Makerweb

What Makerweb does

Makerweb is a Formia, Italy-based web agency, software house, and IT consultancy founded in 2004 by Enrico Danilo Visciola and operating as a brand of RobyTour srl since its 2015 acquisition. The company builds and delivers an integrated suite of SaaS products — most notably an Intranet platform that serves as a container for a proprietary Content Management System (CMS), an electronic billing (Fatturazione) module, and custom ad-hoc web applications. Underlying technology is a LAMP stack (Linux, Apache, MySQL, PHP) using Zend Framework, jQuery, WordPress, and a proprietary CMS, with hosting delivered on Swiss-based cloud IaaS infrastructure. The company also offers web hosting, networking/server management, IT consulting, training, SEO/SEM web marketing, graphic design, and ENAC-certified drone-based video and photo production.

Makerweb's primary customers are Italian small and medium businesses, with a heavy concentration serving its parent RobyTour srl's tourism operations (including the DaylightTour/DLT Viaggi booking platform). Other named clients span NGOs (Smile Train Italia), healthcare and pharma (Mediacare spa, GP&A serving 2,000+ Italian pharmacies), and industrial manufacturing (a Romanian industrial enterprise). The company sells primarily through direct website sales and SaaS subscriptions on an annual billing cadence, with all products delivered as cloud-hosted services rather than on-premise licenses.

The business model is a mix of recurring SaaS subscriptions (Hosting, CMS, Billing, Intranet) and project-based professional services (custom software, web marketing, multimedia production, consulting). All software is sold as SaaS rather than as licensed installations. Geographic reach is predominantly domestic Italy, with limited international engagements. RobyTour srl, the parent group, reached €40 million in revenue in 2023, although Makerweb's standalone revenue is not separately disclosed. In 2024, the group explicitly pursued revenue reduction in favor of margin and stability optimization, with diversification into adjacent sectors underway.

Name

Makerweb

Legal name

Makerweb di Robytour srl

Website

https://makerweb.it

Company type

Private

Founded year

2004

Operating status

Operating

Headcount range

1–10 employees

Short description

Makerweb is an Italian web agency and software house that builds and delivers an integrated suite of SaaS products (Intranet, CMS, electronic billing, custom web apps) and IT services to small and medium businesses, operating since 2004 as the IT unit of RobyTour srl.

Ownership category

akta.pro rank

Headquarters

HQ city

Formia

HQ country

Italy

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Software

Cost components

Infrastructure, Personnel, Technology or R&D, Marketing or Sales, Operations

Revenue model

1. SaaS / Subscription Services: All products are sold as SaaS (Software as a Service). Products include Hosting, CMS, Billing, Intranet, Custom Software, and are provided as ongoing subscription services rather than one-time licenses. This includes annual services such as domain registration, email hosting, bandwidth, and 10GB scalable web space.
2. Web Hosting Services: Cloud-based hosting services with IaaS infrastructure from a Swiss provider. Includes domain registration, mail servers with antispam, webmail, high-speed bandwidth, 10GB scalable web space, and statistics tools.
3. Web Marketing Services: SEO (Search Engine Optimization), SEM (Search Engine Marketing with PPC/PPV campaigns), and general Web Marketing services including social network management, newsletters, and alternative marketing channels.
4. IT Consulting and Training: IT consulting including process optimization, IT cost optimization, third-party quote evaluation, supplier evaluation, IT tender specifications, technical report writing, and project supervision. Also offers training courses on programming languages, paradigms, patterns, and web software design.
5. Video/Photo Production: Video and photo production services including drone piloting (ENAC certified), video making, photography, and video editing. Equipment includes 2 drones, 4K video camera, reflex camera, 4K gimbal camera, and GoPro.
6. Graphic Design Services: Graphic design for online and offline media: company logos, brand identity (business cards, letterhead), website graphics, corporate catalogs, flyers, and visual communication.
7. Networking and Server Services: LAN, VPN, server configuration and remote maintenance services including mail servers, web servers, FTP, SVN, MySQL, file sharing, backup servers, application servers, and VPN servers.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels9 records

Core offering

Makerweb is a Web Agency, Software House, and Consultancy that develops and sells proprietary SaaS software products (Intranet, CMS, Fatturazione/Billing, and custom ad-hoc software) to Italian SMBs and enterprises. It also provides complementary services including cloud hosting, networking, web marketing (SEO/SEM), IT consulting, video/photo production with drone piloting, and graphic design. All software is delivered as subscription-based cloud services hosted on Swiss IaaS infrastructure.

Product overview

Makerweb is a Web Agency, Software House, and Consultancy operating since 2004, acquired by RobyTour srl in 2015. All products are delivered as SaaS (Software as a Service) subscriptions. The portfolio centers on a modular Intranet platform — the primary container application — which integrates the Fatturazione (billing/invoicing) module, the proprietary Content Management System (CMS) module, and custom Software ad-hoc applications. The Intranet provides centralized customer/supplier management, billing, content management, webmail, and custom software for always-on business operations. Supporting service offerings include Hosting (cloud-based with Swiss data residency), Web Marketing (SEO/SEM), Networking (LAN/VPN/server management), Consulenza e Formazione (IT consultancy and training), Video/Foto Making (drone-certified production), and Graphic Design. A notable sub-brand is Daylight Tour — a revenue-sharing online booking platform for the travel/tour operator sector, which integrates the Intranet-based invoicing and booking capabilities for the DayLightTour brand.

Differentiator

Problem solved

Functional benefit

Products and services

• Intranet Central SaaS application container that integrates and houses all other Makerweb applications, providing centralized customer and supplier management, active and passive billing, content management, webmail, and custom software modules, accessible always-on via cloud infrastructure. Sold as a SaaS subscription.
• Content Management System (CMS) Web content management system with features including navigation structure, per-node template assignment, multilingual support, scheduled publishing, banner management, drag-and-drop publishing, document management, multimedia archive, photo gallery, WYSIWYG editor, Google Maps integration, SEO-optimized URL rewriting, and caching system. Sold as SaaS subscription.
• Fatturazione (Electronic Billing) Electronic billing and invoicing software module integrated within the Intranet platform. Supports PDF generation, dashboard with trend charts, quote management, active and passive invoice management, credit note handling, sales reporting, product/service price list management, CSV data export, pre-filled invoice sending, and invoice customization. Sold as SaaS subscription.
• Software ad-hoc (Custom Software Development) Custom software development service delivering web applications modeled on client needs. Can be integrated into the Intranet container or delivered as standalone web applications. Capabilities include Facebook applications, social plugins, Single Sign-On, Document Management Systems, CRM, booking systems, E-learning, e-commerce, administrative management systems, warehouse management, commission attribution, and production process management.
• Hosting High-reliability web hosting service operating on cloud IaaS infrastructure with data stored in Switzerland. Includes annual domain registration/maintenance, mail server with antispam, webmail, high-speed bandwidth, 10 GB scalable web space, and statistics tools. Reserved for value-driven projects with over-provisioned server resources and a 3-year or 100,000 Kb uptime guarantee.
• Web Marketing Digital marketing services including SEO (Search Engine Optimization with content reorganization and spider best practices), SEM (Search Engine Marketing with keyword research, PPC and PPV campaigns), and broader web marketing via forums, social networks, and newsletters.
• Networking Local and wide-area network design, setup, and management. Services include office cabling, network device configuration (routers, switches, firewalls, WiFi, printers, NAS), LAN assistance, VPN for remote site connectivity, and server management (mail, web, FTP, SVN, MySQL, file sharing, backup, application, VPN) with Linux security.
• Consulenza e Formazione (IT Consulting and Training) IT consultancy covering production process optimization, IT cost optimization, third-party quote evaluation, solution determination, vendor evaluation, IT tender specifications, technical report writing, and project supervision. Training covers base and intermediate programming courses, paradigms, patterns, and web software design for client staff.
• Video/Foto Making Video and photo production service using an internal team (drone pilot, video maker, photographer, video editor) and equipment including 2 drones, a 4K video camera, DSLR camera, 4K gimbal camera, and GoPro. ENAC-certified drone operator; original footage can be released for third-party collaborations.
• Graphic Design Graphic design services for both online and offline media, including corporate logo design, brand identity (business cards, letterhead), website graphics, corporate catalogs, flyers, and visual communication needs.
• Daylight Tour (DLT Viaggi) Revenue-sharing online travel booking platform for the DayLightTour tour operator brand. Includes travel package entry, booking management, integrated invoicing, travel document/voucher production, commission tracking for affiliated agencies, discount code system, and multi-channel notifications to customers, agencies, tour operators, and hotels.
• Prima App Android (Mobile Application) First Android mobile application published on the Google Play Market for AntiTutor (antitutor.it), representing Makerweb's entry into mobile application development.

Quantifiable outcome

• 48% revenue growth for RobyTour in first year of partnership (2016)
• +5 more outcomes

Named customers6 records

Segments3 records

Ideal customer profiles3 records

Technology focussed Yes

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Integration4 records

Feature4 records

Partnerships

Three partnerships are on record, tiered core and minor.

• National Travel Agency and Tour OperatorcoreStrategic or Co-development PartnerAgreement signed on December 2, 2012 for the creation of a portal for selling low-cost holidays in Italy. The partner is an important agency and tour operator operating nationally. The joint venture involves close collaboration with risk distribution. Service launch was planned for September 2013 (DaylightTour/DLTViaggi platform).
• RobyTour srlcoreOthersIn 2015, Makerweb was acquired (via conferimento) by RobyTour srl after 11 years of independent operation. Makerweb became the IT unit of RobyTour. RobyTour reached 40 million EUR revenue in 2023. Makerweb provides all IT services to RobyTour including DaylightTour, DLT Viaggi, and manages digital marketing budgets of hundreds of thousands of euros annually.
• ENAC (Italian Civil Aviation Authority)minorOthersMakerweb obtained ENAC certification (drone pilot license) enabling legal drone operations for commercial video/photo services in Italy.

Scale indicators12 records

Recent moves6 records

Expansion highlights5 records

Direct peers

• H-Farm: H-Farm is an Italian digital transformation, consulting, and venture platform offering web/digital services to SMBs and enterprises; comparable to Makerweb's web agency and consultancy positioning in the Italian market.
• Register.it: Register.it is an Italian domain registration, hosting, and website builder platform serving SMBs, closely matching Makerweb's Hosting product line and direct-to-SMB web services GTM in Italy.
• Iquii: Iquii is an Italian digital agency and software house delivering bespoke web, mobile, and digital marketing solutions to brands and SMBs — directly comparable to Makerweb's Web Agency + Software House + Digital Marketing positioning.
• Aruba: Aruba is a major Italian cloud, hosting, and domain provider serving SMBs with similar SaaS/web services (hosting, email, managed IT, e-commerce). Comparable to Makerweb in targeting Italian SMBs with bundled web infrastructure and SaaS offerings.

Broad incumbents

• TeamSystem: TeamSystem is a major Italian SMB SaaS provider in accounting, payroll, and business management — relevant comparable for Makerweb's Fatturazione billing module and Intranet customer/supplier management functionality targeting Italian SMBs.
• Zucchetti: Zucchetti is the dominant Italian SMB software vendor across HR, payroll, accounting, and CRM SaaS, with a much broader product portfolio than Makerweb but serving the same Italian SMB buyer and competing for the integrated business management budget.
• Wolters Kluwer Italia: Wolters Kluwer Italia provides Italian SMB-focused software and information solutions across tax, legal, and business management — a broad incumbent competing for the same integrated business software budget as Makerweb's Intranet and Fatturazione modules.

Emerging players

• Musement: Musement is an Italian travel experiences platform addressing the same tour operator and tourism SMB segment Makerweb serves through DaylightTour/DLT Viaggi — relevant comparable for the tourism-vertical SaaS opportunity but competing as a marketplace rather than a software vendor.
• Iubenda: Iubenda is an Italian SaaS provider delivering privacy, cookie, and compliance solutions to SMBs and developers — comparable as a small Italian vertical SaaS vendor serving SMBs with self-serve subscription pricing, though focused on regulatory rather than operational workflows.

Regional players

• SeeWeb: SeeWeb is an Italian cloud hosting and infrastructure provider serving SMBs and developers with IaaS/PaaS in Italy — directly comparable to the Swiss IaaS-based Hosting product Makerweb offers, though targeting a more developer-centric buyer.

Market position

Strengths5 records

Weaknesses5 records

Competitive moat4 records

Key risks5 records

Key highlights7 records

Customer concentration

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Makerweb