What Omniclean does

Omniclean is a privately held, family-run cleaning services company founded in 1994 in Hout Bay, Cape Town, South Africa. It specializes in carpet cleaning (fitted carpets, loose rugs, Persians, Orientals, Kelims, Lesotho rugs, Quartz carpets), upholstery cleaning (couches, mattresses, restaurant and boat seating), curtain cleaning and rehanging, and blind and drape cleaning. Adjacent services include deep and spring cleaning, Airbnb pre/post cleaning, Covid-19 sterilization via defogging, home valet (on-site car valet), and garden and holiday-home maintenance. The company also retails industrial vacuum cleaners (Euro-Vac, Soteco) and consumables (Spotter Kits, Nilfisk bags) through an e-commerce storefront on its website with delivery across Cape Town and parts of the Western Cape.

The business is built around trained cleaning crews (two cleaners plus a team leader per crew, plus supervisors) using industrial steam cleaning machines, dry-cleaning techniques for delicate textiles, dye testing for valuable rugs, and an environmentally-friendly cleaning product it has used for over 20 years. Specialized techniques include rainwater harvesting with pre-heated water and a 30-meter-range alcohol-based sterilization defogger. Pricing is quote-based and per-unit, ranging from R24 per square meter for fitted carpets to R120–R230 per square meter for loose rugs (off-site) and R280 per room for fogging, with a R480 minimum callout fee.

Omniclean operates a direct-to-consumer, direct-sales model with no third-party intermediaries. Customers book via phone, WhatsApp, and a website contact form, receive free quotations, and are served at their premises across Cape Town's Atlantic Seaboard, Southern Suburbs, City Bowl, and surrounding suburbs. Its customer base spans individual homeowners, hospitality operators (hotels, guest houses, Airbnb hosts such as Hilton Ross Hotel and ZenCapeTown), offices, and rental property managers, with acquisition driven by word-of-mouth, testimonials, local SEO, a cleaning-tips blog, and a referral incentive (free Spotter Kit for customers spending R1,000 or more). The business is bootstrapped, with no disclosed external funding, no parent company, and operating indicators consistent with a stable single-city service operator.

Name

Omniclean

Legal name

Omniclean

Website

https://omniclean.co.za

Company type

Private

Founded year

1994

Operating status

Operating

Headcount range

11–50 employees

Short description

Omniclean is a family-run, Cape Town-based cleaning services company offering carpet, upholstery, curtain, blind, Airbnb, Covid-19 sterilization, home valet, and garden maintenance services, plus e-commerce retail of industrial vacuums and Spotter Kits.

Ownership category

akta.pro rank

Product category

Carpet Cleaning Services

NAICS

Carpet and Upholstery Cleaning Services (56174), Janitorial Services (561720)

akta.pro primary industry

Deep Carpet, Rug & Upholstery Cleaning (HSAEABAD)

Keywords

• Carpet cleaning services
• Upholstery cleaning services
• Curtain cleaning services
• Commercial cleaning services
• Residential cleaning services

Headquarters

HQ city

Cape Town

HQ country

South Africa

HQ region

Africa

Offices1 record

Markets served

GTM type

B2C

Offering type

Services

Cost components

Personnel, Operations, Supply Chain, Marketing or Sales, Infrastructure, Technology or R&D

Revenue model

1. Professional Cleaning Services: On-demand cleaning services for carpets, upholstery, curtains, blinds, and general home/office cleaning. Services are booked per job with pricing per square meter or per room. Includes specialized services like Persian carpet cleaning, Airbnb pre/post cleaning, and Covid-19 sterilization cleaning.
2. Cleaning Equipment and Products Sales: E-commerce sales of vacuum cleaners (Euro-Vac, Soteco brands) and cleaning products including Spotter Kits. Products are sold through the company's online shop with delivery to Cape Town and selected Western Cape areas.

Pricing tiers

Go-to-market motion1 record

Distribution channels3 records

Marketing channels5 records

Core offering

Omniclean is a Cape Town-based cleaning service provider specializing in professional steam and dry cleaning for carpets, upholstery, curtains, and blinds, with recognized expertise in Persian and Oriental rugs. The company also operates an online retail shop selling vacuum cleaners, spotter kits, and related cleaning products.

Product overview

Omniclean is a Cape Town-based cleaning services company with over 30 years of experience offering a comprehensive portfolio of cleaning services. The core offering consists of carpet cleaning (including fitted carpets, loose rugs, Persians, Orientals, Lesotho rugs, and Quartz carpets), curtain cleaning and hanging, upholstery cleaning, and blind and drape cleaning. Specialized services include Covid-19 sterilization/fogging cleaning, Airbnb pre and post cleaning, deep cleaning, home valet services, and holiday home maintenance. The company also retails professional cleaning equipment including Euro-Vac and Soteco branded vacuum cleaners (wet/dry and dry models ranging from 10L to 70L capacity), spotter kits for carpet stain removal, and Nilfisk vacuum accessories. Services are delivered by trained cleaning teams with supervisors, using steam cleaning as the primary method along with specialized dry-cleaning chemicals for delicate items.

Differentiator

Problem solved

Functional benefit

Products and services

• Carpet Cleaning Professional steam and dry-cleaning of carpets, including specialized care for Persian and Oriental rugs with free collection and delivery in Cape Town.
• Upholstery Cleaning On-site steam and dry cleaning of sofas, chairs, mattresses, and other household upholstery.
• Curtain Cleaning and Hanging Cleaning of curtains, blinds, and drapes with optional hanging service after cleaning.
• Covid-19 Sterilization Cleaning Defogging sterilization service for residential and commercial spaces using fogging equipment.
• Deep Cleaning and Spring Cleaning Whole-home deep cleaning service covering kitchens, bathrooms, living areas, and bedrooms.
• Home Valet Service Move-in/move-out and pre-listing cleaning service for residential properties.
• Airbnb Pre and Post Cleaning Specialized turn-over cleaning service designed for short-term rental hosts and Airbnb properties.
• Garden Maintenance Services Routine garden upkeep including mowing, hedge trimming, and general maintenance for residential properties.
• Holiday Home Maintenance Ongoing cleaning, garden, and general maintenance for second homes and holiday properties, including change-over services.
• Euro-Vac Vacuum Cleaners (Retail) Online retail of Euro-Vac AS-10, AS-15, AS-30, and AS-70 wet/dry vacuum cleaners via the Omniclean online shop.
• Soteco Vacuum Cleaners (Retail) Online retail of Soteco 3-Flow and Soteco Leo vacuum cleaners via the Omniclean online shop.
• Omniclean Spotter Kits and Vacuum Bags Retail of branded spotter kits for spot stain removal and replacement vacuum bags such as Nilfisk GD111.

Quantifiable outcome

• Recommended to clean carpets every 6 months to extend carpet lifespan and prevent permanent dirt embedding in fibers.
• +2 more outcomes

Named customers4 records

Segments4 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature4 records

Scale indicators3 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• ChemDry: Global franchise network specializing in carpet, upholstery and rug cleaning using a proprietary low-moisture process. Direct functional parallel to Omniclean's core carpet/rug service, with broader geographic and brand reach.

Broad incumbents

• Maid Brigade: Established residential cleaning franchise offering recurring housekeeping using eco-friendly products. Comparable in recurring-service model and eco-positioning.
• Merry Maids: Long-standing residential cleaning franchise with recurring visit models. Comparable SMB/residential customer profile and personalized service delivery.
• MOLLY MAID: Global residential housekeeping franchise with recurring cleaning programs. Adjacent to Omniclean's residential and Airbnb cleaning verticals, though less specialized in carpets and rugs.
• Coit Cleaning & Restoration Services: Multi-service cleaning and restoration franchise covering carpets, drapes, upholstery and air ducts. Overlaps with Omniclean's drapes/curtains/blinds work and adds restoration exposure.
• Stanley Steemer: Established U.S. carpet, tile and upholstery cleaning franchise with deep specialization in hot-water extraction. Comparable service mix and customer use cases, though at much larger scale and geographic breadth.
• Fantastic Services: Multi-service residential cleaning company offering carpet, upholstery and post-construction cleaning alongside general housekeeping. Comparable breadth of soft-furnishings services.
• Servpro: Franchise network for cleanup and restoration including carpet, upholstery and biohazard cleaning. Overlaps Omniclean's Covid-19 sterilization and flood-damage work, scaled nationally.

Emerging players

• SweepSouth: South Africa-based digital platform connecting customers to domestic cleaners and home service providers. Targets the same Cape Town residential and small-business cleaning demand but via an app-led model that contrasts with Omniclean's phone/WhatsApp booking.

Regional players

• Hiremaid: South African residential cleaning company operating domestically. Direct regional competitor in the same residential cleaning category, albeit focused on general housekeeping.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat4 records

Key risks6 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/omnicleancapetown

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Omniclean