Occam Komunikasi Indonesia

What Occam Komunikasi Indonesia does

Occam Komunikasi Indonesia is a Jakarta-based public relations and communications consultancy founded in 2014 by Radhytia Arghawisha (CEO) and Septa Perdana (COO/Senior Partner). The firm has operated as part of Maverick Group since 2016, Indonesia's largest PR group, gaining access to a shared network of over 200 communications professionals.

The company delivers eight core services: Media Relations, Event Management, Community and KOL Engagement, Digital Services, Media Monitoring, Research, Training, and Design. It serves enterprise and mid-market clients across BFSI, technology, F&B and lifestyle, healthcare, and retail — drawing on cross-industry experience from co-founders and team members who previously held roles at global PR networks. Service delivery is partner-led, supported by a specialized team covering research, creative, and digital functions.

The business model is classic professional services: retainer-based engagements and project fees tied to media campaigns, events, and content production. Historical case studies reference enterprise clients including Samsung, P&G, BCA, and Facebook, though most logos stem from pre-Occam tenure. The firm invests in thought-leadership channels — notably the "Occam Lab Talk" podcast and an active blog — to build category visibility, but discloses no proprietary technology, AI tooling, or external funding.

Name

Occam Komunikasi Indonesia

Legal name

Occam Komunikasi Indonesia

Website

https://occam.co.id

Company type

Private

Founded year

2014

Operating status

Operating

Headcount range

11–50 employees

Short description

Occam Komunikasi Indonesia is a Jakarta-based PR and communications consultancy, founded in 2014 and part of Maverick Group since 2016. It delivers media relations, event management, KOL engagement, and digital services to enterprise clients across banking, technology, F&B, healthcare, and lifestyle.

Ownership category

akta.pro rank

Product category

Public Relations and Communications Consulting

NAICS

Public Relations Agencies (541820), Public Relations Agencies (54182), Advertising, Public Relations, and Related Services (5418)

SIC

Services-Advertising (7310), Services-Advertising Agencies (7311)

akta.pro primary industry

Social Media & Community Management (PR-led) (BPAFADAM)

akta.pro secondary industries

Event PR & Communications Support (BPAFADAO), Public Relations Measurement, Analytics & Monitoring (BPAFADAL), Reputation Management & Online PR (BPAFADAN)

Keywords

• Public relations services
• Media relations consulting
• Communications consultancy
• Corporate communications
• Event management PR

Headquarters

HQ city

Cilandak

HQ country

Indonesia

HQ region

Asia

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales, Others

Revenue model

1. PR Consulting and Advisory Services: Occam generates revenue by providing professional communications consulting services including media relations, event management, community and KOL engagement, digital services, media monitoring, research, training, and design. Revenue is derived from retainer-based advisory engagements, project fees for tactical executions (events, campaigns), and consulting engagements across diverse industry verticals.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels9 records

Core offering

Occam Komunikasi Indonesia is a tactical public relations and communications consultancy that helps enterprise and mid-market clients shape, advance, and protect their reputation. It delivers an integrated offering across media relations, event management, community and KOL engagement, digital services, media monitoring, research, training, and design through consultant-led engagements and project executions.

Product overview

Occam Komunikasi Indonesia is a communications consultancy firm offering tactical PR solutions. Their portfolio consists of eight core service modules: Media Relations (engaging journalists), Event Management (planning/executing PR events), Community and KOL Engagement (connecting brands with influencers), Digital Services (online activations and social media content), Media Monitoring (tracking conventional and social media), Research (perception audits and competitor analysis), Training (tailored PR training), and Design (visual communications materials). These services work together as an integrated communications offering to help clients shape, advance, and protect their reputation.

Differentiator

Problem solved

Functional benefit

Products and services

• Media Relations Public relations service that engages journalists through various media activities and crafts messages, using a research-driven approach to identify and target the right journalist at the right publication with the right information.
• Event Management Planning and executing impactful public relations-related events to engage audiences and maximize exposures, covering both offline and virtual events with advice on concept, messaging, implementation, and show directing.
• Community and KOL Engagement Connects brands and companies with relevant key communities and influencers across sectors (education, lifestyle, technology, environment), enhancing business growth through strategic community engagement.
• Digital Services Online activations and content creations melding digital and social solutions with modern public relations efforts, addressing the growth of digital communications and social media engagement.
• Media Monitoring Daily monitoring of conventional news publications and social media channels including blogs, online forums, Twitter, Instagram, and YouTube, providing real-time advisories and analysis on coverage and trends.
• Research Supports clients with necessary research efforts such as perception audits, media surveys, and competitor analysis before creating effective public relations plans.
• Training Tailored training modules crafted and delivered in partnership with Maverick Group, designed for individual client needs with modules delivered against specific objectives.
• Design Design services for posters, banners, and infographics for various communications purposes across conventional and modern channels.

Named customers20 records

Segments1 record

Ideal customer profiles1 record

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

One partnership is on record.

• Maverick GroupcoreStrategic or Co-development Partner · 1 January 2016In 2016, Occam became part of the Maverick Group, one of Indonesia's most respected communications consultancy firms. As part of the Maverick Group, Occam collaborates with Maverick on training modules tailored for clients. Occam operates under the Maverick Group umbrella while maintaining its own brand identity and client relationships.

Scale indicators2 records

Recent moves4 records

Expansion highlights3 records

Direct peers

• Imogen PR: Indonesia-focused boutique PR agency serving lifestyle, consumer, and corporate clients. Comparable in size, B2B professional services model, and service breadth (media relations, events, digital).
• Maverick Group: Occam's parent group and one of Indonesia's most established communications consultancies. Direct overlap in PR, corporate communications, and event services makes it the closest comparable operating model in the same geography.
• Eureka Communications: Indonesia-based PR consultancy from which Occam consultant Shriisyana Yasmin joined. Comparable in size, scope, and Indonesian-market focus across corporate and consumer communications.

Broad incumbents

• Burson Cohn & Wolfe (BCW) Indonesia: Global PR network with an established Indonesia presence competing for the same enterprise and multinational clients (e.g., BCW previously employed Occam consultant Fauzan Agitama). Comparable in offering but operates at much greater scale.
• FleishmanHillard Indonesia: Omnicom-owned global PR network with Indonesia coverage, competing for multinational and local enterprise communications mandates including media relations and digital communications.
• Hill+Knowlton Indonesia: WPP-owned global PR consultancy active in Indonesia, serving enterprise and government clients across media relations, public affairs, and crisis communications.
• Weber Shandwick Indonesia: Interpublic Group global PR network with presence in Indonesia, offering integrated communications, social media, and content services overlapping with Occam's service portfolio.
• Edelman Indonesia: Largest global PR firm with strong Indonesia operations serving enterprise clients across banking, technology, and consumer. Overlaps with Occam in media relations, corporate communications, and crisis advisory.
• Ogilvy PR Indonesia: WPP's brand and PR arm in Indonesia, combining advertising heritage with PR and influencer engagement, competing directly for Occam's enterprise and consumer clients.

Regional players

• IndoAdvisors: Indonesia-based communications and investor relations advisory overlapping with Occam in corporate communications and stakeholder engagement, particularly for publicly listed and financial clients.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights5 records

Customer concentration

• Xx.com/occam_id
• Facebookfacebook.com/OccamIndonesia
• LinkedInlinkedin.com/company/occam-indonesia
• Instagraminstagram.com/occam_id

Revenue estimate

Valuation estimate

Number of profiles

Profiles12 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Occam Komunikasi Indonesia