Moooi Carpets
Moooi Carpets is a Netherlands-based retail company selling rugs, wall tiles, floor tiles, and related accessories. Founded in 2015 and headquartered in 's-graveland, it operates as a small privately-held business with 11-50 employees.
- Company typePrivate
- Founded2015
- Headquarters's-graveland, Netherlands
- Headcount11–50
- GTM typeB2C
- OfferingServices
What Moooi Carpets does
Moooi Carpets is a Netherlands-based retail company that sells rugs, wall tiles, floor tiles, and related interior accessories. Per available firmographic data, the company was founded in 2015, is headquartered in 's-graveland (Netherlands), and operates as a privately-held for-profit entity with a headcount of 11-50 employees. Its public web presence is at moooicarpets.com. The product mix indicates a specialty interiors retailer spanning floor coverings, wall surfaces, and decorative accessories — categories consistent with a curated or designer-positioned retail proposition rather than a mass-market hardware/flooring chain. No additional information on sourcing, manufacturing, brand licensing, distribution, or supply chain partners was disclosed in the available source material.
The source data did not yield any information on the company's revenue model, pricing structure, go-to-market motion, technology stack, customer segments, distribution channels, marketing channels, partnerships, awards, patents, leadership team, or operating geographies beyond its Netherlands base. The company's own website returned only a 'One moment, please...' verification/loading page during data collection, which means there is no observable first-party product catalog, brand messaging, or commerce flow on file. As a result, deeper technical, financial, or strategic conclusions cannot be drawn from the current source material beyond the static firmographic profile above.
Given the company description flags it as a 'retail store,' the implied business model is direct sale of physical merchandise — either through a physical showroom, project-based B2B contracts (interior designers, architects, hospitality), or both — but the available data does not confirm which mix applies. No revenue, ownership, M&A, or expansion history was disclosed.
Moooi Carpets firmographics
Firmographics- Name
- Moooi Carpets
- Website
- https://moooicarpets.com
- Company type
- Private
- Founded year
- 2015
- Headcount range
- 11–50 employees
- Short description
- Moooi Carpets is a Netherlands-based retail company selling rugs, wall tiles, floor tiles, and related accessories. Founded in 2015 and headquartered in 's-graveland, it operates as a small privately-held business with 11-50 employees.
- Ownership category
- akta.pro rank
Moooi Carpets industry classification
Industry- Product category
- Home Furnishings Retail
- NAICS
- Floor Covering Retailers (449121)
- SIC
- Retail-Home Furniture, Furnishings & Equipment Stores (5700)
- akta.pro primary industry
- Carpet & Area Rug Flooring Retail (CRAIAGAE)
- akta.pro secondary industry
- Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats) (CRAIALAC)
Keywords
Where Moooi Carpets is headquartered
LocationHeadquarters
- HQ city
- 's-graveland
- HQ country
- Netherlands
- HQ region
- Europe
Markets served
Moooi Carpets business model
Business model- GTM type
- B2C
- Offering type
- Services
- Cost components
- Supply Chain, Operations, Personnel, Marketing or Sales
Moooi Carpets product offering
Product offeringCore offering
Moooi Carpets operates as a retail store offering rugs, wall tiles, floor tiles, and accessories. The company is based in 's-Graveland, Netherlands, and presents its product assortment through an online storefront at moooicarpets.com.
Differentiator
Problem solved
Functional benefit
Products and services
- Rugs
Companies that use Moooi Carpets
Customer profileIdeal customer profiles1 record
Moooi Carpets technology and API
TechnologyTechnology focussed No
API detail
- Has API
- No
- API docs
- API detail
Core technology
AI maturity
App detail
Moooi Carpets competitors and assessment
Company assessmentDirect peers
- Nanimarquina: Spanish design-led rug brand that designs, produces, and retails handmade rugs globally. Directly comparable as a design-forward specialty rug retailer with a curated assortment and international e-commerce presence.
- Ruggable: DTC rug brand known for washable, two-piece rug systems sold primarily online. Comparable as a digitally native specialty rug retailer competing on product innovation and direct consumer relationships.
- Nordic Knots: Design-focused rug brand offering curated collections of premium handwoven rugs with strong DTC e-commerce. Comparable as a smaller, design-led rug specialist targeting design-conscious consumers.
- Loloi Rugs: US-based rug designer and wholesaler/retailer offering designer collaborations across price points. Comparable as a rug-specialist operating across wholesale and direct-to-consumer channels.
- The Rug Company: UK-based luxury rug retailer known for designer collaborations and high-end handcrafted rugs. Comparable as a premium-positioned specialty rug retailer operating showrooms and direct e-commerce channels.
- Floor Story: UK-based online rug retailer offering curated collections from international designers. Comparable as a design-led specialty rug e-commerce operator with a multi-brand assortment.
Broad incumbents
- Crate & Barrel: Large multi-category home furnishings retailer with a strong rug and accessories assortment. Comparable as a broader incumbent where rugs are sold alongside coordinated home goods.
- West Elm: Large US home furnishings retailer with a substantial rug assortment and global e-commerce reach. Comparable as a major home furnishings retailer where rugs form a meaningful category alongside other interior products.
- Moooi: Established Dutch design brand offering furniture, lighting, and rugs. Comparable as a design-led Dutch home furnishings player with a rug/carpet line; serves as both a likely namesake reference point and a much larger competitor in the same premium interior category.
- Jaipur Rugs: Large Indian rug manufacturer and retailer with a global footprint and significant e-commerce presence. Comparable as a vertically integrated rug company selling direct to consumers worldwide.
Market position
Strengths4 records
Weaknesses4 records
Key risks5 records
Key highlights4 records
Customer concentration
Moooi Carpets social profiles
Digital presenceMoooi Carpets financial estimates
Financial estimateRevenue estimate
Valuation estimate
Moooi Carpets leadership team
Management profileNumber of profiles
Moooi Carpets funding detail
Funding detailFunding overview
Funding rounds
Investors
Funding detail is available on the Subscription and Enterprise plan.Contact sales →
Moooi Carpets M&A and investment
M&A and investmentM&A
Investments
M&A and investment is available on the Subscription and Enterprise plan.Contact sales →
Frequently asked questions about Moooi Carpets
What does Moooi Carpets do?
Moooi Carpets operates as a retail store offering rugs, wall tiles, floor tiles, and accessories. The company is based in 's-Graveland, Netherlands, and presents its product assortment through an online storefront at moooicarpets.com.
When was Moooi Carpets founded?
Moooi Carpets was founded in 2015. It employs 11 to 50 people.
Where is Moooi Carpets based?
Moooi Carpets is headquartered in 's-graveland, Netherlands, in the Europe region.
Who are Moooi Carpets's main competitors?
Direct peers on record are Nanimarquina, Ruggable, Nordic Knots, Loloi Rugs, The Rug Company and Floor Story. Broad incumbents are Crate & Barrel, West Elm, Moooi and Jaipur Rugs.
Does Moooi Carpets have an API?
No public API is recorded for Moooi Carpets.
What industry is Moooi Carpets in?
Moooi Carpets's product category is Home Furnishings Retail. Its primary akta.pro industry code is CRAIAGAE, Carpet & Area Rug Flooring Retail, with a secondary code of CRAIALAC, Rugs & Doormats Retail (Area Rugs, Runners, Entry Mats). Its NAICS code is 449121 and its SIC code is 5700.