What ICAN English does

ICAN English is a private Indonesian English-language education institution operating as the language-learning division of the ICAN Education Consultant network. The company delivers in-person classes across 14 physical branches spanning Greater Jakarta, West Java, Central Java, Yogyakarta, East Kalimantan, Sulawesi, and the Riau Islands, complemented by live online and one-on-one private formats. Its curriculum is CEFR-aligned and segmented by age tier (Kickstarters 10-13, Pioneers 13-16, Climbers 16-18, and Accelerators/Striders/Ascenders for 18+), and it offers preparation courses for seven international English-proficiency and academic exams: IELTS, TOEFL iBT, TOEFL ITP, TOEIC, SAT, PTE, and the Duolingo English Test.

The core service methodology is small-group, teacher-led instruction with class sizes capped at 2-6 students, supported by placement testing and continuous evaluation. The company reports 87% student satisfaction, a 92% positive rating on learning atmosphere, and 100% of surveyed students indicating they were helped by the program. The disclosed revenue model is course-fee based with 0% installment options for 3 months via Bank Permata and BCA, and a Corporate English program has been launched with state-owned enterprise Hutama Karya as a named B2B client.

The go-to-market motion is sales-led and consultation-driven: prospective students enter through the website consultation form or WhatsApp, complete a placement test, and are routed to the appropriate level. Distribution relies on organic social (Instagram, TikTok, Facebook), content marketing via the company blog, and direct branch visits. The technology stack is described as interactive communicative teaching methods with no proprietary platform, AI, or app referenced in available materials. The company is privately held, no funding rounds are disclosed, and ownership rests with the parent ICAN Education Consultant network.

Name

ICAN English

Legal name

ICAN English

Website

https://icanenglish.net

Company type

Private

Operating status

Operating

Short description

ICAN English is an Indonesian private English-language education institution operating 14 branches across Indonesia, offering CEFR-aligned General English courses, seven international exam-prep programs, and Corporate English training via small-group (2-6 student), teacher-led classes.

Ownership category

akta.pro rank

Product category

Language Education Services

NAICS

Language Schools (611630), Exam Preparation and Tutoring (611691), Language Schools (61163)

SIC

Services-Educational Services (8200)

akta.pro primary industry

Online/Hybrid Adult ESL & Language Learning Platforms (EDAAACAK)

akta.pro secondary industries

English Proficiency & International Admissions Exams (TOEFL/IELTS/PTE/Duolingo) Prep (EDANABAC), General ESL Programs (Multi-level Adult ESL) (EDAAACAA)

Keywords

• English language training
• IELTS preparation
• TOEFL preparation
• Corporate English training
• Test preparation courses

Headquarters

HQ city

Tangerang

HQ country

Indonesia

HQ region

Asia

Offices14 records

Markets served

GTM type

B2B and B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. English Language Course Fees: ICAN English generates revenue primarily through course enrollment fees for its various programs including IELTS, TOEFL, General English, Business English, Conversation Class, SAT, PTE, and Duolingo preparation courses. Students pay course fees which cover materials and registration. Installment payment options are available through Bank Permata (0% for 3 months) and BCA (0% for 3 months).

Go-to-market motion1 record

Distribution channels4 records

Marketing channels7 records

Core offering

ICAN English is an English language education institution operating across Indonesia, delivering General English programs (age-segmented from 10-13 through 18+), international test preparation (IELTS, TOEFL iBT, TOEFL ITP, TOEIC, SAT, PTE, Duolingo), Corporate English, and Conversation Classes. Courses are delivered in small classes of 2-6 students at 14 physical branches and via live online classes, using a CEFR-aligned international curriculum taught by certified professional teachers.

Product overview

ICAN English is an English language education institution offering a comprehensive portfolio of courses and test preparation programs. The core offerings include General English (with age-segmented programs: Kickstarters for 10-13 years, Pioneers for 13-16 years, Climbers for 16-18 years, and Accelerators/Striders/Ascenders for adults 18+), international test preparation programs (IELTS, TOEFL IBT, TOEFL ITP, TOEIC, SAT, PTE, Duolingo), Corporate English for businesses, and Conversation Classes for intermediate learners. Programs are delivered through multiple formats including online, offline (in-person), and private classes. The company operates across multiple branches in major Indonesian cities and emphasizes small class sizes (2-6 students), professional certified teachers, internationally-standardized curriculum, and structured learning with placement testing.

Differentiator

Problem solved

Functional benefit

Products and services

• General English Comprehensive English language learning program for all CEFR levels (A1-C2), serving children, teenagers, and adults with age-segmented curricula and interactive teaching methods.
• IELTS Preparation Test preparation course designed to help students achieve high scores in the IELTS (International English Language Testing System) exam for study, work, or visa purposes abroad.
• TOEFL iBT Preparation Comprehensive test preparation course for the TOEFL Internet-based Test (iBT), covering all four skills with expert tutoring, practice tests, and strategies for achieving high scores.
• TOEFL ITP Preparation Test preparation course for the TOEFL Institutional Testing Program (ITP), an internationally recognized English proficiency test.
• TOEIC Preparation Test preparation course for the Test of English for International Communication (TOEIC), designed to help students achieve maximum scores for multinational corporate employment.
• SAT Preparation Comprehensive preparation course for the Scholastic Assessment Test (SAT), covering English and Mathematics subtests to help students gain admission to universities in the US, Canada, and Europe.
• Pearson Test of English (PTE) Preparation Test preparation for PTE Academic, an online English proficiency test accepted by over 3,000 international universities and for visa applications in Australia, UK, New Zealand, and Canada.
• Duolingo English Test Preparation Preparation course for the Duolingo English Test, a standardized English test accepted by over 4,000 universities and institutions as an alternative to TOEFL and IELTS.
• Corporate English Business English program designed for companies, helping employees master professional English for presentations, negotiations, and cross-cultural communication with tiered curriculum from foundational to advanced levels.
• Conversation Class Speaking-focused English course for intermediate-level students to improve conversational abilities, pronunciation, and confidence in everyday English communication.

Quantifiable outcome

• 87% of students report satisfaction with ICAN English programs
• +4 more outcomes

Named customers16 records

Segments5 records

Ideal customer profiles6 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Six partnerships are on record, tiered core and minor.

• ICAN Education ConsultantcoreOthersICAN English is part of the ICAN Education Consultant network, operating as a specialized English language learning division. ICAN Education Consultant has an established presence across Indonesia with multiple branch locations.
• ISIC (International Student Identity Card)minorGTM or Marketing PartnerPartnership with ISIC to provide international student identity verification services, supporting students who use ICAN English programs for study abroad purposes.
• Permata BankminorGTM or Marketing PartnerPermata Bank provides 0% installment payment option for 3 months for ICAN English course fees, making programs more accessible to students.
• BCA (Bank Central Asia)minorGTM or Marketing PartnerBCA provides 0% installment payment option for 3 months for ICAN English course fees, reducing financial barriers for course enrollment.
• IDPminorGTM or Marketing PartnerIDP is an international education services organization. ICAN English works with IDP as a partner supporting students with IELTS testing and international education placement services.
• Hutama KaryaminorChannel Partner/ Reseller/ DistributorHutama Karya (state-owned enterprise) partners with ICAN English for corporate English training programs for their employees, demonstrating B2B corporate sales engagement.

Scale indicators5 records

Recent moves7 records

Expansion highlights4 records

Broad incumbents

• Duolingo: Duolingo is the dominant global English-learning app and also administers the Duolingo English Test — ICAN English runs a Duolingo prep course. A broader incumbent in the English-learning category, not a brick-and-mortar competitor but a major alternative learning channel for Indonesian learners.
• Kaplan International Indonesia: Kaplan International operates English-language programs with global reach, including test prep for IELTS/TOEFL, with presence in the broader Southeast Asian market. Comparable incumbent in the test-prep and English-language-training space that ICAN English competes against for Indonesian study-abroad students.

Direct peers

• EF English First Indonesia: EF is one of the largest English-language school chains in Indonesia with broad coverage across Java and major cities. Directly comparable to ICAN English in offering age-tiered General English, test preparation (IELTS/TOEFL), and corporate training to Indonesian learners.
• English First (EF) Indonesia: EF English First runs a major network of English-language centers across Indonesia with online and offline delivery for all ages. Closely comparable to ICAN English in product mix (children through adult General English, test prep, corporate training) and Indonesian footprint.
• Englishvit: Englishvit is an Indonesian English-language school focused on small-class IELTS preparation and General English programs. Directly comparable to ICAN English on test-prep specialization, small class sizes, and Indonesian consumer target market.
• ILP Indonesia: ILP (Indonesia Language Programs) offers English and other language courses across Indonesian cities, targeting both individuals and corporate clients. Direct competitor in the Indonesian language-school market with similar classroom-based and online delivery model.
• Wall Street English Indonesia: Wall Street English is a global English-language school chain with multiple branches across Indonesia, offering hybrid in-person and online English programs. Directly comparable to ICAN English in product (multi-level ESL + test prep) and target market (Indonesian adults and professionals seeking English fluency).
• Language.id (International Language Programs): Language.id is an Indonesian language school offering English and other languages to individuals and corporate clients across major Indonesian cities. Directly comparable to ICAN English in target market (Indonesian learners), delivery model (in-person + online), and corporate training offering.
• IDP Education Indonesia: IDP is an international education services provider and co-owner of IELTS, operating IELTS test prep and study-abroad placement in Indonesia. Comparable to ICAN English on the IELTS preparation and study-abroad pathway use case.
• British Council Indonesia: British Council operates English courses and administers IELTS tests in Indonesia, making it a direct competitor for both English-language learning and IELTS test preparation in the same Indonesian market as ICAN English.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks6 records

Key highlights7 records

Customer concentration

• Facebookweb.facebook.com/people/ICAN-English/100094971421679
• Instagraminstagram.com/icanenglishofficial
• TikToktiktok.com/@ican.english

Revenue estimate

Valuation estimate

Number of profiles

Profiles5 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about ICAN English