Better Balance Psychiatry

What Better Balance Psychiatry does

Better Balance Psychiatry is a private, founder-led psychiatric practice headquartered in St. George, Utah, with a second clinic in Cedar City and statewide telehealth plus a Texas telepsychiatry license. Founded by Dr. John Hendleman, DO—a board-certified psychiatrist, osteopathic physician, and U.S. Army veteran with Special Forces experience—the practice delivers comprehensive mental health care to adults in southern Utah, with dedicated service lines for veterans, first responders, and patients with treatment-resistant depression.

The service portfolio spans core psychiatry (psychiatric evaluation, medication management, and therapy modalities including CBT, DBT, EMDR, ERP/OCD, and hypnotherapy), advanced interventional treatments (TMS therapy using MagStim Horizon equipment, IV ketamine infusions at 0.5–1.0 mg/kg over 40–60 minutes, and Spravato esketamine with 2-hour in-office monitoring), and an Intensive Outpatient Program (IOP). Supporting technology includes the Valant.io patient portal for intake and scheduling, and CBS Health cognitive assessments integrated with TMS protocols. Roughly 16 clinical and administrative staff support delivery across two in-person sites.

Revenue mechanics are predominantly insurance-billed recurring services (Medicare, Blue Cross Blue Shield, Aetna, UnitedHealthcare, Cigna, Humana, TRICARE, and others accepted), supplemented by self-pay for IV ketamine (HSA/FSA/CareCredit accepted). Go-to-market is direct-to-consumer: no referral required, supported by SEO-optimized condition pages, active social media, quarterly community mental health forums in both cities, and the Turnwell Mental Health Network affiliation. The practice does not disclose revenue or external funding and appears bootstrapped.

Name

Better Balance Psychiatry

Legal name

Better Balance Psychiatry

Website

https://betterbalancepsychiatry.com

Company type

Private

Founded year

2022

Operating status

Operating

Headcount range

11–50 employees

Short description

Better Balance Psychiatry is a private outpatient psychiatric practice in southern Utah offering therapy, medication management, TMS, IV ketamine, Spravato, and an IOP program across two clinics and statewide telehealth, serving adults, veterans, and first responders.

Ownership category

akta.pro rank

Product category

Psychiatric Services

NAICS

Outpatient Mental Health and Substance Abuse Centers (621420), Offices of Physicians, Mental Health Specialists (621112), Offices of Mental Health Practitioners (except Physicians) (621330)

SIC

Services-Offices & Clinics Of Doctors Of Medicine (8011), Services-Specialty Outpatient Facilities, Nec (8093)

akta.pro industry

PRIMARYHLAFACAA

Outpatient Mental Health Clinics & Counseling Centers

Healthcare & Life Sciences/Healthcare Providers & Systems/Behavioral Health & Substance Use Treatment

SECONDARYHLAFABAC

Outpatient Mental Health & Counseling Clinics

Healthcare & Life Sciences/Healthcare Providers & Systems/Ambulatory & Outpatient Care Centers

SECONDARYHLALAEAB

Psychiatry & Medication Management Platforms

Healthcare & Life Sciences/Telehealth Platforms/Behavioral & Mental Health Teletherapy Platforms

Keywords

• Psychiatric services
• Transcranial magnetic stimulation
• Ketamine infusion therapy
• Mental health treatment
• Telepsychiatry services

Headquarters

HQ city

Saint George

HQ country

United States

HQ region

North America

Offices2 records

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Technology or R&D, Infrastructure

Revenue model

1. Psychiatric Services - Insurance: Psychiatric evaluations, medication management, therapy and counseling services billed to insurance. Accepts most major insurance plans including Medicare, Select Health, Blue Cross Blue Shield, Aetna, UnitedHealthcare, Cigna, Humana, TRICARE, and others.
2. Therapy & Counseling: Individual and couples therapy services covered by most major insurance plans.
3. TMS Therapy: Transcranial magnetic stimulation for treatment-resistant depression. Widely covered by insurance for eligible patients including Medicare. Standard course is 36 sessions.
4. Spravato (Esketamine): FDA-approved nasal spray for treatment-resistant depression. Covered by most major insurance plans including Medicare when medical criteria are met.
5. IV Ketamine Therapy: Off-label ketamine infusions for treatment-resistant depression. Typically self-pay; accepts HSA, FSA, CareCredit, and major credit cards. Standard induction is 6 infusions over 2-3 weeks.
6. Intensive Outpatient Program (IOP): Structured group and individual therapy program, several times weekly. Covered by most major insurance plans.

Pricing tiers

Go-to-market motion2 records

Distribution channels3 records

Marketing channels8 records

Core offering

Better Balance Psychiatry is a psychiatrist-led mental health practice that delivers psychiatric evaluation, medication management, evidence-based therapy (CBT, DBT, EMDR, ERP, Hypnotherapy), and advanced treatments including Transcranial Magnetic Stimulation (TMS), IV Ketamine infusions, and Spravato (esketamine) for treatment-resistant depression, PTSD, and other conditions. Care is delivered across two southern Utah clinic locations in St. George and Cedar City and via statewide telehealth, with most services billed through major insurance plans and self-pay options for ketamine and other cash services.

Product overview

Better Balance Psychiatry is a comprehensive mental health practice offering a unified service model that combines core psychiatric services with specialized treatments under one roof. The practice operates two physical locations in St. George and Cedar City, Utah, plus statewide telehealth coverage. Core services include therapy and counseling (CBT, DBT, EMDR, ERP/OCD, Hypnotherapy), psychiatric medication management, and telehealth psychiatry. Advanced treatments include TMS Therapy using MagStim Horizon technology, IV Ketamine infusions, and Spravato (esketamine) nasal spray. The practice also offers an Intensive Outpatient Program (IOP), couples therapy, and specialized care for specific conditions and populations including ADHD, bipolar disorder, PTSD, treatment-resistant depression, eating disorders, veterans, and first responders. Treatment is coordinated within one team, allowing seamless transitions between therapy, medication, and advanced treatments as patient needs evolve.

Differentiator

Problem solved

Functional benefit

Products and services

• Therapy & Counseling Evidence-based talk therapy for depression, anxiety, trauma, and life transitions delivered by licensed clinicians using CBT, DBT, EMDR, ERP/OCD, and Hypnotherapy approaches; covered by most major insurance plans.
• Telehealth Psychiatry Secure video visits with psychiatrists and therapists available from anywhere in Utah (and Texas via telepsychiatry), enabling evaluations, medication follow-ups, and therapy sessions remotely.
• IV Ketamine Therapy Fast-acting intravenous ketamine infusions for treatment-resistant depression, severe anxiety, PTSD, and acute suicidal ideation, supervised by board-certified psychiatrists at sub-anesthetic doses of 0.5 to 1.0 mg/kg over 40 to 60 minutes; standard induction is 6 infusions over 2-3 weeks.
• Spravato (Esketamine) FDA-approved esketamine nasal spray for treatment-resistant depression and depressive symptoms with acute suicidal ideation; self-administered in-office under psychiatric supervision with a 2-hour monitoring period, alongside an oral antidepressant.
• TMS Therapy Transcranial Magnetic Stimulation using MagStim Horizon technology for non-invasive brain stimulation; FDA-cleared for treatment-resistant depression and other conditions, requiring no anesthesia with sessions lasting 19 to 37 minutes; standard course is 36 sessions.
• Medication Management Ongoing physician-directed psychiatric medication management including evaluation, personalized prescribing plans, monitoring, and adjustment to find medications that work best with fewest side effects.
• EMDR Therapy Eye Movement Desensitization and Reprocessing therapy for trauma and PTSD using bilateral stimulation to help the brain reprocess traumatic memories without requiring detailed recounting.
• Intensive Outpatient Program (IOP) Structured treatment program with group and individual sessions several times per week, allowing patients to live at home while receiving intensive mental health support without hospitalization; covered by most major insurance plans.
• Couples Therapy Licensed therapist-guided sessions for couples working through communication breakdowns, trust issues, intimacy problems, and relationship conflict using evidence-based approaches.
• Veterans Mental Health Mental health care for veterans including PTSD, depression, anxiety, and co-occurring substance use, provided by a psychiatrist with personal experience in military service.
• First Responder Mental Health Confidential, trauma-informed mental health care specifically designed for police, firefighters, EMS, and dispatchers with services scheduled around shift work.

Quantifiable outcome

• 58% response rate in published clinical trials for TMS in treatment-resistant depression
• +3 more outcomes

Named customers5 records

Segments5 records

Ideal customer profiles4 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration2 records

Feature5 records

Partnerships

Twelve partnerships are on record, tiered minor, core and supporting.

• Dixie Technical CollegeminorStrategic or Co-development Partner · 5 March 2025Venue partner for Community Mental Health Forum events. Located at 610 S. Tech Ridge Drive, hosting quarterly mental health education events.
• Turnwell Mental Health NetworkcoreChannel Partner/ Reseller/ DistributorBetter Balance Psychiatry is a provider within the Turnwell Mental Health Network, which connects patients to mental health services across the network.
• CBS Health (Cambridge Brain Sciences)supportingTechnology or IntegrationIntegration with CBS Health for cognitive assessment offered as part of TMS therapy. Provides objective measurement of cognitive function including memory, attention, reasoning, and verbal ability.
• MagStimsupportingTechnology or IntegrationEquipment partnership for TMS therapy using MagStim Horizon technology, an FDA-cleared device for transcranial magnetic stimulation treatment of depression.
• Intermountain HealthminorStrategic or Co-development PartnerCommunity event supporter for St. George Community Mental Health Forum educational programming.
• Red Rock Mountain Behavioral HealthminorStrategic or Co-development PartnerCommunity partner supporting Mental Health Forum events.
• Dove CenterminorStrategic or Co-development PartnerCommunity partner supporting Mental Health Forum events, serving domestic violence survivors.
• Encircle LGBTQ+ Youth SupportminorStrategic or Co-development PartnerCommunity partner supporting Mental Health Forum events for LGBTQ+ youth.
• Valley Women's HealthminorStrategic or Co-development PartnerCommunity partner supporting Mental Health Forum events.
• Switchpoint Community ResourcesminorStrategic or Co-development PartnerCommunity partner supporting Mental Health Forum events.
• Utah Health and Human ServicesminorStrategic or Co-development PartnerGovernment partner supporting Mental Health Forum events.
• Southwest Behavioral HealthminorStrategic or Co-development PartnerBehavioral health partner supporting Mental Health Forum events.

Scale indicators3 records

Recent moves7 records

Expansion highlights6 records

Emerging players

• Headway: Network/platform that helps therapists and psychiatrists accept insurance and grow their practices. Comparable to Better Balance in core mental health services, but acts more as an enabling platform for independent clinicians.
• Klarity (Klarity Health): Online psychiatry and therapy provider offering ADHD, anxiety, and depression treatment. Partial overlap with Better Balance's telepsychiatry and general adult psychiatry offerings.
• Hims & Hers Mental Health: Direct-to-consumer telehealth provider offering psychiatric evaluation and medication management for anxiety and depression. Overlaps with Better Balance's telepsychiatry channel and general adult psychiatry segment.

Direct peers

• Cerebral: Online mental health provider offering medication management and therapy for anxiety, depression, and ADHD — overlapping with Better Balance's core psychiatry and therapy offerings through a digital-first model.
• Lyra Health: Mental health benefits platform connecting employees to therapy, psychiatry, and coaching. Overlaps with Better Balance's outpatient mental health services through a similar therapy-plus-medication-management service mix.
• Talkiatry: National telepsychiatry platform delivering psychiatric evaluation, medication management, and therapy across many U.S. states — directly competing with Better Balance for the same insurance-billed outpatient psychiatry segment, including treatment-resistant depression care.
• Actify Neurotherapies: Multi-site provider of IV ketamine and TMS therapy for treatment-resistant depression, OCD, and PTSD. Directly comparable to Better Balance's interventional psychiatry service line and clinical protocols.
• Greenbrook TMS: Multi-site provider of transcranial magnetic stimulation (TMS) therapy for treatment-resistant depression, with comparable clinic-based delivery model and similar treatment protocols to Better Balance's TMS service line.

Others

• Turnwell Mental Health Network: Multi-state mental health provider network of which Better Balance is a member. Comparable as the parent/affiliate network with similar psychiatry, TMS, and ketamine service lines across other geographies.

Broad incumbents

• Intermountain Health Behavioral Health: Large regional health system with broad behavioral health services in Utah, including psychiatry and therapy. Serves as the dominant incumbent in Utah and is already a community event partner with Better Balance.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/Better-Balance-Psychiatry-111222871060491
• LinkedInlinkedin.com/company/better-balance-psychiatry
• Instagraminstagram.com/betterbalancepsychiatry/?r=nametag

Revenue estimate

Valuation estimate

Number of profiles

Profiles6 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Better Balance Psychiatry