Register.it SpA
Register.it SpA is an Italian domain registrar and web hosting provider founded in 1999, serving Italian SMBs, freelancers, web agencies, and resellers with domains, hosting, AI-powered website building, e-commerce, email, PEC, and SPID digital identity services as part of the team.blue group.
- Company typePrivate
- Founded1999
- HeadquartersFlorence, Italy
- Headcount101–250
- GTM typeB2B and B2C
- OfferingSoftware
What Register.it SpA does
Register.it SpA is an Italian domain registrar and web services provider founded in 1999 and headquartered in Florence, Italy. The company operates as a wholly-owned subsidiary of Combell NV (Belgium) within the team.blue group — a European digital services conglomerate with 60+ brands, 3.3M+ customers, and operations across 22 countries. The platform spans the full SMB digital infrastructure stack: domain registration (2.5M+ domains across 500+ TLDs), Linux and Windows shared hosting, VPS, dedicated and managed servers, colocation, AI-powered SiteBuilder and managed WordPress hosting, ShopBuilder e-commerce, professional email, PEC certified email, and SpidItalia SPID digital identity services. The customer base is concentrated in Italian SMBs and freelancers, with secondary segments in web agencies, developers, and resellers served through the Business Partner program.
The underlying technology combines proprietary tools (WePanel hosting control panel, AI Site Assistant with Wizard AI, Online Brand Protection platform, SpidItalia identity stack, PingUp AI Agent chatbot) with deep integrations to Google (Workspace, Ads, Analytics), Microsoft 365, Acronis (cloud backup), Iubenda (GDPR), AccessiWay (web accessibility), Kolsquare (influencer marketing), and MaxMind (fraud scoring). The company holds ICANN registrar accreditation, ISO 27001 certification, GDPR compliance, and Google Partner "Best in Quality" recognition. Approximately 101–250 employees operate in Italy as part of the broader 3,600+ group workforce.
The business model is almost entirely subscription-recurring, priced in EUR with monthly billing at entry-level price points (SiteBuilder €9.69–€25.01/month, WordPress hosting €2.22/month, Email Pro €2.33–€4.40/month) and aggressive first-year promotional discounts (typically -30% to -70% off list). Annual domain renewals (e.g., .it at €58.55), Microsoft 365 and Google Workspace reselling, managed services (managed servers, managed WordPress, premium support), and the Business Partner reseller channel form the higher-margin and stickier revenue layers. Distribution is primarily direct-to-consumer via the register.it e-commerce platform with self-service purchase, supplemented by phone-based inside sales operating 7 days a week and a reseller program that targets Italian web agencies and IT consultants.
Register.it SpA firmographics
Firmographics- Name
- Register.it SpA
- Legal name
- Register S.p.A.
- Website
- https://register.it
- Company type
- Private
- Founded year
- 1999
- Operating status
- Operating
- Headcount range
- 101–250 employees
- Short description
- Register.it SpA is an Italian domain registrar and web hosting provider founded in 1999, serving Italian SMBs, freelancers, web agencies, and resellers with domains, hosting, AI-powered website building, e-commerce, email, PEC, and SPID digital identity services as part of the team.blue group.
- Ownership category
- akta.pro rank
Register.it SpA industry classification
Industry- Product category
- Web Hosting and Domain Services
- NAICS
- Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518), Computing Infrastructure Providers, Data Processing, Web Hosting, and Related Services (518210)
- SIC
- Services-Computer Programming, Data Processing, Etc. (7370), Services-Computer Processing & Data Preparation (7374)
- akta.pro primary industry
- Professional & Business Services Marketplaces (Freelancers, SMB Services) (BPAMAHAG)
Keywords
Where Register.it SpA is headquartered
LocationHeadquarters
- HQ city
- Florence
- HQ country
- Italy
- HQ region
- Europe
Offices1 record
Markets served
Register.it SpA business model
Business model- GTM type
- B2B and B2C
- Offering type
- Software
- Cost components
- Technology or R&D, Infrastructure, Personnel, Marketing or Sales, Operations
Revenue model
- Domain Registration: Annual and multi-year domain registration fees across 500+ TLDs including .it, .com, .eu, and new gTLDs. Revenue is generated on a per-domain, per-year basis with renewal income. Premium domain sales and domain transfers also generate revenue.
- Web Hosting and Server Services: Recurring monthly/annual fees for shared web hosting (Linux/Windows), VPS, managed servers, dedicated servers, and colocation. Plans include tiered pricing (Start, Business, Pro) with upsell opportunities for additional resources, backups, and SSL certificates.
- Website Creation (SiteBuilder, ShopBuilder, WordPress): Subscription revenue from SiteBuilder (three tiers: Start, Business, Pro) and ShopBuilder e-commerce plans, billed monthly or annually. Also includes managed WordPress hosting subscriptions. Professional web agency services for custom site builds generate one-time project fees.
- Email and PEC Services: Monthly/annual subscription fees for professional email (Email Pro in 2GB, 5GB, 10GB tiers), certified email (PEC) including free trials and paid plans, and Microsoft 365 bundled licensing.
- Security and Compliance Services: Revenue from SSL certificates (domain validation, organization, extended validation), SiteLock malware scanning, GDPR compliance tools (Iubenda), and web accessibility solutions. These are typically annual subscriptions or one-time purchases.
- Digital Marketing Services: Web marketing service subscriptions including SEO, Google Ads campaign management, Social Media Hub, WhatsApp Pro (by PingUp), and influencer marketing through Kolsquare. These are typically monthly or annual fees.
- Reseller/Business Partner Program: Domain Express, Hosting Enterprise, VPS, SSL, and email pack products sold at discounted rates to registered resellers (web agencies, IT consultants, developers), who then resell to their own customer base at markup.
Pricing tiers
| Model | Billing | Price |
|---|---|---|
| Subscription | Monthly | SiteBuilder Start — 6 pages, 1GB storage, 10GB bandwidth, AI Wizard, 10 email boxes |
| Subscription | Monthly | SiteBuilder Business — 20 pages, 3GB storage, unlimited bandwidth, AI Wizard, 20 email boxes, backup up to 5, membership up to 100 |
| Subscription | Monthly | SiteBuilder Pro — unlimited pages, 7GB storage, unlimited bandwidth, AI Wizard, 25 email boxes, unlimited backup, membership up to 1000, multilanguage |
| Subscription | Monthly | Web Hosting Linux (with WePanel) — multidomain, AI-powered, SSD discs |
| Subscription | Monthly | Hosting per WordPress — AI Site Assistant, automatic updates, Security Shield, staging environment |
| Subscription | Monthly | Hosting WordPress Gestito (Managed) — AI Site Assistant, expert management, Security Shield, staging |
| Subscription | Monthly | ShopBuilder Smart — e-commerce with AI, sell up to thousands of products |
| Subscription | Monthly | ShopBuilder Premium — advanced e-commerce with AI, professional features |
| Subscription | Monthly | Email Pro 2GB — personalized email ([email protected]), antivirus, antispam |
| Subscription | Monthly | Email Pro 5GB |
| Subscription | Monthly | Email Pro 10GB |
| Subscription | Monthly | Bulk Email Sending |
| Subscription | Annual | Domain .it — Italian national domain |
| Subscription | Annual | Domain .com — global domain |
| Subscription | Annual | Domain Express (Business Partner) — fixed-price domain registration and renewal |
| Subscription | One time/ perpetual license | Unlimited Domain Transfers (Business Partner) |
| Subscription | Annual | SEO (Search Engine Optimization) |
| Subscription | Annual | Submission / Indexing |
| Subscription | Monthly | Google Ads Management |
| Subscription | Annual | Google My Business Profile |
| Subscription | Monthly | Social Media Hub — manage all social accounts from one tool |
| Subscription | Monthly | WhatsApp Pro by PingUp — chatbot, automatic messages, CRM integration |
| Subscription | Monthly | Hosting WePanel — Linux, multidomain, AI-powered |
| Freemium | Monthly | GDPR & Privacy by Iubenda — privacy policy, cookie banner, T&C generator |
| Subscription | Monthly | Web Accessibility (WayWidget) — AI-powered web accessibility widget |
| Subscription | Monthly | VPS / Virtual Server (Business Partner) |
| Subscription | Monthly | Email Pack (Business Partner) — bundled email addresses |
Go-to-market motion3 records
Distribution channels5 records
Marketing channels10 records
Register.it SpA product offering
Product offeringCore offering
Register.it SpA operates an Italian web services platform providing domain name registration (500+ TLDs), shared and managed web hosting (Linux, Windows, WordPress, WooCommerce), VPS and dedicated servers, professional and certified (PEC) email, SPID digital identity, AI-powered SiteBuilder and ShopBuilder website creation tools, SSL certificates, brand protection, GDPR compliance and digital marketing services. The platform serves SMBs, freelancers, web agencies and enterprises via self-service e-commerce, phone sales and a Business Partner reseller program.
Product overview
Register.it SpA is an Italian domain registrar and web services provider offering a comprehensive digital ecosystem with domain registration as the foundational core product, complemented by web hosting infrastructure (Linux/Windows), AI-powered website creation tools (SiteBuilder with Wizard AI), WordPress hosting with AI Site Assistant, e-commerce platforms (ShopBuilder, WooCommerce), professional email and PEC certified email services, digital identity solutions (SpidItalia/SPID), virtual and dedicated server solutions, SSL certificates, and web security services. The portfolio includes marketing tools (Social Media Hub, SEO, Google Ads), accessibility solutions (WayWidget AI), GDPR compliance tools (Iubenda), AI-powered chatbot (PingUp AI Agent), and professional web agency services. All services are designed for Italian and European businesses, with the company reporting over 2.5 million domains registered, 800,000 hosted sites, and 900,000 customers across Europe.
Differentiator
Problem solved
Functional benefit
Brands
- SpidItalia: Digital identity service for SPID (Sistema Pubblico di Identità Digitale) enabling digital identity for citizens and businesses
- SiteBuilder
- ShopBuilder
- Pec.net
- WayWidget
- Open Claw
Products and services
- Domain Registration Domain name registration and management services supporting over 500 TLD extensions including .it, .com, .eu, .org and geographic TLDs. Includes domain transfer, backorder, premium domain options, WHOIS privacy, DNSSEC and trademark registration. Offered to individuals, SMBs, agencies and enterprises.
- Web Hosting (Linux and Windows)
- WordPress Hosting
- SiteBuilder
- ShopBuilder
- WooCommerce Hosting
- Professional Email and Email Pro
- PEC (Certified Email)
- SpidItalia (SPID Digital Identity)
- VPS / Virtual Server (including Open Claw)
- Dedicated Servers
- Managed Server
- Cloud Backup by Acronis
- Colocation
- SSL Certificates
- SiteLock Website Security
- Microsoft 365
- WhatsApp Pro by PingUp
- Social Media Hub
- Online Brand Protection (OBP)
- GDPR and Privacy Compliance by Iubenda
- WayWidget Web Accessibility
- SEO and Google Ads Services
- Web Agency Services
- Electronic Invoicing (Fattura Elettronica)
- Business Partner Program (Reseller Channel)
Quantifiable outcome
- Build a complete website in minutes using AI Site Assistant with a 30-day money-back guarantee (plus €50 refund)
- +1 more outcomes
Companies that use Register.it SpA
Customer profileNamed customers1 record
Segments5 records
Ideal customer profiles4 records
Register.it SpA technology and API
TechnologyTechnology focussed Yes
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Integration18 records
AI capability6 records
Feature7 records
Register.it SpA partnerships and signals
Strategic signalPartnerships
Eleven partnerships are on record, tiered core, major and minor.
- team.blue (parent group)coreRegister.it is a brand of team.blue, a European internet services group operating 60+ brands in 22 countries with 3.3M+ customers. Combell NV (Belgium) is the sole shareholder. Register.it represents the Italian market brand within the group, benefiting from shared infrastructure, resources, and cross-brand collaboration.
- GooglemajorRegister.it is a certified Google Partner awarded 'Best in Quality', managing Google Ads campaigns for customers and integrating Google services including Google Analytics, Google Tag Manager, Google Adsense, and Google Business Profile. The partnership enables Register.it to offer managed Google advertising services and Google Workspace/Microsoft 365 products.
- IubendamajorRegister.it integrates Iubenda's GDPR compliance solutions including privacy and cookie policy generators, cookie banners, terms and conditions, Google Consent Mode V2, and Whistleblowing tools. Iubenda scans Register.it customer domains to detect privacy non-compliances and recommends Iubenda services through joint marketing.
- AcroniscoreAcronis provides Cloud Backup services integrated into Register.it's server and hosting offerings. Cloud Backup by Acronis is available as an add-on for dedicated servers and VPS plans.
- AccessiWaymajorAccessiWay provides AI-powered web accessibility solutions (WayWidget Lite, WayWidget Standard, and Full Service) integrated into Register.it's hosting and WordPress offerings. WayWidget helps make customer websites compliant with accessibility standards.
- PingUpmajorPingUp provides WhatsApp business communication tools (WhatsApp Pro) and AI Agent chatbot solutions sold through Register.it. PingUp AI Agent enables real-time customer responses, automatic messaging, and CRM integration.
- KolsquareminorKolsquare is an influencer marketing platform integrated into Register.it's Social Media Hub, enabling customers to run influencer campaigns as part of their digital marketing strategy.
- MicrosoftmajorRegister.it offers Microsoft 365 plans including Teams, Exchange, SharePoint, OneDrive, and Office Online Apps as an authorized reseller. The partnership enables delivery of productivity and collaboration tools to Register.it's customer base.
- MaxMindcoreMaxMind provides anti-fraud services (minFraud) used by Register.it to assess transaction risk scores for purchases. The system uses machine learning to detect and prevent fraudulent transactions in real-time, protecting both Register.it and its customers.
- ICANNcoreRegister.it operates as an ICANN-accredited domain registrar, required to comply with ICANN policies and procedures, deposit registration data with escrow agents, and communicate data to ICANN as required for gTLD registrations.
- DENIC Services GmbH & Co. KGcoreDENIC is the designated escrow agent for Register.it's gTLD domain registration data, storing registration data as required by ICANN for domain name management continuity.
Scale indicators8 records
Recent moves6 records
Expansion highlights5 records
Register.it SpA competitors and assessment
Company assessmentRegional players
- ServerPlan: Italian hosting and domain provider offering shared hosting, VPS, dedicated servers, and SSL certificates. A domestic competitor focused primarily on the Italian SMB market with a similar product portfolio to Register.it.
- Seeweb: Italian cloud and hosting provider focused on VPS, dedicated servers, cloud computing, and managed services. Competes with Register.it in Italian SMB and enterprise hosting, though with stronger infrastructure/cloud emphasis.
- Hetzner: European hosting and infrastructure provider offering shared hosting, VPS, dedicated servers, and managed cloud. Competes on price-performance in the hosting segment but has minimal presence in domains, website builders, and PEC/SPID.
Broad incumbents
- GoDaddy: Global leader in domain registration and SMB web services, offering domains, hosting, Website Builder, email, and AI tools at massive scale. Competes head-on with Register.it for Italian SMB customers but operates across all geographies.
- OVHcloud: European cloud and bare-metal infrastructure provider offering domains, shared hosting, VPS, dedicated servers, and managed databases. Overlaps Register.it's hosting and server portfolio with greater scale and broader geographic reach.
- IONOS (1&1 IONOS): Major European hosting and cloud provider offering domains, shared hosting, VPS, dedicated servers, and website builder tools. A direct rival for Register.it's hosting and SMB tooling in Italy and broader Europe.
Direct peers
- Aruba.it: Italy's largest domain registrar and web hosting provider, with a comparable product portfolio spanning domains, hosting, PEC, SPID, cloud, and managed services. Directly competes with Register.it in the Italian SMB and prosumer segments.
- SiteGround: SMB-focused web hosting company with strong WordPress, WooCommerce, and managed hosting offerings. Closely comparable to Register.it in target customer and product mix, though operating across multiple European markets.
Emerging players
- Wix.com: Global AI-powered website builder with hosting included, targeting SMBs and freelancers. Competes with Register.it's SiteBuilder and ShopBuilder in the no-code website and ecommerce segment, though does not offer domain registration as a core service.
- Automattic (WordPress.com): Provider of WordPress.com hosting, AI website builder, WooCommerce, and domain services. Overlaps with Register.it's managed WordPress and WooCommerce hosting lines and competes for the same SMB/freelancer audience.
Market position
Strengths5 records
Weaknesses5 records
Competitive moat5 records
Key risks5 records
Key highlights7 records
Customer concentration
Register.it SpA social profiles
Digital presenceRegister.it SpA compliance and trust
Trust signalCompliance2 records
Register.it SpA financial estimates
Financial estimateRevenue estimate
Valuation estimate
Register.it SpA leadership team
Management profileNumber of profiles
Profiles1 record
Register.it SpA funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Register.it SpA M&A and investment
M&A and investmentM&A4 records
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Register.it SpA
What does Register.it SpA do?
Register.it SpA operates an Italian web services platform providing domain name registration (500+ TLDs), shared and managed web hosting (Linux, Windows, WordPress, WooCommerce), VPS and dedicated servers, professional and certified (PEC) email, SPID digital identity, AI-powered SiteBuilder and ShopBuilder website creation tools, SSL certificates, brand protection, GDPR compliance and digital marketing services. The platform serves SMBs, freelancers, web agencies and enterprises via self-service e-commerce, phone sales and a Business Partner reseller program.
Is Register.it SpA a public or private company?
Register.it SpA is a private company. It is classified as corporate owned and is currently operating.
When was Register.it SpA founded?
Register.it SpA was founded in 1999. It employs 101 to 250 people.
Where is Register.it SpA based?
Register.it SpA is headquartered in Florence, Italy, in the Europe region.
How does Register.it SpA make money?
Seven revenue lines are on record. Domain Registration is the primary driver. The others are web Hosting and Server Services, website Creation (SiteBuilder, ShopBuilder, WordPress), email and PEC Services, security and Compliance Services, digital Marketing Services and reseller/Business Partner Program.
Who are Register.it SpA's main competitors?
Regional players on record are ServerPlan, Seeweb and Hetzner. Broad incumbents are GoDaddy, OVHcloud and IONOS (1&1 IONOS). Direct peers are Aruba.it and SiteGround. Emerging players are Wix.com and Automattic (WordPress.com).
Does Register.it SpA have an API?
No public API is recorded for Register.it SpA.
What industry is Register.it SpA in?
Register.it SpA's product category is Web Hosting and Domain Services. Its primary akta.pro industry code is BPAMAHAG, Professional & Business Services Marketplaces (Freelancers, SMB Services). Its NAICS code is 518 and its SIC code is 7370.