East Gippsland

What East Gippsland does

East Gippsland Shire Council is a statutory local government authority in eastern Victoria, Australia, established under the Local Government Act 2020, delivering more than 100 services across a municipal area of approximately 21,000 square kilometres — roughly 10% of Victoria's landmass. It serves a dispersed population across major towns including Bairnsdale, Lakes Entrance, Orbost, Omeo, and Mallacoota, supported by a network of nine service centres, regional libraries, recreation facilities, caravan parks, a ferry service, and waste management infrastructure. The council is governed by nine elected Councillors led by Mayor Jodie Ashworth, with CEO Fiona Weigall heading the executive team.

The council's service portfolio spans statutory functions (building and planning permits, local laws, animal management), community services (libraries, maternal and child health, aged and disability services, youth programs), infrastructure (roads, bridges, waste, flood recovery), and economic development (tourism, events, business support). It operates a Digital Confidence Program in partnership with GippsTech to lift community digital literacy and has deployed digital service enhancements including the Kanopy streaming service for library members.

The council's revenue model is government-ratepayer hybrid: property rates from approximately 28,000+ rateable properties (with a 2.5% increase set in the 2026/27 budget), Victorian and Australian Government grants (including the Grants Commission allocation and $22.7 million of grant-funded capital works in 2026/27), user fees and charges for commercial services such as caravan parks and the ferry, and statutory fees for permits and registrations. Operating technology is built on standard civic-sector SaaS platforms: VendorPanel for procurement, SmartyGrants for community grant administration, MailChimp for community engagement, Google Analytics for web analytics, and NAB N-SIPS for ratepayer payment processing.

Name

East Gippsland

Legal name

East Gippsland Shire Council

Website

https://eastgippsland.vic.gov.au

Company type

Private

Operating status

Operating

Headcount range

101–250 employees

Ownership category

akta.pro rank

Product category

Local Government Services

NAICS

Administration of Urban Planning and Community and Rural Development (92512), Executive Offices (92111), Administration of Housing Programs, Urban Planning, and Community Development (925), Administration of Housing Programs (925110)

SIC

Services-Social Services (8300), Sanitary Services (4950)

akta.pro primary industry

Mayor/City Manager & General Administration (BPAIACAA)

Keywords

• Local government services
• Municipal services
• Community facilities
• Waste management
• Recreational facilities

Headquarters

HQ city

Bairnsdale

HQ country

Australia

HQ region

Oceania

Offices9 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Infrastructure, Marketing or Sales, Supply Chain

Revenue model

1. Rates and Valuations: Property rates constitute a primary revenue stream for the council, levied on residential and commercial properties within the shire to fund services and infrastructure.
2. Fees and Charges: Various fees for services including building permits, planning permits, library services, recreation centre access, caravan parks, waste disposal, and other council services.

Go-to-market motion1 record

Distribution channels9 records

Marketing channels9 records

Core offering

East Gippsland Shire Council is a statutory local government authority that delivers municipal and community services across a 21,000 km² area in eastern Victoria, Australia. It provides over 100 services including libraries, recreation centres, waste management, building and planning permits, community grants, emergency management, roads, and operates caravan parks and the Raymond Island Ferry.

Product overview

East Gippsland Shire Council operates as a local government authority delivering diverse community services across a 21,000 km² region. The Council provides a comprehensive portfolio of services including physical infrastructure (libraries, caravan parks, swimming pools, recreation centres, waste management facilities), regulatory services (building and development approvals, planning permits), community support programs (grants, emergency management, public health), and digital services (eLibrary with Kanopy streaming, online payments via NAB N-SIPS, community engagement portal). Services are delivered through multiple channels including physical locations, the council website, and integrated third-party platforms including VendorPanel for procurement, SmartyGrants for grant management, and MailChimp for communications. The Council's governance framework operates under the Local Government Act 2020 with transparent decision-making through Council meetings streamed on YouTube.

Differentiator

Problem solved

Functional benefit

Brands

• Community Matters Newsletter: Council's community newsletter providing latest Council news and updates to residents.
• EastGippyTV
• Forge Theatre and Arts Hub
• Have Your Say

Products and services

• Libraries Six libraries across East Gippsland offering books, online resources, free computer and WiFi access, training, and activities. Includes online catalogue, digital services, and self-scanners at two branches.
• Caravan Parks Council-operated caravan parks providing accommodation options for visitors to East Gippsland.
• Swimming Pools and Recreation Centres Recreation facilities including Bairnsdale Aquatic and Recreation Centre and Lakes Entrance Aquadome, providing swimming and fitness services.
• Forge Theatre and Arts Hub Theatre and arts venue providing cultural events, venue facilities, and hire services for the community.
• Waste Management Services Waste collection, landfills, transfer stations, recycling services, and waste education programs across the shire.
• Building and Development Services Building permits, planning permits, building application fees, and development planning services.
• Community Grants Program Funding opportunities for community groups including Community Impact Grants ($3,001-$20,000) and Community Small Grants (up to $3,000), managed via SmartyGrants.
• Raymond Island Ferry Ferry service connecting Raymond Island to the mainland, operated by Council.
• Online Payments Secure online payment options for rates, infringements, and general debtors through National Australia Bank's National Secure Internet Payment Service (N-SIPS).
• Have Your Say Community Engagement Online community engagement portal for consultation on Council projects and strategies, including Port of Bairnsdale Master Plan, Lindenow District Place Plan, and Nowa Nowa Foreshore Precinct Master Plan.

Quantifiable outcome

• Community Impact Grants of $461,595.55 funding 36 projects with $811,594.55 total delivery value
• +1 more outcomes

Named customers1 record

Segments1 record

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration5 records

Partnerships

Seven partnerships are on record, tiered core and minor.

• VendorPanelcoreTechnology or IntegrationVendorPanel is used as Council's procurement platform for advertising tenders, receiving quotes, expressions of interest, and managing purchasing requirements. Suppliers must register on the platform to receive invitations to quote or tender. Registration is free for suppliers.
• MailChimpcoreTechnology or IntegrationMailChimp is used for distribution of e-newsletters and email campaigns to residents. Data collected via MailChimp subscriptions is stored securely on servers in the United States and used only for purposes outlined in Council's Privacy Statement.
• SmartyGrantscoreTechnology or IntegrationSmartyGrants is used to manage grant applications for Community Impact Grants and Community Small Grants. Community groups must register via the SmartyGrants platform to apply for funding.
• Grant GuruminorGTM or Marketing PartnerPartnership with Grant Guru to provide the East Gippsland Grant Finder service - a comprehensive grant and funding opportunity database available to local businesses, community groups, not-for-profits and individuals.
• National Australia Bank (NAB)coreTechnology or IntegrationNAB's National Secure Internet Payment Service (N-SIPS) provides secure online payment processing for Council's online payments section. Customers provide credit card details directly to NAB, with Council receiving approval codes.
• GippsTechminorStrategic or Co-development PartnerGippsTech was engaged to deliver round 2 of the Digital Confidence Program in 2025, supporting businesses across East Gippsland to build digital capabilities. Program funded from Emergency Recovery Victoria under Business and Economic Recovery and Resilience Grant.
• Gippsland East Local Learning NetworkminorOthersPartnership supporting work experience and structured workplace learning placements for school students interested in local government careers.

Scale indicators10 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• Bass Coast Shire Council: Regional Victorian council with a comparable mix of coastal and inland communities. Similar in operating under the Local Government Act 2020, delivering municipal services, planning permits, and tourism-related facilities (caravan parks, visitor services) to a seasonal population.
• Latrobe City Council: Larger Gippsland-region council with comparable statutory remit under the Local Government Act 2020. Comparable service portfolio including waste, recreation, libraries, planning, and economic development across a multi-township footprint.
• Wellington Shire Council: Adjacent Gippsland-region local government authority operating across a similarly large geographic footprint in eastern Victoria. Directly comparable as a rural/regional Victorian council delivering municipal services, waste management, libraries, recreation, and community grants to a dispersed population base.
• Mornington Peninsula Shire Council: Coastal-adjacent Victorian council with a comparable mix of tourism-driven services (caravan parks, recreation centres, visitor services) and rate-based municipal funding. Same statutory framework and similar regulatory service offerings.
• Towong Shire Council: Small rural Victorian council in the state's northeast with comparable population scale, geographic dispersion, and reliance on rates plus grants. Operates a similar portfolio of municipal services across remote communities.
• Mansfield Shire Council: Small regional Victorian council with comparable population profile and tourism-driven service portfolio. Same Local Government Act 2020 framework and similar mix of recreation, waste, planning, and community grant services.
• Baw Baw Shire Council: Gippsland-region shire council with comparable population scale and service mix. Operates similar libraries, recreation centres, waste services, and community grant programs under the same Victorian local government framework.
• South Gippsland Shire Council: Neighbouring Gippsland shire council operating under the same Local Government Act 2020 framework. Highly comparable in terms of agricultural/rural service base, rate revenue model, and delivery of planning, waste, and community services across dispersed townships.
• Alpine Shire Council: Neighbouring high-country Victorian council sharing similar geographic challenges (small dispersed population, large service area). Highly comparable delivery model for libraries, recreation, waste, and emergency management services in regional Victoria.

Broad incumbents

• City of Greater Bendigo: Large regional Victorian council operating a wider urban-and-rural service portfolio under the same local government framework. Comparable statutory remit and service breadth, though at significantly larger scale than East Gippsland.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights4 records

Customer concentration

• YouTubeyoutube.com/channel/UC7nCIt_H322NVjK1nyUZEaQ
• Xx.com/egsc
• Facebookfacebook.com/eastgippyshire

Compliance3 records

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about East Gippsland