Brazilian-origin rodízio churrascaria with strong rodízio/all-you-can-eat model heritage and premium positioning. Highly relevant for understanding all-you-can-eat economics and rodízio-as-differentiation.
- Giraffas: Long-established Brazilian casual dining chain (~430+ units) with comparable buffet/rodízio formats, mall locations, and value-oriented lunch positioning. Closest direct comparison in multi-format casual dining model.
- Mexicaníssimo: Brazilian Tex-Mex/Mexican restaurant chain with overlapping cuisine category, mall presence, and target audience. Closest cuisine-specific competitor.
- China in Box: Brazilian-born fast-casual Asian chain (~160+ units) with similar delivery-led growth model, iFood partnership focus, and value lunch positioning. Comparable in delivery-channel concentration and shopping-center locations.
- Outback Steakhouse Brasil: Brazilian arm of the Bloomin' Brands casual dining chain, operating ~140+ locations nationwide with comparable à la carte dinner format, open bar/drinks packages, mall-based real estate, and birthday/loyalty promotions. Most directly comparable in scale, format, and target demographic.
- Spoleto: Brazilian fast-casual pasta chain (~330+ units) under the same gastronomic group as China in Box, with comparable mall-based footprint, individualized meal assembly model, and delivery-heavy channel mix.
- Applebee's Brasil: International casual dining franchise operating in Brazil with comparable à la carte menu, open bar/combo meals, birthday promotions, and shopping-center real estate strategy. Targets similar middle-class families and social diners.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat4 records
Key risks5 records
Key highlights6 records
Customer concentration
Sí Señor social profiles
Digital presenceSí Señor financial estimates
Financial estimateRevenue estimate
Valuation estimate
Sí Señor leadership team
Management profileNumber of profiles
Sí Señor funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Sí Señor M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Sí Señor
What does Sí Señor do?
Sí Señor operates a chain of physical Tex-Mex restaurants serving à la carte, rodízio (all-you-can-eat), and lunch buffet menus across 11 locations in Brazil. The chain delivers its dining experience on-premises at its restaurants, supplemented by delivery through iFood and gift voucher sales, with menu offerings spanning signature dishes such as Fajitas, Open Bar packages, and the TEX specialty menu.
Is Sí Señor a public or private company?
Sí Señor is a private company. It is classified as founder individual operated bootstrapped and is currently operating.
When was Sí Señor founded?
Sí Señor was founded in 2007. It employs 501 to 1,000 people.
Where is Sí Señor based?
Sí Señor is headquartered in Pinheiros, Brazil, in the Latin America region.
How does Sí Señor make money?
Three revenue lines are on record. Dine-in Restaurant Sales are the primary driver. The others are delivery Orders and gift Cards and Vouchers.
Who are Sí Señor's main competitors?
Broad incumbents on record are Habib's and Taco Bell. Direct peers are Madero, Fogo de Chão, Giraffas, Mexicaníssimo, China in Box, Outback Steakhouse Brasil, Spoleto and Applebee's Brasil.
Does Sí Señor have an API?
No public API is recorded for Sí Señor.
What industry is Sí Señor in?
Sí Señor's product category is Casual Dining Restaurants. Its primary akta.pro industry code is THAFABAC, Mexican & Tex-Mex Fast Casual, with a secondary code of THAFAAAE, Mexican/Latin QSR (Tacos, Burritos, Bowls). Its NAICS code is 722513 and its SIC code is 5812.