Haiku Productions

What Haiku Productions does

Haiku Productions is a privately held, founder-operated video production company headquartered in Paia, Hawaii, specializing in destination, travel, and tourism video content. The company produces full-service video work spanning casting, filming, FAA-certified drone aerials, editing, special effects, and voice over, packaged into three structured offerings: a Storytelling Package, a Social Media Package (delivered in :90, :30, and :15 second formats), and a Repurposing Package designed to maximize reuse of footage across markets. Its distinctive product is the Visitor's Video Show, a 24/7 in-room TV channel broadcast at top hotels and resorts nationwide, which functions as both a content distribution channel and an advertising surface for local business sponsors. The company's value proposition rests on 25 years of hospitality-focused production experience and an embedded distribution footprint across luxury and upper-upscale hotel brands.

The company's go-to-market is enterprise field sales, with direct outreach from Producer Michelle Addington to hotel and resort management. Revenue mechanics combine project-based production fees (one-time license engagements for destination videos, commercials, documentaries, and brand videos) with recurring sponsorship advertising on the Visitor's Video Show. The primary customer segment is world-class hotels and resorts (Hyatt, Marriott, Four Seasons, Omni, Fairmont, Montage, Park Hyatt, St. Regis, Grand Wailea, Monarch Beach, Meadowood), with secondary segments in tourism boards (Visit Anaheim), adventure operators (Koloa Zipline, Kauai ATV, Dana Wharf), and a sponsor layer of local businesses near partner hotels. The firm operates with 1–10 employees and has no disclosed external funding, parent company, or subsidiaries.

Name

Haiku Productions

Legal name

Haiku Productions

Website

https://haikuproductions.com

Company type

Private

Founded year

1998

Operating status

Operating

Headcount range

1–10 employees

Short description

Haiku Productions is a Hawaii-based, founder-operated video production company producing destination, travel, and tourism videos for world-class hotels and resorts, with a proprietary 24/7 in-room TV channel (Visitor's Video Show) distributed across top US properties.

Ownership category

akta.pro rank

Product category

Hospitality Video Production

NAICS

Motion Picture and Video Production (512110), Motion Picture and Video Production (51211)

SIC

Services-Motion Picture & Video Tape Production (7812)

akta.pro primary industry

Real Estate, Architecture & Hospitality Marketing Video (MPADAEAO)

akta.pro secondary industries

Corporate & Internal Communications Video (MPADAEAC), Branded Documentary / Nonfiction (Corporate & NGO) (MPADADAK)

Keywords

• Hospitality video production
• Destination video marketing
• Tourism commercial production
• In-room TV content
• Drone aerial videography

Headquarters

HQ city

Paia

HQ country

United States

HQ region

North America

Offices1 record

Markets served

GTM type

B2B

Offering type

Services

Cost components

Personnel, Operations, Technology or R&D, Marketing or Sales

Revenue model

1. Video Production Services: Project-based video production for hotels, resorts, and tourism businesses including destination videos, commercials, documentaries, and marketing videos. Covers full production cycle from casting and filming to editing and post-production.
2. Visitor's Video Show Sponsorships: Local businesses sponsor the Visitor's Video show aired on exclusive hotel TV channels, reaching hotel guests. Sponsors receive professional videos at a fraction of typical production cost.
3. Video Packages: Storytelling, Social Media, and Repurposing video packages that maximize digital assets. Includes :90, :30, and :15 second video formats for various marketing purposes.

Go-to-market motion2 records

Distribution channels2 records

Marketing channels5 records

Core offering

Haiku Productions is a full-service video production company that creates destination videos, commercials, documentaries, and marketing content for hotels, resorts, and tourism businesses. The company operates end-to-end production capabilities from casting, filming, and FAA-certified aerial drone operations through editing, special effects, and voice-over. In addition to project-based production work, the company runs the Visitor's Video show, a proprietary 24/7 in-room TV channel broadcast at partner hotels nationwide that features sponsor content from local businesses.

Product overview

Haiku Productions is a full-service video production company that operates as a single unified service offering, not a platform-plus-modules architecture. The core offering centers on the Visitor's Video show—a proprietary in-room TV channel broadcast at partner hotels and resorts—alongside general Full Service Video Production covering casting, filming, aerials, editing, special effects, and voice over. These core services are complemented by three specialized video packages: the Storytelling Package (for brand-focused content with extended shelf life), the Social Media Package (for short-form social media content), and the Repurposing Package (for adapting video content across multiple formats and channels). The company primarily serves the hospitality and tourism industries.

Differentiator

Problem solved

Functional benefit

Products and services

• Full Service Video Production

Named customers21 records

Segments3 records

Ideal customer profiles3 records

Technology focussed No

API detail

Has API

No

API docs

API detail

Core technology

AI maturity

App detail

Feature2 records

Partnerships

17 partnerships are on record, tiered core and minor.

• Visit AnaheimcoreStrategic or Co-development PartnerCollaborative destination video project featuring Walking on Sunshine campaign to promote Anaheim as a tourist destination.
• St. Regis HotelscoreChannel Partner/ Reseller/ DistributorPartner hotel featuring the Visitor's Video show in guest rooms for guest entertainment and local business promotion.
• Park HyattcoreChannel Partner/ Reseller/ DistributorPartner hotel featuring the Visitor's Video show in guest rooms.
• Omni Hotels & ResortscoreChannel Partner/ Reseller/ DistributorMultiple Omni properties including Omni Grove Park Inn partner for video production and Visitor's Video show distribution.
• Montage Hotels & ResortscoreChannel Partner/ Reseller/ DistributorLuxury resort partner featuring the Visitor's Video show in guest rooms.
• Monarch Beach ResortcoreStrategic or Co-development PartnerProduced Three Perfect Days storytelling package video campaign for the resort.
• Marriott InternationalcoreChannel Partner/ Reseller/ DistributorMultiple Marriott properties feature the Visitor's Video show in guest rooms.
• Hyatt HotelscoreChannel Partner/ Reseller/ DistributorMultiple Hyatt properties including Grand Hyatt, Hyatt Regency, Andaz, and Hyatts Resorts of Hawaii partner for video production services and Visitor's Video show distribution.
• Four Seasons Hotels and ResortscoreChannel Partner/ Reseller/ DistributorLuxury resort partner featuring the Visitor's Video show.
• Fairmont Hotels & ResortscoreChannel Partner/ Reseller/ DistributorPartner hotel featuring the Visitor's Video show in guest rooms.
• Grand Wailea ResortcoreChannel Partner/ Reseller/ DistributorPartner hotel featuring the Visitor's Video show in guest rooms.
• Meadowood Napa ValleycoreChannel Partner/ Reseller/ DistributorPartner hotel featuring the Visitor's Video show.
• Jerome HotelminorChannel Partner/ Reseller/ DistributorPartner hotel featuring the Visitor's Video show.
• Martin and MacArthurminorGTM or Marketing PartnerLocal business sponsor featured on the Visitor's Video show.
• Napa Valley Wine TrainminorGTM or Marketing PartnerTourism partner sponsor featured on the Visitor's Video show.
• Koloa ZiplineminorGTM or Marketing PartnerAdventure tourism partner featured on the Visitor's Video show.
• Kauai ATVminorStrategic or Co-development PartnerAdventure tour operator collaborated with for location video shoot covering multiple tours at optimal times of day.

Scale indicators2 records

Recent moves6 records

Expansion highlights4 records

Direct peers

• Switchback Creative: Switchback Creative is a boutique commercial film and video production agency producing brand, marketing, and documentary content for clients across hospitality, lifestyle, and travel. It directly competes with Haiku's commercial/branded video work in similar end markets and with similar production scale.
• Frame Creative: Frame Creative is a boutique video production company producing commercial, brand, and tourism marketing content with full-service editing and post-production. It directly competes with Haiku for tourism board, hotel, and destination marketing assignments.
• Cord Media: Cord Media is a video-first production and content marketing agency producing commercial and branded video for hospitality, lifestyle, and consumer brands. It is comparable to Haiku as a full-service commercial video producer with similar end markets and production scope.
• Studio B Films: Studio B Films is a commercial production studio specializing in branded video, commercials, and documentary content for travel, hospitality, and lifestyle clients. It is comparable to Haiku across production services, customer base, and deliverable formats.
• Lemonlight: Lemonlight is an on-demand commercial video production company serving brands and agencies with end-to-end production capabilities. It is a direct peer to Haiku Productions in terms of full-service video production services, though without Haiku's hospitality specialization and proprietary in-room distribution channel.
• Veracity Colab: Veracity Colab is a production studio focused on hospitality, travel, and lifestyle brand content with storytelling as its core craft. It is a direct peer to Haiku's Storytelling Package offering and competes for the same hotel and resort marketing video budgets.
• Bark&Co: Bark&Co is a creative video and content production studio serving hospitality and lifestyle brands with branded films, social content, and integrated campaigns. It is a direct peer in commercial/branded video production with strong overlap on hotel and resort clientele.

Emerging players

• Vidsy: Vidsy is a technology-driven platform that connects brands with creators to produce short-form video and ad content at scale. It overlaps with Haiku's Social Media and Repurposing Packages and represents an emerging, platform-enabled competitor in commercial video production.

Broad incumbents

• Skift: Skift is a media and research company covering the travel and hospitality industries with content, journalism, and events. It serves the same hotel and tourism buyer that Haiku targets, but at a broader media/data level rather than producing destination marketing videos.
• Travel + Leisure (Time Inc. / Dotdash Meredith): Travel + Leisure is a major travel media brand producing destination editorial, video, and partnerships with hotels, tourism boards, and resorts. It overlaps with Haiku's destination and hospitality video mission through a much broader editorial and licensing model.

Market position

Strengths4 records

Weaknesses4 records

Competitive moat3 records

Key risks5 records

Key highlights6 records

Customer concentration

• Facebookfacebook.com/haikuproductions
• LinkedInlinkedin.com/company/haikuproductions

Revenue estimate

Valuation estimate

Number of profiles

Profiles1 record

Funding overview

Funding rounds

Investors

Funding detail is available on the Subscription and Enterprise plan.Contact sales →

M&A

Investments

M&A and investment is available on the Subscription and Enterprise plan.Contact sales →

Frequently asked questions about Haiku Productions