Eureka Communications

What Eureka Communications does

Eureka Communications is a UK-based B2B public relations and communications agency founded in 1998 by Teresa Horscroft. It operates as a collective of approximately 12-13 independent senior consultants, each with 15+ years of in-house, agency or media-side experience, delivering services across four integrated phases: research and analyst relations, strategic communications (messaging, media training, crisis), execution (media relations, influencer relations, executive profiling, content creation), and feedback/ROI measurement. The firm explicitly rejects a traditional office-based model, operating fully remotely with a single UK phone number as its only published contact channel.

The client base spans UK and international businesses concentrated in four verticals: retail, financial services/fintech, media and marketing technology, and sustainability/cleantech. Named long-tenured clients include WPP/Kantar (BrandZ global PR for 13+ years), Crowdcube (since its 2011 launch), Monzo, Magway, IRI, CIWEM, and Escalent. Eureka's revenue model is professional services — project-based and retainer engagements for B2B, corporate, financial and consumer PR campaigns — with no publicly disclosed pricing.

The firm is privately held and bootstrapped, with no external funding, no parent company, and no subsidiaries. Notable third-party validation includes a Highly Commended recognition at The Drum PR Awards 2020 (Best Small Budget Category) for work with Magway. Eureka's commercial differentiator is its anti-AI content positioning, emphasising distinctive human-led storytelling over AI-generated communications, and its lean collective structure versus traditional full-service agencies.

Name

Eureka Communications

Legal name

Eureka Communications

Website

https://eurekacomms.co.uk

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Eureka Communications is a UK-based B2B PR and communications collective of approximately 13 senior independent consultants, founded in 1998. It delivers strategy, media relations, content, and crisis communications to clients in retail, fintech, martech, and cleantech.

Ownership category

akta.pro rank

Headquarters

HQ city

Alton

HQ country

United Kingdom

HQ region

Europe

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Marketing or Sales

Revenue model

1. PR and Communications Services: Professional services revenue generated from providing PR, strategic communications, media relations, content creation, and marketing communications services to clients. The company operates as a collective of independent consultants, likely billing on a project or retainer basis for B2B, corporate, financial and consumer PR campaigns.

Go-to-market motion1 record

Distribution channels1 record

Marketing channels5 records

Core offering

Eureka Communications is a PR and communications agency delivering an integrated four-phase service portfolio — Research, Strategise, Execute, and Feedback — for B2B, corporate, financial and consumer clients. Services span marketing/communication healthchecks, messaging and media training, story and campaign development, reputation and crisis management, media and influencer relations, content creation, and ROI/impact measurement. Operating as a collective of independent senior consultants, the firm serves disruptive businesses and established market leaders across retail, fintech, martech, and cleantech sectors.

Product overview

Eureka Communications is a PR and communications agency that offers a unified service portfolio comprising Research, Strategic Communications, Execution, and Feedback/Analytics services. Operating as a collective of independent consultants, they provide integrated communications solutions including media relations, content creation, crisis communications, reputation management, and campaign measurement. Their service model is structured around four interconnected phases—Research, Strategise, Execute, and Feedback—that work together to deliver comprehensive communications campaigns across B2B, corporate, financial, and consumer markets.

Differentiator

Problem solved

Functional benefit

Products and services

• Research Services

Quantifiable outcome

• 420% increase in media coverage year-on-year for CIWEM
• +4 more outcomes

Named customers11 records

Segments6 records

Ideal customer profiles5 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Partnerships

Nine partnerships are on record, tiered core and minor.

• IRIcoreStrategic or Co-development PartnerOngoing strategic partnership for PR and communications services. Eureka has worked with IRI UK on multiple campaigns including HFSS regulations commentary positioning IRI as industry experts, and the 'Creating news fizz' campaign. The relationship has generated over £250,000 in analytics revenue for IRI.
• KantarcoreStrategic or Co-development PartnerLong-standing partnership spanning 13+ years working on WPP BrandZ Most Valuable Global Brands studies. Eureka manages global PR for the BrandZ rankings including supplement in the Financial Times and 3,000+ pieces of coverage annually. Also supports Kantar UK Christmas ads campaign generating 106 MQLs and £127,000 net sales.
• WPPminorStrategic or Co-development PartnerIndirect partnership through BrandZ (a Kantar/WPP joint venture). Eureka's PR work for BrandZ reinforces the brand expertise of both Kantar and WPP, with BrandZ driving client conversations and revenue across both businesses.
• CrowdcubecoreStrategic or Co-development PartnerLaunched world's first equity crowdfunding platform in 2011. Ongoing PR partnership has resulted in Crowdcube growing to £5 million+ turnover with 100+ employees. Over £560 million invested on platform. Eureka's PR was cited as top three reason businesses chose to raise finance on platform.
• MonzocoreStrategic or Co-development PartnerPositioned Monzo as the number one challenger brand in banking. PR for world's fastest crowdfund (60 seconds to £1 million). Later supported £15 million VC fundraise. Company grew from 40,000 to 1 million+ customers in two years.
• MagwaycoreStrategic or Co-development PartnerProfile raising campaign for sustainable e-commerce delivery company. Exceeded £750,000 crowdfunding target by 206%, closing at over £1.5 million. Awarded 'Highly Commended' at The Drum PR Awards 2020.
• CIWEMcoreStrategic or Co-development PartnerBuilding CIWEM's profile as 'Voice of the profession' for water and environmental management. Media presence increased 420% year-on-year in 2024/25. National coverage rose from 1 piece to 28 pieces year-on-year.
• EscalentcoreStrategic or Co-development PartnerLaunch campaign for Chinese Automotive Brands Impact Study. Generated 60+ leads including from Dentsu, Hyundai, VinFast, Great Wall Motor, Volkswagen and Denso. Multiple meetings with prospective clients including Lotus Cars and BYD.
• AssurestorminorStrategic or Co-development PartnerResearch-driven PR campaign challenging 'Titanic mindset' of UK businesses on data recovery. Delivered 30+ news articles and 6 bylined articles for Executive Director Stephen Young.

Scale indicators7 records

Recent moves5 records

Expansion highlights5 records

Direct peers

• Harvard PR: UK boutique PR agency focused on technology and B2B sectors; a directly comparable scale peer competing with Eureka on similar enterprise tech and challenger-brand briefs.
• Fight or Flight: UK boutique PR agency specialising in B2B technology and challenger brands; a comparable boutique peer competing directly with Eureka for mid-market tech and fintech mandates.
• Bottle PR: UK-based consumer and B2B PR agency of comparable boutique size; competes with Eureka on consumer and brand-positioning campaigns for challenger and mid-market clients.
• Threepipe Communications: UK integrated PR and digital agency; comparable boutique-scale peer competing with Eureka for integrated communications mandates, particularly in retail, fintech and consumer sectors.
• Speed Communications: UK-based specialist B2B and technology PR agency of comparable boutique scale; directly competes with Eureka for the same tech, fintech and B2B tech client base with a similar senior-consultant model.
• Red Lorry Yellow Lorry: UK-based B2B technology PR agency of similar boutique scale; competes directly with Eureka on technology, SaaS and B2B tech clients with comparable senior-team delivery.
• Wildfire PR: UK boutique PR agency focused on technology and B2B brands; a directly comparable boutique peer competing with Eureka for similar mid-market enterprise and challenger-brand mandates.

Broad incumbents

• Beattie Communications: UK-based integrated communications group with broader service portfolio than Eureka; competes on similar mid-market and enterprise mandates but with employed teams and wider geographic reach.
• Hotwire: Global tech and B2B PR agency with significant UK presence; competes with Eureka in technology, fintech and B2B communications but operates at much larger scale as part of a global network.
• Edelman UK: Global PR network with major UK presence; competes with Eureka for enterprise tech, fintech and consumer mandates but at vastly greater scale and with employed consultant teams.

Market position

Strengths4 records

Weaknesses5 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/eureka-communications

Revenue estimate

Valuation estimate

Number of profiles

Profiles13 records

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Eureka Communications