Huppmeier

What Huppmeier does

Huppmeier Marketing und Design GmbH is a family-owned full-service creative agency headquartered in Salzkotten, Germany, operating in the Ostwestfalen region and serving a mix of regional SMBs and select national enterprise clients. The firm was founded in 1993 as Grafik & Design Büro GmbH, rebranded in 2007, and reincorporated under managing director Simon Hüppmeier in 2011. It runs on a small core team of roughly four people (headcount range 1–10) and delivers an integrated marketing and design stack: print design, web design, E-Learning content, explainer videos, photography and video production, trade show concepts, and brand building.

The service portfolio is built on standard creative production tooling — Adobe Suite, WordPress, and Articulate Storyline for E-Learning authoring — and is delivered as project-based professional services. Visible client logos span automotive lighting (Hella), industrial technology (TKH Group), medical devices (Condor Medicaltechnik), furniture and lifestyle (viveroo), professional services (Scholz und Partner), and industrial manufacturing (Brökelmann). The agency also operates two in-house sub-brands: ZOOM, an E-Learning platform, and StadtQuelle, a local newspaper, which extend the firm's creative output into adjacent productized media assets.

Revenue mechanics follow the conventional German boutique agency model: project-based engagements, retainer-style brand work, and select sub-brand monetization (E-Learning platform fees, newspaper advertising/subscription). No public revenue, funding, headcount revenue-per-employee benchmarks, or pipeline data are disclosed, so financial scale can only be inferred. The firm exhibits no disclosed AI/ML capability and competes on craft, regional relationships, and breadth of service rather than on technology differentiation.

Name

Huppmeier

Legal name

Hüppmeier Marketing & Design GmbH

Website

https://hueppmeier-md.de

Company type

Private

Founded year

1993

Operating status

Operating

Headcount range

1–10 employees

Short description

Huppmeier is a family-owned, Salzkotten-based full-service advertising agency offering print, web, E-Learning, video, photography, and brand building to SMBs and mid-market enterprises across Germany's Ostwestfalen region.

Ownership category

akta.pro rank

Product category

Advertising Agency Services

NAICS

Advertising, Public Relations, and Related Services (5418), Commercial Photography (541922), Other Motion Picture and Video Industries (512199)

SIC

Services-Advertising Agencies (7311), Services-Advertising (7310), Services-Mailing, Reproduction, Commercial Art & Photography (7330)

akta.pro industry

PRIMARYBPAFAAAF

Content Production (Video, Design, Copy, Studio)

Business & Public Services/Marketing, Advertising & PR Services/Full-Service Advertising Agencies

Keywords

• Advertising agency
• Print design services
• Web design services
• Corporate branding
• Trade show design

Headquarters

HQ city

Salzkotten

HQ country

Germany

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Print Design Services: Corporate design, redesign, product launches, business cards, brochures, catalogs, advertisements, banners, posters, company signage, vehicle and window lettering
2. Web Design Services: Website development, redesign, responsive design for mobile devices, WordPress-based solutions
3. E-Learning Solutions: Interactive learning content, corporate training, knowledge quizzes, professional voiceover, delivery via learning platform
4. Video Production: Explainer videos, product videos, image films, trade show videos, video editing services
5. Photography Services: Product photography, employee photography, drone photography, 360° photography, studio and on-location shoots
6. Trade Show/Messe Services: Trade show concept development, booth planning, graphic design for exhibitions, promotional materials
7. Brand Building/Markenbildung: Brand identity development, naming, logo design, product design, packaging design, marketing concepts

Pricing tiers

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Hüppmeier is a full-service advertising and design agency delivering project-based creative services to regional SMBs, public institutions, and selected national/international enterprises. Core offerings span print design, responsive web design (WordPress), E-Learning content development with the ZOOM learning platform, explainer videos, corporate image films, product/employee/drone/360° photography, trade show concept and booth design, illustrations, brand identity development, and custom programming.

Product overview

Hüppmeier Marketing & Design GmbH is a full-service advertising agency based in Salzkotten, Germany, operating since 1993. The company offers a comprehensive portfolio of marketing and design services organized as distinct service lines rather than modular software products. Core offerings include Printdesign (corporate design, business stationery, brochures, catalogs), Webdesign (responsive WordPress websites), E-Learning (interactive training content and the ZOOM learning platform), Erklärfilme (animated explainer videos), Fotografie/Video (studio, drone, and 360° photography), Imagefilme (corporate films), Zeichnungen (illustrations), Messekonzeption (trade show design), Markenbildung (brand development), and Programmierarbeiten (custom programming). The company also operates two sub-brands: ZOOM (a learning platform for corporate e-learning) and StadtQuelle (a local newspaper). Services are delivered through a team of approximately 4 employees providing consulting, creative concepts, and project execution for clients across various industries.

Differentiator

Problem solved

Functional benefit

Brands

• StadtQuelle: Local newspaper publication for Salzkotten region

Quantifiable outcome

• 30+ years of operation with established client relationships
• +1 more outcomes

Named customers15 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Partnerships

Two partnerships are on record, tiered minor.

• Zoom-LernenminorOthersSister company/brand offering E-Learning platform and learning solutions. Promoted on Hüppmeier website as a complementary service. Zoom-Lernen is a separate learning platform operated by the Hüppmeier group.
• StadtQuelleminorOthersLocal newspaper publication for Salzkotten. Christiane Hüppmeier and Stephanie Tölle manage the Stadtquelle as part of the agency operations. Represents a separate but related publishing operation.

Scale indicators3 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• kempertrautmann: Hamburg-based independent creative agency with integrated brand, content, and digital offerings — useful comparable for an independent, integrated German agency of similar service breadth.
• Achtung!: Hamburg-based integrated creative agency serving enterprise clients with brand, digital, and content production. Comparable on the integrated creative model and enterprise client ambition.
• Kolle Rebbe: Hamburg full-service creative agency offering brand strategy, design, and content production. Similar horizontal full-service positioning and B2B/B2C client mix.
• TRIAD Berlin: Berlin-based creative agency offering brand communication, content, and digital services for B2B clients — similar full-service DNA and Mittelstand / enterprise client mix to Hüppmeier.
• Wiethe Group: German full-service content and advertising agency with a comparable mix of content production, digital, and creative services for retail and consumer brands. Closest size-and-service match to Hüppmeier among German agencies and a useful comparable on revenue-per-head and recurring-revenue mix.
• LIGANOVA: German brand-experience and creative agency working at the intersection of brand building, trade-show communication, and content — directly comparable on Messe-konzeption and Markenbildung service lines.

Regional players

• KM Werbeagentur: Local Paderborn/Ostwestfalen-area advertising agency. Direct regional competitor for Hüppmeier's core SMB and Mittelstand client base in the same geography.

Broad incumbents

• Jung von Matt: One of Germany's largest independent creative agency networks. Provides a useful upper-bound benchmark on what a scaled German creative agency looks like and the headcount/multi-office scale Hüppmeier is competing against for national enterprise clients.
• Scholz & Friends: Established German full-service agency with strong B2B and Mittelstand credentials. Comparable in service breadth and Mittelstand focus, but at materially larger scale.
• Serviceplan Group: Europe's largest independent owner-managed agency group. Benchmarks the fully-integrated agency model (creative + media + digital) and is the kind of scaled competitor bidding against Hüppmeier for mid-tier enterprise trade-show and brand mandates.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• YouTubeyoutube.com/channel/UCXKQaZq6eZ5c2LQfv9xqZ4Q
• Facebookfacebook.com/hueppmeier.md
• Instagraminstagram.com/hueppmeier_md

Revenue estimate

Valuation estimate

Number of profiles

Profiles4 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Huppmeier