Burleson's Honey

What Burleson's Honey does

Burleson's Honey, founded in 1907 in Waxahachie, Texas, is a fourth-generation, family-owned honey processor and packager (legal entity Burleson's Inc., Texas) that operates across both consumer and B2B channels. Core technology centers on physical honey processing, filtration, and packaging systems, with in-house recipe blending capabilities enabling custom varietals and a True Source Certified traceability program providing full supply-chain transparency. The company serves four primary customer segments: retail consumers (through grocery/retail and direct e-commerce), food and beverage manufacturers (bulk ingredient supply in 60-pound pails to 45,000-pound tanker loads), food service operators (restaurants and commercial kitchens), and private label retail partners (white-label honey programs with co-developed packaging and label design).

The product portfolio spans three consumer lines — Family Heritage (clover), Spreadable (creamed and flavored raw), and Specialty (organic raw, Texas Wildflower, South Texas Huajillo, Orange Blossom, Natural, Don Amusan) — alongside three B2B service lines (Bulk Honey, Food Service Honey, Private Label Honey). Revenue mechanics combine one-time retail product sales, volume-quoted bulk pricing, food service unit sales, and private label manufacturing services. Distribution is domestic U.S., anchored in the Texas/Southwest market through the GO TEXAN program and extended nationally via grocery, e-commerce, and industrial channels.

Commercial differentiators include 115+ years of brand heritage, founding-member status in True Source Certification (2011), USDA organic certification on select SKUs (2013), Kosher and SQF certifications, and a diversified enterprise customer roster spanning craft brewing (Saint Arnold, Shiner/Spoetzl), craft spirits (Garrison Brothers), competition barbecue (Meat Church), and functional beverages (Boom Chaga). The company is privately held with no disclosed external investors, funding rounds, or M&A activity in the source data.

Name

Burleson's Honey

Legal name

Burleson's Inc.

Website

https://burlesons-honey.com

Company type

Private

Founded year

1907

Operating status

Operating

Headcount range

11–50 employees

Short description

Burleson's Honey is a fourth-generation, family-owned honey processor and packager founded in 1907 in Waxahachie, Texas, serving retail consumers, food and beverage manufacturers (bulk), food service operators, and private label partners with True Source Certified varietals and custom blends.

Ownership category

akta.pro rank

Product category

Honey Products

NAICS

Apiculture (112910)

SIC

Miscellaneous Food Preparations & Kindred Products (2090), Food And Kindred Products (2000)

akta.pro primary industry

Honey & Natural Sweet Spreads Manufacturing (AFAKADAL)

akta.pro secondary industries

Honey Packaging, Bottling & Private Labeling (AFAEAHAL), Honey & Apiculture Sweeteners (Honey, Honey Powders) (AFAJAAAL)

Keywords

• Honey processing
• Private label honey
• Bulk honey supply
• Creamed honey spreads
• Specialty raw honey

Headquarters

HQ city

Waxahachie

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Infrastructure

Revenue model

1. Consumer Honey Products: Retail honey products sold to consumers through grocery stores and direct sales, including Family Heritage, Spreadable, and Specialty honey varieties.
2. Bulk Honey Sales: Wholesale bulk honey sold to food and beverage manufacturers in various container sizes from 5-gallon pails to 45,000-pound tankers. Used in brewing, distilling, baking, candy, beverages, and pet foods.
3. Food Service: Honey products sold to restaurants, chefs, and commercial kitchens for table service and food preparation.
4. Private Label: Private label honey program where Burleson provides honey, packaging, and label design services for retail partners' own brands.

Pricing tiers

Go-to-market motion3 records

Distribution channels5 records

Marketing channels4 records

Core offering

Burleson's Honey is a 4th-generation family-owned honey processor and packager founded in 1907 in Waxahachie, Texas. The company produces consumer honey products across three lines (Family Heritage, Spreadable, and Specialty) and operates B2B programs including bulk honey supply to food and beverage manufacturers in formats ranging from 60-pound pails to 45,000-pound tankers, food service distribution, and private label programs. All products are True Source Certified.

Product overview

Burleson's Honey is a family-owned honey company offering a portfolio of consumer honey products organized into three main lines: Family Heritage (classic clover honey), Spreadable Honey (creamed and flavored varieties), and Specialty Honey (regional and varietal offerings including organic, wildflower, orange blossom, and regional honeys like Texas Wildflower, South Texas Huajillo, and Don Amusan). The company also operates B2B divisions for bulk honey sales to food and beverage manufacturers, food service honey for restaurants and commercial kitchens, and private label programs for retail brands. All products carry True Source Certified traceability, with select products also certified organic by the Texas Department of Agriculture.

Differentiator

Problem solved

Functional benefit

Products and services

• Family Heritage Clover Honey Raw, unfiltered clover honey sold under Burleson's Family Heritage line for retail consumers seeking a classic clover varietal.
• Creamed Honey Spread Spreadable creamed honey from the Spreadable line, formulated for easy spreading directly from the jar, targeted at retail consumers.
• Flavored Creamed Raw Honey Flavored creamed raw honey in the Spreadable line, launched in 2019, combining creamed texture with added flavor profiles.
• Raw & Unfiltered Organic Honey Certified organic, raw, unfiltered honey in the Specialty line, sold to retail consumers seeking organic certification and minimal processing.
• Texas Wildflower Raw Honey Raw, unfiltered honey sourced from Texas wildflowers, part of the Specialty line highlighting domestic U.S. floral origin.
• South Texas Huajillo Honey Single-origin raw honey from the huajillo (huajilla) plant of South Texas, part of the Specialty line and introduced in 2019.
• Orange Blossom Honey Orange blossom varietal honey in the Specialty line, marketed to retail consumers preferring a lighter, citrus-floral flavor profile.
• Natural Honey Standard natural honey SKU within the Specialty line, positioned as an everyday retail honey option.
• Don Amusan Honey Specialty line honey SKU carrying the Don Amusan name/varietal, targeted at retail consumers in the Specialty range.
• Bulk Honey Industrial bulk honey offering supplied to food and beverage manufacturers in flexible formats from 60-pound pails up to 45,000-pound tankers, with custom blending available. All bulk honey is True Source Certified.
• Food Service Honey Dedicated Food Service honey program supplying restaurants and institutional food service operators with honey packaged and sized for foodservice use.
• Private Label Honey Private label / co-manufacturing honey program in which Burleson's processes, blends, and packages honey for retail brands and grocery chains to sell under their own label. All private label production is True Source Certified.

Quantifiable outcome

• 800+ pounds of Texas Wildflower Honey used per batch in Saint Arnold Icon Gold – Honey Saison
• +1 more outcomes

Named customers5 records

Segments4 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• Saint Arnold Brewing Co.coreStrategic or Co-development PartnerCollaboration using Burleson's Texas Wildflower Honey (800+ pounds per batch) in Saint Arnold Icon Gold – Honey Saison craft beer. Saint Arnold is Texas' oldest craft brewery, founded in 1994. The partnership showcases Texas honey in a regional specialty beer.
• Garrison Brothers DistillerycoreStrategic or Co-development PartnerCollaboration to create HoneyDew Straight Bourbon whiskey infused with Burleson's Texas Wildflower Honey. The Master Distiller used honey-soaked bourbon barrel staves to infuse honey flavors into the bourbon over seven months.
• Shiner (Spoetzl Brewery)minorStrategic or Co-development PartnerUsed Burleson's Belgian Honey in Shiner Brewers Pride ale, a hearty ale with sweet, floral flavors and hints of clove and vanilla from Belgian yeast.
• Meat Church BBQcoreGTM or Marketing PartnerBurleson's sponsors the award-winning Meat Church BBQ Competition Team led by pitmaster Matt Pittman, star of BBQ Pitmasters. The partnership includes recipe development and brand visibility at competitions.
• Boom ChagaminorStrategic or Co-development PartnerCollaboration where Burleson's Honey provides sweetness for Boom Chaga tea superdrink designed for wellness and everyday health support.
• National Honey BoardcoreOthersActive member participant committing significant time and financial resources annually to research and consumer education on bee health and ecosystem role. Michelle Poulk serves on the board and was named Chairperson.
• True Source HoneycoreOthersFounding member since 2011 of True Source Certification program ensuring full transparency and traceability of honey supply chain from comb to kitchen.

Scale indicators4 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Golden Heritage Foods: Honey and sweetener B2B manufacturer serving private label and food manufacturer customers. Comparable as an OEM/private label honey and sweetener partner competing in the same channels as Burleson's bulk business.
• GloryBee: Oregon-based honey and bee products manufacturer and ingredients supplier serving both consumer retail and B2B industrial customers. Comparable mix of consumer packaged honey plus bulk ingredients supplied to food manufacturers.
• Sioux Honey Association (Sue Bee): U.S. cooperative honey producer and one of the largest domestic honey packers, with consumer brands and co-manufactured honey. Comparable scale, product mix, and channel breadth to Burleson's.
• Barkman Honey: U.S. honey packer serving retail private label, foodservice, and bulk industrial customers — comparable in custom blending and B2B focus to Burleson's bulk and private label operations.
• Dutch Gold Honey: Largest U.S. independent honey packer, offering private label, bulk, and foodservice honey programs. Directly comparable in product breadth, private label OEM services, and enterprise B2B bulk distribution.
• Nature Nate's Honey: Premium U.S.-sourced honey brand with both retail consumer SKUs and private label / co-manufacturing capabilities. Closely comparable to Burleson's in marketing emphasis on purity and traceability.
• Local Hive Honey: U.S.-sourced regional honey brand distributed nationally in grocery with traceability and 'hive-to-table' positioning. Comparable to Burleson's in both consumer channel (national grocery) and authenticity/sourcing narrative.

Broad incumbents

• Wedderspoon: Premium-positioned Manuka-style and specialty honey brand with a broader wellness and supplements portfolio. Comparable on specialty honey positioning, but its broader portfolio makes it a broad incumbent versus Burleson's honey-pure focus.

Regional players

• Bee Maid Honey: Canadian honey cooperative offering consumer retail and bulk honey. Comparable in product, channel, and cooperative-style supply model, but primarily serves the Canadian market and does not directly compete in U.S. grocery.

Emerging players

• Really Raw Honey: Niche premium raw and unfiltered honey brand focused on minimal processing and authenticity messaging. Comparable as a smaller, traceability-forward honey brand with similar 'pure honey' positioning to Burleson's specialty line.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat5 records

Key risks6 records

Key highlights7 records

Customer concentration

• Instagraminstagram.com/burlesons_honey
• Xx.com/burlesonshoney

Compliance4 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles2 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Burleson's Honey