Uniao Quimica

What Uniao Quimica does

União Química (legal name: UNIAO QUIMICA LTDA) is a Brazilian chemical products manufacturer founded in 1998 and headquartered in Recife, Pernambuco. The company produces a broad catalog of over 1,000 cleaning, sanitation, and maintenance products for household, commercial, and light-industrial customers, organized across four categories: chemical cleaners (disinfectants, detergents, degreasers, multi-purpose cleaners, bleach, glass cleaners), pool treatment products (chlorines, algicides, pH adjusters), industrial chemicals (hydrochloric acid, various alcohols, sodium bicarbonate, caustic soda flakes), and physical cleaning accessories (mops, brushes, sponges, cloths, gloves, carts). The technical core is proprietary chemical formulation, with specialty products including CLEAN AR (a biodegradable HVAC coil cleaner, ANVISA registration n° 336220001) and REMOX-C (a concentrated biodegradable restorer/descaler for concrete and stone floors using sequestering agents, ANVISA registration n° 336220004). The company holds 20+ ANVISA registrations and 30+ ANVISA notifications, representing a regulatory moat in the Brazilian sanitizing products market.

The business model is direct-to-customer with no apparent retail, wholesale, or third-party distribution. Sales are completed via WhatsApp, telephone, and a Wix-hosted e-commerce website (uquimica.com.br), with all transactions quote-based or via direct contact. Customer engagement is concentrated on the Brazilian Northeast, with no evidence of operations elsewhere. Revenue information is not disclosed; the company employs 51-100 people and reports 2,500+ cumulative satisfied customers. Go-to-market is lean and relationship-driven, leveraging the proprietary chemistry and regulatory compliance as primary differentiators rather than digital marketing or platform technology. In 2026 the company began seeking a minority investor, suggesting openness to external capital to support growth, though deal terms, investor identity, and specific use of proceeds are not disclosed.

Name

Uniao Quimica

Legal name

UNIAO QUIMICA LTDA

Website

https://uquimica.com.br

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

51–100 employees

Short description

União Química is a Brazilian chemical products manufacturer founded in 1998 in Recife, producing over 1,000 cleaning, sanitation, and maintenance products for household, commercial, and light-industrial customers in the Brazilian Northeast via direct WhatsApp and website sales.

Ownership category

akta.pro rank

Product category

Industrial and Household Cleaning Chemicals

NAICS

Soap and Cleaning Compound Manufacturing (32561), Soap, Cleaning Compound, and Toilet Preparation Manufacturing (3256), Polish and Other Sanitation Good Manufacturing (325612)

SIC

Specialty Cleaning, Polishing And Sanitation Preparations (2842), Soap, Detergents, Cleang Preparations, Perfumes, Cosmetics (2840)

akta.pro primary industry

General All-Purpose Cleaners (CRAJAMAA)

akta.pro secondary industry

Disinfecting All-Purpose Cleaners (CRAJAMAB)

Keywords

• Industrial cleaning chemicals
• Household cleaning products
• Sanitation chemicals
• Pool treatment chemicals
• Cleaning accessories

Headquarters

HQ city

Recife

HQ country

Brazil

HQ region

Latin America

Offices1 record

Markets served

GTM type

B2B and B2C

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales, Others

Revenue model

1. Product Sales: Sale of physical chemical cleaning products, sanitation products, and maintenance products to commercial and residential customers

Distribution channels2 records

Marketing channels2 records

Core offering

União Química manufactures and sells chemical cleaning, sanitation, and maintenance products, including disinfectants, detergents, degreasers, all-purpose cleaners, bleach, glass cleaners, rust removers, hydrochloric acid, alcohols, sodium bicarbonate, caustic soda, and pool treatment chemicals, alongside cleaning accessories such as mops, brooms, brushes, sponges, cloths, gloves, steel wool, and cleaning carts. The catalog spans over 1,000 products designed for household, commercial, and industrial use, sold directly through WhatsApp, telephone, and the company's website in Brazil.

Product overview

União Química is a chemical products company founded in 1998 and based in Recife, Pernambuco, Brazil, serving the Brazilian market with over 1,000 products available. The company operates in the sanitation, cleaning, and maintenance chemical segments. The product portfolio is organized around three main categories: (1) Chemical cleaning products including disinfectants (DESINFETANTE), neutral and pearlized detergents (DETERGENTE NEUTRO, DETERGENTE PEROLADO), degreasers (LIMP GRAX PLUS, DESENGRAX), all-purpose cleaners (MULTIUSO), bleach (ÁGUA SANITÁRIA), glass cleaners (LIMPA VIDROS), and specialty products like CLEAN AR for air conditioning cleaning, REMOX-C for floor and facade restoration, and REMOFERRO for rust removal; (2) Pool treatment products including chlorine (CLORO), algicides, clarifiers, and pH adjusters; (3) Chemical products including hydrochloric acid (ÁCIDO MURIÁTICO), various alcohols (ÁLCOOL 46,3° INPM, ÁLCOOL ISOPROPÍLICO, ÁLCOOL DE RECHAUD), sodium bicarbonate (BICARBONATO DE SÓDIO), and caustic soda flakes (SODA CÁUSTICA ESCAMA); and (4) Cleaning materials and accessories including mops (MOP, MOP ÚMIDO, MOP PÓ), brooms (VASSOURA), squeegees (RODO), brushes (ESCOVA, ESCOVA SANITÁRIA), sponges (ESPONJA MULTIUSO), cloths (PANO MULTIUSO, FLANELA, PANO DE CHÃO), gloves (LUVA MULTIUSO), steel wool (PALHA DE AÇO), cleaning carts (CARRINHO DE LIMPEZA), toilet paper (PAPEL HIGIÊNICO), and sanitary tablets (PASTILHA SANITÁRIA). All products are either registered or notified with ANVISA, with over 20 products registered and more than 30 notified.

Differentiator

Problem solved

Functional benefit

Products and services

• CLEAN AR
• REMOX-C
• MULTIUSO (All-Purpose Cleaner)

Quantifiable outcome

• Over 2,500 satisfied customers served
• +1 more outcomes

Segments2 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Scale indicators4 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Ypê: Brazilian household and institutional cleaning products manufacturer headquartered in Amparo, São Paulo. Direct competitor offering detergents, disinfectants, multi-purpose cleaners, and cleaning accessories at national scale — same product categories and target customers as União Química, but with national distribution and significantly larger scale.
• Bombril: Long-established Brazilian cleaning products manufacturer (steel wool, sponges, multi-purpose cleaners, disinfectants). Overlaps directly with União Química's chemical and accessory categories and competes for the same household and SMB cleaning customer base across Brazil.
• Spartan Brasil: Brazilian subsidiary of Spartan Chemical Company, focused on industrial and institutional specialty cleaning products (degreasers, disinfectants, sanitizers). Comparable to União Química's professional/B2B segment serving hospitals, industries, and commercial facilities.

Broad incumbents

• Procter & Gamble Brasil: Brazilian operations of P&G, with cleaning and home-care brands (Ariel, Ace). Competes with União Química in laundry detergents, multi-purpose cleaners, and disinfectants at national scale with deep retail penetration.
• Unilever Brasil: Brazilian operations of Unilever, owner of leading laundry and home-care brands (OMO, Surf, CIF). Competes with União Química in detergents, multi-purpose cleaners, and disinfectants but with massive brand equity, R&D, and supermarket distribution.
• SC Johnson Brasil (Veja, Pato): Brazilian operations of SC Johnson, maker of Veja disinfectants and Pato cleaning products. Direct competitor in disinfectant and multi-purpose cleaner categories but as a global CPG incumbent with broader portfolio and national distribution.
• Reckitt Brasil (Veja, Vanish): Brazilian operations of Reckitt Benckiser, maker of the Veja cleaning brand and other household sanitation products. Competes directly in multi-purpose cleaners and disinfectants but as a global CPG incumbent with national retail distribution.
• Diversey (Solenis): Global professional cleaning, sanitation, and hygiene solutions provider with Brazilian operations serving B2B customers (healthcare, food service, hospitality). Overlaps with União Química's hospital and commercial cleaning segment, but at global scale with broader portfolio.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/uquimica
• LinkedInlinkedin.com/company/uniao-quimica

Compliance1 record

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Uniao Quimica