Carley's

What Carley's does

Carley's, Inc. (dba Pure's Food Group, Inc.) is a US-based food manufacturer specializing in sandwich cream cookies, founded in 2008 and headquartered in Naperville, Illinois. The company operates with 1-10 employees and runs a dual-revenue model: (1) Carley's branded cookies distributed through wholesale channels to convenience store distributors, independent grocers, and small retail chains, and (2) private label sandwich cream cookie production for the industry's largest convenience store chains and other brand partners. The product portfolio spans classic flavors (vanilla, chocolate chip, oatmeal raisin, iced oatmeal) and trendy fruit-infused varieties (lemon, strawberry), with full-service private label capabilities covering recipe development, manufacturing, and custom packaging design. Carley's emphasizes US-based manufacturing with US-sourced materials and targets the value segment of the convenience store cookie category, competing on price, shelf life, and American-made appeal rather than premium positioning.

Name

Carley's

Legal name

Carley's, Inc.

Website

https://carleys.com

Company type

Private

Founded year

2008

Operating status

Operating

Headcount range

1–10 employees

Short description

Carley's, Inc. is a US-based manufacturer of sandwich cream cookies that sells its branded products through convenience store distributors and produces private label cookies for the largest convenience store chains, serving value-oriented consumers in the c-store channel.

Ownership category

akta.pro rank

Product category

Cookies & Snack Foods

NAICS

Cookie and Cracker Manufacturing (311821)

SIC

Cookies & Crackers (2052), Bakery Products (2050)

akta.pro primary industry

Cookies, Biscuits & Crackers Manufacturing (AFAKAAAC)

Keywords

• Sandwich cream cookies
• Private label cookies
• Wholesale snack foods
• Cookie manufacturer
• Convenience store snacks

Headquarters

HQ city

Naperville

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Hardware or Manufacturing

Cost components

Supply Chain, Operations, Personnel, Marketing or Sales

Revenue model

1. Wholesale Cookie Distribution: Carley's manufactures and sells cookies at wholesale prices to distributors serving convenience stores, independent grocers, and small retail chains. Revenue is generated through product sales with competitive wholesale pricing and small minimum order quantities.
2. Private Label Cookie Production: The company produces private label sandwich cream cookies for convenience store chains and other brand partners. Carley's handles recipe development, production, and custom packaging under the partner's brand. Revenue is generated through bulk production contracts with margins benefiting partners over national brands.

Go-to-market motion2 records

Distribution channels3 records

Marketing channels3 records

Core offering

Carley's manufactures and distributes its own branded sandwich cream cookies, organized into a Classic Flavor Cookies line and a Fruit-Infused Trendy Cookies line, sold to convenience stores, independent grocers, and small retail chains through wholesale distribution partners. The company also produces private label sandwich cream cookies for large convenience store chains seeking store-brand products.

Product overview

Carley's is a food manufacturing company specializing in sandwich cream cookies, operating under the dba Pure's Food Group. The product portfolio consists of two main offerings: (1) Carley's branded sandwich cream cookies sold through distribution channels, available in classic flavors (vanilla, chocolate chip, oatmeal raisin, iced oatmeal) and trendy fruit-infused flavors (lemon, strawberry); and (2) Private label sandwich cream cookies manufactured for retail partners, convenience store chains, and distributors, with full-service support including recipe negotiation, production oversight, and custom packaging design. The company serves convenience stores, independent grocers, and retail chains with a focus on affordable, budget-friendly products with long shelf life.

Differentiator

Problem solved

Functional benefit

Products and services

• Carley's Sandwich Cream Cookies Branded sandwich cream cookies in a wide range of classic and fruit-infused flavors, sold wholesale to distributors serving convenience stores, independent grocers, and small retail chains in the United States.
• Private Label Sandwich Cream Cookies Custom-manufactured sandwich cream cookies produced under the retail customer's own store brand, with recipe and packaging customization, supplied directly to large convenience store chains in the United States.

Quantifiable outcome

• 77% of 2024 voters prefer Made in America items (Alliance for American Manufacturing, November 2024)
• +2 more outcomes

Named customers3 records

Segments4 records

Ideal customer profiles2 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature3 records

Partnerships

Three partnerships are on record, tiered core.

• Distributors serving convenience storescoreChannel Partner/ Reseller/ DistributorCarley's has built robust partnerships with distributors serving convenience stores, independent grocers, and small retail chains. These distributors benefit from competitive wholesale pricing, small minimum order quantities, scalable inventory options, and reliable supply with dedicated support.
• Largest convenience store chainscoreChannel Partner/ Reseller/ DistributorCarley's works hand-in-hand with the industry's largest convenience chains, producing and shipping top-quality private brand sandwich cream cookies nationwide. The company handles recipe development, production, and custom packaging under the chain's brand.
• Private label cookie partnerscoreOEM/ Whitelabel/ Licensing PartnerCarley's partners with brands seeking private label sandwich cream cookies, providing full-service support from concept to shelf including recipe customization, flawless production, standout packaging design, and hassle-free execution.

Scale indicators2 records

Recent moves5 records

Expansion highlights4 records

Direct peers

• Voortman Cookies: Voortman is a North American cookie manufacturer producing branded and private label cookies for grocery, mass, and convenience channels. Comparable to Carley's in cookie manufacturing, private label capabilities, and retail distribution focus.
• Otis Spunkmeyer: Otis Spunkmeyer manufactures cookies, muffins, and baked goods for foodservice and retail channels, including a strong private label and B2B distribution model. Closely comparable to Carley's in its cookie-manufacturing focus and foodservice/convenience-channel orientation.
• Murray's Cookies: Murray's is a sandwich cookie specialist with national retail distribution through mass and convenience channels. Directly comparable to Carley's in sandwich cream cookie format and grocery/c-store distribution strategy.

Emerging players

• Sweet Loren's: Sweet Loren's is a better-for-you cookie and baked goods brand with national retail distribution. Comparable to Carley's as a growing branded cookie company pursuing differentiation and shelf presence, though focused on clean-label and portion-controlled formats rather than value-priced sandwich cookies.
• Partake Foods: Partake Foods is an allergen-friendly and specialty cookie brand with growing retail distribution. Comparable to Carley's as a smaller, brand-forward cookie company pursuing differentiation in niche segments (allergen-friendly, better-for-you) versus mass-market sandwich cream cookies.

Broad incumbents

• Pepperidge Farm: Pepperidge Farm (owned by Campbell Soup) produces cookies, crackers, and baked goods with broad grocery and convenience distribution. Comparable to Carley's in cookie product category and retail distribution, though it operates as a premium-priced national brand incumbent.
• Walkers Shortbread: Walkers Shortbread is a long-established cookie manufacturer with broad grocery and specialty retail distribution. Comparable to Carley's as a cookie manufacturer with strong retail presence, though Walkers focuses on premium shortbread formats versus value sandwich cream cookies.
• McKee Foods (Little Debbie): McKee Foods is the manufacturer of Little Debbie and Drake's branded snack cakes and cookies, with massive national distribution including convenience stores. Comparable to Carley's as a major player in the value-priced cookie/snack category targeting c-stores, though at vastly greater scale.
• Ferrero (Keebler, Famous Amos): Ferrero's North American operations include Keebler and Famous Amos, two of the largest cookie brands with extensive grocery and convenience presence. Comparable to Carley's in sandwich and traditional cookie categories and c-store distribution, though as a global incumbent with substantially greater resources.

Others

• TreeHouse Foods: TreeHouse Foods is a major private label food manufacturer across multiple categories including cookies and snacks. Comparable to Carley's as a private label baked goods/co-manufacturer serving retailer brands, though TreeHouse operates at significantly larger scale and across many product categories.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks6 records

Key highlights6 records

Customer concentration

• LinkedInlinkedin.com/company/carleys-inc-dba-pures-food-group-inc

Revenue estimate

Valuation estimate

Number of profiles

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Carley's